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Tag: explainer videos

  • Digital Explainer Videos: Why Your Business Needs Explanation

    Digital Explainer Videos: Why Your Business Needs Explanation

    It is often said that video is the best form of digital marketing communication when it comes to attracting and retaining the attention of potential consumers online. This isn’t just an idle boast either—numbers and statistics are available to back up and quantify this claim. Businesses that make explainer videos or invest in animated video creation have seen higher engagement and better audience retention.

    Forbes has shared some interesting numbers pertaining to video and their growing popularity on the internet.

    • Online video now accounts for 50% of all mobile traffic.
    • Video has become essential: A significant 60% of marketers use video in their marketing and 73% plan on increasing their use of video.
    • According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
    • On Facebook, video posts have 135% greater organic reach than photo posts.

    Then there is the bold prediction made in the Cisco Visual Networking Index Forecast which predicts that by the year 2020, 82% of all IP traffic will be attributed to video. Taken together these go above and beyond stating the case for the importance of video. Just having video however is not enough to put your brand in the spotlight. You also have to pick right type of video to ensure that it provides maximum outreach and eyeballs. This is where explainer videos come in. Businesses that make explainer videos through animated video creation can effectively capture attention and simplify complex ideas for their audience.

    Explainer videos and why your business needs them

    Explainer videos aren’t your typical audiovisual marketing tool. Instead of overtly selling your product, they serve as a valuable resource to help users and potential customers understand how to maximise their investment. When you make explainer videos, you provide an engaging way to communicate complex ideas clearly and effectively. Animated video creation further enhances this by creating content visually appealing and easy to grasp. Wyzowl has also quantified the effectiveness of explainer videos, which provides relevant statistics highlighting their impact.

    • Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service.
    • A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.
    • 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
    • 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
    • 45% of businesses who use video say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective.
    • 47% of businesses who use video use it in their email campaigns. Of these, 80% believe it to be an effective tactic.

    So what makes explainer videos such a big deal? We will give you ten very good reasons.

    10 reasons why explainer videos are so effective

    1. Clarity
    Explainer videos don’t try to confuse or confound viewers through clever language and obscure references. Instead they provide clarity and information. The latter is always better received by customers. Animated video creation simplifies complex concepts and ensures clear communication, making it easier for viewers to understand.

    2. Engagement
    Explainer videos not only provide all the necessary information that brands want to convey regarding themselves or their products, but they do so in a thoroughly engaging manner. With a light, conversational tone, the use of animations and graphics, and an overall ethos of simplicity, digital explainer videos are highly engaging content formats that can help draw in the right audiences and make them stick around – exactly what businesses want. The animated video creation process can add an extra layer of engagement, captivating viewers through dynamic visuals.

    3. Interest
    The numbers don’t lie. Videos, and particularly explainer videos, can go a long way towards growing your product’s value in the digital space and creating interest among potential consumers. Good explainer videos tend to be shared be viewers on social media. This provides organic growth, something that all brands crave. By making explainer videos, businesses can capitalize on this interest and spread the word more effectively.

    4. Reach
    Going viral (for all the right reasons of course) is the dream of every brand out there. With a clever, enjoyable, and entertaining explainer video, there is definitely potential for this to happen. If your content is presented in a way that no one has seen before, there’s no reason why viewers won’t share it. The creativity in animated video creation can help a brand stand out and reach a broader audience.

    5. Traffic
    If your explainer video does its job well and piques the curiosity of its viewers, and you remember to add a link to your website on the video, explainer videos can definitely divert more traffic to your product’s website.

    6. Retention of information
    It is easier to remember something you saw as opposed to something you read or heard. This human tendency to retain audio visual images allows explainer videos to remain the memory of viewers for a longer time. The visual storytelling in animated video creation enhances this retention, helping your message stick with viewers.

    7. Easy on the eye (and brain)
    It is so much easier to learn something from a video than it is from text and images. This is why tutorials are some of the most popular genres of content on places like YouTube. Providing easy to consume video content fulfills this need in your customers, earning your brand more goodwill. Explainer videos offer a digestible way to educate, especially with the support of animations and visuals.

    8. Simplicity & clarity
    Using animations and graphics can provide brands with a platform to break down complicated subjects and explain them in simpler terms with motion aided visuals. This means viewers don’t have to strain themselves to understanding what your product offers. Animated video creation is the perfect tool for simplifying and demystifying complex topics.

