{"id":7607,"date":"2020-01-28T07:19:34","date_gmt":"2020-01-28T07:19:34","guid":{"rendered":"https:\/\/www.toolbox-studio.com\/blog\/?p=7607"},"modified":"2020-01-28T07:19:34","modified_gmt":"2020-01-28T07:19:34","slug":"how-to-get-better-qualified-leads-and-faster-sales-with-an-explainer-video","status":"publish","type":"post","link":"https:\/\/testblog.toolbox-studio.com\/index.php\/2020\/01\/28\/how-to-get-better-qualified-leads-and-faster-sales-with-an-explainer-video\/","title":{"rendered":"How To Get Better Qualified Leads"},"content":{"rendered":"<p>According to Unruly, interesting or enjoyable videos on a business\u2019s webpage are likely to increase customer purchase intent by <strong>97<\/strong>% and brand association rate by <strong>139<\/strong>%. Explainer videos illustrate how your product or service can serve as solutions to your consumers\u2019 problems. With the right kind of brand messaging, the appropriate <em>whys, <\/em>and exciting visuals, explainer videos can help generate better-qualified leads. What more? <a href=\"https:\/\/www.toolbox-studio.com\/explainer-videos\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Explainer videos<\/strong><\/a> enhance engagement and help get leads for your business, increase web traffic, and bring more customers to your business. Integrating video marketing into your strategy can drive significant growth and impact.<\/p>\n<h2><strong>How do explainer videos help every industry?<\/strong><\/h2>\n<p>Whether you\u2019re a new tech start-up or a well-established company, <a href=\"https:\/\/www.toolbox-studio.com\/blog\/\">explainer videos<\/a> can effectively increase brand awareness <span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">simply, engagingly, and faster<\/span>. No wonder, video marketing is gaining ground with each passing day with explainer videos being one of the most important means. These videos captivate audiences and help get leads for your business, ensuring growth and visibility.<\/p>\n<ul>\n<li><strong>Education and eLearning<\/strong> \u2013 Complicated learnings can be made easier through whiteboard animated videos for virtual classrooms and online courses. It can be beneficial for educating employees to upgrade their skills.<\/li>\n<li><strong>Healthcare <\/strong>\u2013 <a href=\"https:\/\/www.toolbox-studio.com\/blog\/\">Explaining complex medical concepts through engaging videos<\/a> can ease the understanding of your healthcare services and their benefits.<\/li>\n<li><strong>Technology \u2013 <\/strong>You can make your tech services and products like mobile apps, software, hardware, etc. engaging and more appealing through explainer videos.<\/li>\n<li><strong>Finance \u2013<\/strong>Explainer videos can help you educate your consumers about how you manage their money, build trust, and increase goodwill.<\/li>\n<li><strong>Manufacturing and Logistics \u2013 <\/strong>Manufacturing processes are complex, and it gets difficult for consumers and employees at different levels to get a hold of the bigger business picture<strong>. <\/strong><a href=\"https:\/\/www.toolbox-studio.com\/blog\/\">Explainer videos can communicate effectively across these channels<\/a> that are involved in the process of production to maintain information consistency.<\/li>\n<\/ul>\n<p>Apart from these advantages, explainer videos can be made in several languages to communicate with the concerned people, whether consumers, employees, business entities, etc. very easily.<\/p>\n<h3><strong>Here are some jaw-dropping explainer video facts<\/strong> &#8211;<\/h3>\n<ul>\n<li>A third of people&#8217;s time online is spent watching videos.<\/li>\n<li>When both text and video are available on the same webpage, <strong>69%<\/strong> of users would prefer watching a video to learn about a product or service.<\/li>\n<li>According to Brightcove, 62% of consumers are more likely to perceive a brand with a low-quality video experience negatively.<\/li>\n<li>An interesting explainer video can increase the brand visibility and credibility of your business.<\/li>\n<li><strong>77%<\/strong> of consumers say they\u2019ve been convinced to buy a product or service by watching a video.<\/li>\n<li>According to Unbounce, including an explainer video on a landing page can increase conversion rates by <strong>80%<\/strong>.<\/li>\n<\/ul>\n<h2><strong>How can explainer videos help generate better quality leads?<\/strong><\/h2>\n<p>One of the best <a href=\"https:\/\/www.toolbox-studio.com\/blog\/wp-content\/uploads\/2019\/10\/explainer-video-user-guide.jpg#invest\">advantages of explainer videos<\/a> is that they help your company get better-qualified leads. Explainer videos, when used in their optimum capacity, can also help increase sales and conversion rates for your business. They work as great marketing tools and help reach a wider audience \u2013 Invodo says<strong> 92<\/strong>% of mobile video consumers share videos with others. So, when customers engage with your company\u2019s explainer video, they are more likely to share it, providing your business with a larger customer base.