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  • Top 15 3D Animation Videos for Business

    Animation has, over the years, evolved by leaps and bounds to become the go-to marketing tool for most companies from different industries. It is no big surprise, given the amazing things that animation lets you achieve. Animated explainer videos for business are all the rage in the market today and for good reason.

    • They enable you to convey a lot in very little time
    • They attract, hold and retain the attention of viewers better than other formats
    • They elevate the viewing experience
    • They make it easy for viewers to understand the content being disseminated
    • They are fun to watch and easy to share

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    So, what is 3D animation? And which one is better – 2D or 3D animation? Find all these answers in our article here. On the note, we thought of looking at some of the best animated videos for business that are out there and gauging the possible reasons for their success. We have split them up industry-wise, so you can skip to the most relevant ones and also get ideas for your next marketing video!

    How to choose 3D animation for your business?

    Incorporating 3D animation into your business strategy can elevate your brand presence, engage your audience, and effectively communicate your message. Whether you’re considering 3D animation for product demonstrations, marketing campaigns, or training materials, choosing the right approach is crucial to achieving the desired impact. Here are some key factors to consider when selecting 3D animation for your business.

    Determine your objectives: Start by defining your goals and objectives. Understand the purpose of incorporating 3D animation into your business. Are you looking to showcase product features, create an immersive brand experience, or educate your audience? Identifying your objectives will help guide the style, content, and overall approach of the 3D animation.

    Assess your target audience: Consider your target audience and their preferences. What appeals to them? What type of animation would resonate with them? Understanding your audience’s demographics, interests, and expectations will help you choose the appropriate visual style, tone, and messaging for your 3D animation.

    Evaluate your budget: Determine your budget for 3D animation projects. Consider the complexity of the animations you require and the level of detail you expect. High-quality 3D animations often require skilled professionals and advanced software, which may impact the overall cost. Be realistic about your budget and seek a balance between quality and affordability.

    Review the portfolio of animation studios: Research and review the portfolios of animation studios or professionals specializing in 3D animation for businesses. Look for their expertise, experience, and the quality of their previous work. Pay attention to the style, attention to detail, and the ability to effectively convey messages through their animations.

    Seek recommendations and testimonials: Reach out to other businesses or industry professionals who have utilized 3D animation services. Ask for recommendations and testimonials to gain insights into their experiences with different animation providers. Consider their feedback and experiences when making your decision.

    Communication and collaboration: Effective communication and collaboration with the animation team are essential for a successful project. Ensure that the animation studio or professional understands your vision, brand identity, and objectives. A collaborative approach will result in a 3D animation that aligns with your expectations and effectively represents your business.

    Consider the timeline: Assess the project timeline and discuss it with the animation provider. Understand their production process, including the time required for concept development, modeling, animation, and rendering. Ensure that the timeline aligns with your project deadlines and expectations.

    Evaluate ongoing support: Consider the availability of ongoing support and revisions after the completion of the initial project. Animation projects may require updates, modifications, or additions in the future. Ensure that the animation provider offers support and flexibility for any future needs.

    15 of the best animated videos for business that break the clutter

    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE AUTO INDUSTRY
    Audi Aicon 3D Animation

    With a curious mix of live-action footage, 2D and 3D animation, this video delivers an excellent viewing experience. Apart from introducing the viewer to the ultramodern features, suave interiors and jaw-dropping exteriors of the car, the video manages to provide an immersive experience that holds your attention right till the very end.

     

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    Hankook 3D Animation

    The tire company’s tagline says “driving emotion” and that is exactly what the makers of this animated video have tried to reflect in less than 2:30 minutes. The video wins hands down in its ability to not only create a visual world that looks futuristic, but to also keep the audience on the edge of their seats throughout. The high-quality animation is aided by sudden jumps, sharp cuts and great use of slow motion to maintain the thrill and provide a game-like experience to the viewer.

     

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    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE DEFENSE INDUSTRY
    Tata Power SED FICV 3D Animation

    As the name of the company and theme of the video suggest, this creation had to be powerful enough to pack a punch. And boy, does it do justice to the subject at hand (Tata Power Strategic Engineering Division’s [Tata Power SED] Futuristic Infantry Combat Vehicle [FICV])! Toolbox Studio, a leading animation studio in India, makes use of a variety of audio-visual elements to bring the animated war tank to life. A combination of world-class animation and war-drum music works perfectly in this animated product demo video, making for a wholesome viewing experience, while also gratifying the basic need of showcasing different parts of the tank. But apart from the technical elements, what really stands out in this animated video production is its crisp storytelling. It could have been a regular product animation video that only focuses on the key features of the tank, but it is not. And that is where it wins. The five-minute video takes the audience through a mission, in the process explaining the tank’s capabilities.

     

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    How an AK-47 Works 3D Product Animation Video

    The title of the video and the subject itself is an eyeball-grabber! Layered with a dark background and music that sounds like it is straight out of a crime-thriller flick, the video makes great use of modeling, texturing and animation to demonstrate how the gun works by first disintegrating the entire unit and then focusing on each important element one by one. The best part about this animated video production is that it looks very realistic, thanks to the rendition and brilliant use of reflections.

     

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    Entertainment Industry 3D ANIMATED VIDEOS
    Miniature World of Animated Paper Wildlife

    The world needs more videos like these! Made with a view to raise awareness about wildlife conservation, the video conveys the message in the most creative way possible. Using stationery to form the wildlife, this form of animation works brilliantly since it takes everyday elements to narrate the idea, thus making it very relatable and hard-hitting without really hammering the message.

     

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    One Small Step 3D Animation

    A short film that talks about dreams, adversity, reality, love, loss and self-belief, this powerful video narrates the story of a girl flawlessly. The end product that you see is the culmination of compelling content, expert storyboarding, wonderful character design and endearing animation that works its charm every second of the film.

     

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    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE MEDICAL INDUSTRY
    Human Anatomy 3D Animation

    A 3D medical animation video created primarily to showcase the complex nature of the human anatomy, this blend of different animation and rendering styles does complete justice to the subject. The beauty of the video lies in its ability to illustrate the organs and systems in a systematic and visually-appealing manner.