    9. Marketing tool
    There was a time when only the biggest brands created videos to advertise their products. While digital videos have allowed brands of all sizes the opportunity to provide video based promotional content, making such content available provides the brand’s reputation with a big boost among customers. Making explainer videos a core strategy can elevate your marketing efforts.

    10. Crisp, concise content
    If a picture is worth a thousand words, videos are worth a whole lot more. Using an explainer, you can provide information that would potentially have taken many pages of text and images to convey – which in turn would likely have scared customers away. An animated video creation ensures the message is delivered in a crisp, engaging, and digestible format.

    Being an experienced explainer video production company, we at Toolbox Studio know how to help you make the most effective and useful explainer video for your products. So what are you waiting for? Get in touch with us and begin your journey to success through explainer videos today.

  • Discover the Magic of Digital Explainer Videos with Toolbox Studio

    Discover the Magic of Digital Explainer Videos with Toolbox Studio

    Creativity, innovation and thinking outside the box are the kind of buzz terms you will hear people talk about when it comes to starting your own venture. This is seen with the greatest degree of prevalence in this, the start-up generation where fresh and innovative concepts, or the drastic reimagining of classic approaches to business have led to great success and renown.

    However, in our search for this holy grail of uniqueness, clever ideas, and radical solutions we often overlook one important aspect. Caught in the fervour of our own brain-child we often forget that not everyone else has spent as much time as us pondering this specific idea.

    As such, everyone we come across – be it bosses, colleagues, potential investors, prospective customers or even friends and family – may not understand our idea and our concept as simply and easily as we might have imagined. It can sometimes prove difficult to share an idea or a thought process, when the recipient doesn’t have the advantage of being able to fall back on the context that the person who came up with the idea does.

    Ideas can end up failing because of this – because they get lost in translation. If you don’t want this to happen, you need to explore going down the route of business explainer videos.

    What are explainer videos?

    An explainer video is basically a form of audio visual content created for the specific purpose of providing information to the viewer. There are many forms of explainer videos for business based on the target audience. From shareholders to customers and staff to investors, explainer videos can be created to help drive a point home to various parties. Corporate explainer videos are probably the most popular kind of explainer videos, and they are typically targeted at the consumer.

    Gaining popularity on a more and more frequent basis, these explainer videos help consumers understand what the creator’s product of service has to offer, and how to go about using it in a simple to understand step-by-step format. The production of explainer videos typically involves the use of animation, motion graphics and text, although live-action explainers also exist. These type of videos are especially useful in the digital era with thousands of app-based products cropping up. A lot of the older generation not born into this era, for example, needs greater assistance to understand how to work app-based products and services, and digital explainer videos allow corporates to accomplish this task.

    Here are a couple of great examples of explainer videos from big, globally recognised outfits such as Amazon and Pinterest.

    Why are they better than text-based instructions?

    Explainer videos are being preferred to text-based instructions because of quite a few reasons.

    1. The first one is the dual coding theory originating in the 60s. The theory explores the effect of imagery on memory and the ability of the human mind to retain and recall information presented in this form.

    2. Apart from this, there is also psychological evidence that video is more effective as a tool for communication than text. As this article illustrates, “if you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted ‘like’.”

    3. Internet users do love video. The average consumer with an Internet connection watches roughly 206 videos per month, and Nielsen claims 64 percent of marketers expect video to dominate their strategies in the near future.

    Taking a look at the numbers, it seems like a no-brainer to say that video content is more engaging than text. But tapping into a little basic psychology, we can further break down these findings, and also describe the conditions that will drive visitors to prefer text.”

    “Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip! Humans are hardwired to avoid demanding cognitive strain, so this tendency toward “laziness” will, more often than not, invite us to choose information that is easy to process over the form that makes us put out a lot of effort.”

    Advantages of explainer videos

    • Time saving
      A two-minute video can convey the same information that a 10-minute phone conversation or 30 minute reading session possibly could. Your staff doesn’t have to deal with explaining how to use the product to each person that calls in, and the customer doesn’t need to wait in line for staff members or customer support to answer their queries.
    • Easily understandable information
      Since explainers are all about providing value-added information to the consumer, they are easy to understand and straightforward enough that they don’t require follow ups and FAQs.
    • Easily accessible
      If you upload your explainer video online, customers from across the globe can use their smart devices and computers to access it wherever they and whenever they need. This makes it easy for them to clear doubts, and for your product to be used without issues.
    • Increasing audience
      A well-made explainer video holds the potential of being shared across social media, especially by proponents of your product or service. This leads to greater traffic, wider reach and bigger audiences.
    • Improved credibility
      An explainer video can go a long way towards improving a company’s credibility in the eyes of the customer. This happens because established brands typically use video content to communicate with consumers, so having such content on board adds a sheen of professionalism and quality to proceedings.

