Tag: VFX trends

  • 2016’s Most Exciting Animation & Motion Graphics Trends

    2016’s Most Exciting Animation & Motion Graphics Trends

    As the film, animation, gaming and tech industries get bigger each year and regularly churn out better-than-ever entertainment, there are always new techniques, processes and inventions that are developed and used in the creation pipeline.

    Here are 2016’s most exciting animation and motion graphics trends:

    1. Illustrated animation

    Though not exactly a new concept, using hand-drawn illustrations to tell a story instead of artificially creating a CG world is making a comeback. Advertisements, promotional videos and even video games have started to pair their 3D animations and effects with simple yet striking illustrations. Think back to Ice Age, where the story of how the mammoth lost his family plays out on the wall of cave in a flat, stick figure style. Using hand drawn frames to create animation is a great way to make it memorable to the viewer, which is why illustrated animations has and will receive much recognition this year.

    1. Isometric projection

    Rendering a 3D object in a 3D space takes up a chunk of post-production time and costs even more money. So isometric projection, a technique originally used by engineers, has come into play. It is a method that enables three dimensional objects, i.e. those with height, width and length to be represented on a 2D plane. It allows the objects to be easily viewed from a bird’s eye view as the camera moves in a wide angle along the X and Y axes.

    The effect, as you can see here, is visually attractive and will be employed by many animation studios in the coming years.

    1. Liquid motion

    Animation trends

    Applicable to both animation and visual effects, liquid motion is a style of animation that steps away from the regular, ‘sensible’ depiction of artificial movement. Instead of using the expected geometric shapes and lines to change from one movement to another, liquid motion creates a fluid transition between the shapes. The outcome is eye catching, often colourful, and enjoyable to the viewer because of the constant and unexpected changes. In traditional animation, liquid motion is often said to have a psychedelic effect but when used in a live action setting as part of VFX, liquid motion animation can create unique results reminiscent of the alien entity in Spiderman 3.

    https://www.rocketstock.com/blog/animation-inspiration-liquid-motion/

    1. NPR

    VFX trends

    Creating entirely CG, yet highly realistic wild animals (see 2016’s The Jungle Book), and making aliens in outer space look like they actually might exist has now become the norm. While viewing such realistic movies and games is highly enjoyable, Non-Photorealistic Rendering comes as a breath of fresh air for viewers.

    NPR is when 3D or even 2D software turns a realistic object into a stylized depiction that can be compared to those appearing in comic books. This is done either by applying a special shading material to the 3D geometry to make it look 2D or by manually painting over the film/image. The 2006 film, A Scanner Darkly is a good example of the latter, which used a combination of Rotoscope and cel shading, two techniques that Toolbox is very well versed in. Watercolour, sketchy and pen and ink drawing are other popular conversion styles.

    https://sites.google.com/site/mddn442/research-topics/non-photorealism

    1. 3D Printing

    3D Printing

    Though 3D printers have become accessible to the public and have been used to create everything from prosthetic limbs to machine parts, the scope of using 3D printed objects in animation or VFX is wide and uncharted. However it is gaining ground as evidenced by Laika’s brilliant 2014 stop motion animation movie Boxtrolls. The production involved using 3D printers to print over 53,000 facial expressions for the characters, which added nuanced but valuable detail to the film. In a similar fashion, VFX studios will begin to take advantage of 3D printed objects in order to bring a tangible realism to the effects.

    1. VR and AR

    The recent commercial release of devices such as Oculus Rift and HoloLens has made VR and AR more easily accessible than before. In the field of gaming especially, consumers have become aware that virtual reality makes gameplay even more immersive and interactive, leading it to become an in demand service. With even smartphones now able to support VR and AR headsets, the hype for a heightened gaming experience will lead to more and more VR targeted games. While there are many other industries that could benefit from an enhanced reality, VR and AR will remain in the gaming arena for the rest of 2016 and early 2017.

    From NPR to VR, 2016’s animation trends and VFX trends bring to our screens new and exciting ways of entertainment and marketing. If you’d like to find out how these trends can be employed to help your business, explore Toolbox Studio’s services today.

  • Outsourcing in The VFX Industry Growth: VFX Studios in India Are At The Forefront

    VFX industry trends in India

    The words rapid and exponential do not even begin to do justice to the growth that the animation sector of India has seen in the recent years. During the beginning of this calendar year, it was estimated to be at 247 million US dollars and it was estimated to continue growing at 15 to 20% per annum. The big guys of the west like Walt Disney, Sony, and Warner Brothers have been sending out work on character animation and special effects our way and small business have been budding and sprouting in large numbers. Entrepreneurs in the animation VFX industry say that though they are in theory clubbed with the IT industry, the work is 70% art and 30% technology and passion needed makes it possible for them to survive the competition. They haven’t just survived but thrived and are now bagging more noteworthy deals. As the demand for Best VFX outsourcing companies increases, more and more companies are joining the race from around the country, with Mumbai, Chennai, Bangalore, and Hyderabad as the hubs. These companies have high-end studios and employ highly trained and skilled artists, providing various services. They also possess the ability to deliver to a client’s customised requests.

    2d and 3d outsourcing companies started as a pattern in the VFX industry’s growth. Slowly but steadily, they have made their way into every other sector, including VFX. But why India? What makes India the preferred choice for the West? The reasons are apparent. They are listed below.

    Cost:

    It costs only about one-fourth of the price to get a job done in India compared to North America and only 35% compared to Korea and the Philippines. From a business perspective, you only take advantage of every opportunity to save money if it compromises quality.

    Education and quality:

    As the demand for VFX grows, more big advertising agencies and media schools are formulating courses focusing on quality training. Every year, new talent pours into the job market, meeting the needs of skilled workers who can offer relatively higher-quality output.

    Labour:

    No job can be achieved without labour to execute it. India’s second-largest entertainment VFX industry allows it to meet the labour requirements. The constant improvement in educational standards offers a bridge between the numbers and skill levels. After all, the saying “what you see is what you get” is applicable in a very literal sense here.

    Communication:

    English is the primary language of communication in the profession environment across the country, outsourcing companies find it a lot easier to communicate their requirements.

    Age of digital media

    Digital media has changed the very way the world works. It presented the world with an opportunity to interact continuously, removing the age-old barriers of geography and reach. This contributed the spurt in the VFX industry growth. However, the real change happened when YouTube became a hit. The number of people searching, viewing, and interacting with video content has increased tremendously. YouTube Ready has the second-largest number of searches across the globe. Brands, for a while now, have leveraged this medium as a tool to reach out to their target audience. Because of this, the number of projects being made has also increased! It started with the more prominent brands and the IT companies that infiltrated the world markets and India. But has moved beyond that today, but the concept of e-learning and other newer industries stepping in.

    Because of these factors, 2d and 3d outsourcing company projects in India will only increase. The animation VFX industry growth in India will continue to increase, and the VFX Studios in India will grow not just in number but also in size and global presence!