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Tag: digital video production

Why Video Has Become the Preferred Medium for Brands and Audiences Alike
We live in a world dominated by media, whether it be for information, entertainment or communication. As a result of this, we have become accustomed to instant gratification and in turn we gravitate towards things that will give us just that. Fortunately for marketing, videos are one of those things.

According to GoAnimate, 60% of people who visit a business website prefer to watch a video about it rather than read the text. And according to a study conducted by Eyeview Digital, including a video on your landing page can potentially increase your conversion by up to 80%¹.

Source: hubspot.com

Why Video Marketing Works

According to YouTube, mobile video consumption goes up by 100% every year. If you look up ‘Video Marketing Statistics’ on Google, you will get dozens of blog posts listing 50 (if not more) statistics about video marketing. The very fact that these statistics exist and people are blogging about them should say something about the importance of video marketing.

According to the University of Massachusetts Darthmouth, 86% of all colleges and universities have a presence on YouTube. This means you can immediately tap into a huge, promising audience for any material that you post on YouTube. Furthermore, regardless of whether they are students, businessmen or homemakers, 90% of users claim that watching a video about a product is very helpful in their decision making process. So doesn’t it already seem like a great idea to market your brand through videos?

The fact of the matter is nothing will grab your attention like a video. Think back to when you were in school. Didn’t watching a movie about the French Revolution help you study better than reading pages and pages of text from your history book? The same principal applies in video marketing. Videos and movies make a deeper impression on the viewer than texts or images. It is no wonder that according to Mist Media, internet users will spend 88% more time on a website that has videos².

Take a minute to carefully study this nifty infographic. Statistics show that 64% of users are more likely to buy a product online after watching a video. Furthermore, real estate listings that are accompanied by a video receive 403% more enquiries than text listings. Such is the power of video!

Videos Can Spread Like Wildfire

How many of us have viewed, liked and shared videos on social media? Yes, we’ve all done it. It may have been a snazzy business video or a video of a dog bottle feeding a goat, but the bottom line is that it made a big enough impression for us to like and share it.

Invodo reports that 92% of people who watch videos on their cell phones share these videos on social media. When videos go viral (think “Charlie Bit My Finger”) they can do so overnight. So why not tap into this ability to go viral and make a video that can give you some good publicity?

It is perfectly clear what a video can do for your brand and your product. All you have to do is take the plunge, hire a good corporate film production company that can draw up a solid video marketing strategy and invest in a solid video for your brand. This will not only improve your SEO rankings but you will definitely notice more and more traffic on your website and soon enough it will begin to generate revenue.

Resources:
1. http://www.eyeviewdigital.com/documents/EyeView-White-Paper-Making-Video-Accountable.pdf
2. http://www.mistmedia.com/
October 7, 2016
Can a Great Product Video Really Help You Boost Sales?
Video marketing has been around for ages. The adverts we see on T.V. everyday are nothing but a rudimentary form of video marketing. However, these ads are mostly ignored as people switch from channel to channel looking for something else to watch while the commercials are on. Furthermore, at the risk of being brutally honest, the quality of most of these adverts is substandard.

Today we as a people have evolved into a demographic that can only be reached through social and other kinds of internet-related media. So much so, that we make purchases, pursue friendships and form opinions about things we’ve never even heard of, without having to leave the comfort of our couches. Not so great for us as a species, but absolutely fantastic for product video marketing!

So, to answer the question in the title, yes, a great product video can indeed help you boost sales and here’s why:

Videos Are Easy

What I mean when I say this is that videos are easy on the viewer. They require very little mental effort, are completely entertaining and therefore appeal to viewers more than articles, billboards or newspaper adds. People today are looking for instant gratification and so videos have a higher chance of being shared than other forms of advertising. Simply put, with product video marketing you can reach the laziest of the lazy with just a click.

Videos Can Reach Far

If you are on the internet reading this article right now, you are no stranger to YouTube videos. How many users does YouTube have? How many users does Facebook have? How many users do Twitter and Instagram have? You get the point. To say, “a lot of people use the internet” would be a gross understatement. How many of us have started by watching a recipe and found ourselves 3 hours later looking at funny cat videos? There’s no shame in it, videos have a tendency to suck you in ever so subtly and that is the main reason why they are a class one strategy for brand’s product video marketing today.

A Leg Up In SEO

More importantly, adding good quality videos to your website automatically gives you an advantage when it comes to SEO. Google (and other search engines) are partial to web pages with videos. Your website will automatically rank higher in a search. A well-placed product video can increase sales by attracting and retaining potential customers, boosting your overall video marketing ROI.

