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Tag: 3D Animation for business

  • Top 15 Explainer Videos for Business

    When it comes to explanatory videos or explainer videos for business and the value they bring to the table, it can’t be subject of debate that companies of all shapes and sizes have tasted success when they harnessed the power of animated explainers to get the message across.

    What Are Explainer Videos and Why Are They Effective?

    In an era driven by audiences wanting fresh content, innovative ideas and visuals, videos that club these three elements work like a charm. Wondering what an explainer video is? An explainer video, in simple words, is a short AV that communicates a concept, idea, product, service or brand message using animation, graphics, text content and voiceover and music. The might of a well-crafted creative business explainer video for business cannot be understated – explainer videos are very effective. If you have closely followed the Toolbox Studio blog, you will know that we actively advocate this medium of communication not only because of our expertise in creating effective business explainer videos, but also because we understand different businesses, industries and target groups and acknowledge the fact that an explainer can well and truly serve any and every purpose of communication – whether it is spreading brand awareness, social messages, product or service promotion, process demonstration, prototype demo, CSR content or anything else.

    We thought you might want to take a look at some of the best explainer videos available. This article has handpicked some of our top favourites from different industry segments in this article. Read on!

    15 Examples of the Best Business Explainer Video

    Introducing Office 365 Business!

    Let’s begin with Microsoft’s short-yet-effective explainer or product explanation video introducing the viewer to Office 365 Business. This crisp video for businesses is aimed at educating the audience about the USPs and functionality of the IT offering and does so with great aplomb. The brilliant usage of geometric shapes and bright colours helps give the video a stylish look, while at the same time giving it a global appeal.

     

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    What is Artificial Intelligence (or Machine Learning)?

    Another great video from the technology space is HubSpot, which puts forth a complex idea and demystifies it in a way a layman can understand. Using hypnotic animations with a futuristic feel, the video is accessible to the eye. The attractive character design and intelligent use of gradients make for a beautiful viewing experience.

     

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    Ecodo LED Lightbulb Explainer Video

    How could we not have a product explainer video for business on this list! The Ecodo LED Lightbulb product explainer video serves its purpose to perfection. While the creative animation leverages smart graphics and engaging subtle effects to its benefit, what really takes the cake is the fact that the script has substance. The video has been thoughtfully crafted in order to help the audience see the product’s benefits and efficiency by using comparative analysis. Moreover, although the product explainer video for startups is short, each USP of the product is given due importance and adequate screen time, giving the viewer enough time to digest what is being said. This is one of the best product explainer videos you will encounter.

     

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    Mercedes, Animated explainer video

    Explainer videos are all the rage in the Automobile industry. This first-rate animated explainer does its job beautifully and without much fuss by bringing to the fore not only what the service is all about, but also demonstrating exactly how it works. Short, simple and striking, the audio-visual treat not only employs 2D animation to good effect, but also brings out the trust factor and brand values that the target audience cares about.

     

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    Connected Cars in the Internet of Things Explained in 101 Seconds

    Coming back to the Technology space, here’s another example of a fantastic tech explainer video that delivers on its promise to explain a very complex subject in just 101 seconds. IoT can be mind-boggling for most people who are unfamiliar with the topic, but this tech explainer video makes use of relatable, everyday situations to describe its application in our lives. The fluidic and eye-catching animation along with a creative use of colours makes it a joy to watch.

     

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    Housal Explainer Video

    At Toolbox Studio, we have always believed that any visual production should have a strong story to build upon. This explainer video that we created for a Phillipines based Real Estate technology client takes this belief a step further and uses storytelling as a key tool along with dynamic animation and clean graphics. What this does is that it helps catch and hold the viewer’s attention right till the end. The writing is crisp and the video hits the right pain points by taking a problem-solution approach.

     

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    Ola Australia | Partners Onboarding Process

    Explaining a process, no matter how simple or complex it is, is pretty difficult, especially when you do not have a direct audience. Explainer videos enable businesses to break processes down step by step and reach the audience correctly. This process video begins with the benefits, telling the viewers what is in it. The video wins hands down because it provides an actual process walkthrough on the screen. Finding just the right pace and sticking to the point works well in this case, making it easy for the audience to understand the onboarding process.

     

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    Airbnb Introduces the Bélo: The Story of a Symbol of Belonging | Airbnb

    While Hospitality as a sector has often relied on animation as the primary tool to reach out to audiences for business or partnerships, what differentiates this heart-warming business explainer video is the story that it weaves around the central theme – a sense of belonging. Without using characters or voiceover, this lovely video binds together a unique idea with slick animation and storytelling. The feel-good factor in the video is so high that the lack of VO or the fact that the makers are trying to ‘sell’ an idea completely takes a backseat while watching it.