<\/p>\n<h2><strong>Increase leads and sales with the help of explainer videos<\/strong><\/h2>\n<p>While creating an explainer video, you must keep in mind your audience.<\/p>\n<ul>\n<li>What would your potential customers want to know about your products or services?<\/li>\n<li>What are your audience\u2019s needs?<\/li>\n<li>How can you convince your viewers to connect with your business and use your products or services?<\/li>\n<li>What kind of language, tone, video, and illustrations would your viewers enjoy?<\/li>\n<\/ul>\n<p>Secondly, you have to analyze what kind of explainer videos are best suited for your business. Three kinds of videos can benefit a business:<\/p>\n<ul>\n<li><strong>Explainer Videos:<\/strong> These are basic videos that give an overview of your business generically. They provide just enough data and information about your product or service for a customer to understand your rundown without many doubts.<\/li>\n<li><strong>Educational Videos:<\/strong> These focus on a particular quality\/aspect of your product or service and explain it in detail. They increase product awareness, branding, and viewership.<\/li>\n<li><strong>Promotional Videos:<\/strong> Promotional videos directly increase conversions by their engaging and conversational tone. They market your product to the intended audience innovatively and persuasively.<\/li>\n<\/ul>\n<p>A good call-to-action also goes a long way. Your explainer videos can feature links to your social media handles on platforms such as Instagram, Facebook, Twitter, YouTube, and LinkedIn. This would allow your viewers to find out more about your business and engage better \u2013 your audience can be directed to learn about your products and services even after the explainer video has been finished.<\/p>\n<h2><strong>How have explainer videos helped businesses so far?<\/strong><\/h2>\n<p><strong>45%<\/strong> of businesses involved in video marketing say they have an explainer video on their home page. Of these businesses, <strong>83%<\/strong> say their home page explainer video is effective. Having an explainer video on your home page can engage a greater number of viewers with your company. To significantly increase your sales and customer leads, you may want to add an explainer video on your landing page too.<\/p>\n<p>Another excellent way to bring more conversions is by including an explainer video for your email marketing campaigns.<\/p>\n<ul>\n<li><strong>47%<\/strong> of businesses use explainer videos for email campaigns. Of these, <strong>80%<\/strong> believe it to be an effective tactic.<\/li>\n<li>According to a report published by Forrester, including an explainer video in an email leads to a whopping <strong>200 &#8211; 300%<\/strong> increase in click-through rate.<\/li>\n<\/ul>\n<p>Today, many companies consider service or product <a href=\"https:\/\/www.toolbox-studio.com\/blog\/\">explainer videos<\/a>\u00a0 as one of the most efficient marketing and sales strategies as they easily create a high demand for the company\u2019s products. Does your company have an innovative explainer video? If not, then <a href=\"https:\/\/www.toolbox-studio.com\/contact\">get in touch with Toolbox Studio<\/a>; we can help you create one that\u2019ll positively affect your leads, sales, and conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Unruly, interesting or enjoyable videos on a business\u2019s webpage are likely to increase customer purchase intent by 97% and brand association rate by 139%. Explainer videos illustrate how your product or service can serve as solutions to your consumers\u2019 problems. With the right kind of brand messaging, the appropriate whys, and exciting visuals, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[549,550,551,552,553,554,555,556],"class_list":["post-7607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explainer-videos","tag-increase-conversion-with-explainer-video","tag-increase-lead-generation-with-explainer-video","tag-increase-sales-with-explainer-video","tag-lead-generation-with-explainer-video","tag-tips-to-generate-leads-through-explainer-videos","tag-use-of-explainer-video-in-lead-generation","tag-use-of-explainer-video-in-sales","tag-video-lead-generation"],"_links":{"self":[{"href":"https:\/\/testblog.toolbox-studio.com\/index.php\/wp-json\/wp\/v2\/posts\/7607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testblog.toolbox-studio.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testblog.toolbox-studio.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testblog.toolbox-studio.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testblog.toolbox-studio.com\/index.php\/wp-json\/wp\/v2\/comments?post=7607"}],"version-history":[{"count":0,"href":"https:\/\/testblog.toolbox-studio.com\/index.php\/wp-json\/wp\/v2\/posts\/7607\/revisions"}],"wp:attachment":[{"href":"https:\/\/testblog.toolbox-studio.com\/index.php\/wp-json\/wp\/v2\/media?parent=7607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testblog.toolbox-studio.com\/index.php\/wp-json\/wp\/v2\/categories?post=7607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testblog.toolbox-studio.com\/index.php\/wp-json\/wp\/v2\/tags?post=7607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}