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Tag: video production

Video Production 101: How to Make Your Video Stand Out
It is a widely acknowledged fact that every good marketing campaign needs to have an equally good (if not better!) video. The use of video as a means of conveying information is definitely increasing by leaps and bounds. In fact, experts believe that by 2021, a million minutes of video will cross the network every second.

With all this content out there, getting individuals to sit through your video means your content has to be brilliant, engaging, convey all the information it has to and be short as well. With all the advances in animation and VFX, viewers are growing more and more discerning by the day and are more than willing to disregard poor quality videos.

We’d like you to keep your audience enthralled and have put together our top tips to ensure that you make the best video you possibly can.

How to make and produce your marketing video

There are three main stages in the making of every video, each of the equally important with every step setting the tone for the next. They are:

Preproduction

Production

Postproduction

We’ve broken down our suggestions according to each phase to make planning your video easy.

PREPRODUCTION

This is mainly the planning stage. Get this phase right and it’ll mean smooth sailing through all the rest!

1. Budget

It is really easy to get carried away spending money during filming. Decide on a budget you can afford and plan accordingly. A good idea is to allocate about 20% extra for contingencies that may arise during the production and postproduction phases. For example, your video may need a few extra props you hadn’t thought of or editing and special effects might add up to a bit more work than originally accounted for. Plan your timeline like your budget, with a 20% buffer period for any eventualities that may occur along the way.

2. Planning and storyboarding

Now that you’ve got the budget pretty much out of the way, it is time to get on to the fun stuff! This is where you come up with an original and exciting storyline that is going to resonate with your target audience and demographics.

Outline all the objectives you want to achieve through your video.

Decide what kind of a video you need: Do you need an explainer video or a commercial, for example?

Write your script and draw up a story board that focuses on the message you want to convey and think up a hook to captivate your audience right from the start.

Put together your team and assign roles like who will direct, edit, handle the sound and lighting etc.

Plan your B-roll footage (more on that later).

3. Location and actor scouting

Don’t make your film in your office, unless it’s meant to show your office. Although, it’s a good idea not to make your film in your office even if it is meant to show your office either. Find interesting locations that go with your story and fit in with your budget. Choose the people appearing in the video carefully. Have them go through a screen-test if possible. Just because someone is confident in real life, it might not come across in front of a camera. Make sure they can memorise lines. It sounds silly to say it but trust us; it can save vital time later!

PRODUCTION

This is the stage where you get all the actual filming done. Try and get the best possible footage during this phase, even if it means reshooting a scene or adding an extra prop. A big mistake people make is to gloss over minor errors, thinking they will fix it in post!

1. Know your equipment

Familiarise yourself with the equipment you will be using. Get to know any quirks any particular instrument might have. You might save yourself a lot of time trying to fix any glitches during the shoot this way.

2. Lighting and camera setup

Set up your lighting to make sure that there aren’t any unwanted shadows on screen. Make sure your primary light source is even and consistent. Avoid conflict between natural and artificial light. Adjust your camera setup for your particular lighting set up and make sure that the white balance is formatted correctly. Use a tripod to avoid shaky pictures and keep your camera in focus. A shaky picture (unless intentionally, and really well done) and a weak focus can really make a video look unprofessional!

3. Obey the Rule of Thirds

This often neglected rule is actually a basic rule that every camera wielding person should follow. It involves splitting your frame into thirds. Most cameras come with an optional grid on the viewfinder to help you follow this. Frame your subject off-centre to draw the viewer’s eye to the main points of interest. Film multiple takes of the same scene.

4. B-roll footage

You can never have too much of B roll footage. This footage can be used as filler footage. It is basically any footage that isn’t a part of your primary storyline. It is always a good idea to have more than you need.

5. Sound quality

Make sure your sound recording quality is top notch. Use good quality microphones and be cognisant of background noises that might filter in. Read this blog to know more about sound quality while filming.

POSTPRODUCTION

This is the stage where you put the video together and form your final product.