     

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    Epilepsy 3D Animation

    This animated explainer video expertly demonstrates the role various channels play in modulating the action potential of neurons. Using intricate animation techniques and a strong voiceover, the 3D medical animation video takes the viewer through the process in a succinct way.

     

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    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE HOSPITALITY INDUSTRY
    Hotel Lobby Walkthrough 3D Animation

    As the title suggests, this is a simple walkthrough video that showcases the lobby of a hotel by taking you through the area. The virtual tour makes a good impact since it gives the audience a simulated view of the entire space. The animation used here is simple yet effective and manages to capture the essence of an opulent hotel lobby with elements like lighting, reflections and music.

     

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    Exterior HOTEL Mar Menor 3D Animation

    The above video was a walkthrough of the interiors of a hotel, while this one gives you a virtual tour of the exteriors of a Spanish hotel. The seamless mixture of real photography and animation makes for a visual delight, with various angles and techniques used to alter the space.

     

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    EXAMPLES OF 3D ANIMATED VIDEOS FOR THE MANUFACTURING INDUSTRY
    CVS Technologies Steel Making 3D Animation

    This facility and process video shows how steel is manufactured in a steel plant by making good use of animation. The usage of animation techniques and angles enhances the viewing experience and offers a full walkthrough of the manufacturing procedure and steel plant.

     

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    The World of Spinning 3D Animation

    Another animated explainer video, this one helps the viewer dive into the step-by-step processes that are employed in the manufacturing of different types of yarn in a spinning mill. Along with the production procedure, the video also touches upon the various technologies and machines involved in the making. The key highlight of this video is the finesse with which it manages to explain everything in detail, using animation to take its quality to another level.

     

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    EXAMPLES OF 3D ANIMATION FOR THE TECHNOLOGY INDUSTRY
    Samsung Smart Digital Radiography UArm 60 3D Animation

    This 3D animation video needed to ensure that the message was conveyed with the brand’s preexisting market repute in mind and it did so by leveraging animation, smart graphic icons and text optimally. What is interesting to note here is the excellent usage of negative space (or white space) and cool colours to complement the product that is primarily white in colour.

     

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    Atomic Automatic LF 3D Helmet Tech 3D Animation

    Being a promotional product video for a leading ski equipment company, the visuals make sure that the product’s two important aspects (look and sturdiness) get a majority of the viewer’s attention. While the first thirty seconds focus on revealing what the helmet looks like, the subsequent part of the video takes up each feature of the product and explains it using minimal text support. The visual delight lies in the fact that the screen division is close to perfect, allowing the audience to look at the product and understand each feature. Using eye-catching yet unobtrusive animation, the video manages to strike the right balance between being a high-quality video and getting the message across effectively.

     

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    INDUSTRIAL 3D ANIMATED VIDEO
    Industrial Shredded Cheese Line 3D Animation

    This process video takes the viewer through the entire system and procedure of cheese disintegration, QC and packaging. Using 3D animation, the creators of the video have made the process easy to understand.

     

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    So, there you have it. That is our list of fifteen of our favourite animated video productions for business along with reasons why we love them.

    Key takeaways from these animated marketing videos

    There are a few common threads that make these videos tick the right boxes. Let’s look at some things to remember when making an animated marketing video for business:

    • Make sure the idea is fresh and unique
    • A strong narrative forms the base for storytelling
    • Ensure that you speak the language your audience can relate to
    • Invest in world-class animation to obtain stunning visual outputs
    • Work with a company that specializes in animation video production

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    Toolbox Studio, a 3D animation company in India, has been a frontrunner in the animation industry for the last 11 years, delivering top-class animated videos for business to clients from various industry segments.

    We create:

    • 3D animated marketing videos
    • Animated product demo videos
    • Company animation videos

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    Wondering how much it would cost to make a 3D animation video? If you wish to create a custom animated video for your business, product, process, facility or service, get in touch with our team today!

  • Explainer Video Kit: 5 Essential Elements of Explainer Videos

    It is no secret that explainer videos are all the rage in the industry today because they deliver such great returns on investment. From corporate giants to startups and even NGOs, businesses of all types and sizes rely a lot on the power of explainer videos elements for various purposes. Using suitable explainer video services can help create captivating visual narratives that engage audiences and drive results.

    Top 5 reasons why explainer videos work

    • Admit it – you would rather watch a two-minute video than skim through an entire webpage full of text. Videos not only grab the audience’s attention, but also retain it for a longer period when compared to other formats.
    • We’ve all had enough of boring PowerPoint presentations, paper pitches and lengthy blogs. A well-crafted explainer can skip the guesswork and get straight to the point and that too in a highly engaging manner.
    • From a business point of view, an explainer video can better explain product features, benefits, service offerings, and business concepts than any other format. By utilizing professional explainer video services, businesses can convey complex concepts in a clear and engaging way
    • Google loves videos! Websites with well-optimized videos and fresh content tend to rank higher on the SERPs (search engine results pages) and that just reestablishes the importance of creating good videos for your business.
    • Several studies suggest that customers are more likely to purchase a product or avail a service after watching an accompanying explainer video. Investing in professional explainer video services can be a game-changer for your business, helping you connect with your audience effectively.

    Making an explainer video – 5 elements that you must focus on

    1. Story and script

    No matter how catchy the visuals, if a video doesn’t have a well-written storyline or concept, it will never work. The story is the “hero” of every video, so there is no compromising on that! Make sure you work tirelessly on the basic storyline of the video you wish to make. Keep the content simple and direct. Talk to your audience in the language that they can understand and relate to (instead of throwing around industry jargon). Scriptwriting is a specialized skill in itself, so it is always better to outsource this part to experts who have substantial experience.

    2. Storyboarding

    Now that you have a story in place, you need to figure out how it will be presented on screen. This is where storyboarding comes into the picture.  Brands must spend enough time on this process until they know how to translate the story into an on-screen spectacle.

