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Tag: digital video production company

Why Video Has Become the Preferred Medium for Brands and Audiences Alike
We live in a world dominated by media, whether it be for information, entertainment or communication. As a result of this, we have become accustomed to instant gratification and in turn we gravitate towards things that will give us just that. Fortunately for marketing, videos are one of those things.

According to GoAnimate, 60% of people who visit a business website prefer to watch a video about it rather than read the text. And according to a study conducted by Eyeview Digital, including a video on your landing page can potentially increase your conversion by up to 80%¹.

Source: hubspot.com

Why Video Marketing Works

According to YouTube, mobile video consumption goes up by 100% every year. If you look up ‘Video Marketing Statistics’ on Google, you will get dozens of blog posts listing 50 (if not more) statistics about video marketing. The very fact that these statistics exist and people are blogging about them should say something about the importance of video marketing.

According to the University of Massachusetts Darthmouth, 86% of all colleges and universities have a presence on YouTube. This means you can immediately tap into a huge, promising audience for any material that you post on YouTube. Furthermore, regardless of whether they are students, businessmen or homemakers, 90% of users claim that watching a video about a product is very helpful in their decision making process. So doesn’t it already seem like a great idea to market your brand through videos?

The fact of the matter is nothing will grab your attention like a video. Think back to when you were in school. Didn’t watching a movie about the French Revolution help you study better than reading pages and pages of text from your history book? The same principal applies in video marketing. Videos and movies make a deeper impression on the viewer than texts or images. It is no wonder that according to Mist Media, internet users will spend 88% more time on a website that has videos².

Take a minute to carefully study this nifty infographic. Statistics show that 64% of users are more likely to buy a product online after watching a video. Furthermore, real estate listings that are accompanied by a video receive 403% more enquiries than text listings. Such is the power of video!

Videos Can Spread Like Wildfire

How many of us have viewed, liked and shared videos on social media? Yes, we’ve all done it. It may have been a snazzy business video or a video of a dog bottle feeding a goat, but the bottom line is that it made a big enough impression for us to like and share it.

Invodo reports that 92% of people who watch videos on their cell phones share these videos on social media. When videos go viral (think “Charlie Bit My Finger”) they can do so overnight. So why not tap into this ability to go viral and make a video that can give you some good publicity?

It is perfectly clear what a video can do for your brand and your product. All you have to do is take the plunge, hire a good corporate film production company that can draw up a solid video marketing strategy and invest in a solid video for your brand. This will not only improve your SEO rankings but you will definitely notice more and more traffic on your website and soon enough it will begin to generate revenue.

Resources:
1. http://www.eyeviewdigital.com/documents/EyeView-White-Paper-Making-Video-Accountable.pdf
2. http://www.mistmedia.com/
October 7, 2016
7 Great Ideas for Your Next Digital Video
The digital medium, popular referred to as the internet, is the final frontier for marketers.

Whether accessed through smartphones, laptops, PCs, or even wearables, harnessing the reach of this massive medium to maximize eyeballs is the endeavor, and marketers the world over are still trying to unlock this medium’s untapped potential. The biggest draw in marketing online has undoubtedly been digital video, with digital video production playing a key role in creating engaging content that captures attention.

Some pertinent stats from the CISCO Visual Networking Index forecast sheds light on the Internet’s popularity in general, and of videos in particular:
- “By 2020, there will be nearly 4.1 billion global Internet users (more than 52 percent of the world’s population), up from 3.0 billion in 2015.
- Globally, IP video will represent 82 percent of all traffic by 2020, up from 70 percent in 2015.”
Video production has been turned on its head in the age of the internet, with marketers thinking way outside the box for content and presentation. Digital video production has become a crucial part of this evolution, offering endless possibilities for creativity and innovation. Toolbox Studio brings to you some of the most stellar.