1. Editing

Edit your video so you have your audience hooked right from the start. Line up all your shots in order in your software before making minute cuts. It may look shoddy but will give you a good idea as to how the final product will look. Use your B roll wisely so that it complements the storyline.

2. Audio and subtitles

Consider using subtitles along with your audio as many viewers watch videos with the sound turned off. Make sure that your recorded audio aligns with the story and use a soundtrack to set the mood.

There is a lot more that you can do with your video in postproduction. You could consider adding animation, visual effects or even making it interactive. A good marketing video needs plenty of technical expertise and equipment that could stretch your budget. A good way to circumvent this is to use a good video production company that provides an end-to-end service, from preproduction to postproduction and special effects.

At Toolbox Studio, we collaborate closely with our clients so that the videos create a lasting impact. Our production teams include some of the finest directors making sure our videos are content rich and are of the highest quality. We cover every phase of making the film including script generation, storyboarding, shooting, filming, editing, graphics and animation and audio.

So whether it’s for brand-building purposes or generating leads or conversions, Toolbox Studio would love to hear from you! Call us at +91 20 46607590 or write to us at enquiry@toolbox-studio.com to know how we can help you with your digital video production needs.
September 26, 2017
Why Video Has Become the Preferred Medium for Brands and Audiences Alike
We live in a world dominated by media, whether it be for information, entertainment or communication. As a result of this, we have become accustomed to instant gratification and in turn we gravitate towards things that will give us just that. Fortunately for marketing, videos are one of those things.

According to GoAnimate, 60% of people who visit a business website prefer to watch a video about it rather than read the text. And according to a study conducted by Eyeview Digital, including a video on your landing page can potentially increase your conversion by up to 80%¹.

Source: hubspot.com

Why Video Marketing Works

According to YouTube, mobile video consumption goes up by 100% every year. If you look up ‘Video Marketing Statistics’ on Google, you will get dozens of blog posts listing 50 (if not more) statistics about video marketing. The very fact that these statistics exist and people are blogging about them should say something about the importance of video marketing.

According to the University of Massachusetts Darthmouth, 86% of all colleges and universities have a presence on YouTube. This means you can immediately tap into a huge, promising audience for any material that you post on YouTube. Furthermore, regardless of whether they are students, businessmen or homemakers, 90% of users claim that watching a video about a product is very helpful in their decision making process. So doesn’t it already seem like a great idea to market your brand through videos?

The fact of the matter is nothing will grab your attention like a video. Think back to when you were in school. Didn’t watching a movie about the French Revolution help you study better than reading pages and pages of text from your history book? The same principal applies in video marketing. Videos and movies make a deeper impression on the viewer than texts or images. It is no wonder that according to Mist Media, internet users will spend 88% more time on a website that has videos².

Take a minute to carefully study this nifty infographic. Statistics show that 64% of users are more likely to buy a product online after watching a video. Furthermore, real estate listings that are accompanied by a video receive 403% more enquiries than text listings. Such is the power of video!

Videos Can Spread Like Wildfire

How many of us have viewed, liked and shared videos on social media? Yes, we’ve all done it. It may have been a snazzy business video or a video of a dog bottle feeding a goat, but the bottom line is that it made a big enough impression for us to like and share it.

Invodo reports that 92% of people who watch videos on their cell phones share these videos on social media. When videos go viral (think “Charlie Bit My Finger”) they can do so overnight. So why not tap into this ability to go viral and make a video that can give you some good publicity?

It is perfectly clear what a video can do for your brand and your product. All you have to do is take the plunge, hire a good corporate film production company that can draw up a solid video marketing strategy and invest in a solid video for your brand. This will not only improve your SEO rankings but you will definitely notice more and more traffic on your website and soon enough it will begin to generate revenue.

Resources:
1. http://www.eyeviewdigital.com/documents/EyeView-White-Paper-Making-Video-Accountable.pdf
2. http://www.mistmedia.com/
October 7, 2016
Why Content is King Even in Case of Video Marketing

There is no denying that video marketing is the biggest thing in the digital world these days. There is a whole slew of statistics to back up this statement. According to a study by Cisco, as reported by Ad Week, as of 2014, internet video traffic was at 64%. The study predicts that this number will rise to a massive 80% by 2019.

