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Tag: digital video

What Kind of Videos do People from Different Age Groups Consume?
There’s no denying that video is one of the most popular mediums of content consumption online. Here’s looking at the kind of video content people from different age groups prefer.

Everyone – from little kids to aging grandparents – seems to be consuming copious amounts of video online and showing no signs of stopping any time soon either. This trend is exemplified through various studies including these select pieces of data from the Cisco Visual Networking Index:

“Mobile video traffic accounted for 60 percent of total mobile data traffic in 2016. Mobile video traffic now accounts for more than half of all mobile data traffic.”

“More than three-fourths of the world’s mobile data traffic will be video by 2021. Mobile video will increase 9-fold between 2016 and 2021, accounting for 78 percent of total mobile data traffic by the end of the forecast period.”

These figures are underscored and expanded upon by YouTube’s own statistics, which say:

“YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.”

“YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.”

“More than half of YouTube views come from mobile devices.”

And while YouTube is used by kids, teenager, adults, and elders, usage patterns, trends, and even the type of content is different for each age group. As a business video production company, we were curious to see what are the differences in the viewing patterns between Generation X, or those born in the mid-sixties to the mid-seventies, Generation Y (the 70s-80s born age group), and the mid-nineties to 2010s generation Z.

Online video viewing patterns of different age groups

Adweek has laid out a complete infographic of the viewing patterns of Gen X, Y, and Z, they are people of different ages We have picked out the most salient statistics to from that study for you. Here they are in an easy to digest bullet point format:

With 71% daily viewership, Gen Z watches the most videos on YouTube, followed by Y with 49% and with X making up the numbers with 35%.

Older generations, namely X and Y watch how-to videos more than anything else with Gen X giving how-to videos the highest billing at 71% and the same genre coming a close second for gen Y at 72%.

Product reviews and unboxing videos are pretty popular across the board, with the latter finding a strong audience in Gen Z. according to the study, 64% of Gen X, 74% of Gen Y, and 77% of Gen Z watches reviews. Whereas 71% of Gen Z watches unboxings as compared to a measly 52% of Gen Y.

In terms of type of video, the survey found that Gen X favors educational content, Y prefers workout videos, and Z is all about the vlogs, and style and fashion content.

Across the board, YouTube is the biggest platform for online video consumption with 78%, 86% and 93% of Generations X, Y, and Z taking to YT for their videos respectively. Instagram is second favorite of at 56%, with only 41% of Gen X and 59% of Gen Y using insta to fulfill their video needs. Instead 57% of Gen X and 60% of Gen Y use Facebook instead. Snapchat is only used by Gen Z and while it currently a distant third at 41% for this generation, the survey indicates that its popularity is still on the rise.

These numbers are also corroborated by Pew Research data which suggests that “YouTube is widely used by younger users – 82% of 18- to 29-year-olds used YouTube in 2014, compared with 34% of those 65 and older.”

Why Do Different Age Groups Have Differences in Video Watching Preferences?

Video watching preferences vary significantly among different age groups, and these differences can be attributed to a combination of factors such as generational influences, personal interests, and societal norms. The content of videos, including those marked as “XXX videos 18+,” also plays a role in shaping these preferences. Let’s explore some key reasons behind the variations in video watching preferences among different age groups.

Generational Influences: Each generation grows up in a different cultural and technological landscape, which influences their video preferences. Older generations may have a preference for traditional forms of media, such as television shows or movies, while younger generations are more inclined towards digital platforms and online content. These generational gaps lead to variations in the types of videos preferred by different age groups.

Personal Interests and Hobbies: Individual interests and hobbies also play a significant role in video watching preferences. Different age groups have diverse tastes and preferences based on their personal inclinations. For example, younger age groups might gravitate towards videos related to gaming, fashion, music, or viral trends, while older age groups might prefer videos focused on news, documentaries, history, or lifestyle topics.

Developmental Stages and Life Experiences: Video watching preferences can be influenced by developmental stages and life experiences. For instance, children and adolescents might be drawn to animated or educational videos that cater to their curiosity and learning needs. Young adults may show interest in content related to career development, relationships, or personal growth. Older adults may prefer videos on topics like health, retirement, or travel.

Societal Norms and Cultural Factors: Societal norms and cultural factors play a significant role in shaping video watching preferences. Different age groups are influenced by the prevailing trends, values, and attitudes within their communities. This can result in variations in the genres, themes, or formats of videos that appeal to different age groups.

Regarding the mention of “XXX videos 18+,” it is important to note that explicit adult content is subject to legal restrictions and is not appropriate for all age groups. Such content is intended for adults only and should be accessed responsibly and in compliance with relevant laws and regulations.

It is quite apparent from all these numbers that Generation X, Y, and Z have fairly different approaches to watching content online and a strong variety in terms of the type of content they consume as well.

