{"id":6621,"date":"2019-06-15T15:10:19","date_gmt":"2019-06-15T15:10:19","guid":{"rendered":"https:\/\/www.toolbox-studio.com\/blog\/?p=6621"},"modified":"2019-06-15T15:10:19","modified_gmt":"2019-06-15T15:10:19","slug":"top-15-ninety-second-explainer-videos-for-business","status":"publish","type":"post","link":"https:\/\/testblog.toolbox-studio.com\/index.php\/2019\/06\/15\/top-15-ninety-second-explainer-videos-for-business\/","title":{"rendered":"Top 15 Ninety-Second Explainer Videos for Business"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Do explainer videos work? Yes, like magic, as long as thoughts and creativity while making them are engaging and targeted. It is a known fact that videos for business can result \u00a0exponentially when compared to other forms of marketing or branding efforts. We already touched upon some of the benefits of business explainer videos and our favourites in terms of the best b2b explainer videos<\/a>.<\/p>\n

Here\u2019s taking it a step ahead with the top 90-second explainer videos that we think cut the clutter.<\/p>\n

Why create explainer videos?<\/strong><\/h2>\n

1. Introduction Introduction of b2b explainer videos<\/em><\/strong><\/h3>\n

You want to introduce yourself, your business, brand, capabilities, services or products in the market.<\/p>\n

2. Explanation of b2b explainer videos<\/em><\/strong><\/h3>\n

You wish to suggest an existing problem to your target group and devise the best possible solution that aligns with the business offerings. Business explainer videos are a great way to communicate these solutions effectively.<\/p>\n

3. Problem-solving of b2b explainer videos<\/em><\/h3>\n

You want the video to explain how an idea can help solve specific problems for your client\u2019s customers.<\/p>\n

So, you have your heart set on creating an explainer video. The next question is \u2013 how long should an explainer video be?<\/p>\n

Why opt for a 90-second explainer video?<\/strong><\/h2>\n

Well, short and sweet is the way to go in this evolving ecosystem of business marketing. Thanks to the ever-reducing attention spans of people and the unwillingness to skim through lots of text or visual content, a well-crafted 90-second explainer video that delivers the message in less than a minute and a half can work like a charm for your business. While the length of the video would largely depend upon how much you want to say through it, it is best to choose 90 seconds as the length \u2013 since it is neither too long, nor too short.<\/p>\n

On that note, we have handpicked some of the best b2b explainer videos that did what they were supposed to do \u2013 to perfection.<\/p>\n

15 of best 90-second animated explainer videos for business<\/strong><\/h2>\n

We have shortlisted our favourite 90-second explainer videos below, along with reasons why we think they are so good. Read on!<\/p>\n

1. Zendesk Overview (Zendesk Software Explainer Video)<\/strong><\/h3>\n

This ebusiness explainer video<\/a> introduces a customer service software using a fine blend of live action and graphics. The animation used in the video is clean and simple, aided by shots of real people merged seamlessly with the graphics.<\/p>\n

The screen demo helps the viewer to understand the working of the software and the unobtrusive-yet-catchy background score ensures that the narrative moves forward. The best thing about this video is that it connects with the viewer not just on a business level, but on a human level too.<\/p>\n