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Tag: digital video ideas

  • Can a Great Product Video Really Help You Boost Sales?

    Can a Great Product Video Really Help You Boost Sales?

    Video marketing has been around for ages. The adverts we see on T.V. everyday are nothing but a rudimentary form of video marketing. However, these ads are mostly ignored as people switch from channel to channel looking for something else to watch while the commercials are on. Furthermore, at the risk of being brutally honest, the quality of most of these adverts is substandard.

    Today we as a people have evolved into a demographic that can only be reached through social and other kinds of internet-related media. So much so, that we make purchases, pursue friendships and form opinions about things we’ve never even heard of, without having to leave the comfort of our couches. Not so great for us as a species, but absolutely fantastic for product video marketing!

    So, to answer the question in the title, yes, a great product video can indeed help you boost sales and here’s why:

    1. Videos Are Easy

    video-advertising
    What I mean when I say this is that videos are easy on the viewer. They require very little mental effort, are completely entertaining and therefore appeal to viewers more than articles, billboards or newspaper adds. People today are looking for instant gratification and so videos have a higher chance of being shared than other forms of advertising. Simply put, with product video marketing you can reach the laziest of the lazy with just a click.

    1. Videos Can Reach Far

    If you are on the internet reading this article right now, you are no stranger to YouTube videos. How many users does YouTube have? How many users does Facebook have? How many users do Twitter and Instagram have? You get the point. To say, “a lot of people use the internet” would be a gross understatement. How many of us have started by watching a recipe and found ourselves 3 hours later looking at funny cat videos? There’s no shame in it, videos have a tendency to suck you in ever so subtly and that is the main reason why they are a class one strategy for brand’s product video marketing today.

    1. A Leg Up In SEO

    More importantly, adding good quality videos to your website automatically gives you an advantage when it comes to SEO. Google (and other search engines) are partial to web pages with videos. Your website will automatically rank higher in a search. A well-placed product video can increase sales by attracting and retaining potential customers, boosting your overall video marketing ROI.

    1. Videos Can Spread Like Wildfire

    We have all heard of videos going viral. And the truth is, any video, no matter how bad or how good, can go viral. Heard of Rebecca Black’s Friday? That girl actually got rich because people hated her so much and thought her song was so stupid, that they had to keep watching it over and over again; classic example of infamy. However, she got lucky, but you might not. So take the time to really invest in your product video marketing production and come up with a solid entertaining yet informative video that really lets people know what your brand and product is all about. As much as there are people who can spend all day watching “Numa Numa” on YouTube, there are also people who appreciate quality videos and will not hesitate to share them.

    1. A Good Video Guarantees ROI

    When you decide to invest in video marketing strategies, you should know right from the get go that you will make your money back. The initial investment in a video VFX production company in India, or anywhere else, is the only money you will have to spend. So, don’t scrimp on this stage because a good quality video will advertise itself! The more relatable the video, the more shares it will get. And at least one out of every 10 people who share your video might be interested in your product. Slowly but surely your video will spread far and wide, and soon enough you will see a steady increase in your product videos sales.

    So what are you waiting for? Get in touch with us at Toolbox Studio and explore our digital video production services – we assure you the highest quality of videos that can catapult your product, service, or brand to new heights.

  • 7 Great Ideas for Your Next Digital Video

    7 Great Ideas for Your Next Digital Video

    The digital medium, popular referred to as the internet, is the final frontier for marketers.

    Whether accessed through smartphones, laptops, PCs, or even wearables, harnessing the reach of this massive medium to maximize eyeballs is the endeavor, and marketers the world over are still trying to unlock this medium’s untapped potential. The biggest draw in marketing online has undoubtedly been digital video, with digital video production playing a key role in creating engaging content that captures attention.

    Some pertinent stats from the CISCO Visual Networking Index forecast sheds light on the Internet’s popularity in general, and of videos in particular:

    • “By 2020, there will be nearly 4.1 billion global Internet users (more than 52 percent of the world’s population), up from 3.0 billion in 2015.
    • Globally, IP video will represent 82 percent of all traffic by 2020, up from 70 percent in 2015.”

