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Tag: explainer video

  • Top 15 Ninety-Second Explainer Videos for Business

    Do explainer videos work? Yes, like magic, as long as thoughts and creativity while making them are engaging and targeted. It is a known fact that videos for business can result  exponentially when compared to other forms of marketing or branding efforts. We already touched upon some of the benefits of business explainer videos and our favourites in terms of the best b2b explainer videos.

    Here’s taking it a step ahead with the top 90-second explainer videos that we think cut the clutter.

    Why create explainer videos?

    1. Introduction Introduction of b2b explainer videos

    You want to introduce yourself, your business, brand, capabilities, services or products in the market.

    2. Explanation of b2b explainer videos

    You wish to suggest an existing problem to your target group and devise the best possible solution that aligns with the business offerings. Business explainer videos are a great way to communicate these solutions effectively.

    3. Problem-solving of b2b explainer videos

    You want the video to explain how an idea can help solve specific problems for your client’s customers.

    So, you have your heart set on creating an explainer video. The next question is – how long should an explainer video be?

    Why opt for a 90-second explainer video?

    Well, short and sweet is the way to go in this evolving ecosystem of business marketing. Thanks to the ever-reducing attention spans of people and the unwillingness to skim through lots of text or visual content, a well-crafted 90-second explainer video that delivers the message in less than a minute and a half can work like a charm for your business. While the length of the video would largely depend upon how much you want to say through it, it is best to choose 90 seconds as the length – since it is neither too long, nor too short.

    On that note, we have handpicked some of the best b2b explainer videos that did what they were supposed to do – to perfection.

    15 of best 90-second animated explainer videos for business

    We have shortlisted our favourite 90-second explainer videos below, along with reasons why we think they are so good. Read on!

    1. Zendesk Overview (Zendesk Software Explainer Video)

    This ebusiness explainer video introduces a customer service software using a fine blend of live action and graphics. The animation used in the video is clean and simple, aided by shots of real people merged seamlessly with the graphics.

    The screen demo helps the viewer to understand the working of the software and the unobtrusive-yet-catchy background score ensures that the narrative moves forward. The best thing about this video is that it connects with the viewer not just on a business level, but on a human level too.

     

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    2. What is Vibe-It? (B2B Explainer Video)

    This 90-second explainer video takes the problem:solution approach, presenting the problem right at the beginning. It then introduces the product, explains its features and USPs. The engaging visuals, voiceover, modern animation and vibrant colours used in the video add to its enthusiastic vibe.

    The video ends with a strong call-to-action. In Chris Zachary’s own words, “We wanted to explain the company and its revolutionary enterprise feedback software solutions.”

    The mission behind this b2b explainer video was to:
    – Communicate the solution clearly, simply, and beautifully
    – Attract investors
    – Create an informative visual face to the solution.

    The b2b explainer video manages to do all these things without breaking a sweat!

     

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    3. Spotify Montage – Digital Music Service (B2C Explainer Video)

    It’s not like Spotify needs to introduce itself to the world—it is already a raging hit amongst Apple users. So, the creators of this business explainer video decided to establish Spotify’s vibe with shapes, patterns, playful animation, bright colours, and, of course, vibrant music.

    It eventually goes on to cover some of its important features. The young and energetic visuals strike a chord almost immediately and it is no surprise that the company says its subscription numbers shot up big time after this 90-second explainer video campaign.

     

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    4. Introducing the Lemonade App

    Here is another business explainer video that demonstrates the capabilities of the product (in this case, an app) by showing it in action on the screen. The run-through or demo-type explainer video takes a step-wise approach, breaking it down for first-time viewers and giving them small nuggets to understand how the app works.

    The flowing animation ensures steady progress. An interesting aspect of this video is the smart usage of white space, a.k.a. negative space—it makes the visuals look clean and easy on the eye. This technique is also a hallmark of the best b2b explainer videos, where clarity and visual appeal are paramount. This is an example of how 90-second explainer videos can effectively convey information for those looking for concise content.

     

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    5. Sevenly: Infographic Animation

    A novel concept explained in simple words within few seconds – that is exactly what you would like your explainer video to do for you, isn’t it? This animated infographic-type explainer video works well because of its well-drafted script (content and voiceover). The minimalistic and uncluttered design and visuals work hand-in-hand with the voiceover.