Videos Can Spread Like Wildfire

We have all heard of videos going viral. And the truth is, any video, no matter how bad or how good, can go viral. Heard of Rebecca Black’s Friday? That girl actually got rich because people hated her so much and thought her song was so stupid, that they had to keep watching it over and over again; classic example of infamy. However, she got lucky, but you might not. So take the time to really invest in your product video marketing production and come up with a solid entertaining yet informative video that really lets people know what your brand and product is all about. As much as there are people who can spend all day watching “Numa Numa” on YouTube, there are also people who appreciate quality videos and will not hesitate to share them.

A Good Video Guarantees ROI

When you decide to invest in video marketing strategies, you should know right from the get go that you will make your money back. The initial investment in a video VFX production company in India, or anywhere else, is the only money you will have to spend. So, don’t scrimp on this stage because a good quality video will advertise itself! The more relatable the video, the more shares it will get. And at least one out of every 10 people who share your video might be interested in your product. Slowly but surely your video will spread far and wide, and soon enough you will see a steady increase in your product videos sales.

So what are you waiting for? Get in touch with us at Toolbox Studio and explore our digital video production services – we assure you the highest quality of videos that can catapult your product, service, or brand to new heights.
October 6, 2016
7 Great Ideas for Your Next Digital Video
The digital medium, popular referred to as the internet, is the final frontier for marketers.

Whether accessed through smartphones, laptops, PCs, or even wearables, harnessing the reach of this massive medium to maximize eyeballs is the endeavor, and marketers the world over are still trying to unlock this medium’s untapped potential. The biggest draw in marketing online has undoubtedly been digital video, with digital video production playing a key role in creating engaging content that captures attention.

Some pertinent stats from the CISCO Visual Networking Index forecast sheds light on the Internet’s popularity in general, and of videos in particular:
- “By 2020, there will be nearly 4.1 billion global Internet users (more than 52 percent of the world’s population), up from 3.0 billion in 2015.
- Globally, IP video will represent 82 percent of all traffic by 2020, up from 70 percent in 2015.”
Video production has been turned on its head in the age of the internet, with marketers thinking way outside the box for content and presentation. Digital video production has become a crucial part of this evolution, offering endless possibilities for creativity and innovation. Toolbox Studio brings to you some of the most stellar.

Seven winning digital production ideas
1. The value & emotion based campaign
Budweiser have been promoting their #BestBuds campaign for the last two years and more now. Built-around the theme of friendship, the campaign only has the loosest connection to the brand’s product. After all the only parallel is that the campaign is called “best buds” and people often refer to a Budweiser beer as “bud” in common parlance. However, the ad reflects the ethos of camaraderie and values of friendship, and that too through an absolutely adorable protagonist and a narrative that will definitely tug the strings of your heart. This digital video perfectly captures the essence of storytelling without overt branding, making it a powerful example of emotional marketing.

https://youtu.be/PxJjyNfgv9I
1. The quirky animated campaign
Australia’s Metro Trains Melbourne wanted people to be careful around trains and train tracks but knew that preaching through a boring safety video wasn’t the way to go about it. Instead, they created a digital video with catchy music and a humorous (and slightly dark) theme – Dumb Ways to Die. The animation features characters comically dying in absurd situations, reinforcing the message that while there are many ridiculous ways to die, failing to be cautious around trains is one of the most preventable. This campaign proves how creative digital video production can turn a serious message into an engaging and viral sensation.
1. The ‘no-commentary’ ad campaign
Android launched their Friends Furever campaign, quickly becoming one of the most popular online digital videos in the last year. The message, “Be Together. Not the Same.” was conveyed through adorable and unexpected animal friendships—without a single word of voice-over or sales pitch. The approach may seem unconventional, but it resonated with audiences and became one of the most shared videos in 2015. This campaign showcases how digital video production can evoke emotions and deliver a strong brand message without direct promotion.

https://youtu.be/vnVuqfXohxc
1. The shock value campaign
Fanpage. It created the “Slap Her” video where kids in Italy were asked a few questions, then introduced to a young girl. When instructed to caress her or make a funny face, they complied. However, when asked to slap her, they hesitated and refused. The campaign leveraged digital video to deliver a powerful message—domestic violence has no place in a child’s world. The video quickly gained traction using shock tactics and raw reactions and became a widely discussed social commentary.
1. The inspiring campaign
Fitness is all about motivation, and Reebok’s 25,915 Days campaign embodies this inspiration theme. The digital video presents a compelling message: “The average human lifespan is 71 years. That’s 25,915 days. 25,915 opportunities to make the most of our time, honoring the body through commitment to physicality.” Featuring people of all ages engaging in exercise, the ad is designed to ignite viewers’ motivation for an active lifestyle.