    Video production has been turned on its head in the age of the internet, with marketers thinking way outside the box for content and presentation. Digital video production has become a crucial part of this evolution, offering endless possibilities for creativity and innovation. Toolbox Studio brings to you some of the most stellar.

    Seven winning digital production ideas 

    1. The value & emotion based campaign

    Budweiser have been promoting their #BestBuds campaign for the last two years and more now. Built-around the theme of friendship, the campaign only has the loosest connection to the brand’s product. After all the only parallel is that the campaign is called “best buds” and people often refer to a Budweiser beer as “bud” in common parlance. However, the ad reflects the ethos of camaraderie and values of friendship, and that too through an absolutely adorable protagonist and a narrative that will definitely tug the strings of your heart. This digital video perfectly captures the essence of storytelling without overt branding, making it a powerful example of emotional marketing.

     

    https://youtu.be/PxJjyNfgv9I

     

    1. The quirky animated campaign

    Australia’s Metro Trains Melbourne wanted people to be careful around trains and train tracks but knew that preaching through a boring safety video wasn’t the way to go about it. Instead, they created a digital video with catchy music and a humorous (and slightly dark) theme – Dumb Ways to Die. The animation features characters comically dying in absurd situations, reinforcing the message that while there are many ridiculous ways to die, failing to be cautious around trains is one of the most preventable. This campaign proves how creative digital video production can turn a serious message into an engaging and viral sensation.

     

     

    1. The ‘no-commentary’ ad campaign

    Android launched their Friends Furever campaign, quickly becoming one of the most popular online digital videos in the last year. The message, “Be Together. Not the Same.” was conveyed through adorable and unexpected animal friendships—without a single word of voice-over or sales pitch. The approach may seem unconventional, but it resonated with audiences and became one of the most shared videos in 2015. This campaign showcases how digital video production can evoke emotions and deliver a strong brand message without direct promotion.

    https://youtu.be/vnVuqfXohxc

     

    1. The shock value campaign

    Fanpage. It created the “Slap Her” video where kids in Italy were asked a few questions, then introduced to a young girl. When instructed to caress her or make a funny face, they complied. However, when asked to slap her, they hesitated and refused. The campaign leveraged digital video to deliver a powerful message—domestic violence has no place in a child’s world. The video quickly gained traction using shock tactics and raw reactions and became a widely discussed social commentary.

     

    1. The inspiring campaign

    Fitness is all about motivation, and Reebok’s 25,915 Days campaign embodies this inspiration theme. The digital video presents a compelling message: “The average human lifespan is 71 years. That’s 25,915 days. 25,915 opportunities to make the most of our time, honoring the body through commitment to physicality.” Featuring people of all ages engaging in exercise, the ad is designed to ignite viewers’ motivation for an active lifestyle.

    https://youtu.be/bcJGh32e2Mw

     

    1. The humour-based campaign

    Nike Women’s Better For It campaign is another one that promotes fitness, but the take is slightly different here. In this particular specimen, the “Inner Thoughts” video, it shows what women are thinking while working out, and inspires viewers to get over their hang ups about workouts through a series of funny observations.

     

    1. The campaign that leverages pop culture

    Hanna-Barbera’s The Jetsons cartoon is a pop culture icon. As such it has mass popularity and Global Payroll Association leveraged this very popularity to galvanise their content.  The video is set up in a Jetson-like universe, and even has sound effects and peppy music to add to the effect. The subject is about HR and payroll, but wrapping it up in this packaging makes this less-than-interesting subject more engaging.

    https://youtu.be/nFE9rMQXwnA

     

    If you are looking to create your own digital videos, then these ads will definitely inspire you and create that spark of imagination that will fuel your creative processes.

    Looking for an efficient video production company? Toolbox Studio can craft a video for you – a video that has all the essential elements that can make it (and your brand) go viral. Find out how our team can help you create rich digital videos.

    Contact us today!