    3. Animation

    Animated explainer videos come in various forms – 2D character animation, whiteboard animation, infographics, kinetic typography, etc. Make sure you know what kind of animated video you wish to create and then figure out how you want to go about it. While there are several online tools and explainer video kits that claim to help you do it yourself, we recommend hiring a professional explainer video services to do it for you.

    4. Timing

    Research suggests that key information should be delivered to the viewer within the first 30 seconds of your video. Here’s a good example –

    .

    The objective of the 45-second video was to announce the company’s new ISO certification, suggesting that clients’ primary concern (data security) was duly addressed. See how we disseminated the key message within the first 30 seconds of the video? That is exactly what you should aim for. Thanks to the dying attention spans, most people get bored within a minute or so. You need to make certain that your video is no longer than 90 seconds and manages to hold the viewer’s attention till the very end.

    5. Sound

    Sound is an element that is often overlooked, but it plays a massive role in making or breaking a video. Your explainer video NEEDS to have high-quality sound – it could be a voiceover or just background music, or a mix of both. The right kind of music can really set the tone, mood and pace for your explainer video and hence, ignoring or belittling this very important aspect is sheer foolishness.

    So, there you have it; the five all-important elements that you must have in your business explainer video kit. At Toolbox Studio, we specialize in crafting high-quality business explainer videos for businesses and if our 10+ years of history is anything to go by, you will know that we have everything you need to break the clutter.

    Contact with our team to discuss your business explainer video requirements today!

  • Why Data Security is the Primary Concern in the VFX Industry

    The Indian VFX & Animation industry is growing from strength the strength with every passing year. One of the global hotspots where all kinds of projects (including those by the mightiest of Hollywood studios to nascent Indie filmmakers) get outsourced for their VFX needs, it is no exaggeration to say that India is a global player in the VFX arena.

    The statistics are ready and present to back up this claim, with the Federation of Indian Chambers of Commerce & Industry (FICCI) and Ernst & Young’s 2018 report on India’s Media & Entertainment Industry shining some light on the state of India’s VFX market. Here are some interesting excerpts from the report:

    • The animation and VFX Industry grew by 23% in 2017 to reach a value of Rs. 67 billion.
    • VFX accounted for nearly half that valuation, with a Rs. 31.3 billion tag.
    • The industry is expected to grow to Rs. 113.6 billion by 2020, VFX is expected to continue contributing strongly with a 2020 valuation of Rs. 63.5 billion.
    • The VFX industry is expected to hire 2,500 to 3,000 personnel in 2018.
    • India is in the reckoning as an offshoring destination for global VFX demands. While India’s share of the worldwide market is less than 1%, it is expected to grow shortly.
    • The Indian VFX and animation industry generates 70-80% of revenue from international projects. Projects from the US, UK, France, Italy, and Spain largely make up the work outsourced to India.
    • India’s relatively lower cost, ability to scale, FDIs offered by state governments, and proficiency in the English language are some of the reasons behind its preference as a place to outsource Animation & VFX projects.

     

    This popularity of the VFX industry isn’t just restricted to studies like these, though. There are some massive films that you will definitely have heard of, where a team from India has contributed to its creation through Animation & VFX work.

    A rundown of blockbusters that owe their VFX magic to Indian studios

    The success of the following films, in part, can be attributed to the visual effects that were brought to life by studios based in India:

    • Avatar
    • Twilight: New Moon
    • Spiderman: Homecoming
    • Beauty and the Beast
    • Avengers
    • Deadpool

     

    At Toolbox Studio, we have made positive VFX contributions to a number of big projects like Maleficent, Pixels, San Andreas, 300: Rise of an Empire, Hunger Games, Insurgent and more. While all of this is positive news indeed, there is still one important consideration that often goes unheeded by studios in India – the importance of VFX Cybersecurity. Since these productions are multimillion-dollar ventures with so much riding on success, any breach in security can be catastrophic. From piracy to early releases, such security discrepancies can lead to financial loss and major issues. However, there are two easy ways to ensure that your data will not be compromised by the VFX studio you outsource your content to.

    So, if you want safe and secure data, you first need to ensure that you work with an ISO-certified VFX studio. Specifically, an ISO:27001 certification. ISO 27001 is part of the ISO/IEC 27000 family of international information security management system standards. ISO:27001 was published in 2013 and outlines the requirements for information technology security techniques. This certification for this standard, which we are proud to have acquired here at Toolbox, ensures that you are dealing with a data-secured VFX studio.

    The second thing to quiz your potential outsourced studio partner is whether or not the VFX studio is following MPAA guidelines. The importance of MPAA guidelines in the VFX industry cannot be understated. These guidelines have been laid out by the Motion Pictures Association of America, and go through a very thorough set of best practices that studios should follow for enhanced data security. IF a VFX studio is adhering to MPAA guidelines, its cybersecurity measures will be that much more difficult to breach.

    At Toolbox Studio, we don’t just offer high-quality animation and VFX services based out of a state-of-the-art studio, but also give our clients and international partners the peace of mind that comes with a secure working environment. Being an ISO-certified VFX studio that also adheres to MPAA guidelines, we ensure that when you work with us, your project’s data is in one of the top studios in the country, both in terms of quality and safety.

    If you want to jump on the bandwagon of VFX projects outsourced to India, contact us now!

  • How Foundry’s Athera Can Change Conventional VFX Pipelines Forever

    If you work in visual effects, computer-generated graphics, or 3D design, Foundry is a VFX pipeline software company you will likely be familiar with.

    Established over 20 years ago, in 1996, and based out of London, England Foundry has served up an ever-expanding range of software in the visual effects and 3D content spaces. Their list of clients include the likes of Google, Pixar, Mercedes-Benz and Sony Pictures among others, and if that doesn’t impress you, their 2017 showreel, you can watch it below, definitely will. Studios and individuals worldwide widely use their portfolio of power-packed post-processing tools, including the Nuke compositing tool, the Modo 3D modeling, rendering and texturing suite, and the Flix development VFX pipeline, among many more.

