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Tag: Animation Outsourcing

  • Animation and VFX…what’s trending?

    Animation and VFX…what’s trending?

    What would a movie like Avatar be without animation and VFX? Absolutely nothing. It is the magic of animation and VFX that makes the impossible…virtually possible! Though the Indian Animation and VFX industry is still nascent, it is estimated to grow at a whopping 30% annually for the next three years, resulting in a $15 billion industry.

    Vfx and animation trends
    Animation vfx trends in India

    While the focus always has been more on animation, VFX too is growing by leaps and bounds. There has been a significant increase in the amount of VFX used in movies as well as in television shows. Usage of VFX saves a considerable amount of money for the producers. Creating sets, especially for mythological shows is a costly affair and VFX helps in reducing these costs by around 60-70%. No wonder that the Indian producers are relying more on VFX nowadays.

    The animation and VFX industry has transformed and emerged as one of the most sought-after professions, as well as the dire need of the media industry. And the transformation doesn’t stop here. The animation industry growth in India keeps upgrading itself with the latest technology, tools, software…and keeps producing wonders after wonders.  Here’s a glance at what’s trending…

    The Bengal Tiger in the movie ‘The life of Pie’ is a perfect example of the combined magic of technological advances and natural talent. The animators marvelously created a tiger that seemed so real, it seemed hard to believe that they need not stage a real tiger for the shoot.

    Motion Capture Technique is the latest and has already created a lot of buzz. James Cameron’s Avatar successfully used this technique coupled with CGI (Computer Generated Imagery) which set a trend in the film making industry. In this technique, the actors wear skin-tight suits with markers attached to them which reflect beams of infrared light and are sent to a special camera system. The movements are then captured and are then transferred to a virtual character. If you wish to have a sneak peek  into the animation techniques used in Avatar, here’s the link.

     

    Rajnikant’s upcoming movie Kochadaiyyan has made use of motion capture technology and is one of the most awaited films. It would be interesting to see how this Indian movie fairs in comparison with Avatar.

    Many would opine that the Indian Animation Industry is not up to the mark when it comes to the comparison with Hollywood animation movies. But did you know, major animation studios and producers from all over the world are turning to India to outsource their projects? India is considered to be cost effective, and more importantly,   India is believed to provide world-class animation.

    The Lion King, Finding Nemo are a few of Hollywood films with Indian expertise. So why are Indian films.

    Watch out for the Indian animation industry. It’s all set to capture your imaginations and set a new high!

  • Outsourcing is the ‘In thing’!

    Outsourcing is the ‘In thing’!

    Vfx outsourcing in India
    Vfx Outsourcing In India

    Life of Pi and Prometheus thrilled one and all and were nominated for the Academy Awards. But what would be more thrilling is to know that these movies owe a good deal to the work done by a Bangalore-based firm. Many Hollywood movies with spellbinding effects have been nurtured overseas in countries like India and the Philippines. Animation giants like Walt Disney, IMAX and Sony are outsourcing animation to India on a large scale. Cities such as Mumbai, Pune, Chennai, Bangalore and Trivandrum are emerging as animation hubs. Let’s have a glance at the benefits of animation outsourcing.

    Let’s have a glance at why global entertainment firms are flocking to India.

    a) The cost of animation outsourcing production in India is one-fourth that of North America and about 35 per cent lower than in countries such as Korea and the Philippines. A report states that the key countries outsourcing animation production work to India include the US, the UK, France, Italy, and Spain.

    b) India has the second largest entertainment industry in the world. Animation outsourcing studios in the country provide a large pool of low-cost, high-quality artists and technical support. A number of Indian Best VFX Outsourcing Company have set up hi-tech studios (equipped with state-of-the-art hardware and software) to execute overseas projects.

    c) Large English speaking workforce which effectively overcomes the language barrier. Several animation companies in the country are also creating skilled manpower for the animation market through various training programs.

    Indian studios today boast a state-of-the-art setup, highly skilled artists and cost-efficient services. But the question is…is this enough to consider a studio to outsource your ambitious project?
    A lot needs to be considered while zeroing in on the studio you want to work with. First, you need to look for a studio that shares your passion and looks at your project from a creator’s point of view, not merely as someone who is supposed to provide you with technical expertise. It’s essential to go through the previous work of every studio and analyse their work from an audience’s perspective and a critic’s perspective. This helps you know the strengths and weaknesses of that studio, and then you know exactly how much you can expect from that studio and where it stands.

    For instance, looking at Toolbox’s portfolio, which boasts of award-winning work in rotoscopy for major Hollywood studios and projects such as Mumbai Indians Promo, L’OREAL, Chintoo, Pune 52, Time Please, Tata Sky VOD, Yamaha, Samsung Galaxy S2, Bournvita and, you instantly know that you will be handing over your project to someone who has a proven track record of delivering the best and you can expect the same too. What makes Toolbox stand out from the rest is its passion for offering services and creative solutions that culminate into a cutting-edge product that you would identify with.

    Its passion for animation, the Best VFX outsourcing company, and Digital Videos, its ultra-modern infrastructure—a 5000 sq. ft. facility, an in-house chroma floor, a 24-track sound studio—and its dedicated team of VFX Supervisors, Productions, Animators, Motion Graphics Artists, and Sound Designers make Toolbox an obvious choice for outsourcing animation.

    You have the right concept and the right country; all you need to do is find the right studio, and then you will have nailed it perfectly!