     

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    Renewable Energy Explained in 2 1/2 Minutes

    Another explainer video for business that our in-house experts rate very highly is this Industrial animation video that explains the concept of renewable energy in a very short span of time. While the AV is educational and informative in nature, what really works well in this case is that the viewer’s interest and attention is captured for the entirety of the video. The ‘food for thought’ approach, clubbed together with clean 2D animation and a good voiceover contributes vastly to helping this video feature in our Top 15 list.

     

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    Explainer Video for Agile Industrial

    The ‘fear’ factor works exceptionally well in advertising and marketing. From a target audience point of view, this industrial explainer video capitalises on stating the potential downfalls of not adapting to technological changes in the industry. The animated explainer video for business is split into two halves very subtly. The first part states the problems and the related pitfalls. In contrast, the second half jumps to the rescue by describing the solution and highlighting Agile Industrial’s USPs

     

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    Introduction to Ellesmere College – Animation Video

    The education sector, too, has jumped onto the explainer video for business bandwagon and is gaining excellent results. This video is one of our top picks because it has been crafted very cleverly, giving equal weightage to what the college wants to say and what prospective students want to hear. Instead of only ranting about the fantastic college, the video speaks directly to prospects and touches upon every possible factor a student or parent might consider when choosing an institute. The beauty of the video also lies in the fact that every frame is distinctly different, and the use of colours is absolutely on point and in sync with what is being said, thus adding more value to the overall video.

     

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    Hibernia College Explainer Video

    This one takes a very different approach because it targets a different set of audiences (presumably older). Using minimalistic, simple and relatable animation and graphic elements, the explainer video for a startup an educational establishment stays true to what the college offers. It demonstrates the critical takeaways in less than 80 seconds.

     

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    Swiggy presents StatEATstics | How India ate in 2017

    The New Year video encapsulated not only Swiggy’s growth as a giant in the food delivery industry but also did so in style. Unique in everything – the relaxed and fluid animation, the effective female voiceover, the creative combination of natural images and dynamic graphical elements, and how the entire video unfolds. There are multiple references to modern pop culture and things that young Indian audiences can relate to. With an almost game-like style of animation and storytelling, the background score does complete justice to the creator’s approach. While the video speaks about critical statistics related to food ordering, consumption and feedback via Swiggy’s service, the funny lines make these stats more attractive than they are! Kudos to Swiggy for serving up a video that is fresh and crisp.

     

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    AI and robotics in the New Health era

    The objective of any explainer video is to get the message across effectively, creatively and within the least possible amount of time. This healthcare explainer video wins on all three counts and by massive margins, too. The very concept of incorporating Artificial Intelligence and Robotics in the world of healthcare is pretty complicated to put forth, but neat writing, a well-paced voiceover and adequate weightage to each point in the video makes it possible for PwC to get the message across. The robot-like characters and futuristic animation plays a subtle-yet-important role in hammering the point and the warm colours make it difficult for the viewer to take their eyes off the screen. A job well done!

     

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    How new entrants could impact healthcare systems globally

    Another PwC video that makes our list is this healthcare animated explainer video, for the simple reason that the way content is presented in these 169 seconds is something that other businesses can learn from. While the subject of the video could have made for a nice and lengthy blog article or research paper, they chose to take the explainer video route and did so successfully. Credit to the concise and smart scripting that the voiceover is based on, along with visual elements that complement it. In terms of the visual treatment, the animation is very contemporary and sleek. The transitions throughout the video are excellent in the way they help move from one frame to another without breaking the link.

     

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    If you, too, are contemplating creating an amazing explainer video for your business, we encourage you to do so because everything today is driven by video-based content. The aforementioned videos were just a few samples of the different types of explainer videos businesses have experimented and succeeded with. Of course, several other types and approaches can be taken, depending on your specific needs and objectives. However, the key takeaways for a good explainer video remain the same:

    • An innovative idea
    • A strong storyline and script
    • Engaging visual elements, animation and graphics
    • Professional voice over with an interactive tone
    • Complementary background music
    • Brevity (the shorter the better)

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    Wish to know more about creating the best business explainer videos? Take a look at some of our past projects and latest work here. Toolbox Studio is known for its 2D and 3D animated explainer video production capabilities, thanks to our team’s extensive experience in creating some of the best explainer videos in the market.

    Contact our team today to discuss the pricing for a custom explainer video!

  • Top 15 3D Animation Videos for Business

    Animation has, over the years, evolved by leaps and bounds to become the go-to marketing tool for most companies from different industries. It is no big surprise, given the amazing things that animation lets you achieve. Animated explainer videos for business are all the rage in the market today and for good reason.