    At FMX 2018, one of the foremost conferences dedicated to the world of digital visual arts, Foundry unveiled a new product to add to this already impressive portfolio called Athera. It isn’t a complete bolt from the blue though, because those intimate with the comings and goings of the visual effects world will have heard whispers, caught glimpses and may even have gotten hands-on with the suite when it was in its beta testing phase and went under a different moniker – Project Elara. Before going any further though, let’s understand what Athera brings to the VFX table.

    What is Foundry’s Athera and what does it do?

    For those unfamiliar with Athera, it is a cloud-based platform with Google that provides cloud services that allow the entire VFX production pipeline to be executed from this single service. It isn’t just the myriad software that makeup Foundry’s portfolio, and third-party apps that tie into VFX workflow, or remote storage for this workflow though because Athera goes above and beyond and also offers top-of-the-line computing capabilities as part of its ambit of services.

    Here’s a rundown of the Athera VFX pipeline and the services offered within it:

      • Virtual workstations:

        As mentioned earlier you can tap into computing capabilities that are tailor-made to run the gamut of software available in the VFX pipeline without faltering. Depending on your needs and resources, you can access the workstations through web browsers or a dedicated interface.

     

      • “Context” organization capabilities:

        Athera comes with something called “Contexts” essentially projects or distinct pieces of work that you can label and access independently. You can switch roles of individuals, complete teams and even full-blown organizations working on these projects without having to create a separate one each time. All your files, renders and apps remain locked to these “contexts” making collaborative efforts on projects fairly straightforward.

     

      • Secure centralized storage:

        Using the cloud allows you to store all your raw data, project files, renders and everything else in a secure and easily-accessible server that is rooted in a cluster of high-performance SSD drives that are dedicated to your project.

     

    • Versatile Applications:

      The list of applications for VFX and 3D design available on Athera is staggering. Check out what’s on offer:

      • Houdini FX, Power Houdini FX
      • Nuke, Nuke X (with Cara VR optional), Power Nuke X
      • Nuke Studio, Power Nuke Studio
      • Katana + 3Delight, Power Katana + 3Delight
      • Modo
      • Mari
      • Blender
      • DJV View

    The Power options mentioned in the list above essentially run the software on workstations with twice the capability of standard ones.

    Now that we know that Athera is capable of, here are just a few reasons why using a cloud-based VFX pipeline such as this is beneficial for VFX and 3D production houses.

      • Powerful rendering capabilities at your fingertips:

        Foundry constantly upgrades their GPU-powered workstations and provides you with the latest updates of their software suite meaning you don’t need to make an expensive outlay on all the necessary hardware and software if you chose to go down the Athera route.

     

      • Pay for what you use:

        Speaking of outlay, Athera allows you to block up the software for 30 days at a time, and you can add and remove software access based on your needs. Prices start from $244 a month for Blender and DJV View and the most expensive piece of kit is enhanced Power Nuke Studio at $1,388 per month. On the rendering side, Athera charges by the second to ensure you don’t pay for more than what you need, and prices range from $0.43-$3.00 per hour. You can see the entire price list and choose what you want based on your needs.

     

      • Security:

        Since your data is stored on a Google-powered cloud server, security isn’t an issue. All the data is encrypted when uploaded and remains so even when stored, and Athera has been audited by external data security experts who have given it their seal of approval. This means you don’t have to worry about hacks or data theft if you choose to use Athera.

     

      • Flexibility:

        Apart from the flexibility that Athera offers in terms of choosing which specific software you need and billing by the second for renders, you also have the option to access the virtual workspace from different locations and devices since it isn’t bound to physical servers. This allows collaborative teams that are spread out geographically to easily come in, do what they need to do, and then allow for the project to move on to its next step without the need to physically transfer the files and data, saving a lot of time and really streamlining the entire production process.

     

    Clearly, Athera and this cloud-based approach to VFX production offers a host of benefits. All you need is a fast enough internet connection, something that’s becoming more and more accessible in all four corners of the world. It is no surprise then that this tech is being lauded as the way forward, and it is only a matter of time before more cloud-based VFX services similar to this begin to crop up.

  • How Explainer Videos Can Help You Increase Your App Installs

    Almost all businesses that have some sort of online presence have tailored their digital strategies to take a mobile-first approach, and for good reason. As the mobile market blossoms, so does the consumption of mobile apps.

    In the next 12 months, over 70% of mobile traffic will consume video content, according to Cisco.

    There are numerous articles on the internet that explain and cite studies that support the claim that having a video strategy in place for the marketing of your mobile or web applications can result in an increase in the number of app installs.

    Several companies have leveraged this medium (explainer videos) to engage prospective users of their apps and experienced the aforementioned results firsthand. Here’s a quick look at two key reasons why videos have become an increasingly dominant force in this space:

    1. People love videos

    You cannot deny the fact that videos are simply easier to consume and share as opposed to text content or any other content format. Studies show that video content also tends to leave behind a lasting impression, meaning the recall value is higher. When it comes to product or service research, people would rather watch a quick video about it than read a lengthy product manual. In this case, your app is your offering. So why not explain its benefits through a video?

    2. Google loves videos

    Whether you decide to create a video that is to be uploaded on the app store or one that is embedded on your website, it can result in a massive boost to your rankings. Why? Because Google’s algorithms have considered the widespread popularity and consumer demand for video content. So, when you put a video about your app out there, there is a higher chance of it ranking at the top as compared to simply sticking to a text- and image-based description.

    How will you break the clutter?

    There are close to 3 million apps on Google Play and over 2.2 million apps on the App Store (apart from the 1.5M+ applications that are available in other marketplaces). Those are staggering numbers given the fact that there are millions of companies who still haven’t jumped onto the mobile app bandwagon yet. This cutthroat competition has led to brands employing novel ideas and techniques to get themselves and their apps noticed. And one huge part of these strategies is the incorporation of animated explainer videos to explain the benefits or features of apps.