https://youtu.be/bcJGh32e2Mw
1. The humour-based campaign
Nike Women’s Better For It campaign is another one that promotes fitness, but the take is slightly different here. In this particular specimen, the “Inner Thoughts” video, it shows what women are thinking while working out, and inspires viewers to get over their hang ups about workouts through a series of funny observations.
1. The campaign that leverages pop culture
Hanna-Barbera’s The Jetsons cartoon is a pop culture icon. As such it has mass popularity and Global Payroll Association leveraged this very popularity to galvanise their content. The video is set up in a Jetson-like universe, and even has sound effects and peppy music to add to the effect. The subject is about HR and payroll, but wrapping it up in this packaging makes this less-than-interesting subject more engaging.

https://youtu.be/nFE9rMQXwnA

If you are looking to create your own digital videos, then these ads will definitely inspire you and create that spark of imagination that will fuel your creative processes.

Looking for an efficient video production company? Toolbox Studio can craft a video for you – a video that has all the essential elements that can make it (and your brand) go viral. Find out how our team can help you create rich digital videos.

Contact us today!
September 26, 2016
“Make heads turn our way,” Jewelfie said. And we did!
Jewelfie: Digital Video Case Study

Introduction

Jewelry features prominently in Indian culture. Associated with tradition, heritage and prosperity, jewelry is something most if not all households in India have. According to the Indian Brand Equity Foundation, jewelry accounts for 6-7% of India’s GDP, and over 500,000 jewelry-based businesses plying their trade here.

It is not an industry, however, that is known to leverage the digital space to any great degree, or had not been one until Jewelfie came along. Developed by Prorigo, the Jewelfie Customer Engagement and Relationship Management (CERM) platform has brought the process of jewelry retail into the 21^st century. Through the harnessing of augmented reality and visualization tools, the software allows prospective buyers to “Try-On” jewelry virtually, from personal computers, mobile phones and kiosks. This allows those shopping for jewelry online to gauge how the products will look on them without having to physically travel to the store and try each item on.

Challenge

Since the concept is a novel one, Jewelfie needed a digital video production to convey the process of using Jewelfie in a simple, straightforward and relatable manner to its consumers. They called on us here at Toolbox Studio to help make this happen. The idea was to engage our digital video production services in the creation of a short audio-visual that would convey all the benefits of Jewelfie, and walk the viewers through the actual act of using the software.

Solution

Toolbox Studio is a digital video production company that provides a variety of AV solutions for clients, and the in-house team suggested an approach that would draw viewers in and arrest their attention throughout the step-by-step process of using Jewelfie. The solution was an animated explainer video with arresting visuals, clear directions and graphics and animations to guide viewers through ‘the Jewelfie experience’.

Approach

The only way to approach a project such as this is through understanding, communication and cooperation between the client and us. This ensures that the client is completely in the loop from the ground up, and is involved in the creation of the content from its inception all the way, until it takes its final form. Here is the process in a little more detail

Step one – Script: The script is a written representation of what the final video would look like. It lays down the groundwork and provides the structure for the whole procedure. The script was aligned to the needs of Jewelfie, what they hoped to achieve from this content, and factors such as intended viewer demographics, medium of publishing the content, and more were taken into consideration.

Step two – Storyboard: Based on the script, a panel-by-panel storyboard was created to help Jewelfie understand how the visuals would play out in the final production. Digital renderings of the frames were prepared, and accompanied by a first draft of the voice over that would accompany each frame, along with a brief text describing the action in each frame. This was the client’s first real look at the visuals, and they had the opportunity to suggest any tweaks or changes in this initial stage itself.

Step three – Voice-over: Once the content for the voice-over was finalized, Jewelfie were given the opportunity to sample a variety of different vocals with choices of accents, speech styles, quality of voices, and other auditory choices so they could pick what they felt was the best fit as the voice for their product. Once the choice was finalized, the voice-over artist hit the recording booth and what you hear now is the finished product.

Step four – Outline: The character that finally made it to the video first came to animated life during this step. A rough clip was provided to the client to allow them to see how the AV would look like. This included all the text, graphics and effects that would tie the whole video together. The feedback received here would be interwoven into the final iteration of the video, so this step was extremely crucial.

