The digital medium, popular referred to as the internet, is the final frontier for marketers.<\/p>\n
Whether accessed through smartphones, laptops, PCs, or even wearables, harnessing the reach of this massive medium to maximize eyeballs is the endeavor, and marketers the world over are still trying to unlock this medium\u2019s untapped potential. The biggest draw in marketing online has undoubtedly been digital video, with digital video production playing a key role in creating engaging content that captures attention.<\/p>\n
Some pertinent stats from the CISCO Visual Networking Index forecast <\/a>sheds light on the Internet’s popularity in general, and of videos in particular:<\/p>\n Video production has been turned on its head in the age of the internet, with marketers thinking way outside the box for content and presentation. Digital video production has become a crucial part of this evolution, offering endless possibilities for creativity and innovation. Toolbox Studio brings to you some of the most stellar.<\/p>\n Budweiser have been promoting their #BestBuds campaign<\/a> for the last two years and more now. Built-around the theme of friendship, the campaign only has the loosest connection to the brand’s product. After all the only parallel is that the campaign is called \u201cbest buds\u201d and people often refer to a Budweiser beer as \u201cbud\u201d in common parlance. However, the ad reflects the ethos of camaraderie and values of friendship, and that too through an absolutely adorable protagonist and a narrative that will definitely tug the strings of your heart. This digital video perfectly captures the essence of storytelling without overt branding, making it a powerful example of emotional marketing.<\/p>\n <\/p>\n https:\/\/youtu.be\/PxJjyNfgv9I<\/a><\/p>\n <\/p>\n Australia\u2019s Metro Trains Melbourne wanted people to be careful around trains and train tracks but knew that preaching through a boring safety video wasn\u2019t the way to go about it. Instead, they created a digital video with catchy music and a humorous (and slightly dark) theme \u2013 Dumb Ways to Die.<\/a> The animation features characters comically dying in absurd situations, reinforcing the message that while there are many ridiculous ways to die, failing to be cautious around trains is one of the most preventable. This campaign proves how creative digital video production can turn a serious message into an engaging and viral sensation.<\/p>\n <\/p>\n\n
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Seven winning digital production ideas<\/strong>\u00a0<\/strong><\/h2>\n
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The value & emotion based campaign <\/strong><\/h3>\n<\/li>\n<\/ol>\n
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The quirky animated campaign <\/strong><\/h3>\n<\/li>\n<\/ol>\n