Seven winning digital production ideas
1. The value & emotion based campaign
Budweiser have been promoting their #BestBuds campaign for the last two years and more now. Built-around the theme of friendship, the campaign only has the loosest connection to the brand’s product. After all the only parallel is that the campaign is called “best buds” and people often refer to a Budweiser beer as “bud” in common parlance. However, the ad reflects the ethos of camaraderie and values of friendship, and that too through an absolutely adorable protagonist and a narrative that will definitely tug the strings of your heart. This digital video perfectly captures the essence of storytelling without overt branding, making it a powerful example of emotional marketing.

https://youtu.be/PxJjyNfgv9I
1. The quirky animated campaign
Australia’s Metro Trains Melbourne wanted people to be careful around trains and train tracks but knew that preaching through a boring safety video wasn’t the way to go about it. Instead, they created a digital video with catchy music and a humorous (and slightly dark) theme – Dumb Ways to Die. The animation features characters comically dying in absurd situations, reinforcing the message that while there are many ridiculous ways to die, failing to be cautious around trains is one of the most preventable. This campaign proves how creative digital video production can turn a serious message into an engaging and viral sensation.
1. The ‘no-commentary’ ad campaign
Android launched their Friends Furever campaign, quickly becoming one of the most popular online digital videos in the last year. The message, “Be Together. Not the Same.” was conveyed through adorable and unexpected animal friendships—without a single word of voice-over or sales pitch. The approach may seem unconventional, but it resonated with audiences and became one of the most shared videos in 2015. This campaign showcases how digital video production can evoke emotions and deliver a strong brand message without direct promotion.

https://youtu.be/vnVuqfXohxc
1. The shock value campaign
Fanpage. It created the “Slap Her” video where kids in Italy were asked a few questions, then introduced to a young girl. When instructed to caress her or make a funny face, they complied. However, when asked to slap her, they hesitated and refused. The campaign leveraged digital video to deliver a powerful message—domestic violence has no place in a child’s world. The video quickly gained traction using shock tactics and raw reactions and became a widely discussed social commentary.
1. The inspiring campaign
Fitness is all about motivation, and Reebok’s 25,915 Days campaign embodies this inspiration theme. The digital video presents a compelling message: “The average human lifespan is 71 years. That’s 25,915 days. 25,915 opportunities to make the most of our time, honoring the body through commitment to physicality.” Featuring people of all ages engaging in exercise, the ad is designed to ignite viewers’ motivation for an active lifestyle.

https://youtu.be/bcJGh32e2Mw
1. The humour-based campaign
Nike Women’s Better For It campaign is another one that promotes fitness, but the take is slightly different here. In this particular specimen, the “Inner Thoughts” video, it shows what women are thinking while working out, and inspires viewers to get over their hang ups about workouts through a series of funny observations.
1. The campaign that leverages pop culture
Hanna-Barbera’s The Jetsons cartoon is a pop culture icon. As such it has mass popularity and Global Payroll Association leveraged this very popularity to galvanise their content. The video is set up in a Jetson-like universe, and even has sound effects and peppy music to add to the effect. The subject is about HR and payroll, but wrapping it up in this packaging makes this less-than-interesting subject more engaging.

https://youtu.be/nFE9rMQXwnA

If you are looking to create your own digital videos, then these ads will definitely inspire you and create that spark of imagination that will fuel your creative processes.

Looking for an efficient video production company? Toolbox Studio can craft a video for you – a video that has all the essential elements that can make it (and your brand) go viral. Find out how our team can help you create rich digital videos.

Contact us today!
September 26, 2016
“Make heads turn our way,” Jewelfie said. And we did!
Jewelfie: Digital Video Case Study

Introduction

Jewelry features prominently in Indian culture. Associated with tradition, heritage and prosperity, jewelry is something most if not all households in India have. According to the Indian Brand Equity Foundation, jewelry accounts for 6-7% of India’s GDP, and over 500,000 jewelry-based businesses plying their trade here.

