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Tag: explainer videos for business

  • Top 15 Ninety-Second Explainer Videos for Business

    Do explainer videos work? Yes, like magic, as long as thoughts and creativity while making them are engaging and targeted. It is a known fact that videos for business can result  exponentially when compared to other forms of marketing or branding efforts. We already touched upon some of the benefits of business explainer videos and our favourites in terms of the best b2b explainer videos.

    Here’s taking it a step ahead with the top 90-second explainer videos that we think cut the clutter.

    Why create explainer videos?

    1. Introduction Introduction of b2b explainer videos

    You want to introduce yourself, your business, brand, capabilities, services or products in the market.

    2. Explanation of b2b explainer videos

    You wish to suggest an existing problem to your target group and devise the best possible solution that aligns with the business offerings. Business explainer videos are a great way to communicate these solutions effectively.

    3. Problem-solving of b2b explainer videos

    You want the video to explain how an idea can help solve specific problems for your client’s customers.

    So, you have your heart set on creating an explainer video. The next question is – how long should an explainer video be?

    Why opt for a 90-second explainer video?

    Well, short and sweet is the way to go in this evolving ecosystem of business marketing. Thanks to the ever-reducing attention spans of people and the unwillingness to skim through lots of text or visual content, a well-crafted 90-second explainer video that delivers the message in less than a minute and a half can work like a charm for your business. While the length of the video would largely depend upon how much you want to say through it, it is best to choose 90 seconds as the length – since it is neither too long, nor too short.

    On that note, we have handpicked some of the best b2b explainer videos that did what they were supposed to do – to perfection.

    15 of best 90-second animated explainer videos for business

    We have shortlisted our favourite 90-second explainer videos below, along with reasons why we think they are so good. Read on!

    1. Zendesk Overview (Zendesk Software Explainer Video)

    This ebusiness explainer video introduces a customer service software using a fine blend of live action and graphics. The animation used in the video is clean and simple, aided by shots of real people merged seamlessly with the graphics.

    The screen demo helps the viewer to understand the working of the software and the unobtrusive-yet-catchy background score ensures that the narrative moves forward. The best thing about this video is that it connects with the viewer not just on a business level, but on a human level too.

     

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    2. What is Vibe-It? (B2B Explainer Video)

    This 90-second explainer video takes the problem:solution approach, presenting the problem right at the beginning. It then introduces the product, explains its features and USPs. The engaging visuals, voiceover, modern animation and vibrant colours used in the video add to its enthusiastic vibe.

    The video ends with a strong call-to-action. In Chris Zachary’s own words, “We wanted to explain the company and its revolutionary enterprise feedback software solutions.”

    The mission behind this b2b explainer video was to:
    – Communicate the solution clearly, simply, and beautifully
    – Attract investors
    – Create an informative visual face to the solution.

    The b2b explainer video manages to do all these things without breaking a sweat!

     

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    3. Spotify Montage – Digital Music Service (B2C Explainer Video)

    It’s not like Spotify needs to introduce itself to the world—it is already a raging hit amongst Apple users. So, the creators of this business explainer video decided to establish Spotify’s vibe with shapes, patterns, playful animation, bright colours, and, of course, vibrant music.

    It eventually goes on to cover some of its important features. The young and energetic visuals strike a chord almost immediately and it is no surprise that the company says its subscription numbers shot up big time after this 90-second explainer video campaign.

     

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    4. Introducing the Lemonade App

    Here is another business explainer video that demonstrates the capabilities of the product (in this case, an app) by showing it in action on the screen. The run-through or demo-type explainer video takes a step-wise approach, breaking it down for first-time viewers and giving them small nuggets to understand how the app works.

    The flowing animation ensures steady progress. An interesting aspect of this video is the smart usage of white space, a.k.a. negative space—it makes the visuals look clean and easy on the eye. This technique is also a hallmark of the best b2b explainer videos, where clarity and visual appeal are paramount. This is an example of how 90-second explainer videos can effectively convey information for those looking for concise content.

     

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    5. Sevenly: Infographic Animation

    A novel concept explained in simple words within few seconds – that is exactly what you would like your explainer video to do for you, isn’t it? This animated infographic-type explainer video works well because of its well-drafted script (content and voiceover). The minimalistic and uncluttered design and visuals work hand-in-hand with the voiceover.

     

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    6. Flazingo Animation – Your Complete Hiring System

    Here is an animated explainer that pitches an idea, reaches out to its target group and touches upon their key pain points by using great content and visuals. The working of the system is explained using modern animation techniques and graphics. It lets the viewer soak in the concept before stating the USPs and benefits for the user – all of it in less than a minute and a half!