Businesses and marketing firms have also latched on to this trend, as a study by IAB on video ad spends elaborates. As per the study, which interviewed over 300 brand marketers, “More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months.” Other pertinent observations from the study include, “Steady increase over last 3 years in the share of digital video budgets dedicated to original digital programming” and a future where the divide between traditional TV ads and online video production will disappear, “Most advertisers agree that original digital video programming will become as important as TV within 5 years.”

Clearly, video-based content marketing is taking the internet by storm, and not just on traditional video portals like YouTube, Vines and Vimeo, but a variety of social media outlets that support the format. This includes the likes of Instagram, Facebook, Flickr, Twitter, and Snapchat among others, all of which are being populated by video content.

Content at the epicenter of digital video marketing

The way videos are created and presented also has to change along with the medium, and it has. There is now a marked distinction between ‘branded video content’ – content created specifically for the web, and ‘video ads’ or traditional video advertisements that appear on television. It is no longer enough for marketing content to just espouse the qualities of the product or the brand. Brands have to become storytellers these days, create engaging, emotional, exciting content that goes beyond the surface and connects with the viewership on a deeper level.

Take the top 10 trending ads from 2015 for example, a list published by YouTube every year on what ads were the most viewed in the past calendar year. You might recognize some of them. The most popular one was the epic Liam Neeson starring Clash of Clans ad, quickly followed by Hyundai’s adorable Message to Space. Other highlights include the Boom Beach animated ad, a vivid example of how a product is explained through the means of a gripping narrative. Then there’s the gripping Adidas #Unfollow ad starring footballing legend Lionel Messi, shot completely from a fan perspective and full of memes and internet pop culture. Then there is the empowering Always #LikeAGirl campaign that won some many hearts.

One common thing you will notice in all these ads is that not one of them talks about any product. The ads are about the emotion, the ethos, the message. These ads tell you that the brand cares about more than just preaching its own virtues. Instead, these brands use a strong emotional impulse to connect with the viewer, like Hyundai drawing inspiration from its customers and helping them out, or Liam Neeson’s ‘Taken’-esque monologue on revenge. Adidas’ effort to idolize but not imitate your heroes, and of course, Always’ endeavor to help young women get over societal prejudices and achieve their dreams. This is the essence of branded video content.

If you are looking for something more current, then the BBC’s excellent animated Rio Olympics 2016 introductory video is a must watch. It has been making waves on social media of late, and has already garnered over a million hits since it was first published.

Increasing investment in video marketing

Since it is clear that internet-based video marketing is the biggest growing advertisement stream, one with its own language and specific needs and approaches, the question still remains – are corporates investing enough in video marketing? Well, according to a study by the Content Marketing Association (CMA), there is a clear upward movement in this area, as this Campaign article explains. Here is an excerpt from the report:

“The CMA’s Video Content for Engagement study found that 58 per cent of senior level marketers are planning on increasing the proportion of marketing budgets spent on video content in the next 12 months.”

“Currently, on average, 78 per cent of content marketers spend less than a quarter of their budgets on video content. The survey showed that 71 per cent believe that brands are not investing enough in the medium.”

“Over half of those surveyed cited mobile as their primary channel for branded video content, while a third said mobile is the biggest growth area for video, followed by social media at 29 per cent and short-form content at 24 per cent.”

Clearly then, one of the top priorities for content marketers is video content. As a brand, are you looking to take your consumer engagement to the next level with video content? Toolbox Studio can help. Find out how our team can help you create rich video content that keeps ‘the message’ front and center, and can drive your brand recognition numbers up through quality digital videos. Contact us today!

August 23, 2016
H&R Block Case Study: A Simplified Digital Video on A Serious Subject
Introduction of H&R Block Case Study

H&R Block is a tax filing and solutions firm that has been present in India since January 2012. The company dates its origin back to 1955, when it was originally founded in the United States. Boasting of over 2.5 crore clients the world over, it is the largest H&R tax filing entity in the world. The company has been making large strides in India as well, with collaborations with more than 300 corporates (and counting), and over three lakh tax returns already filed.