     

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    6. Flazingo Animation – Your Complete Hiring System

    Here is an animated explainer that pitches an idea, reaches out to its target group and touches upon their key pain points by using great content and visuals. The working of the system is explained using modern animation techniques and graphics. It lets the viewer soak in the concept before stating the USPs and benefits for the user – all of it in less than a minute and a half!

     

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    7. Visual Recognition Technology

    A futuristic concept (that doesn’t seem to be too far away from now) called for a video that did justice to the idea being explained. This explainer video does complete justice to the novel concept (AI and visual recognition) by using smart and dynamic illustrations. The modernistic style of animation works well to explain the idea and get the viewer involved.

     

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    8. Thor Token / Brand Film

    Another explainer video that flows fluidly and seamlessly from one frame to another, this one makes use of simplistic and recognizable shapes and icons throughout its duration to state the problem, introduce the blockchain solution and talk about its features and benefits.

     

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    9. What is Google Voice?

    They say voice is the future of mobile phone technology and this Google Voice explainer video puts things into perspective with hand-drawn illustrations that are animated smartly.

    Simple, short and easy to comprehend, the video takes the tried and tested problem: solution approach. And while it explains the concept perfectly, the best part about this 90-second explainer video is that it does not try too hard to SELL the concept.

     

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    10. What is Parse?

    Knowing your audience is extremely important when you talk about creating an business explainer video that reaches out to them and connects with them. The Parse explainer video talks to app creators and coders in a language that they understand and can relate to.

    The visuals help on this front by using elements like grids and building blocks – getting the viewer involved right from the first second. The video is structured well regarding the introduction, problem statement, and solution, making it one of the best B2B explainer videos for its target audience. Whether you’re looking for 90-second explainer videos or something longer, focusing on these aspects ensures that the content resonates effectively.

     

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    11. What is Bitcoin?

    Perhaps the most-watched Bitcoin introduction video ever, this 90-second explainer video elucidates how Bitcoin works and why this paradigm shifting technology is important. The graphic elements and pop-up style of animation have been used well here.

     

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    12. The Amazing ZenCash Demo

    Hand-drawn illustrations or animation look and feel real and relatable. This business explainer video expertly uses this style. It states the problem right at the beginning before explaining how the solution can help solve it for the audience. For companies looking for the best b2b explainer videos, this 90-second explainer video is an excellent choice, offering a concise and engaging overview.

     

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    13. Personal Finance Management with Mint

    By far one of our favorite b2b explainer videos, the Mint video provides a step-wise explanation of how the solution works. The upbeat background score adds to the progression of the video and makes the animation feel more effective.

    While the colors, animation, and voiceover make the video great, we like it because it is unlike typical business explainer videos. The video not only explains what Mint is about but also demonstrates how it works and why one should choose it – thus making it one of the best b2b explainer videos we’ve seen. This 90-second explainer video is a complete package, showcasing the product effectively and engagingly.

     

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    14. Zip Schedules Explainer Video

    The only video in our top 15 picks that uses a central character well to explain a product or idea, the Zip Schedules business explainer video is fantastic for many reasons. The character “Tom” is shown going through his problems, making it relatable for the target group.

    The animation style is simple yet very effective. The slightly humorous approach, combined with everyday issues that managers face, makes this one of the best b2b explainer videos available. If you’re looking for impactful 90-second explainer videos, this example stands out as a prime choice.

     

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    15. Introduction to Traveloka App

    A colourful b2b explainer video that utilizes the power of animation and graphics to the fullest, this one is a winner. It not only manages to explain the app’s features in less than 1 minute and 35 seconds, but also makes a massive impact on the viewers, getting them interested in the product and the concept of hassle-free travel. The bright and friendly visuals are well used and ably supported by an effective VO and music.

     

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    What do you wish to achieve through your 90-second explainer video?

    You must define the goal of your animated corporate video before you outsource the video creation process to an explainer video company.

    • Views?
    • Clicks?
    • Inquiries?
    • Conversions?
    • Sales?
    • Brand awareness?

    Whatever your objective is, it needs to be mapped with the subject you are dealing with and the type of explainer video you should invest in. The next question is – which company should you go to?