Marketers and business owners will have alter their content to suit these patterns and needs in order to ensure that they achieve maximum reach for their target market when basing it on the crucial demographic that is age group. When the interests of these age groups are largely so diverse, there cannot be a one size fits all approach to creating video content. Instead a focused decision made to reach one or two particular age groups is definitely more likely to yield positive results.
April 18, 2017
Can a Great Product Video Really Help You Boost Sales?
Video marketing has been around for ages. The adverts we see on T.V. everyday are nothing but a rudimentary form of video marketing. However, these ads are mostly ignored as people switch from channel to channel looking for something else to watch while the commercials are on. Furthermore, at the risk of being brutally honest, the quality of most of these adverts is substandard.

Today we as a people have evolved into a demographic that can only be reached through social and other kinds of internet-related media. So much so, that we make purchases, pursue friendships and form opinions about things we’ve never even heard of, without having to leave the comfort of our couches. Not so great for us as a species, but absolutely fantastic for product video marketing!

So, to answer the question in the title, yes, a great product video can indeed help you boost sales and here’s why:

Videos Are Easy

What I mean when I say this is that videos are easy on the viewer. They require very little mental effort, are completely entertaining and therefore appeal to viewers more than articles, billboards or newspaper adds. People today are looking for instant gratification and so videos have a higher chance of being shared than other forms of advertising. Simply put, with product video marketing you can reach the laziest of the lazy with just a click.

Videos Can Reach Far

If you are on the internet reading this article right now, you are no stranger to YouTube videos. How many users does YouTube have? How many users does Facebook have? How many users do Twitter and Instagram have? You get the point. To say, “a lot of people use the internet” would be a gross understatement. How many of us have started by watching a recipe and found ourselves 3 hours later looking at funny cat videos? There’s no shame in it, videos have a tendency to suck you in ever so subtly and that is the main reason why they are a class one strategy for brand’s product video marketing today.

A Leg Up In SEO

More importantly, adding good quality videos to your website automatically gives you an advantage when it comes to SEO. Google (and other search engines) are partial to web pages with videos. Your website will automatically rank higher in a search. A well-placed product video can increase sales by attracting and retaining potential customers, boosting your overall video marketing ROI.

Videos Can Spread Like Wildfire

We have all heard of videos going viral. And the truth is, any video, no matter how bad or how good, can go viral. Heard of Rebecca Black’s Friday? That girl actually got rich because people hated her so much and thought her song was so stupid, that they had to keep watching it over and over again; classic example of infamy. However, she got lucky, but you might not. So take the time to really invest in your product video marketing production and come up with a solid entertaining yet informative video that really lets people know what your brand and product is all about. As much as there are people who can spend all day watching “Numa Numa” on YouTube, there are also people who appreciate quality videos and will not hesitate to share them.

A Good Video Guarantees ROI

When you decide to invest in video marketing strategies, you should know right from the get go that you will make your money back. The initial investment in a video VFX production company in India, or anywhere else, is the only money you will have to spend. So, don’t scrimp on this stage because a good quality video will advertise itself! The more relatable the video, the more shares it will get. And at least one out of every 10 people who share your video might be interested in your product. Slowly but surely your video will spread far and wide, and soon enough you will see a steady increase in your product videos sales.

So what are you waiting for? Get in touch with us at Toolbox Studio and explore our digital video production services – we assure you the highest quality of videos that can catapult your product, service, or brand to new heights.
October 6, 2016
6 Brands that Nailed the Secret to Video Marketing

Some brands know how to do things right, which extends to the best marketing campaigns. Not only did they spot the avenue early on in the game, but they also created videos that people still talk about! Here are five videos that were made to stay and be spoken about.

Dove Real Women Real Rewards

Dove nailed this campaign in 2012, which is still one of the best-known campaigns to date! This promotional yet socially-centred video by Dove focused on women and their self-perception. Bringing in Gil Zamora, an FBI-trained forensic artist, Dove revealed powerful video marketing secrets by asking women to sit behind a curtain and describe themselves and then asking an absolute stranger to describe the same woman. When defined by strangers, the images of the same woman were a lot more flattering and accurate than when they expressed themselves. The results were not astonishing, but they forced women to open their eyes. According to the data, 54% of women confessed they were their worst critics.

What did they achieve with the video?

Generated record-breaking online interest with 114 million views in the very first month. This success came from video marketing secrets Dove leveraged by producing the video in 25 languages and distributing it across 33 official channels. The video struck a chord with the audience, leading to over 3.8 million shares within a month and 15,000 new followers on their YouTube channel in just two months.

Dove and their agency Ogilvy and Mather took home the Titanium Grand Prix in June 2013 for this campaign that set the standards for those that followed.

Lays – Crowdsourced Crunch

Lays outsourced the creativity and created a frenzy on social media when it did the “Do us a Flavour contest”. It created a frenzy among all the chips junkies telling them that their opinions matter and will be heard, along with giving them a say in product development. This campaign remains one of the best marketing campaigns, showcasing how involving consumers in creative processes can boost brand engagement and loyalty.

What did they achieve with the video?

It created close to 4 million flavours, boosted their online fan base to thrice the initial, and boosted their sales by 12% around the United States of America.

Poo-Purri-Toilet Humour

Are you looking to move to the mainstream from the novelty product segment? That is exactly what this video campaign “Girls Don’t Poop” did for Poo-Purri. The video features an elegant young woman who takes toilet humour to a different level and presents the product in such a shiny light that you want to buy it by the end of the video! This campaign is considered one of the best marketing campaigns, as it successfully shifted the brand’s image and captured widespread attention with its unique and humorous approach.

