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Tag: video marketing tips

  • Why Video Marketing is Absolutely Necessary for Startups

    With the addition of more than 1,300 startups in 2019 and a total tech startup count of nearly 9,000, India continues to reinforce its position as the third-largest startup ecosystem in the world, according to IT industry body Nasscom.

    With so many emerging startups, the demand for investments increases tremendously. However, not all startups can successfully grow beyond the early stages.

    Here’s a sobering thought – around 20% of businesses don’t live past their first year. This is a minority, of course, but still a significant risk to be aware of. Bad online and offline marketing, as well as poor market research, are probably the chief culprits here. About 14% of small businesses and startups fail due to poor marketing.

    Startups Face Different Kinds of Challenges in Marketing

    A major hurdle for every startup-owner is growing the business through the years. Startups thrive on massive investments and funding, and these come from persuasive and impressive marketing strategies. Lately, the trend is shifting towards online marketing and promotions.

    For a startup’s survival, consistent generation of revenue is crucial. Investors who fund startups look for one thing – big ROIs. And few things matter more than the business pitch.

    In order to pitch a video for startup concept and plan to the board of investors, the following things should be taken care of:

    – A robust business model should be developed that would have a sustained impact on the current market and a considerable public demand

    – Competent online and offline marketing strategies should be planned in order to put the product or service out in the market

    – Return on investments should be predicted and optimized based on customer engagement

    How can all of this be achieved while also making sure your startup stands out?

    Consider a small but remarkable tool for online marketing for startups – videos.

    What Kind of Impact Can Video Marketing Make for Businesses?

    • According to Unbounce, including a video on a website’s landing page can increase the conversion rate by 80%.
    • According to ReelSEO, including a video on a website’s homepage can increase the conversion rate by 20% or more.

    These stats show how important and beneficial it is to have a video-based marketing strategy for your startup.

    Videos have proven to be one of the most powerful tools in the marketing industry. This is because videos capture user attention faster, and convey accurate information while leaving little to no room for doubt among the viewers. This, in turn, aids their decision-making process, helping investors gain interest in the startups.

    How can Implementing a Video Marketing Strategy Benefit Your Startup?

    • Better reach in the investors’ market

    A majority of senior executives prefer watching a video over reading text. 59% of executives would rather watch a video. According to a poll conducted by Forbes, 75% of business stakeholders view an industry-related video at least once during the workweek. Half of those watched videos on YouTube and almost two-thirds of these executives clicked through to the marketer’s landing page after viewing.

    • Increased customer base and sales conversion

    – Videos can increase your customer base, big-time. According to Invodo, 92% of people who watch mobile videos share them with others.

    Mobile video marketing can be used to strengthen your target audience engagement.

    Mobile video viewers report that they watch streaming videos 300% longer than desktop viewers.  52% of web videos viewed on desktops are under 4 minutes long, while 42% of videos viewed on tablets and mobile devices are over 10 minutes long.

    – For a sales-based startup, video marketing can help boost sales conversions. Marketers who use video in their marketing strategies grow revenue 49% faster than non-video marketers. According to ComScore, 64% of the users are more likely to buy a product online after watching a video. There’s a good reason why many businesses have tasted success with videos.

    Need a great explainer video for your product or service? Check out our Explainer Video production services.

    How Can Startups Go About Video Marketing?

    Making room for videos in your startup video marketing plan is an excellent idea. In order to come up with the right video for your startup, you should –

    • Start with a plan – Estimate budget, goals, requirements, target audience, time limits and other factors that that must be considered account before designing the video.
    • Create unique videos – All the creativity and innovation come into play here. Develop engaging and informative videos that explain and promote your startups to your potential investors as well as customers. Your video can be real-life or animated. Consider working with a seasoned commercial video production partner who can deliver value for your money.
    • Implement SEO strategy and analysis – Perform Search Engine Optimization and analyze the results so that changes can be made to reach out to a greater number of relevant viewers.
    • Engage audiences at the right media platforms – Publicise your videos on different social media platforms, from how-to videos on YouTube to promotional advertisements on Facebook, Twitter, and Instagram, for higher outreach.

    Toolbox Studio can help your startup by developing video marketing strategies and explainer videos for your businesses. Contact us to know more.

     

  • Expert Marketing Tips: How to Use Videos Effectively

    Expert Marketing Tips: How to Use Videos Effectively

    It’s a well-known fact that using video as a part of your sales and marketing strategy is now necessary if you want your product or brand to be successful. The numbers are simply too amazing to disregard video as an effective marketing tool. Digital videos are no longer “new” and audiences have come to expect them.  In fact a, study by Cisco states that “globally, IP video traffic will be 82% of all consumer internet traffic by 2021, up from 73% in 2016”.