    Whether you need a full-fledged business explainer video campaign or a single 90-second explainer video for your brand, product, or service, there are several things to consider before choosing a production company. For the best B2B explainer videos or a standout animated corporate video, make sure to evaluate the company’s experience and portfolio to ensure they align with your goals.

    Top things to consider while choosing an explainer video company

    1. History – Check out the company’s portfolio, projects and past work pages on their website. Their past record in creating explainer videos will give you a fair idea about their quality of work and clientele.

    2. Capability – Ask questions about the team, artists, technicians and people who would be working on your project. Ask questions about the software they use, the setup they have, etc. The longer a company has been in the explainer video market, the more experience and expertise they are likely to have.

    3. Pricing – The pricing of explainer videos may differ from company to company and would also vary depending on the type and length of video you require. Ask the company or studio for a proper quote according to the type of video.

    4. Delivery – How much time does it take to create a 90-second explainer video? Is the explainer video creation company capable enough to deliver a high-quality video in a short turnaround?

    Once you have satisfactory answers to all of the above questions, work out a plan to craft a custom explainer video for your needs and involve yourself in the process so you know how your video is turning out. Toolbox Studio is amongst the most sought-after explainer video production studios in Asia, North America, Australia, and Europe. Whether you’re looking for the best b2b explainer videos or need a concise 90-second explainer video, our expertise in creating engaging animated corporate videos ensures your message is delivered effectively.

  • H&R Block Case Study: A Simplified Digital Video on A Serious Subject

    H&R Block Case Study: A Simplified Digital Video on A Serious Subject

    Introduction of H&R Block Case Study 

    HR block

    H&R Block is a tax filing and solutions firm that has been present in India since January 2012. The company dates its origin back to 1955, when it was originally founded in the United States. Boasting of over 2.5 crore clients the world over, it is the largest H&R tax filing entity in the world. The company has been making large strides in India as well, with collaborations with more than 300 corporates (and counting), and over three lakh tax returns already filed.

    The Challenge of H&R Block Case Study 

    H&R Block needed digital video production content to populate on their website – content that would engage and attract potential customers and users, and present H&R Block in a positive light. This particular video was required to highlight the functions of H&R Block, and its primary service on offer – helping individuals file their income tax returns.

    The Solution of H&R Block Case Study 

    The solution provided by our team at Toolbox Studio was an explainer video, using production techniques to help present the content in a straightforward and easily graspable manner. The aim was to create a video that would not only comprehensively cover all the needs of the clients, but also do it in a way that did not alienate viewers – a challenging task (considering the subject matter). After all, in isolation, taxation is not the liveliest nor the most engaging subject out there!

    The Approach of H&R Block Case Study 

    Creating an animated video production is a complex undertaking, and Toolbox Studio works with its clients every step of the way to ensure that their needs are being addressed and the final product not only matches their expectations but also surpasses it.

    To this end, here are the steps that were undertaken from the beginning to the end of this particular project:

    1. Script

    After the brief was received from H&R Block regarding what they were looking to achieve from the video, who their target audience was, and where they wanted to publish the content, a script was prepared. The script is a textual description of the dialogue and accompanying visuals in the order it will appear in the final video. 

    Writing Script

    1. Storyboard

    The next step in the process was the creation of the storyboard. This involves actually sketching out the pertinent frames of the narrative to provide the client with a visual context of how the final production will appear. Everything from the lead characters, to the graphics involved, and the actions performed throughout the video were portrayed here for H&R Block’s perusal. 

    1. Voice Over

    Recording the Voice Over (or VO) was the third step in this production. A VO plays a very important role in the video. It provides key aural narratives and drives the audio aspect of the audio-visual production. Everything from the accent, to the style of speech, language, pitch, and timbre are important. Various pertinent choices were offered based on the needs of this particular video, and a decision was made by H&R Block regarding which one they preferred.

    1. Outlined Animation

    After the voice over is decided upon and recorded, an outline of the final animation is created. At this stage, H&R Block had the opportunity to see exactly what the final product would look like, and make any changes they needed to the content and its presentation. 

    1. Background Music

    After the animation was approved, it was time to make the final touches. The most important of which is the addition of a background music score (BGM) to the production. The background music sets the tempo of the production and adds another layer to it. Potentially awkward silences are filled in, and the score provides a complement to the VO, underscoring it when presented to the viewer.