The Challenge of H&R Block Case Study

H&R Block needed digital video production content to populate on their website – content that would engage and attract potential customers and users, and present H&R Block in a positive light. This particular video was required to highlight the functions of H&R Block, and its primary service on offer – helping individuals file their income tax returns.

The Solution of H&R Block Case Study

The solution provided by our team at Toolbox Studio was an explainer video, using production techniques to help present the content in a straightforward and easily graspable manner. The aim was to create a video that would not only comprehensively cover all the needs of the clients, but also do it in a way that did not alienate viewers – a challenging task (considering the subject matter). After all, in isolation, taxation is not the liveliest nor the most engaging subject out there!

The Approach of H&R Block Case Study

Creating an animated video production is a complex undertaking, and Toolbox Studio works with its clients every step of the way to ensure that their needs are being addressed and the final product not only matches their expectations but also surpasses it.

To this end, here are the steps that were undertaken from the beginning to the end of this particular project:
1. Script
After the brief was received from H&R Block regarding what they were looking to achieve from the video, who their target audience was, and where they wanted to publish the content, a script was prepared. The script is a textual description of the dialogue and accompanying visuals in the order it will appear in the final video.
1. Storyboard
The next step in the process was the creation of the storyboard. This involves actually sketching out the pertinent frames of the narrative to provide the client with a visual context of how the final production will appear. Everything from the lead characters, to the graphics involved, and the actions performed throughout the video were portrayed here for H&R Block’s perusal.
1. Voice Over
Recording the Voice Over (or VO) was the third step in this production. A VO plays a very important role in the video. It provides key aural narratives and drives the audio aspect of the audio-visual production. Everything from the accent, to the style of speech, language, pitch, and timbre are important. Various pertinent choices were offered based on the needs of this particular video, and a decision was made by H&R Block regarding which one they preferred.
1. Outlined Animation
After the voice over is decided upon and recorded, an outline of the final animation is created. At this stage, H&R Block had the opportunity to see exactly what the final product would look like, and make any changes they needed to the content and its presentation.
1. Background Music
After the animation was approved, it was time to make the final touches. The most important of which is the addition of a background music score (BGM) to the production. The background music sets the tempo of the production and adds another layer to it. Potentially awkward silences are filled in, and the score provides a complement to the VO, underscoring it when presented to the viewer.
1. Final output of H&R Block Case Study
Only after a suitable background music was selected and added to the production was the final video complete. The video begins with a light-hearted take on taxation and the trouble it gives people, portrayed through the animated lead character. Next, viewers are given a step-by-step guide through H&R Block’s taxation support service, while highlighting salient features (like the availability of live chat). The fact that the service is free of cost is also highlighted, and the video ends by reminding viewers of the client’s brand and forte.

Watch the H&R Block Tax Chat and Tax Pledge videos to see the final output for yourself!

The Result of H&R Block Case Study

At the end of the process, H&R Block had a video that achieved the preset goal – a production that conveyed how easy it was to pay taxes through the medium of a fun, attention-retentive animated short video, which simplified the content, yet provided all the necessary information to the viewers. The content was still the most important aspect of the video, but it was presented in a manner that would make it more receptive to those watching it.

Has your brand invested in digital video marketing yet? It is one of the top trends in the industry right now, and if you are steering clear of this brand-building and advertising machine, it is time to rethink. Contact us to know how we can do for you what we’ve been doing for our beloved clients over the last 8 years. And keep an eye out on this space for more such awesome case studies along with insights on why content (the message) is king even in case of video marketing.
August 22, 2016
Viral Video Brand Marketing – What Makes It So Effective?
Lately the marketing campaign trends have shifted from posters, slogans and TV adverts to brand marketing videos that are basically posted on social media. The reason for this shift is obvious. People spend a lot of time on social media, on their phones and tablets all day. I mean seriously, when was the last time a millennial read a newspaper? Everything is online now. Even television is slowly becoming obsolete. Why pay for cable when you can stream movies and TV shows online for free? And that too, without the annoying commercial breaks!

