{"id":4082,"date":"2015-11-09T16:16:55","date_gmt":"2015-11-09T16:16:55","guid":{"rendered":"https:\/\/www.toolbox-studio.com\/blog\/blog\/?p=649"},"modified":"2015-11-09T16:16:55","modified_gmt":"2015-11-09T16:16:55","slug":"best-checklist-explainer-video-conversion","status":"publish","type":"post","link":"https:\/\/testblog.toolbox-studio.com\/index.php\/2015\/11\/09\/best-checklist-explainer-video-conversion\/","title":{"rendered":"The Ultimate Checklist to A Kickass Explainer Video"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

\"explainer<\/a><\/p>\n

Are you planning to invest in an explainer video? You know the videos that explain your products and services briefly and tell people why they should choose your product.<\/p>\n

Explainer videos<\/a> are all the rage now because if done right they can really boost your conversion rate. But explainer video productions can be hard to get right! Not because your idea is a bad one, but because you took the wrong approach.<\/p>\n

Here is how you can make your explainer video to gain higher conversions:<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 Script is King<\/h3>\n

While the quality of the video is important, the script is what takes the cake. Even if you have a high quality animated explainer video with a badly written script, the conversions just won\u2019t come.<\/p>\n

Tip: Write your own script. <\/i><\/p>\n

The company you hire for explainer video production<\/a> doesn\u2019t know the business the way you do. They do not understand the needs of your target audience<\/a>.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 Keep the script short<\/h3>\n

According to Helen Klein Ross, \u201cthe less you say, the more likely people are to remember.\u201d An explainer video is the \u201chook\u201d that is used to get audiences interested in what you have to offer. Make sure to keep the video short even though you have a lot to say.<\/p>\n

Tip: The general rule of thumb is to use 150 words per minute. <\/i><\/p>\n

There are far too many distractions on the internet. That is why your two minutes video message has to be compelling and interesting for your target audience. An animated explainer video can effectively cut through the noise, delivering your message engagingly and memorably. To create the best animated explainer videos, working with a professional explainer video production company that understands your goals and audience is essential.<\/i><\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 Keep it Simple<\/h3>\n

We already mentioned why it\u2019s important to keep your video short. How do you do it? By keeping the message simple!<\/p>\n

Your video should focus on 4 key aspects:<\/p>\n

a)\u00a0\u00a0\u00a0\u00a0 The problem (0.00-0.20)<\/p>\n

b)\u00a0\u00a0\u00a0\u00a0 The Solution (0.20 -0.25)<\/p>\n

c)\u00a0\u00a0\u00a0\u00a0\u00a0 How your product works (0.25-0.50)<\/p>\n

d)\u00a0\u00a0\u00a0\u00a0 Call To Action (0.50-0.60)<\/p>\n

\u00a04.\u00a0\u00a0\u00a0\u00a0 <\/b>Talk about the benefits, not the features<\/b><\/h3>\n

We know you want people to know everything your product has to offer. But a customer really is looking for benefits; benefits that eliminate their pain points. Instead of talking about technical features talk about how your product will solve their problem. Using the best animated explainer video can effectively convey this message. Partnering with an explainer video production company ensures your product’s value is communicated in a way that resonates with your audience and highlights the benefits they care about.<\/p>\n

Instead of saying \u201c1TB of space\u201d try saying \u201cLots of space to store all your favorite movies in one place.\u201d<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0 Use humor well<\/h3>\n

Everyone loves to be entertained be it a CEO or a teenager. Humor is a great way to make people feel connected to your brand. But make sure that your humor doesn\u2019t look forced. A badly timed joke can put off and distract potential customers.<\/p>\n

Tip:<\/i> Rather than incorporating humor into your script, its more effective when integrated into the animation.<\/i><\/p>\n

6.\u00a0\u00a0\u00a0\u00a0 Tell a story<\/h3>\n

Don\u2019t just limit your video to lifeless facts and statistics. Instead, use the video to showcase the stories of people your business has helped.\u00a0 Human beings love to connect with emotions and stories are a great way to do just that!<\/p>\n

Tip: Create a central character and tell a story with its help. Focus on creating a connection with your audience<\/i>.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0 \u00a0Find the right tone<\/h3>\n

Select the tone of your video depending on your target audience. Describe in a one liner why you are creating this explainer video and what you want your viewers to do at the end. This will help you in selecting the right tone.<\/p>\n

Tip: Imagine real people when creating a character based video. <\/i><\/p>\n

8.\u00a0\u00a0 Plan for the Launch<\/h3>\n

We get it; you are excited about the explainer video production. In the process do not forget about planning ahead. Here are three steps to planning the right video launch.<\/p>\n

    \n
  1. Video host<\/b>\u00a0\u2013 There are far too many options out there choose what suits you best.\u00a0 We suggest\u00a0Wistia<\/a>,\u00a0Vimeo PRO<\/a>,\u00a0Brightcove<\/a>, or Vidyard<\/a>.<\/li>\n
  2. A marketing plan<\/b>\u00a0\u2013 The truth of the matter is your video probably won\u2019t go viral. But you can take measures to make it reach the right audience. Leverage blogs, social media and e-mailers to create a buzz around your video.<\/li>\n
  3. Integrate it on your website<\/b>\u00a0\u2013 Whether you decide to put your video on your homepage or anywhere else. Make sure it blends seamlessly with your brand and your content.<\/li>\n<\/ol>\n

    If you are considering making an explainer video, we hope these tips will help you in making that awesome conversion guaranteed video.<\/p>\n

    Remember, the most important part of the video is not the video itself\u2026 it\u2019s the script! Whether working with the best animated explainer videos or partnering with an experienced explainer video production company, a strong script lays the foundation for success<\/i><\/p>\n

    Have you done an explainer video production before? What are some tips you learned on the way?<\/p>\n

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