    Background music

    1. Final output of H&R Block Case Study

    Only after a suitable background music was selected and added to the production was the final video complete. The video begins with a light-hearted take on taxation and the trouble it gives people, portrayed through the animated lead character. Next, viewers are given a step-by-step guide through H&R Block’s taxation support service, while highlighting salient features (like the availability of live chat). The fact that the service is free of cost is also highlighted, and the video ends by reminding viewers of the client’s brand and forte.

    Watch the H&R Block Tax Chat and Tax Pledge videos to see the final output for yourself!

    The Result of H&R Block Case Study

    At the end of the process, H&R Block had a video that achieved the preset goal – a production that conveyed how easy it was to pay taxes through the medium of a fun, attention-retentive animated short video, which simplified the content, yet provided all the necessary information to the viewers. The content was still the most important aspect of the video, but it was presented in a manner that would make it more receptive to those watching it.

    Has your brand invested in digital video marketing yet? It is one of the top trends in the industry right now, and if you are steering clear of this brand-building and advertising machine, it is time to rethink. Contact us to know how we can do for you what we’ve been doing for our beloved clients over the last 8 years. And keep an eye out on this space for more such awesome case studies along with insights on why content (the message) is king even in case of video marketing.

  • Checklist for Choosing the Right Animated Video Production Company

    Checklist for Choosing the Right Animated Video Production Company

    How to Choose the Right Explainer Video Production Company for your Business

    If you have been with us for a while, you already know why an explainer video is your best bet for better ROI. But for this to happen you also need to choose a professional and talented explainer video company to work with. You probably already know that a good video is a key to standing apart from your competitors and creating a lasting impact on your customers.

    Here is an example of an explainer video. This was selected by Hubspot as one of the best-animated explainer videos of 2015.


    Source:breadnbeyond.com

    Have you thought of creating an animated explainer video like this one? If you answered yes, then you need to hire a vendor that is not only good but can guide you through the entire process of making a video. Like always, we are your friend when it comes to making explainer videos. We have created a detailed guide to help you make the very important decision of which company to hire. This guide will help you understand all the key aspects involved in making this decision.

    Here is a list of questions you should ask yourself before making the choice:

    1. What is my Budget for the Explainer Video?

    You will find many different organizations that can help you make a great animated explainer video. But not all of them will fit into the budget you have. The cheapest options are companies that make template videos. These videos are generally low quality and are made with pre-made designs. They have bad animation and are also classified as boring to watch. Having said that, you do not want to go cheap just the way you would never choose a cheap CEO to represent your company.

    It would be a lot better if you chose companies that make custom videos. Yes, these are a little more expensive but they are high quality and like the name suggests, customizable. This will ensure in engaged viewers and even greater ROI.

    At the end of the day, the purpose of an explainer video is gaining ROI. Keep this fact in mind when you choose the company you want to hire.

    2. What is the Company’s Portfolio?

    Once you have a few companies listed out make sure you look at their portfolio. Figure out if their work is effective and entertaining. Being effective means the video should be able to connect with you and elicit an emotional reaction prompting you to take further actions. You can also test their effectiveness by showing the video to a group of people and asking questions about how they felt after watching the video.  But the most important question of them all is, “Would you buy this product?” If they answer in a yes then you know which company to choose.

    3. How original is my Explainer Video?

    The basic purpose of any video is to communicate a message with great clarity and enough interest that people would be compelled to buy the product or the service. The second purpose of an explainer video is to ooze professionalism and originality. The animation you show your audience is the impression customers will have of your company. If the video looks unprofessional then the viewers are bound to think of your company as unprofessional as well. To be perceived as professional ask questions like: Is the art original? Is the music original? Does the video have good storytelling? And are they witty?

    4. FEEDBACK

    As humans, we put more trust in what other people say about someone than the words of the person himself. The same applies to companies as well. When a third party praises a company it helps you trust them more. Make sure to analyse feedback from previous clients to gain more confidence in making the decision to choose a particular company. The internet is the best resource available to you to find this feedback. Check reviews, recommendations, testimonials, social networks like Twitter and Facebook. Look all around the web to choose a reliable and professional video production company. Also, remember that a good and reliable company will not hide any kind of information with you.

    There you go! Now you are ready to choose the right video production company. Make sure to check out our blog to expand your knowledge of video marketing!