It is not an industry, however, that is known to leverage the digital space to any great degree, or had not been one until Jewelfie came along. Developed by Prorigo, the Jewelfie Customer Engagement and Relationship Management (CERM) platform has brought the process of jewelry retail into the 21^st century. Through the harnessing of augmented reality and visualization tools, the software allows prospective buyers to “Try-On” jewelry virtually, from personal computers, mobile phones and kiosks. This allows those shopping for jewelry online to gauge how the products will look on them without having to physically travel to the store and try each item on.

Challenge

Since the concept is a novel one, Jewelfie needed a digital video production to convey the process of using Jewelfie in a simple, straightforward and relatable manner to its consumers. They called on us here at Toolbox Studio to help make this happen. The idea was to engage our digital video production services in the creation of a short audio-visual that would convey all the benefits of Jewelfie, and walk the viewers through the actual act of using the software.

Solution

Toolbox Studio is a digital video production company that provides a variety of AV solutions for clients, and the in-house team suggested an approach that would draw viewers in and arrest their attention throughout the step-by-step process of using Jewelfie. The solution was an animated explainer video with arresting visuals, clear directions and graphics and animations to guide viewers through ‘the Jewelfie experience’.

Approach

The only way to approach a project such as this is through understanding, communication and cooperation between the client and us. This ensures that the client is completely in the loop from the ground up, and is involved in the creation of the content from its inception all the way, until it takes its final form. Here is the process in a little more detail

Step one – Script: The script is a written representation of what the final video would look like. It lays down the groundwork and provides the structure for the whole procedure. The script was aligned to the needs of Jewelfie, what they hoped to achieve from this content, and factors such as intended viewer demographics, medium of publishing the content, and more were taken into consideration.

Step two – Storyboard: Based on the script, a panel-by-panel storyboard was created to help Jewelfie understand how the visuals would play out in the final production. Digital renderings of the frames were prepared, and accompanied by a first draft of the voice over that would accompany each frame, along with a brief text describing the action in each frame. This was the client’s first real look at the visuals, and they had the opportunity to suggest any tweaks or changes in this initial stage itself.

Step three – Voice-over: Once the content for the voice-over was finalized, Jewelfie were given the opportunity to sample a variety of different vocals with choices of accents, speech styles, quality of voices, and other auditory choices so they could pick what they felt was the best fit as the voice for their product. Once the choice was finalized, the voice-over artist hit the recording booth and what you hear now is the finished product.

Step four – Outline: The character that finally made it to the video first came to animated life during this step. A rough clip was provided to the client to allow them to see how the AV would look like. This included all the text, graphics and effects that would tie the whole video together. The feedback received here would be interwoven into the final iteration of the video, so this step was extremely crucial.

Step five – Background Score: Music accentuates the visuals and provides flow, support and a more wholesome feel to the production. So selecting background music was the next step after the outline animation was given the green light by Jewelfie. The client was given various options to choose from, in terms of the background music, and the one that seemed to fit in with the visual most was finalized upon.

Step six – Final video: An amalgamation of the previous steps, the final video was the fruit of all the labor put into this production. As soon as the video begins, it immediately alludes to the world of the jewelry and foreshadows what services the product provides. Next, Jewelfie is introduced as a brand, with a prominent frame establishing the logo. A pleasant sounding and simple explanation both establishes the service provided, and explains how Jewelfie works to the viewers. The visuals and accompanying animation and voice-over provide a comprehensive insight into what Jewelfie can do, and ends with a message that reinforces the brand.

Result

The end result was an animated video that was visually appealing, grabbed the viewers’ attention, and provided a complete insight into the brand and what it brought to the table. Jewelfie is a groundbreaking company in terms of the products and services it offers, so it was essential to get the message out to Indian audiences in a way that they could relate to and understand. The video Toolbox Studio produced for Jewelfie did just that.

Watch the video!

You can watch the video here, and see for yourself the content we delivered for Jewelfie and what the production looked like after it had gone through all the steps we explained above.

Contact Toolbox Studio

Has your company capitalized on the digital video marketing trend yet? Contact us to know how we can do for you what we’ve been doing for our illustrious clients for over 9 years. And keep an eye out on this space for more such awesome case studies!
September 22, 2016