Step five – Background Score: Music accentuates the visuals and provides flow, support and a more wholesome feel to the production. So selecting background music was the next step after the outline animation was given the green light by Jewelfie. The client was given various options to choose from, in terms of the background music, and the one that seemed to fit in with the visual most was finalized upon.

Step six – Final video: An amalgamation of the previous steps, the final video was the fruit of all the labor put into this production. As soon as the video begins, it immediately alludes to the world of the jewelry and foreshadows what services the product provides. Next, Jewelfie is introduced as a brand, with a prominent frame establishing the logo. A pleasant sounding and simple explanation both establishes the service provided, and explains how Jewelfie works to the viewers. The visuals and accompanying animation and voice-over provide a comprehensive insight into what Jewelfie can do, and ends with a message that reinforces the brand.

Result

The end result was an animated video that was visually appealing, grabbed the viewers’ attention, and provided a complete insight into the brand and what it brought to the table. Jewelfie is a groundbreaking company in terms of the products and services it offers, so it was essential to get the message out to Indian audiences in a way that they could relate to and understand. The video Toolbox Studio produced for Jewelfie did just that.

Watch the video!

You can watch the video here, and see for yourself the content we delivered for Jewelfie and what the production looked like after it had gone through all the steps we explained above.

Contact Toolbox Studio

Has your company capitalized on the digital video marketing trend yet? Contact us to know how we can do for you what we’ve been doing for our illustrious clients for over 9 years. And keep an eye out on this space for more such awesome case studies!
September 22, 2016
H&R Block Case Study: A Simplified Digital Video on A Serious Subject
Introduction of H&R Block Case Study

H&R Block is a tax filing and solutions firm that has been present in India since January 2012. The company dates its origin back to 1955, when it was originally founded in the United States. Boasting of over 2.5 crore clients the world over, it is the largest H&R tax filing entity in the world. The company has been making large strides in India as well, with collaborations with more than 300 corporates (and counting), and over three lakh tax returns already filed.

The Challenge of H&R Block Case Study

H&R Block needed digital video production content to populate on their website – content that would engage and attract potential customers and users, and present H&R Block in a positive light. This particular video was required to highlight the functions of H&R Block, and its primary service on offer – helping individuals file their income tax returns.

The Solution of H&R Block Case Study

The solution provided by our team at Toolbox Studio was an explainer video, using production techniques to help present the content in a straightforward and easily graspable manner. The aim was to create a video that would not only comprehensively cover all the needs of the clients, but also do it in a way that did not alienate viewers – a challenging task (considering the subject matter). After all, in isolation, taxation is not the liveliest nor the most engaging subject out there!

The Approach of H&R Block Case Study

Creating an animated video production is a complex undertaking, and Toolbox Studio works with its clients every step of the way to ensure that their needs are being addressed and the final product not only matches their expectations but also surpasses it.

To this end, here are the steps that were undertaken from the beginning to the end of this particular project:
1. Script
After the brief was received from H&R Block regarding what they were looking to achieve from the video, who their target audience was, and where they wanted to publish the content, a script was prepared. The script is a textual description of the dialogue and accompanying visuals in the order it will appear in the final video.
1. Storyboard
The next step in the process was the creation of the storyboard. This involves actually sketching out the pertinent frames of the narrative to provide the client with a visual context of how the final production will appear. Everything from the lead characters, to the graphics involved, and the actions performed throughout the video were portrayed here for H&R Block’s perusal.
1. Voice Over
Recording the Voice Over (or VO) was the third step in this production. A VO plays a very important role in the video. It provides key aural narratives and drives the audio aspect of the audio-visual production. Everything from the accent, to the style of speech, language, pitch, and timbre are important. Various pertinent choices were offered based on the needs of this particular video, and a decision was made by H&R Block regarding which one they preferred.
1. Outlined Animation
After the voice over is decided upon and recorded, an outline of the final animation is created. At this stage, H&R Block had the opportunity to see exactly what the final product would look like, and make any changes they needed to the content and its presentation.
1. Background Music
After the animation was approved, it was time to make the final touches. The most important of which is the addition of a background music score (BGM) to the production. The background music sets the tempo of the production and adds another layer to it. Potentially awkward silences are filled in, and the score provides a complement to the VO, underscoring it when presented to the viewer.
1. Final output of H&R Block Case Study
Only after a suitable background music was selected and added to the production was the final video complete. The video begins with a light-hearted take on taxation and the trouble it gives people, portrayed through the animated lead character. Next, viewers are given a step-by-step guide through H&R Block’s taxation support service, while highlighting salient features (like the availability of live chat). The fact that the service is free of cost is also highlighted, and the video ends by reminding viewers of the client’s brand and forte.