    • They enable you to convey a lot in very little time
    • They attract, hold and retain the attention of viewers better than other formats
    • They elevate the viewing experience
    • They make it easy for viewers to understand the content being disseminated
    • They are fun to watch and easy to share

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    So, what is 3D animation? And which one is better – 2D or 3D animation? Find all these answers in our article here. On the note, we thought of looking at some of the best animated videos for business that are out there and gauging the possible reasons for their success. We have split them up industry-wise, so you can skip to the most relevant ones and also get ideas for your next marketing video!

    How to choose 3D animation for your business?

    Incorporating 3D animation into your business strategy can elevate your brand presence, engage your audience, and effectively communicate your message. Whether you’re considering 3D animation for product demonstrations, marketing campaigns, or training materials, choosing the right approach is crucial to achieving the desired impact. Here are some key factors to consider when selecting 3D animation for your business.

    Determine your objectives: Start by defining your goals and objectives. Understand the purpose of incorporating 3D animation into your business. Are you looking to showcase product features, create an immersive brand experience, or educate your audience? Identifying your objectives will help guide the style, content, and overall approach of the 3D animation.

    Assess your target audience: Consider your target audience and their preferences. What appeals to them? What type of animation would resonate with them? Understanding your audience’s demographics, interests, and expectations will help you choose the appropriate visual style, tone, and messaging for your 3D animation.

    Evaluate your budget: Determine your budget for 3D animation projects. Consider the complexity of the animations you require and the level of detail you expect. High-quality 3D animations often require skilled professionals and advanced software, which may impact the overall cost. Be realistic about your budget and seek a balance between quality and affordability.

    Review the portfolio of animation studios: Research and review the portfolios of animation studios or professionals specializing in 3D animation for businesses. Look for their expertise, experience, and the quality of their previous work. Pay attention to the style, attention to detail, and the ability to effectively convey messages through their animations.

    Seek recommendations and testimonials: Reach out to other businesses or industry professionals who have utilized 3D animation services. Ask for recommendations and testimonials to gain insights into their experiences with different animation providers. Consider their feedback and experiences when making your decision.

    Communication and collaboration: Effective communication and collaboration with the animation team are essential for a successful project. Ensure that the animation studio or professional understands your vision, brand identity, and objectives. A collaborative approach will result in a 3D animation that aligns with your expectations and effectively represents your business.

    Consider the timeline: Assess the project timeline and discuss it with the animation provider. Understand their production process, including the time required for concept development, modeling, animation, and rendering. Ensure that the timeline aligns with your project deadlines and expectations.

    Evaluate ongoing support: Consider the availability of ongoing support and revisions after the completion of the initial project. Animation projects may require updates, modifications, or additions in the future. Ensure that the animation provider offers support and flexibility for any future needs.

    15 of the best animated videos for business that break the clutter

    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE AUTO INDUSTRY
    Audi Aicon 3D Animation

    With a curious mix of live-action footage, 2D and 3D animation, this video delivers an excellent viewing experience. Apart from introducing the viewer to the ultramodern features, suave interiors and jaw-dropping exteriors of the car, the video manages to provide an immersive experience that holds your attention right till the very end.

     

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    Hankook 3D Animation

    The tire company’s tagline says “driving emotion” and that is exactly what the makers of this animated video have tried to reflect in less than 2:30 minutes. The video wins hands down in its ability to not only create a visual world that looks futuristic, but to also keep the audience on the edge of their seats throughout. The high-quality animation is aided by sudden jumps, sharp cuts and great use of slow motion to maintain the thrill and provide a game-like experience to the viewer.

     

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    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE DEFENSE INDUSTRY
    Tata Power SED FICV 3D Animation

    As the name of the company and theme of the video suggest, this creation had to be powerful enough to pack a punch. And boy, does it do justice to the subject at hand (Tata Power Strategic Engineering Division’s [Tata Power SED] Futuristic Infantry Combat Vehicle [FICV])! Toolbox Studio, a leading animation studio in India, makes use of a variety of audio-visual elements to bring the animated war tank to life. A combination of world-class animation and war-drum music works perfectly in this animated product demo video, making for a wholesome viewing experience, while also gratifying the basic need of showcasing different parts of the tank. But apart from the technical elements, what really stands out in this animated video production is its crisp storytelling. It could have been a regular product animation video that only focuses on the key features of the tank, but it is not. And that is where it wins. The five-minute video takes the audience through a mission, in the process explaining the tank’s capabilities.

     

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    How an AK-47 Works 3D Product Animation Video

    The title of the video and the subject itself is an eyeball-grabber! Layered with a dark background and music that sounds like it is straight out of a crime-thriller flick, the video makes great use of modeling, texturing and animation to demonstrate how the gun works by first disintegrating the entire unit and then focusing on each important element one by one. The best part about this animated video production is that it looks very realistic, thanks to the rendition and brilliant use of reflections.