    Benefits of creating an explainer video to market your app

    1. Exposure

    Crafting a stellar explainer video for your app’s product page on the marketplace (and/or website) can really expand your reach.

    2. Product understanding

    Without taking too much of the viewers’ time, you can explain the benefits of your application or offering creatively, thus ensuring that your target group understands what purpose your app solves.

    3. Conversions

    A huge chunk of your target audience is likely to purchase (or take some action) after watching a video about your product. You can refer to numerous studies and surveys that have been conducted on this front; they will all reveal the same thing. Businesses that have explainer videos for apps have reported a massive boost in terms of sales.

    Check out how these four explainer videos do a fantastic job at explaining the concept of the application:

    H&R Block Tax Chat

    Carousell

    UTI Mutual Fund App

    Now Health International

    Each one explains the app in a matter of few seconds or minutes, and does so effectively, by using a mix of 2D animation, animated infographics and kinetic typography. If you, too, are contemplating creating a video that supports and promotes your business app, look no further. Get in touch with our team at Toolbox Studio so we can craft a clutter-breaking explainer video for your business!

  • Why Commercials Remain Relevant in the Age of Social Media

    Commercials have been a part of the fabric of mainstream media and content dissemination since time immemorial. From print media like newspapers and magazines to audio spaces like the radio and of course, the juggernaut audio-visual medium that is the television.

    In fact, ads have been a part of the country’s entertainment industry ever since the television and radio became household devices across India. In this time, ads and admakers have come and gone and filled in those gaps between programming with content that is part sales pitch, part entertainment.

    Revisiting India’s Iconic Ads

    India has a rich tapestry of the most excellent commercials that dates back decades and yet, these ads have resulted in a massive brand recall that exists to this day.

    Think back to the classic “jalebi!” kid from the Dhara Oil commercial

    Or the equally legendary “Hamara Bajaj”

    There were also the hilarious Fevicol series of ads that blew up in the 90s and early 2000s

    And epic Pepsi ads for the 1999 ICC Cricket World Cup where celebrity endorsement was at an all-time high

    Remember all the Nirma, Viccco Turmeric, Titan, Raymond and Thums Up commercials that instantly connected with you as a viewer? Or the heart-tugging campaigns by Cadbury’s Dairy Milk and Kissan? One quick search on YouTube gives you hundreds of nostalgic moments from the 80s and 90s.

    Why These Commercials Were So Effective

    Ads in India have done it all – tickle the funny bone, tap into your emotions, teach valuable social lessons, introduce new dance moves, create memorable soundtracks, and draw in some serious star power.

    The reason that these classic ads from the yesteryears are so memorable is because they found the right formula. And each recipe for success was markedly different.

    1. Fevicol, Nerolac and the like aren’t the most frequently-consumed products, but with super-catchy jingles or through hilarious tropes brands such as this have ensured that you don’t forget who they are and what they are selling.
    2. Glamour, too, has been a big draw, with beautiful, charming and talented actors lending their names to products such as Lux, Pantene, Coca Cola, Asian Paints and L’Oreal among others.
    3. The Hamara Bajaj campaigns were all about nationalism and patriotic pride, and some ads used a combination of these formulae making creations that were both emotional and cute, or funny yet patriotic.

    The idea has been to find a way to present the message where it isn’t jarring, or sometimes even so jarring yet repetitive and catchy that you can’t get it off your mind (we’re looking at you, Vicco Turmeric).

    There’s no one-size-fits-all way to make a great ad, and all of these efforts have worked because they had the right combination of clever ideas, flawless execution, and that X-factor that made them connect with their audience big time.

    Changing Times in the World of Commercials

    That era of unforgettable ads that the whole family consumed together seems to be passing us by. That’s because, in today’s day an age, the very way in which we consume content is changing. Out goes the TV and the radio, and in comes the smartphone. Gone are the traditional channels and instead the likes of Netflix and Google Play Music rule the roost.

    Streaming is the new way forward, and audio-visual ads seem to have begun losing their impact. After all, a lot of these streaming services run on a subscription-based model rather than one that is supported by ads. It is crazy to even think that such an eventuality is even a consideration these days because as we touched upon earlier, the impact of commercials has been massive both here in India and across the world. However, it isn’t all doom and gloom for brand managers who still see value in these commercials.

    The size of the screen may have changed, but many services still use ads. In fact, the ambit has only grown wider, with social media giants such as YouTube, Facebook, Instagram, Twitter and the like all opening up their digital pathways to ad partners.

    Adapting to Digital Ad Platforms

    This new age of ads on fresh platforms requires a fresh approach. You typically can’t have long, indulgent, commercials with a slow build-up in these times of rapid consumption and dwindling attention spans.

    Furthermore, each medium has its own set of rules, ignorance of which will lead to ads that aren’t well received and flatter to deceive on the big social media stage. However, there are some advantages to this new platform, too. The fact that you get detailed, empirical data about your ad, its viewership figures, demographics and more allows you to really understand your target market and build content that is tailor-made to grab their eyeballs.

    All you need is a competent commercials production company that knows how to help you harness these tools and use it to maximum advantage.

    Here’s a look at some successful campaigns by Toolbox Studio where we used various emotional triggers to create on-screen magic and left a lasting impression on the audiences:

    OLX

    Yamaha

    P.N. Gadgil

    Looking for a commercials production company in India for your next campaign? Get in touch with our team to discuss your requirements today!

  • Photorealism – An Exciting New Trend in the VFX Industry

    Since the conception of the term by Louis K. Meisel in 1969, the word “photorealism” has gathered much-deserved attention and applications across all traditional and modern-day artistic endeavors. In simple words, photorealism is a visual effects technique that includes drawing, painting and all graphic material available at a photographer or filmmaker’s disposal and then using different platforms and mediums to make the gathered information as life-like as possible.

    Although photorealism originated from pop art, it has evolved considerably over the years. Photorealism has survived this long because it has been undiluted and has managed to stay consistently compelling.

    Understanding Photorealism

    One of the most commonly-heard statements from cine-goers these days is, “Wow, that looked so real!”