But let’s get back to the effectiveness of branding through video marketing strategies. For obvious reasons I do not want to argue against the effectiveness of these videos. But if we want to use them to our benefit, it really helps to understand what makes them so effective. First off, the video will only be effective if it goes viral. Viral video marketing plays a key role in boosting brand visibility and engagement.But what makes these videos so effective in advertising? Let’s find out!
1. TV Commercial Vs. Viral Marketing Video
The difference between a TV commercial and a brand marketing video is that the latter is usually longer in duration, extending up to 3 to 4 minutes. These videos often tell a story, follow video marketing strategies and sometimes use their brand name and products to provide solutions or create awareness about a popular social cause.

TV commercials on the other hand are made purely with the agenda of promoting the product and making it look good no matter how fake the premise may be. They also have slogans that make claims that sound great, (like “instant whiteness”) but aren’t necessarily true. So when you set out to make a video, make it with the agenda of entertaining your audience instead of blatant, obvious brand promoting. Staying aligned with digital marketing trends ensures your content remains relevant and impactful.
1. Public Reach
There are over 6.88 billion cell phones¹ in use in the world today. That means at any given time, 6.88 billion people have potential access to material on the internet. Furthermore, a study published on plos.org shows that the average young adult spends approximately one third of his waking life in front of a screen. This may not be the best news for the health of our youth but the point is that people spend a lot of time on their phones, laptops and tablets.

This makes digital marketing trends a great way for brands to advertise and make their presence known. Being able to access 6.88 billion people with the click of a button is something short of a miracle. Still wondering why brands are using viral videos for marketing? It’s a bit of a no-brainer.
1. Views and Shares
With online branded videos, not only are you able to reach a huge demographic, but you can also effortlessly rely on a lot of viewers to share and re-post your videos, making viral video marketing an effective way to expand your reach

Furthermore, nowadays, with social media, especially Facebook, even if a viewer doesn’t share the video, it still appears on their feed, increasing visibility. This aligns with modern video marketing strategies and digital marketing trends, ensuring broader audience engagement with minimal effort.
1. Content – The Message
It isn’t just the medium that is working wonders for video marketing. It also has a lot to do with the content and theme of the videos. As mentioned earlier, the content in these videos is a lot better planned than say, a TV commercial.

In marketing video production there is almost always a theme that is followed across all videos that the brand makes. For example, when you think Red Bull, you automatically think extreme sports, but not everyone who drinks Red Bull is into extreme sports. Or, when you think Coca Cola, you think friendship. The brand itself gets associated that particular idea.

Furthermore, one of the key video marketing strategies today is to tackle a social issue or support a cause, which really seems to be working great on social media.

For instance, the video marketing team at Proctor & Gamble (a company that makes feminine hygiene products and cosmetics among other things) has been making adverts dealing with the theme “woman empowerment” for years. Their latest video “Like a Girl” went viral because it spread a very strong message how women should be revered for their strength and beauty instead of being viewed as weak and powerless. The video deals with the connotation of the phrase “like a girl” and deals with how the phrase is used as an insult. The video has over 62.1 million views on YouTube today.

In all honesty, brands like Coca Cola, Red Bull, Samsung, Apple, etc. are popular enough without advertising mainly because they have been around for a while and have built a name for themselves. But for new up-and-coming brands it is worth considering and investing in a viral video marketing strategy for the soul reason that you have easy access to a very large audience.

Looking for an innovative video production company? You have come to the right place!

Resources:
1. https://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
August 1, 2016
7 of the Most Viral Branded Videos of 2015 & 2016
What does it take to make a video go viral? Honestly, it is a combination of many different things. There is no fixed rule or list of things that is guaranteed to make your video go viral. It is completely possible for a well-thought-out, brilliantly-directed branded video, produced by an incredibly expensive video production company to get less views than a random video of a cat sneezing. It all depends on who your audience is.

Knowing your demographic, their likes and dislikes, their culture, their social inclinations, etc. can really give you an edge when making a good video, such as a branded video. It can seriously up your chances of making a viral video. But again, it is not a guaranteed cheat that allows you to win the game every time.

