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Tag: Digital video production in India

  • They watch! They Book! -The Charisma of Video Marketing!

    Marketing strategies have evolved over the years. Newer and better technologies have replaced age old methods of marketing. And as we talk about the latest marketing trends, one can’t really miss out on Video Marketing.  And when it comes to the hospitality sector, Video Marketing is extremely essential as your customers, believe what they see! And if pictures speak a thousand words, a video speaks a million more!

    The invention of the internet opened the gates to online marketing and enabled a much wider reach. However, the absence of visual experience and physical perception was sorely missed. This gave rise to a series of more inventions and innovations towards what we may call a more visual internet, and in other words, online video marketing.  Let’s have a glance at the merits of Video Marketing.

    • According to a research a video attracts 30% more viewers!
    • Visitors stay 40% longer on your website and the conversion rate is 30% greater!

     And if these merits are not enough, here are a few more:

    • Increases traffic to the advertiser’s website by 55%
    • Increases physical visit to the place of business by 30%
    • Incidence of booking is increased by 24%

    There are a hundreds of reasons why investing in video marketing is a smart move. Let’s have a look at a few of them.

    • Videos help you in having a varied marketing strategy
    • Interesting videos help in engaging the audience
    • Videos provide a fresh way to reach your audience
    • It helps in attracting large number of visitors
    • Videos boost credibility and trust
    • 3G and 4G networks have made it easier to watch videos, which turns out to be a major reason for people turning to videos

    Online videos have changed the marketing scenario in the hospitality sector as more and more customers are showing a lot of appetite for online videos. The trend in the current generation is to watch a full-fledged video rather than web banners/ advertisements.  360 degree video tours, video blogs etc are the in things today in marketing and have proved to be enormously successful.

    But at the same time it is very essential to make an engaging video and placing it strategically on your site so that your audience says glued to the screen and the conversion rate is expedited. A professional studio with a proven track record plays the most significant role in creating videos that not only engage the audience but also increase the conversion rate which is our main objective.  Toolbox Studio with its award winning work, exceptional track record of hugely successful films and professionals who are masters in creating world-class content stand out as inarguably the first choice. Toolbox Studio works on the project right from the scripting stage where a lot of research goes into in deciding the right strategy to enable the video to reach and impress a larger number of potential customers. Highly trained and experienced professionals and the state-of-the-art facilities at Toolbox Studio make it easier to convert any idea into a finely finished product.  And a well crafted video is half the battle won when it’s about video marketing.

    Video Marketing is the right platform to showcase your hospitality business and Toolbox Studio is the right vehicle to get your dreams to the right destination!

  • Maximizing Customer Reach: Essential Strategies

    Maximizing Customer Reach: Essential Strategies

    LinkedIn recently announced that the users will now be able to upload video Ads too. Until now Linkedin displayed only images or text for advertising. But now that it has rolled out global video advertising too, let’s see how it can make a difference to the social media marketing scenario and more importantly, how it can help your business.

    Linkedin is one of the most popular business-oriented social networking services.  Launched on the 5th of May 2003, it already had 259 million acquired users spread over more than 200 countries as of June 2013. So you can expect your Ad to reach out those millions out there, but what is more important is, you can be rest assured that your video Ad reaches the right audience too.  With the video Ads, advertisers will be able to import videos or use existing YouTube videos. Ideally, using video Ads will up advertisers’ presence on YouTube since their audience will grow with the addition of Linkedin’s users.

    Linkedin boasts of millions of profiles belonging to various categories; this helps you in segmenting and focusing on a particular segment as per your business needs and effectively targeting the decision makers. Moreover, creating an Ad on Linkedin is pretty simple.

    Creating a video Ad is similar to creating a text advertisement, except you select Video from the Media Type dropdown.

    If you’re a new advertiser:

    1. Move your cursor over Business Services in the top right of your homepage and select Advertise.
    2. Click Get started.
    3. Click Create an Ad
    4. Under the Media Type dropdown, select Video. Name the campaign; add your headline, description, and YouTube.com video URL.
    5. Click Next.
    6. Select the target audience for your Ad and click Next.
    7. Set a daily budget and bid on how much you’re willing to pay for each video view.
    8. Click Save Changes in the bottom right.
    9. Enter your billing information.
    10. Submit the Ad for review.