What did they achieve with the video?

Within the week, the video has 6 million views and over 278,000 shares. It was spotted on sites like the Huffington Post and mentioned by Ryan Seacrest on national radio. Ultimately, it increased their Facebook fan base by 354%.

Now let’s look at some of the latest video marketing campaigns that have been shaking the box!

Budweiser Lost Dog

Budweiser has done it again this Super bowl! Their ad was adorable and moving but their follow up video featured above certainly got social media going with constant updates!

What did they achieve with the video?

It ranked first as one of the best campaigns this March and gave Budweiser a true reach of 44,699,311.

T-Mobile – #KimDataStash

The power of selfies met its full potential when T-Mobile got together with Kim and came up with this campaign!

What did they achieve with the video?

Ranking second on the list, this video gained them a true reach of 14,770,579.

Bud Light – #UpforWhatever

Real life meets Pacman and only because of Bud Light. Who would have thought it would be this AWESOME!

What did they achieve with the video?

This video has got them a true reach of 10,610,316 with the making their stand as a brand as clear as possible. It was ranked third on the list in March this year.

In all these brand marketing campaigns, what stood out was the videos’ effect on the viewers, and that is what you need, too. Contact us to find out how you can make it happen for you!

April 6, 2015
How Digital Videos Impact Your Branding and Digital Marketing Plans

The future of the world will be written with the digital ink. There is very little that the digital world doesn’t give you access to. E-mails replaced the letters and they are now superseded by social media that quite literally connects you with the world. As the world makes this shift, brands are also beginning to see the benefits of moving their marketing efforts to the digital medium largely. especially through digital marketing strategies. So what part do digital videos play here and how can you leverage them to do more?

How to leverage digital videos to boost digital marketing plan

Digital marketing has revolutionised how brands connect with their audiences, and web marketing plays a crucial role in this transformation. Among the many tools available, digital marketing videos have emerged as a game-changer, offering a powerful way to engage, inform, and convert potential customers. In this guide, we’ll explore how you can leverage digital marketing videos to elevate your web marketing efforts and craft a winning digital marketing plan

Populate the channel frequently

Viewers like having options. The more they see, the more they want to see, and the more likely they are to form a connection with the brand. Whether through digital marketing videos or engaging web marketing campaigns, offering diverse content ensures your audience stays interested. Isn’t that the main aim of any digital marketing plan?

Improve audience engagement

Videos have taken up a large portion of the search volumes. After Google, YouTube is where most people looking for answers go. YouTube has the largest number of searches today and is valued up to $40 billion, which is 40% more than that of Twitter. So, what does this mean for a brand? Your target audience is mostly here. Individuals look at videos for two different reasons: entertainment and a need for information. And you can leverage both these emotions to create content that can engage them. By incorporating digital media marketing strategies, such as YouTube ads, your brand can reach a vast audience in a cost-effective manner. One of the biggest advantages of the audience here is that they have the largest percentage of people ready to talk back and communicate with a brand. YouTube is not just a repository of videos; it is a powerful social media platform. Use it well and your engagement can be increased exponentially with considerably lower expenses.

The advantage here is also that the limitations are lower. It is expensive when it comes to gaining screen time on air with any TV channel, which is the traditional mode. You spend a lot of money for a short period of visibility. However, digital marketing offers a more cost-effective solution. Online video marketing, a crucial component of web marketing, has neither of these limitations. You needn’t compress your message into a small video. No more saying a lot in a short time. You can make as many digital marketing videos as you need to say all the different things you want your brand to communicate with the target audience. You can have videos that speak about the brand’s position, videos that help your customers find answers, and videos that simply entertain them. All you need is a brand channel, and there is no limit to the number of videos you post.

Targeting

The most significant advantage of digital marketing is that it allows you to target your audience effectively. When airing a commercial on TV, the targeting that can be achieved is limited. You have control to ensure your video airs at a time when your target audience is probably watching TV, but do you know if they are seeing it? With web marketing, you can track the number of people who have seen it and their responses in real-time. Another advantage is that since there is so much data on the kind of content your target audience is looking at, customising your digital marketing videos to ensure they will be of interest is easy. This in itself guarantees better engagement.

Integrating videos and web content

The good part about the digital world is that it is in its nature to promote sharing. A lot of brands that have seen a good ROI with their digital media marketing strategy will say that it worked only because everything went hand in hand. When all the content that you put up—whether a video, a blog, or social posts—speak the same message, the target audience responds better, and the reach is automatically multiplied. This is where having a strong social media marketing plan can make a difference. When you use a video from your brand channel embedded in the website, it gets an even better response. The digital medium allows all this to be done seamlessly, and e marketing techniques can enhance these efforts even further.

Digital video production has worked very well till date! They are highly customizable and when used right can improve brand recall and sales by a large margin. This is especially true in digital marketing, where engaging digital marketing videos can capture the audience’s attention and drive better results. Whether for web marketing or building a stronger online presence, video content can work effectively for you.

November 26, 2014