To better understand how videos spread and, more importantly, why they are shared or viewed, let’s examine seven of the most viral brand videos of the past two years.

Dillan’s Voice: Apple

A little over three months ago, Apple made a video featuring one of their tablets. The branded video has already had over 4 million views in three months.

The viral brand video is about an Autistic boy who finds it challenging to verbalize his thoughts, needs and emotions. Because of his disability, he is viewed differently by people around him. They don’t understand his challenges and are hence apathetic towards him.

Eventually, he (Dillan) uses the tablet’s “Speak” option to communicate with the people around him. The video ends with him giving his class graduation speech. Dillan narrates the entire video, which enhances its impact tenfold.

They did a good job pulling on the viewer’s heartstrings with this one. What we most appreciated about this video is that it isn’t all “up in your face” with the product. The tablet is mostly in the background, while the video attempts to create awareness and provide a helpful solution.

Coca Cola: Friendly Twist

It is no secret that Coca-Cola makes viral brand videos pretty well. This is probably because their video production team really knows their demographic and it helps that they have been around for ages! Most of their videos target teenagers and young adults.

This branded video is about making friends on the first day of college when everything is awkward and no one knows anyone.

The video is relatable to a huge percentage of the world’s population, which is why it was viewed and shared all over 9.8 million times on social media.. Another reason why this video went viral could be that they designed a whole new bottle just for this ad campaign. If you haven’t seen it yet, it is definitely worth a watch.

Although this viral branded video was made in 2014, but it really is one of Coca Cola’s best, and definitely deserves to be on this list.

Red Bull: The Athlete Machine

This viral brand video is probably one of the most famous branded videos and is definitely the ultimate video for any stunt-crazed sports junkies out there.

It is basically a series of really cool stunts set up in a chain reaction obstacle course-type arrangement where only the completion of the previous stunt can begin the next one. The stunts feature everything from sky diving, to skateboard stunts, bicycles, motorcycles and even a race car. The video ends with the last stunt setting off an arrangement that breaks a block of ice inside which there is a frozen can of Red Bull.

This viral brand video’s sheer intensity is what probably made it go viral. It literally has you at the edge of your seat the entire time, s0 it is no wonder that it has over 25.6 million views on YouTube today.

Durex #Connect

Yes, Durex, the condom company. And no, this video is not inappropriate, and it has nothing to do with sex. However, it sends a powerful social message to people who allow entirely technology to take over their lives.

The viral brand video is a series of interviews conducted by a therapist that features various couples talking about how big a part technology plays in their daily lives. After realizing that most couples value their devices more than their partner, the therapist suggests that they use their phones and tablets to enhance the time they spend together in the bedroom. How? Watch the video to find out!

Surprisingly, condoms are not featured in this video, yet they have reached 37.6 million views!

Proctor & Gamble: Like A Girl

This video, a series of interviews conducted on girls and women of different ages, tackles the issue of the derogatory connotation of the phrase “like a girl.” For instance “don’t throw like a girl” or “he runs like a girl.” Instead of portraying strength and confidence, the phrase is immediately associated with weakness and lack of skill – immensely offensive, in our opinion.

What’s really sad is that even women have subconsciously begun to use the phrase as an insult. However, the video tastefully tackles this issue and slowly throws light on how the phrase can be spun into a compliment. This video has received over 62.1 million views since it was posted in June 2014.

Yet another video with a social message! Social messages seem to be the trend with viral videos today. Take a hint!

Hyundai: A Message to Space

This is another one that will pull at your heart strings. The video is about a girl, Stephanie, whose father is an engineer on a satellite in space and does not get to meet his family for long stretches of time.

With a little help from Hyundai, the daughter writes a message on the ground, large enough for her dad to see from space. It definitely has the “cool” element but mostly, it’s a sweet father-daughter love theme that is bound to get at least 4 out of 5 viewers to share the video.

With over 77.4 million, this video is definitely one of the most viewed brand commercials of the past 2 years.