    Now, how is that made possible? A huge misconception is that all a VFX artist does is make an
    image as realistic as possible. The approach to creating a VFX sequence depends on the object in question and whether it follows the laws of nature or not. For example, if a VFX supervisor is to shoot a car or an animal, he chooses the photograph which has the most detailed texture, composition or light to enhance and make it look more realistic on screen. But when it comes to preparing for a sequence that has an alien ship or sci-fi props like the ones used in Star Wars, there’s nothing much to compare the image to. It all now boils down to the VFX artist’s vision, creativity and skills to use all the information and create magic on-screen.

    The amazing benefits of photorealistic animation

    Photorealistic animation is a powerful visual tool that brings virtual worlds to life with astonishing realism. By utilizing advanced techniques and cutting-edge technology, photorealistic animation has become an essential element in various industries, from entertainment and advertising to architecture and product visualization. Let’s explore the amazing benefits of photorealistic animation.

    Immersive Visual Experience: Photorealistic animation creates an immersive visual experience that transports viewers into a virtual environment that looks incredibly realistic. The attention to detail, lifelike textures, and accurate lighting techniques combine to produce animations that are almost indistinguishable from real-life footage. This level of realism captivates audiences, allowing them to engage with the content on a deeper and more emotional level.

    Enhanced Brand Perception: Incorporating photorealistic animation into your marketing campaigns or product visualizations elevates the perception of your brand. The high-quality visuals and attention to detail in photorealistic animations create a sense of professionalism and excellence. This level of sophistication enhances your brand’s credibility, making it stand out in a competitive marketplace.

    Product Visualization: Photorealistic animation is particularly beneficial for showcasing products and prototypes. By rendering products in lifelike detail, you can present them to potential customers or investors before they are physically produced. This allows you to gather feedback, make improvements, and create buzz around your offerings. Photorealistic animation helps customers envision how the product will look and perform, making it easier for them to make purchasing decisions.

    Architectural Visualization: In architecture and real estate industries, photorealistic animation is a game-changer. It allows architects, interior designers, and property developers to showcase their designs in breathtaking detail. From showcasing realistic lighting effects to presenting interior spaces with accurate materials and textures, photorealistic animations help clients visualize the final product. This leads to better decision-making, increased client satisfaction, and improved marketing efforts.

    Commercial Visual Effects (VFX): In the entertainment industry, photorealistic animation plays a vital role in creating stunning visual effects. From blockbuster movies to TV commercials, photorealistic VFX can transport audiences into fantastical worlds, create convincing creatures, and bring unimaginable scenarios to life. These visual effects not only entertain but also contribute to the overall storytelling and audience engagement.

    Cost and Time Efficiency: Photorealistic animation can be a cost-effective alternative to traditional photography or live-action video production. It allows you to create stunning visuals without the need for physical sets, props, or expensive equipment. Additionally, it offers flexibility in terms of revisions and modifications, saving time and resources compared to reshooting or re-creating physical scenes.

    Unlimited Creative Possibilities: Photorealistic animation provides limitless creative possibilities. It allows you to visualize concepts and ideas that are difficult or impossible to capture through traditional means. Whether it’s creating imaginary worlds, showcasing futuristic products, or simulating complex scenarios, photorealistic animation enables you to unleash your imagination and bring your visions to life.

    Mind-blowing Examples of Photorealism

    To cite some examples of the use of photorealism in VFX, we can refer to the imagery used in movies like Marvel’s Guardians of the Galaxy and Disney’s The Jungle Book. The use of realistic imagery and the finished product gives you a preview of what photorealism can do for the VFX industry and not just limited to the movie business.

    1. Photorealistic changes in composition and lighting in Korvath’s appearance

      photorealism in guardians of the galaxy
      Source: reddit.com/r/marvelstudios/
    2. Photorealism-infused VFX used in Maleficent

      photorealism-infused vfx in maleficient
      Source: whatsontheredcarpet.com
    3. From the production sets of The Jungle Book

      photorealism in junglebook
      Source: nongthonviet.com.vn

    The science behind creating all these effects and sequences, in layman’s terms, is called image rendering. Fortunately, no added resource training or new technology training is required when it comes to the use of photorealism in the world of VFX. It is simply compiling all the information and details gathered from multiple frames and making it ready for the final cut of the film. That being said, the higher the demand for photorealism, the more is the time required for final visual output or sequence to be created.

    Which Are the Most Popular Photorealism Tools?

    The most widely-used rendering software or image-enhancing tools include 3Delight, Arnold, Artlantis, Clarisse, Maxwell Render and Octane Render Solidworks Visual. These are the most in-demand tools currently being employed by VFX studios such as Sony Pictures, Marvel Studios and DreamWorks.

    Over the years, VFX companies like ILM, Weta and Pixar have come up with state-of-the-art 3D modeling, animation and rendering technologies that can convincingly simulate anything of everything. Subsequently, these technologies were included in the commercial software sector, where anyone could buy them, and with the easy availability of high-tech hardware, it only makes it easier for VFX studios to have access to these capabilities (which were once exclusively reserved for big production houses).

    The Future of VFX

    So, what comes next? As VFX technologies and filmmaking techniques evolve with each passing day, it is quite possible that very soon, it will get more and more difficult to distinguish between reality captured on camera and that synthesized on visual effects software!

    The only way for VFX studios to stand out is to never settle for anything less than the best (in terms of visual outputs) and keep scaling things up in terms of quality. At Toolbox Studio, a VFX company in India, we spend a good amount of time discussing and embracing technological advancements in the world of VFX, frequently conducting interactive sessions where younger VFX artists can learn about what is new in the industry, and sharing creative thoughts and ideas that can then be implemented on the projects that we work on.

    What are your thoughts about photorealism? Where do you see the VFX industry 10 years from now? We would love to hear your thoughts and opinions – so type away in the comments section below!

  • Top 3 Animated Videos & Their Astounding Results!