     

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    7. Visual Recognition Technology

    A futuristic concept (that doesn’t seem to be too far away from now) called for a video that did justice to the idea being explained. This explainer video does complete justice to the novel concept (AI and visual recognition) by using smart and dynamic illustrations. The modernistic style of animation works well to explain the idea and get the viewer involved.

     

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    8. Thor Token / Brand Film

    Another explainer video that flows fluidly and seamlessly from one frame to another, this one makes use of simplistic and recognizable shapes and icons throughout its duration to state the problem, introduce the blockchain solution and talk about its features and benefits.

     

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    9. What is Google Voice?

    They say voice is the future of mobile phone technology and this Google Voice explainer video puts things into perspective with hand-drawn illustrations that are animated smartly.

    Simple, short and easy to comprehend, the video takes the tried and tested problem: solution approach. And while it explains the concept perfectly, the best part about this 90-second explainer video is that it does not try too hard to SELL the concept.

     

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    10. What is Parse?

    Knowing your audience is extremely important when you talk about creating an business explainer video that reaches out to them and connects with them. The Parse explainer video talks to app creators and coders in a language that they understand and can relate to.

    The visuals help on this front by using elements like grids and building blocks – getting the viewer involved right from the first second. The video is structured well regarding the introduction, problem statement, and solution, making it one of the best B2B explainer videos for its target audience. Whether you’re looking for 90-second explainer videos or something longer, focusing on these aspects ensures that the content resonates effectively.

     

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    11. What is Bitcoin?

    Perhaps the most-watched Bitcoin introduction video ever, this 90-second explainer video elucidates how Bitcoin works and why this paradigm shifting technology is important. The graphic elements and pop-up style of animation have been used well here.

     

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    12. The Amazing ZenCash Demo

    Hand-drawn illustrations or animation look and feel real and relatable. This business explainer video expertly uses this style. It states the problem right at the beginning before explaining how the solution can help solve it for the audience. For companies looking for the best b2b explainer videos, this 90-second explainer video is an excellent choice, offering a concise and engaging overview.

     

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    13. Personal Finance Management with Mint

    By far one of our favorite b2b explainer videos, the Mint video provides a step-wise explanation of how the solution works. The upbeat background score adds to the progression of the video and makes the animation feel more effective.

    While the colors, animation, and voiceover make the video great, we like it because it is unlike typical business explainer videos. The video not only explains what Mint is about but also demonstrates how it works and why one should choose it – thus making it one of the best b2b explainer videos we’ve seen. This 90-second explainer video is a complete package, showcasing the product effectively and engagingly.

     

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    14. Zip Schedules Explainer Video

    The only video in our top 15 picks that uses a central character well to explain a product or idea, the Zip Schedules business explainer video is fantastic for many reasons. The character “Tom” is shown going through his problems, making it relatable for the target group.

    The animation style is simple yet very effective. The slightly humorous approach, combined with everyday issues that managers face, makes this one of the best b2b explainer videos available. If you’re looking for impactful 90-second explainer videos, this example stands out as a prime choice.

     

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    15. Introduction to Traveloka App

    A colourful b2b explainer video that utilizes the power of animation and graphics to the fullest, this one is a winner. It not only manages to explain the app’s features in less than 1 minute and 35 seconds, but also makes a massive impact on the viewers, getting them interested in the product and the concept of hassle-free travel. The bright and friendly visuals are well used and ably supported by an effective VO and music.

     

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    What do you wish to achieve through your 90-second explainer video?

    You must define the goal of your animated corporate video before you outsource the video creation process to an explainer video company.

    • Views?
    • Clicks?
    • Inquiries?
    • Conversions?
    • Sales?
    • Brand awareness?

    Whatever your objective is, it needs to be mapped with the subject you are dealing with and the type of explainer video you should invest in. The next question is – which company should you go to?

    Whether you need a full-fledged business explainer video campaign or a single 90-second explainer video for your brand, product, or service, there are several things to consider before choosing a production company. For the best B2B explainer videos or a standout animated corporate video, make sure to evaluate the company’s experience and portfolio to ensure they align with your goals.

    Top things to consider while choosing an explainer video company

    1. History – Check out the company’s portfolio, projects and past work pages on their website. Their past record in creating explainer videos will give you a fair idea about their quality of work and clientele.

    2. Capability – Ask questions about the team, artists, technicians and people who would be working on your project. Ask questions about the software they use, the setup they have, etc. The longer a company has been in the explainer video market, the more experience and expertise they are likely to have.

    3. Pricing – The pricing of explainer videos may differ from company to company and would also vary depending on the type and length of video you require. Ask the company or studio for a proper quote according to the type of video.