    If you’re an existing advertiser:

    1. Move your cursor over Business Services in the top right of your homepage and select Advertise.
    2. Click Manage to go to your Campaign Manager.
    • You may be prompted to sign back into your account.
    1. Click Create new campaign in the top right of your Campaign Manager.
    2. Click Create an Ad.
    3. Under the Media Type dropdown, select Video. Name the campaign; add your headline, description, and YouTube.com video URL.
    4. Click Next.
    5. Select the target audience for your Ad and click Next.
    6. Set a daily budget and bid on how much you’re willing to pay for each video view.
    7. Click Save Changes in the bottom right.
    8. Enter your billing information if you want to update or change information.
    9. Submit the Ad for review.

    The Cost?

    When creating a video Ad the advertiser will be able to set a maximum Cost Per View (CPV) bid. This means that the advertiser will only pay when a member clicks to play the video. The minimum CPV bid for video ads is $4.00.

    So it can be said that video advertising on Linkedin is quite cost effective as it offers you a vast yet focused reach.   So when the next time you think of using the social media for advertising your brand, make sure that your brand is linked in effectively with your potential customers. 

  • The ‘Smart’ World of Mobile Video Advertising in India!

    You are playing a cool game on your latest tablet or a smart-phone and suddenly a video pops out of nowhere. Your reactions: 1) You simply skip the video or 2) You go through the whole video if you find it interesting. And if it’s interesting enough, you think of going for the advertised product. A few people, just like you, either skip the video or go for it. When the target audience views the video, half of the job is done for the advertiser. This is particularly relevant in mobile video advertising in India, where the rise of smartphone usage has made video ads a prominent tool for brands. And when the purchase is made, the objective of advertising on this platform is achieved. This demonstrates how advertising in marketing plays a critical role in influencing consumer behaviour.

    But like you can see, mobile advertising does get a mixed response as a few of the people find ads popping out a bit inconvenient and disturbing and a few find it helpful. So how is the mobile video advertising scenario in India? Well, if we go by the facts and figures, it’s booming like anything and is set to touch Rs 430 Crore in the year 2014. Interesting, isn’t it? And to make this more interesting, we have got one more fact for you. India stands second in mobile advertisements, right behind the United States of America! And we seem to be catching up sooner with the USA.

    There was certainly a disconnect between what industry felt about the potential of mobile advertising and what brands thought about incorporating mobiles in their marketing strategy. May be this is the reason that spend on mobile advertising has been just 10- 15% as compared to spend on digital marketing. But this has changed dramatically and mobile advertising is the ‘new cool’ in the industry now. Marketers are more than willingly investing in mobile advertising as marketers feel that m-commerce is opening up as an instrument for financial inclusion and mobiles will act as a key to a potential explosion in advertising.

    So what has really helped mobile video advertising in India?

    India has been the mobile first market as compared to the other nations, which means that we Indians access the internet on our mobiles first as compared to the other nations where desktops/laptops are preferred. Interestingly around 40% of the mobile users in India have mobile as their only internet access point.

    The mobile advertising market has evolved from a stage of mobile internet being used for email access to being used for social media, to now being used for accessing various kinds of content like NEWS, sports, entertainment etc. With India’s app developer base estimated at 250,000 and expected app downloads to be around 8.4 billion by 2016, Indian mobile users are heavily consuming apps.
    The handsets are cheaper and more accessible now. Mobile video advertising in India has significantly benefited from this trend, leveraging affordable handsets and widespread internet access. Also, the relatively cheap data plans have supported advertising in marketing, making it easier for businesses to reach their audience. The introduction of 3G has further facilitated faster streaming of videos, enhancing the potential for mobile video advertising in India and making it more convenient for the target audience to engage with video content effectively.

    So who are the big players in mobile video advertising? Automobile giants like Maruti, Yamaha, Honda …FMCG brands like Coca-Cola, Pepsico, Unilever and telecom players like Nokia, Karbonn and Micromax… are really investing a lot in mobile video advertising in India. This trend reflects a growing acknowledgement of its impact on consumer engagement and the evolving nature of advertising in marketing strategies.

    From the current scenario, no one can deny the significant role mobile video advertising will play shortly. It’s all set to touch the skies, transforming traditional advertising in marketing and offering viewers unparalleled access to immersive and creative experiences.

    Stay tuned for a lot more engaging stuff that’s coming your way soon!