    Animated videos and commercials have been around for over 75 years – they have been a mainstay in the marketing, branding and advertising world. In the recent past, we have seen several top brands as well as those at their nascent stages have tried to leverage this fantastic medium, including animated video ads, to reach their audience.
    With the rise of digital platforms, animated videos advertising has become a powerful tool for engaging viewers in creative and memorable ways. Brands are also increasingly exploring 3D animated commercials to create immersive and visually stunning advertisements that capture attention.

    So, what makes animation the go-to medium of communication for brands when it comes to branding, marketing and advertising? Here are some questions brands, businesses, marketing heads and advertising agencies need to think about:

      • What makes animation so effective?

     

      • What makes some animated videos work better than the others?

     

    • How many animated commercials or promotional videos do you actually remember without having to strain your mind too much?

    Well, we have compiled a list of the three most striking animated videos (according to us) and the possible reasons for their popularity.

    1. Metro Trains: Dumb Ways to Die

    The 2012 awareness campaign featuring cute animated characters committing suicide and dying in absurd sequences is the most awarded public safety campaign in Cannes’s history. With a whopping 170 million views on YouTube, the exciting animation, catchy jingle, and the message “Be Safe Around Trains” promoted rail safety and substantially decreased suicides and accidents. While the content was pretty compelling and an unprecedented way of passing on a public safety message, the adorable animation added to the video’s charm.

    2. Slack: Work, Simplified

    That this slick animated video ad by Slack makes a superb impact is no surprise – after all, it hits the right nerve (of the right audience). A software aimed at simplifying work and teamwork, Slack had to ensure that its ad resonated with officegoers and freelancers who work with teams on different kinds of projects. The treatment of the video is where it wins hands down. With eye-catching colours, geometric shapes, everyday elements and relatable situations at work, the chaos-turned-into-seamless-management idea does wonders and gets the message across. This approach makes it one of the best-animated commercials for conveying complex messages in a visually engaging way.

    3. Nike: Risk Everything

    Nike Football unleashed its blockbuster animated campaign three days before the 2014 FIFA World Cup kickoff. This was a fresh breath of air in the distinct frenetic style that Nike ads are made with, thanks to the unique concept, storyline and thrill. The basic theme revolved around real footballers struggling to keep the game alive owing to the emergence of their robotic clones. The character animation was on point and so was the direction. With animated videos advertising versions of the world’s biggest footballers, you can only imagine the kind of business impact the ad would have had.

    These are just a few examples of fantastic animation and its use for marketing and advertising purposes. But it is also food for thought. Why do you think bigwigs like Nike, Adidas, Google, Heinz, Oreo, Starbucks, Coca Cola and the like feel the need to “advertise” themselves? Why would they choose animated video ads or 3D animated commercials as the standard vehicle for promoting themselves or their products?

    Well, the answer is simple and here to stay.

    1. Animation is great fun to watch, irrespective of age.
    2. It is easy to explain (and understand) concepts when they are in animated form
    3. Animated videos are more likely to be shared
    4. Animation tends to have a high recall value
    5. Well-crafted animated videos can really lift a brand or product to another level

    Whether it is for branding purposes or to launch a new product, animated videos assure a higher degree of engagement – and a well-made video can really deliver great business results, too.

    At Toolbox Studio, we have a glorious track record of delivering diverse animated videos to renowned brands. Our best special effect movies, 2D animation, 3D animation, motion graphics and 3D product modeling capabilities clubbed together with our expertise in industrial animation and eLearning video creation means that we can provide a wide range of animation services to companies in India and abroad. Get in touch with our team to discuss your needs.

  • What are the Key Benefits of Corporate Films for Business?

    Different businesses experiment with diverse types of videos to achieve short- and long-term objectives. From engaging audiences to spreading awareness about a brand’s message and promoting a new offering to presenting facts and figures at annual conferences, brands keep experimenting with video creation and marketing and use corporate filmmaking services.

    In the modern era, corporate films have proved to be a highly effective medium for enterprises to promote their business through digital and other electronic AV mediums. With a swarm of video production houses and corporate film production agencies offering high-quality video making services in India, the time couldn’t be better for your business to consider investing in corporate videos.

    Here are a few reasons why videos (especially corporate films) are more effective compared to other mediums:

    1. Engage the audience

    With diminishing attention spans and the reluctance to read much text, today’s consumers are drawn toward well-crafted videos and corporate films. From a business point of view, it makes complete sense to use video as a tool to engage your target audience.

    2. Google loves videos!

    It is no secret that since Google acquired YouTube more than a decade ago, it has prioritized quality videos and corporate films. If you don’t believe it, a simple query on the world’s most popular search engine will show you that videos are often the top results.

    3. More exposure

    Online presence is critical to a company’s success in the modern business world, and corporate film can help you up your game and make you “visible” online. What’s more, sharing videos is more accessible than sharing text-based documents.

    4. Get the message across creatively

    Imagine skimming through several pages of text instead of watching a quick video—which one would you prefer? There is no point in guessing. Several brands have used video creation techniques and creative storylines to make their videos and corporate films the best they can be.

    5. Generate leads or convert leads into customers

    Video marketing enables you to add calls-to-action elements at different points and nudge viewers to take the next step. Numerous companies have experienced a severe rise in leads and conversions after investing in video marketing and getting help from corporate filmmakers. 

    Let’s take a look at some common types of corporate films that are great for different types of businesses.

    1. Company Profile Videos

    You might have come across short videos that encapsulate everything that a company or brand is all about – right from what their business is about and what their offerings are to intrinsic elements such as their values, vision, mission, guiding principles, etc. This type of corporate film, also referred to as company profile video, is one that can enable you to present your identity and everything related to your enterprise in a matter of few minutes.

    2. Product / Services Showcase Videos

    Whether it is a new product that you are launching or a novel service that your business provides, unless you bring it in front of your target group’s eyes, it just won’t cut it. A well-thought out corporate video that showcases your products or corporate filmmaking services can go a long way in ensuring that your audience is aware and ready for them.