    4. Delivery – How much time does it take to create a 90-second explainer video? Is the explainer video creation company capable enough to deliver a high-quality video in a short turnaround?

    Once you have satisfactory answers to all of the above questions, work out a plan to craft a custom explainer video for your needs and involve yourself in the process so you know how your video is turning out. Toolbox Studio is amongst the most sought-after explainer video production studios in Asia, North America, Australia, and Europe. Whether you’re looking for the best b2b explainer videos or need a concise 90-second explainer video, our expertise in creating engaging animated corporate videos ensures your message is delivered effectively.

  • How an Explainer Video Can Help You Rank Higher on Google

    How an Explainer Video Can Help You Rank Higher on Google

    The internet has increasingly turned into a massive video streaming platform.  The nearly explosive use of mobile devices has made videos the best way to reach a savvy audience who do not want to read reams of text. Google has noted this trend and blends video content into its search results. So how can your business  improve google search ranking using video content?

    The answer is simple – through an explainer video embedded into your website. Let’s look at how this can help in more detail.

    What is an Explainer Video?

    An explainer video is a short video that explains your business idea in a clear and compelling manner inviting potential customers to engage with your product or service. Many successful explainer videos are animated making sure that they grab a viewer’s attention.

    Incorporating explainer videos into your marketing strategy can also enhance your SEO efforts. Video marketing for SEO is a proven way to increase visibility and drive traffic.

    4 Key Benefits of Explainer Videos

    • Keep Viewer Attention: A well-made explainer video makes sure that your viewer is more likely to watch it to the end, absorbing your message and possibly responding to your call to action at the end.
    • Explains Your Business Idea: They explain your business and brand values in seconds.
    • They Instil Trust: Consumers are more likely to buy into a brand or product after watching a video.
    • Increase Traffic: Explainer videos can increase traffic to your website.

    How Explainer Videos Can Help SEO Rankings

    Placing your explainer video over the centre of your homepage can do wonders to the traffic to your website and average time customers spend on it. Video marketing for SEO plays a crucial role in this process. So how do explainer videos increase traffic and rankings?

    Every business wants to find the secret to having their webpage show up on the coveted first page of Google’s search results. Now Google’s SEO (Search Engine Optimisation) algorithms are fairly unfathomable to most users, but the experts all agree on one main  concept – video marketing for SEO is the way to go. Having an explainer video on your web page makes it 53% more likely to show up on the first page of Google search results. That is a massive leap ahead.

    Another factor Google takes into account while deciding how your website should stand in the SEO results is how long users spend on your website on average before clicking that dreaded back button. Explainer Video marketing for SEO can help keep your visitors engaged on your website for longer making Google rethink your placement results. Let’s look at some numbers to understand this:

    The average user spends about 8 seconds on a webpage, which is really not a lot. An ideal explainer video is between 30 to 90 seconds although many do stretch up to two minutes. An engaging explainer video can keep the user on your home page for a couple of minutes instead of a few seconds, and if your video is good enough, maybe even longer if the viewer decides to watch it twice. That’s a 1500 percent increase in the time spent on your website. The longer your audience spends on your website increases its “usefulness” according to Google’s algorithms, which can help improve Google search ranking.

    Keywords: Another way an explainer video can help boost your SEO results is through keywords. Yes, even the title of your video can help! A short title, less than 70 characters using keywords can help your video (and therefore your website) rank higher in a search engine’s results. Using your keywords naturally in your video as well and transcribing the script can help get better results as Google will look through the transcription for search terms as well. A word of caution though make sure your keywords are relevant to your business, as you can get penalised in terms of rankings for high bounce rates.

    Shares: It’s simple, the more your webpage is shared, the more chances it has of showing up on the first page. High quality and engaging explainer videos are highly shareable. Remember the Dollar Shave Club? It went viral. No one has pinpointed what makes a video go viral but chances are that the better your explainer video is the more likely users are going to share it. And the more your users share it, the more CTRs you will get which automatically tells Google to increase your rankings for that keyword. For example, having an update on your company’s LinkedIn profile in the form of a video can result in a 75 percent higher chance of it being shared by your followers.

    Explainer videos can help with so much more than search engine rankings. By enhancing user engagement and providing valuable information, these videos can improve Google search ranking and drive more organic traffic to your site. Look at our blog Digital Explainer Videos: Why Your Business Needs Explanation to see how explainer videos can benefit your business.

    At Toolbox Studio, we know how to make a great explainer video that can help your business spread the message it needs to and grow. Get in touch with us and begin your journey to success through explainer videos today.