    So what can you do with videos?

    Most people associate digital video marketing with advertising i.e. building awareness about a brand. There is so much more you can do with digital video though. You can use it to:

    • Create awareness
    • Drive traffic to your website
    • Gain new customers
    • Help customers understand your products
    • Retain customers
    • Upsell your products
    • Simply say thank you

    In short, videos can be used for every stage of your customer’s journey. We’ve put together a few tips on how to get started and use your videos more effectively.

    1. Video tracking and ROI

    Let’s face it; making a video requires time, effort and money. It is pointless to unleash a video upon the virtual world and then just hope for the best. It is vital to know what is working for your brand and service and what is not.  Track metrics like:

    • Time spent on landing page
    • CTR on landing page
    • Percentage of viewer that watch the whole video
    • Percentage of viewers that respond to your Call to Action
    • The videos that generate the most leads

    Here are few must-have tools for analytics and to track ROI:

    1. Clicky: Allows for live tracking of customer activity and breaks visitor activity into marketing demographics. It offers, as they claim, “Ridiculous Detail”.
    2. Wistia: it actively tracks engagement and you can tell what actions your visitors took when they finished watching.
    3. Brandwatch: This tool allows you to gauge brand awareness and identify consumer sentiments about your brand to see which videos are working for you and which ones aren’t.

    YouTube offers analytics for videos hosted on its site and it also fairly easy to set up Google Analytics for your website so as to glean more information on your visitors.

    2. Using digital videos to create brand awareness

    Okay, so this one might be the most obvious use for digital videos. This is the stage where most people use commercials to drive traffic to their websites and gain new customers. Create fun, engaging content to let people know your brand exists and how you can help them. People might not know much about your brand or your service at this stage so there are a lot of things you have to play around with apart from advertisements.

    • Make videos that talk about your company
    • Create interesting video presentations
    • Embed videos in your blog
    • Create videos that demonstrate how your product works

    Types of videos that work best for creating awareness

    1. Brand promotion videos
    2. Corporate videos
    3. Infographic videos
    4. Teaser videos

    This video by the Dollar Shave Club garnered millions of views in no time at all, showing their customers that they didn’t take themselves too seriously.

    3. Discovery and consideration

    This is the stage that occurs after the awareness stage and the customers are trying to understand how you can help them overcome a particular challenge or solve a particular problem.  This is the stage where you convert the leads into sales. There are number of different kinds of things you can do to engage potential customers at this stage. Try:

    • Live streaming videos like Facebook live
    • Holding online events around these live videos
    • Encourage existing customers to generate content of their own and share it
    • Film customer testimonials: it helps potential customers make the right decision
    • Making interactive videos and including your Calls to Action (CTAs) in the videos

    Types of videos you can make to engage your customers

    1. Explainer Videos
    2. Tutorial Videos
    3. Webinars
    4. Interactive Videos
    5. Customer Testimonials

    Okay so this video isn’t actually promoting anything, but have a look to see how you can use interactive videos in your campaign.

    4. Customer retention

    Existing customers can often be forgotten in the chase to gain new ones. Video is a great way to let your loyal clients know that you appreciate them. You want them to keep coming back as well as to tell others about how wonderful you are. Here are some things you can do to make sure your existing customers do not feel neglected:

    • Have your CEO / Account Managers create a video to say thank you and send it in a personalised email
    • Ask customers to share their own how-to / instructional videos about your product
    • Create webinars / virtual events exclusively for existing customers
    • Create videos that encourage sharing and offer incentives for conversions (like refer a friend etc.)

    Types of videos that encourage customer retention

    1. Thank you Videos
    2. Troubleshooting Videos
    3. User Generated Content
    4. Brand Promotional Videos

    Check out this video by a GoPro customer that shows how User Generated Content can really be used to promote your brand if you encourage your customers to create it.

    No matter the type of video you need to make, a vital factor is its quality. A good video production company should be able to help you through every stage of creating videos for your brand, from conceptualisation to postproduction.

    So whether it’s for brand-building purposes, or customer retention, Toolbox Studio would love to hear from you! Call us at +91 20 46607590 or write to us at enquiry@toolbox-studio.com to know how we can help you with your digital video production needs.

    Featured image source: https://yourstory.com/2015/12/video-marketing-strategies/