    3. Company Legacy & Timeline Videos

    Whether your company has completed three glorious decades of market presence or you wish to mark the various milestones and achievements, a video can help you shape it better than a piece of text or static imagery. Businesses have also used these videos to include growth predictions and share plans.

    4. Facility Showcase Videos

    You can shoot and flaunt your facility and infrastructural setup through a corporate film that showcases your production unit. These videos are generally great for manufacturing units, automotive companies and the like.

    5. Client / Customer Video testimonials

    Many companies worldwide are leveraging the power of customer testimonial videos since watching someone talk about their experience with your business lends a higher degree of credibility and validation.

    It all boils down to how creative you can get with the storytelling. Whether it is a promotional product video or a full-fledged show-all-cards-at-one type of video, how you construct the story matters the most. And that is where we come into the picture.

    6. Training Videos >

    Internal training of associates is an essential part of the company’s growth. Training can be regarding a certain software, product, SOPs, technique, or even related to HR and induction process. A good video can prove to be crucial in enhancing the learning of the associates and save valuable time and energy from the HR. Plus it is easier and more efficient to learn via videos.

    7. Company culture / recruitment videos

    Want to drive a recruitment campaign to show how extraordinary your workplace is? People zap to see videos that show your employees having a good time while you convey that the work culture is professional, open-minded, and inclusive. Many companies these days use videos to convey this message, and voila, the resumes just keep coming.

    It all boils down to how creative you can get with the storytelling. Whether it is a promotional product video or a full-fledged show-all-cards-at-one type of video, how you construct the story matters the most. And that is where we come into the picture.

    When looking for an ideal corporate film making studio, you need to ensure you consider several factors, including:

    1. Quality
    2. Time
    3. Cost
    4. Data privacy
    5. Experience
    6. Past projects

    Here are a few examples of diverse corporate filmmaking service from known brands

    Volvo Group

    Atlas Copco

    H&R Block

    Amanora

    JW Marriott

    At Toolbox Studio, a premier corporate film production company based out of Pune, India, we specialize in crafting premium-quality corporate videos for you.

    From fashion and lifestyle to education and finance, technology and manufacturing to retail and construction, we have produced a range of corporate films for a host of varied clients over the past decade.  Contact our team to discuss your corporate film requirements today!

  • The Dos & Don’ts of Hiring a Video-Making Company

    In the modern business world and this era of digital media, almost all businesses around the globe are turning towards newer and better ways to market their brand, products and services. As mentioned in many of our articles before, the importance of video marketing or creative videography has proven to be one of the most effective marketing and branding tools. Many businesses now collaborate with a video making company to create high-quality visuals that captivate their audience and convey their message effectively.

    While every other business is allotting a fair amount of their marketing budget to animated explainer videos, most of them make a mess of it when hiring the right video production partner. So, what are the essential factors to be considered before hiring a video-making company for animated corporate videos?

    How to choose a video production company

    Here are what we think are the essential dos and don’ts for attracting a great video-making company.

    DON’TS

    • Hiring the lowest bidder

    Price is one of the most essential points to consider when choosing a video-making company, but it is foolish to say yes to the lowest bidder. Businesses that offer their services at an unbelievably low cost are often known to compromise on quality. However, it is not advisable to go right ahead with the highest bidder, either. Just because a company is extravagantly expensive doesn’t mean that it is bound to offer the best quality.

    Choosing a video marketing service that balances affordability and quality ensures your investment delivers results. Successful brands collaborate with a professional video making company to create engaging content. Always prioritise a video making company that understands your goals and delivers consistent quality.

    • Hiring a company that does not have a full-fledged setup

    Another mistake that people often make is saying yes to small studios or production companies that are not equipped with the prerequisite setup for video making. For instance, imagine you wish to shoot high-quality customer video testimonials for your website or advertising campaign. Hiring a video production studio that doesn’t have the tools, equipment or expertise to shoot a live-action video is a waste of your time and money! Ask your prospective partner what sort of equipment, cameras and gear they use for shooting videos (and what are the parts that need to be further outsourced).

    • Hiring a generalist as opposed to a specialist

    As is the case with any facet of business, specialisation matters when it comes to highly focused jobs like creating a specific kind of video for marketing or branding purposes. Whether you need a corporate film, TV/web commercial or an explainer video, hiring a generalist is never going to deliver the optimum results. When you initiate a discussion with a prospective vendor, make sure they have a strong understanding of your needs and ample experience in creating the type of video you have in mind.

    DOS

    • Data privacy is of utmost importance

    Your data is yours. In an era where data security is perhaps the biggest threat to businesses (and individuals), it is imperative that your video creation vendor delivers on their promise of keeping your data confidential and safe. A good way to gauge a video production company’s data privacy readiness is to check if it is ISO certified and adhere to MPAA guidelines.

    •  Consider all costs

    When striking a deal with a video-making studio, ensure that you know exactly how much it is going to cost you. There have been cases where vendors have only stated the basic costs in order to bag a project, and subsequently billed the client for things that were never taken into consideration during the initial discussions. Make sure you have it all in writing – how much the project is going to cost you, what the additional costs incurred during production might be, and whether the vendor has given you a full breakdown of every aspect of the video production process. Sometimes, things like music licensing, editing, hiring actors, location rent, etc. are not mentioned in the project cost mentioned to you upfront.

    • Consider the expertise

    As mentioned earlier, finding a partner who has experience in the right niche. For example, if you are looking for a vendor who can help you with producing a television commercial that is essentially animated, make sure you talk to their team about their expertise in animation, the software they use, etc. and also take a look at their past work or showreel.

    There are several other factors that you will need to look at while choosing a video production company for your needs – like time-efficiency and the experience of the crew – but the aforementioned dos and don’ts should be a good starting point for you!

    At Toolbox Studio, we take pride in being acknowledged as the premier video production company in India. With a bouquet of video services including the production of Explainer Videos, TV/Web Commercials, Corporate Films and Animated Videos, we are the go-to partners for businesses, brands and agencies around the globe. Our expertise in video marketing ensures that every project we undertake is strategically designed to engage audiences and deliver impactful results. Get in touch with us for more information!