     

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    Entertainment Industry 3D ANIMATED VIDEOS
    Miniature World of Animated Paper Wildlife

    The world needs more videos like these! Made with a view to raise awareness about wildlife conservation, the video conveys the message in the most creative way possible. Using stationery to form the wildlife, this form of animation works brilliantly since it takes everyday elements to narrate the idea, thus making it very relatable and hard-hitting without really hammering the message.

     

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    One Small Step 3D Animation

    A short film that talks about dreams, adversity, reality, love, loss and self-belief, this powerful video narrates the story of a girl flawlessly. The end product that you see is the culmination of compelling content, expert storyboarding, wonderful character design and endearing animation that works its charm every second of the film.

     

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    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE MEDICAL INDUSTRY
    Human Anatomy 3D Animation

    A 3D medical animation video created primarily to showcase the complex nature of the human anatomy, this blend of different animation and rendering styles does complete justice to the subject. The beauty of the video lies in its ability to illustrate the organs and systems in a systematic and visually-appealing manner.

     

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    Epilepsy 3D Animation

    This animated explainer video expertly demonstrates the role various channels play in modulating the action potential of neurons. Using intricate animation techniques and a strong voiceover, the 3D medical animation video takes the viewer through the process in a succinct way.

     

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    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE HOSPITALITY INDUSTRY
    Hotel Lobby Walkthrough 3D Animation

    As the title suggests, this is a simple walkthrough video that showcases the lobby of a hotel by taking you through the area. The virtual tour makes a good impact since it gives the audience a simulated view of the entire space. The animation used here is simple yet effective and manages to capture the essence of an opulent hotel lobby with elements like lighting, reflections and music.

     

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    Exterior HOTEL Mar Menor 3D Animation

    The above video was a walkthrough of the interiors of a hotel, while this one gives you a virtual tour of the exteriors of a Spanish hotel. The seamless mixture of real photography and animation makes for a visual delight, with various angles and techniques used to alter the space.

     

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    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE MANUFACTURING INDUSTRY
    CVS Technologies Steel Making 3D Animation

    This facility and process video shows how steel is manufactured in a steel plant by making good use of animation. The usage of animation techniques and angles enhances the viewing experience and offers a full walkthrough of the manufacturing procedure and steel plant.

     

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    The World of Spinning 3D Animation

    Another animated explainer video, this one helps the viewer dive into the step-by-step processes that are employed in the manufacturing of different types of yarn in a spinning mill. Along with the production procedure, the video also touches upon the various technologies and machines involved in the making. The key highlight of this video is the finesse with which it manages to explain everything in detail, using animation to take its quality to another level.

     

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    EXAMPLES OF 3D ANIMATION FOR THE TECHNOLOGY INDUSTRY
    Samsung Smart Digital Radiography UArm 60 3D Animation

    This 3D animation video needed to ensure that the message was conveyed with the brand’s preexisting market repute in mind and it did so by leveraging animation, smart graphic icons and text optimally. What is interesting to note here is the excellent usage of negative space (or white space) and cool colours to complement the product that is primarily white in colour.

     

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    Atomic Automatic LF 3D Helmet Tech 3D Animation

    Being a promotional product video for a leading ski equipment company, the visuals make sure that the product’s two important aspects (look and sturdiness) get a majority of the viewer’s attention. While the first thirty seconds focus on revealing what the helmet looks like, the subsequent part of the video takes up each feature of the product and explains it using minimal text support. The visual delight lies in the fact that the screen division is close to perfect, allowing the audience to look at the product and understand each feature. Using eye-catching yet unobtrusive animation, the video manages to strike the right balance between being a high-quality video and getting the message across effectively.

     

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    INDUSTRIAL 3D ANIMATED VIDEO
    Industrial Shredded Cheese Line 3D Animation

    This process video takes the viewer through the entire system and procedure of cheese disintegration, QC and packaging. Using 3D animation, the creators of the video have made the process easy to understand.

     

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    So, there you have it. That is our list of fifteen of our favourite animated video productions for business along with reasons why we love them.

    Key takeaways from these animated marketing videos

    There are a few common threads that make these videos tick the right boxes. Let’s look at some things to remember when making an animated marketing video for business:

    • Make sure the idea is fresh and unique
    • A strong narrative forms the base for storytelling
    • Ensure that you speak the language your audience can relate to
    • Invest in world-class animation to obtain stunning visual outputs
    • Work with a company that specializes in animation video production

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    Toolbox Studio, a 3D animation company in India, has been a frontrunner in the animation industry for the last 11 years, delivering top-class animated videos for business to clients from various industry segments.

    We create:

    • 3D animated marketing videos
    • Animated product demo videos
    • Company animation videos

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    Wondering how much it would cost to make a 3D animation video? If you wish to create a custom animated video for your business, product, process, facility or service, get in touch with our team today!