  • 7 of the Best Digital Explainer Videos That Hit the Bull’s Eye

    7 of the Best Digital Explainer Videos That Hit the Bull’s Eye

    Explainer videos are becoming more and more prevalent in this digitally-driven internet era. As smartphones widen reach and shorten attention spans, marketers are looking for a new angle to approach their promotional efforts.This has given rise to one of the most popular new forms of promotional content today in the form of explainer videos for business.

    These videos are part one part how-to, one part promotion and one part fun, making for a short, enjoyable and easily digestible form of video content that engages views. As we have elaborated in past blog posts, the numbers back up the popularity for explainer videos among companies big and small the world over.

    Here are the statistics that justify the popularity of this form of video production and promotion:

    • Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service.
    • A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.
    • 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
    • 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
    • 45% of businesses who use video say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective.
    • 47% of businesses who use video use it in their email campaigns. Of these, 80% believe it to be an effective tactic.

    As an explainer video production company based in India, we have witnessed firsthand how some of the best brand and product explainer videos have helped established multinational firms and even fledgling startups grow exponentially.

    Seven explainer videos that stand out from the crowd

    1. Pinterest

    Everyone knows what social media website Pinterest does, and how it works, and even how you pronounce its name, right? Well, Pinterest wanted to make sure anyway, so they made this cute, clever and entertaining explainer to tell you everything that you need to know about the company, what it does, and yes, even how to pronounce the word ‘Pinterest.’ This is the perfect example of what a short, effective explainer video can do, and gets bonus points for tossing in a Chuck Norris reference.

    2. Amazon Go

    Have you heard of “just walk out shopping?” This is tech giant Amazon’s latest attempt at making life simpler for consumers and shopping more convenient, quick, and accessible to everyone. Sounds intriguing, doesn’t it? To explain an entirely new concept like this can be difficult, unless you go down the explainer route of course. As Amazon has demonstrated through this less than two minute long live-action video, new concepts and ideas can be put forth in simple terms using this medium of videos. Also, another bonus point, this time for showing cupcakes some love.

    3. Mint

    Keeping track of your finances gets extremely difficult, especially nearing the tax season. Mint came up with a digital solution that would streamline the whole process. However, getting people on board to take the effort of signing up, and assuring them that putting in their bank details wouldn’t be a security risks were both challenges. Well, Mint, in true internet fashion, said ‘challenge accepted’ and a made a simple animated explainer that walks new users through the whole process of coming on board the service, the benefits it offers, and how secure it is all in one succinct video. That’s the beauty of explainer videos, they need not be focused on just one aspect of the product or service, but can cover multiple facets.

    4. Airbnb

    Who knew renting out a room or an apartment to complete strangers from around the world for short periods of time could become such a big thing? Well, it has, and Airbnb, the pioneers of this movement are surely one of the big start-up success stories who used a promising idea and a clever app to acquire great success. To help put the word out Airbnb went down the explainer route, and took viewers on a rollercoaster ride across the world (or a live action miniature version of it) in a video that is part adorable, part inspirational and will want to get you off your feet and start packing. Don’t believe us? See for yourself!

    5. Spotify

    Music app Spotify may be a household name today, but this wasn’t always the case. When the app launched in one of the biggest music markets in the world – the United States of America, it needed a hard-hitting promo to get potential customers to download the app and start streaming all that sweet, sweet music. So what did the brand do? Make an explainer, of course! The result was this snazzy little number that has no VOs (that’s Voice Overs for those who aren’t familiar with the abbreviation) and 2D animation that is clean, cool, and effortless in its enjoy-ability. You get to learn everything you need to know about the app without the content coming across as preachy, boring or overly promotional. That’s a winning combo and has be proven so with the app’s popularity.

    6. Groupon

    Who loves discounts? We all do, right? What about coupons though? Yeah, not so much. Cutting, collecting and keeping coupons safe is more effort than it is worth most of the times, but not when you’re dealing with Groupon. So what is Groupon, how does it work, and where can I get those discounts? Well, the company have made a straightforward explainer that gives you all the answers. The colors, font, animations and style are all very elegant, and give you a great perspective on what the company has to offer.

    7. Google Now

    Let’s be honest, Google is so deeply integrated into our smartphones (and lives) that we kind of take it for granted these days. However, your phone wasn’t always this intuitive, there was a time before all those mostly awesome, sometimes annoying prompts showed up. When they did finally show up with Google Now, the brand needed a way to show off all its new features, without coming across like a show off though. So naturally they chose to make an explainer video that did this for them. The result is this slick little number that shows you how awesome the app is, without it looking like Google are looking for a pat in the back.

