Advertising and marketing domains have evolved alongside the growth and development of the media and entertainment industry worldwide. While the VFX ads of the 1980s and 90s can make you nostalgic, you have to admit that modern-day VFX in advertising commercials have really improved the game.<\/p>\n
With the explosion of television channels followed by a wave of new technology, digital platforms, social media channels and more, the avenues for businesses and brands to tap potential audiences and existing customers have increased manifold.<\/p>\n
While content changes with societal changes, visual storytelling quality has made several strides to evolve significantly, while credit must go to the makers, artists, and brands who bring commercials to life, the contribution of visual effects and animation cannot be underestimated.<\/p>\n
LET\u2019S MAKE A JAW-DROPPING VFX-ENABLED COMMERCIAL TOGETHER!<\/a><\/strong><\/p>\n The Use of Visual Effects in Commercials <\/strong><\/p>\n And you don\u2019t have to look too far either \u2013 right here in India, we have seen several examples of commercials that are backed by solid VFX<\/a> and experimental animation in the last decade or so. And this trend continues to get stronger with the advances in technology, powerful software and the ever-expanding scope of these fields.<\/p>\n In the list below, we have compiled a few contemporary commercials by Indian brands that have made excellent use of a variety of VFX techniques and animation<\/a>. The list also includes the VFX breakdown of some of these TVCs and web commercials.<\/p>\n Appy Fizz<\/strong><\/p>\n