Volvo Trucks: The Epic Split

If you haven’t seen this one, the only thing we’re going to tell you is that it stars Jean-Claude Van Damme, it is the coolest video on YouTube, and it most certainly deserves way more than 83.9 million views. So go watch it now!

Most people don’t like Enya but this video’s soundtrack creates a beautiful contrast to the intensity of what is actually happening. Yes, the video is real and has not been tampered with.

And that concludes our 7 viral brand videos. As you can see, all the videos are entirely different in style, theme, and agenda. The bottom line is you have to create an entertaining video. If you’re out to sell, chances are your video won’t make it. Also, as we have seen, picking a social cause will do wonders for your video.

Contact us to know how we, at Toolbox Studio, can craft a brand video for your brand – a video that has all the essential ingredients that could make it (and your brand) go viral!
August 1, 2016
7 Reasons to Consider Creating a Corporate Video
Video sharing website YouTube created history of sorts in 2012 when it announced that it had reached 4 billion video views per day. Every second, one hour of video is uploaded on the website, which has over a billion users. What this means is that almost one-third of all people on the Internet access YouTube for information, education, and entertainment.

That’s food for thought, especially if you are sitting on the fence regarding shooting a corporate video of your company. If there’s one thing that is clear from the staggering popularity of YouTube it’s that videos are hot property…and how! Many businesses now invest in corporate video production services to enhance their brand presence and engagement.

Let’s look at seven compelling reasons to create a corporate video:
1. If a picture says a thousand words, imagine the prose a video is capable of weaving. There is no better way to express yourself than shooting a corporate video. Rather than pages after pages of written content explaining what your business is all about, the values you hold dear, the work culture you foster, and anything else you might want to say to attract customers and/or employees, shoot a video and let them see it for themselves what you are all about. Corporate video services help businesses convey their message effectively, making content more engaging and memorable. Videos are somehow more believable and relatable not to mention more instantaneous as compared to written content.
1. We retain visual content better. According to studies, people remember 10% of what they read, 20% of what they hear, 30% of what they see, and 40% of what they hear and see. The statistics speak for themselves or rather make a strong case for shooting corporate videos. If that doesn’t convince you, there’s more. Ninety percent of the information transmitted to the brain is visual. Visuals are processed 60,000x faster in the brain than text. We rest our case!
1. Videos are a great presales tool because they give you a platform to explain your products and services in a fun and interactive manner. Most businesses these days have a website that explain their products and services, but how many potential customers will bother to read it? Worse still, they can easily misinterpret what they read. Videos usually make it crystal clear to them if what you are offering meets their needs, so by the time they come to you; they are already halfway through the decision-making process.
1. They can be used to build credibility. Shooting testimonial videos of your customers who have used your product/service is a great way to build credibility and goodwill for your business. There’s nothing more convincing for a customer than a personal review of your business from a fellow customer and hearing what others have to say about your business just boosts their confidence in your company.
1. Videos improve your ranking on Google. According to a 2009 study quoted on this blog, web pages with videos are 53x more likely to rank on the first page of Google search results. Agreed that the study is slightly dated, but the fact remains that your videos stand a much better chance than your text pages of being shown on the first results page.
1. Videos have a far greater reach as compared to plain text. Instead of just putting it up on your website, you can also upload your corporate video on YouTube and potentially reach over a billion users. But that’s not all. You can use various social media networks like Twitter, Facebook, LinkedIn, Pinterest, etc. to promote your video.
1. Videos can help improve your conversion rate. According to research, viewers are anywhere from 64-85% more likely to buy after watching a product video. Videos increase the amount of time a client spends on your website giving them more time to absorb your message and let’s face it, the more time they spend understanding your products and services, the higher is the likelihood of them purchasing them.
See for yourself some of the corporate videos that Toolbox Studio has created for its clients and you will understand the power of visual messaging. So, are you ready to unlock the true potential of your business? Are you ready to show to the world what you’re about? Are you ready to engage with your customers on a different level altogether? Are you ready to invest in corporate video production services? We believe the answer is, “Oh yes!”
July 4, 2016