    Clearly, explainer videos are a great way of engaging customers and growing your brand. If you are interested in making similar cool, quick, and engaging videos, get in touch with us at Toolbox Studio to help make it happen.

    Featured image source: grooveden.com

  • Discover the Magic of Digital Explainer Videos with Toolbox Studio

    Discover the Magic of Digital Explainer Videos with Toolbox Studio

    Creativity, innovation and thinking outside the box are the kind of buzz terms you will hear people talk about when it comes to starting your own venture. This is seen with the greatest degree of prevalence in this, the start-up generation where fresh and innovative concepts, or the drastic reimagining of classic approaches to business have led to great success and renown.

    However, in our search for this holy grail of uniqueness, clever ideas, and radical solutions we often overlook one important aspect. Caught in the fervour of our own brain-child we often forget that not everyone else has spent as much time as us pondering this specific idea.

    As such, everyone we come across – be it bosses, colleagues, potential investors, prospective customers or even friends and family – may not understand our idea and our concept as simply and easily as we might have imagined. It can sometimes prove difficult to share an idea or a thought process, when the recipient doesn’t have the advantage of being able to fall back on the context that the person who came up with the idea does.

    Ideas can end up failing because of this – because they get lost in translation. If you don’t want this to happen, you need to explore going down the route of business explainer videos.

    What are explainer videos?

    An explainer video is basically a form of audio visual content created for the specific purpose of providing information to the viewer. There are many forms of explainer videos for business based on the target audience. From shareholders to customers and staff to investors, explainer videos can be created to help drive a point home to various parties. Corporate explainer videos are probably the most popular kind of explainer videos, and they are typically targeted at the consumer.

    Gaining popularity on a more and more frequent basis, these explainer videos help consumers understand what the creator’s product of service has to offer, and how to go about using it in a simple to understand step-by-step format. The production of explainer videos typically involves the use of animation, motion graphics and text, although live-action explainers also exist. These type of videos are especially useful in the digital era with thousands of app-based products cropping up. A lot of the older generation not born into this era, for example, needs greater assistance to understand how to work app-based products and services, and digital explainer videos allow corporates to accomplish this task.

    Here are a couple of great examples of explainer videos from big, globally recognised outfits such as Amazon and Pinterest.

    Why are they better than text-based instructions?

    Explainer videos are being preferred to text-based instructions because of quite a few reasons.

    1. The first one is the dual coding theory originating in the 60s. The theory explores the effect of imagery on memory and the ability of the human mind to retain and recall information presented in this form.

    2. Apart from this, there is also psychological evidence that video is more effective as a tool for communication than text. As this article illustrates, “if you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted ‘like’.”

    3. Internet users do love video. The average consumer with an Internet connection watches roughly 206 videos per month, and Nielsen claims 64 percent of marketers expect video to dominate their strategies in the near future.

    Taking a look at the numbers, it seems like a no-brainer to say that video content is more engaging than text. But tapping into a little basic psychology, we can further break down these findings, and also describe the conditions that will drive visitors to prefer text.”

    “Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip! Humans are hardwired to avoid demanding cognitive strain, so this tendency toward “laziness” will, more often than not, invite us to choose information that is easy to process over the form that makes us put out a lot of effort.”

    Advantages of explainer videos

    • Time saving
      A two-minute video can convey the same information that a 10-minute phone conversation or 30 minute reading session possibly could. Your staff doesn’t have to deal with explaining how to use the product to each person that calls in, and the customer doesn’t need to wait in line for staff members or customer support to answer their queries.
    • Easily understandable information
      Since explainers are all about providing value-added information to the consumer, they are easy to understand and straightforward enough that they don’t require follow ups and FAQs.
    • Easily accessible
      If you upload your explainer video online, customers from across the globe can use their smart devices and computers to access it wherever they and whenever they need. This makes it easy for them to clear doubts, and for your product to be used without issues.
    • Increasing audience
      A well-made explainer video holds the potential of being shared across social media, especially by proponents of your product or service. This leads to greater traffic, wider reach and bigger audiences.
    • Improved credibility
      An explainer video can go a long way towards improving a company’s credibility in the eyes of the customer. This happens because established brands typically use video content to communicate with consumers, so having such content on board adds a sheen of professionalism and quality to proceedings.

    It wouldn’t be a stretch to say that digital videos are an almost magical tool that packs a whole bunch of benefits for any company looking to utilize them. If you want to develop a professional business explainer video, Toolbox Studio can help you out. Browse through our portfolio to see the range of videos we’ve developed for our illustrious clients from India and abroad.

    Get in touch and begin your production today.