Watch the H&R Block Tax Chat and Tax Pledge videos to see the final output for yourself!

The Result of H&R Block Case Study

At the end of the process, H&R Block had a video that achieved the preset goal – a production that conveyed how easy it was to pay taxes through the medium of a fun, attention-retentive animated short video, which simplified the content, yet provided all the necessary information to the viewers. The content was still the most important aspect of the video, but it was presented in a manner that would make it more receptive to those watching it.

Has your brand invested in digital video marketing yet? It is one of the top trends in the industry right now, and if you are steering clear of this brand-building and advertising machine, it is time to rethink. Contact us to know how we can do for you what we’ve been doing for our beloved clients over the last 8 years. And keep an eye out on this space for more such awesome case studies along with insights on why content (the message) is king even in case of video marketing.
August 22, 2016
How Digital Videos Impact Your Branding and Digital Marketing Plans

The future of the world will be written with the digital ink. There is very little that the digital world doesn’t give you access to. E-mails replaced the letters and they are now superseded by social media that quite literally connects you with the world. As the world makes this shift, brands are also beginning to see the benefits of moving their marketing efforts to the digital medium largely. especially through digital marketing strategies. So what part do digital videos play here and how can you leverage them to do more?

How to leverage digital videos to boost digital marketing plan

Digital marketing has revolutionised how brands connect with their audiences, and web marketing plays a crucial role in this transformation. Among the many tools available, digital marketing videos have emerged as a game-changer, offering a powerful way to engage, inform, and convert potential customers. In this guide, we’ll explore how you can leverage digital marketing videos to elevate your web marketing efforts and craft a winning digital marketing plan

Populate the channel frequently

Viewers like having options. The more they see, the more they want to see, and the more likely they are to form a connection with the brand. Whether through digital marketing videos or engaging web marketing campaigns, offering diverse content ensures your audience stays interested. Isn’t that the main aim of any digital marketing plan?

Improve audience engagement

Videos have taken up a large portion of the search volumes. After Google, YouTube is where most people looking for answers go. YouTube has the largest number of searches today and is valued up to $40 billion, which is 40% more than that of Twitter. So, what does this mean for a brand? Your target audience is mostly here. Individuals look at videos for two different reasons: entertainment and a need for information. And you can leverage both these emotions to create content that can engage them. By incorporating digital media marketing strategies, such as YouTube ads, your brand can reach a vast audience in a cost-effective manner. One of the biggest advantages of the audience here is that they have the largest percentage of people ready to talk back and communicate with a brand. YouTube is not just a repository of videos; it is a powerful social media platform. Use it well and your engagement can be increased exponentially with considerably lower expenses.

The advantage here is also that the limitations are lower. It is expensive when it comes to gaining screen time on air with any TV channel, which is the traditional mode. You spend a lot of money for a short period of visibility. However, digital marketing offers a more cost-effective solution. Online video marketing, a crucial component of web marketing, has neither of these limitations. You needn’t compress your message into a small video. No more saying a lot in a short time. You can make as many digital marketing videos as you need to say all the different things you want your brand to communicate with the target audience. You can have videos that speak about the brand’s position, videos that help your customers find answers, and videos that simply entertain them. All you need is a brand channel, and there is no limit to the number of videos you post.

Targeting

The most significant advantage of digital marketing is that it allows you to target your audience effectively. When airing a commercial on TV, the targeting that can be achieved is limited. You have control to ensure your video airs at a time when your target audience is probably watching TV, but do you know if they are seeing it? With web marketing, you can track the number of people who have seen it and their responses in real-time. Another advantage is that since there is so much data on the kind of content your target audience is looking at, customising your digital marketing videos to ensure they will be of interest is easy. This in itself guarantees better engagement.

Integrating videos and web content

The good part about the digital world is that it is in its nature to promote sharing. A lot of brands that have seen a good ROI with their digital media marketing strategy will say that it worked only because everything went hand in hand. When all the content that you put up—whether a video, a blog, or social posts—speak the same message, the target audience responds better, and the reach is automatically multiplied. This is where having a strong social media marketing plan can make a difference. When you use a video from your brand channel embedded in the website, it gets an even better response. The digital medium allows all this to be done seamlessly, and e marketing techniques can enhance these efforts even further.

Digital video production has worked very well till date! They are highly customizable and when used right can improve brand recall and sales by a large margin. This is especially true in digital marketing, where engaging digital marketing videos can capture the audience’s attention and drive better results. Whether for web marketing or building a stronger online presence, video content can work effectively for you.

November 26, 2014