    It wouldn’t be a stretch to say that digital videos are an almost magical tool that packs a whole bunch of benefits for any company looking to utilize them. If you want to develop a professional business explainer video, Toolbox Studio can help you out. Browse through our portfolio to see the range of videos we’ve developed for our illustrious clients from India and abroad.

    Get in touch and begin your production today.

  • Increase Brand Awareness and Conversions with Digital/Web Explainer Videos

    Increase Brand Awareness and Conversions with Digital/Web Explainer Videos

    explainer videos

     

    Videos have been making the ranks as the most preferred medium to deliver messages. If you aren’t already one of the brands leverage this medium, here is why you should get around to it immediately.

     

    The influence it has on a decision maker

    At the end of the day, it is the word of the decision maker that counts. A videos influence on the decision maker as compared to other forms of content is profound.

    60% people prefer video content to written content

     

    The numbers speak for themselves here, especially if you are in a B2C business model. If your customers prefer this form of content when making a decision, isn’t it what you should be delivering?

    50% people are more likely to remember video content over text

    Staying in the minds of prospective buyers makes all the difference. Increased conversions are tough to achieve without brand recall. With overwhelming statistics that point to the fact that videos are remember better, web explainer videos have the potential to skyrocket your brand recall in no time.

    Just in February 2015, Nike took its 4 million following on twitter to 12 million with a video on Instagram!

    A third of all online activity is spent watching video

    The reason why people are watching videos online are many. Some want information while some are their simply for the information. Either ways, your video has potential to be both entertaining and informative. It is like killing two birds with one stone.

     

    From the perspective of Google and other search engines

    YouTube is the number two search engine in the world

    People go on Google first and then on YouTube when they are looking for any kind of information. A little work on digital marketing and the chances of getting your video to rank rises exponentially. If you want to rank on Google as it can affect your conversions, doesn’t it make sense to do the same on YouTube.

    Videos rank higher on search than text content

    Even on Google, a video with the same content will rank higher than a blog. A 2000 or more worded blog can be replaced by a video in no time. There is the added advantage that a smart phone user is more likely to watch a video for a few minutes than read an unbelievably long blog on their phones. And that is where the power is shifting to today, smart phone users will soon dominate the statistics of internet users if you are debating the fact of whether they already do.

    Videos get 267% more links than normal posts

    Links count and everyone knows it now. The numbers speak for themselves here.

    Videos can keep costumers on your site for 2 minutes longer and reduce bounce rates

    Bounce rates are a concern for everyone. If a potential costumer isn’t sticking around, he is not going to make a buy or reach out to you. Videos have proven to drop bounce rates considerably!

     

    B2B conversions

    Companies with videos on their site saw almost twice the conversion rates compared to the ones that didn’t in 2013

    Need we say more? And this was the case in 2013!

    Videos increase people’s understanding of your product or service by 74%

    In a world, filled with innovative solutions, getting people to understand what you are offering in itself can be a challenge. With a web explainer video, you are walking into a conversion that is half done already. Can you really ask for more with the competition or barriers that you face in the market today?

    50% of users watch business related videos on YouTube once a week

    This only goes to further prove our point above.

    75% of users visit the marketer’s website after viewing a video

    Another statistic that proves that, explainer videos are a sure shot way to boost conversions

    Using videos on landing pages can increase conversions by 76%

    If your landing page isn’t doing all that well, then it might be time to take a hint from this statistic!

     

    Why are they cost effective?

    One of the factors that holds a lot off from making a video is the cost that goes into it. The truth is that making a video is more expensive than writing a blog about your product, solution or service, but there are advantages to it that are far outweigh the cost. You can reuse a video as and when you want, how many ever times you want. Not something you can do with a blog, once it is published somewhere you run the risk of posting copied content by reusing it elsewhere. It can go on your site, on a landing page, on any of your social media platforms as many times as needed. A web explainer video is a onetime cost that makes money for you over an extended period. Plus, if you weigh your options well, then it really doesn’t have to cost you so much either. Contact us to find out how we could make a video that delivers you money within your budget!

     

    Videos make a difference. And the bigger guns haven’t yet entered the playing field. Before this turns into a war that you cannot afford, we recommend you take advantage of it now!