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  • VR Animation – How is It Different and How Will It Impact the Future of Animation?

    Did you ever wish as a child that you were a character in your favourite comic book or future cartoon series you avidly followed on television?

    Did you ever imagine that one day it would be possible to do so?

    VR animation helped bring our heroes and their adventures to life, but we always hoped for just that personal interaction with our favourite shows.

    Over the years, technology has advanced, and so have modes of entertainment. From just sitting in front of the TV screen to being active participants, virtual reality (VR) animation is helping bridge that gap.    

    What exactly is VR animation, and how is it different from conventional animation?

    Simply put, VR animation creates a simulated environment and places the user inside an experience.

    This means animators must now stage virtual reality (VR) animation to help their audience step inside and move through the story. However, VR animation allows people to look around at any angle. This means the usual editing of linear narratives and cinematography is gone.

    In virtual reality (VR) animation,  content makers must stop thinking about animating from locked-off camera angles and shots and instead consider multiple vantage points that keep changing, just like in the real world.

    VR animators feel the challenge and are, of course, delighted.

    Jake Rowell, creative director of projects for VR studio Wevr, explains it well in an interview with Cartoon Brew “The biggest difference between VR and linear projects is that you are putting yourself inside the experience and looking at the future of animation with this new perspective. This participation gives you a lot to think about and react to regarding scale and speed of movement relative to the players’ size.”

    While large-scale VR animation experiences will need such an approach, a linear approach could work for smaller VR experiences (like when the user is seated) without having to deliver top-notch VR animation from all angles.

    How will VR impact the Future Cartoon?

    Since the user operates the camera in VR animation, animators must direct the user, account for various audience members, anticipate their perspective, and direct where users would look. According to experts, this is crucial to ensure users understand where they should look, meaning animators must collaborate with lighting, sound, and layout teams in virtual reality animation.

    Here are three ways virtual reality will change how people interact with the world of animation.

    • Increased emotional attachment – Stories invoke sadness, happiness, or anger in us. virtual reality animation further enriches these feelings by providing audio-visual immersion and the sense of playing an active part in the story.

    • Experiencing  the future of animation as an interactive medium – Imagine going from wanting to watch a story, to actually playing a role in it. Or watching a favorite hero playing a game, to being the hero in the game; VR animation will help the audience cross over to their favorite imaginary worlds effortlessly.

    • Improved visuals – Although there have been plenty of 3D movie releases, theatres with less-than-optimum projection setups were not fully geared to take advantage of the 3rd dimension. With advancements and technological improvements, VR animation can help bridge this gap. It gives the user a completely different visual experience that is more hands-on and interactive than current modes of entertainment.

    Virtual Reality in a new COVID-19 world

    Countries worldwide are grappling with the COVID-19 pandemic, and the lockdowns have hit conventional work environments hard. The idea of how organisations and their staff must work together is evolving quickly. Enterprises are collaborating using video-conferencing platforms and the many talking and texting applications.

    It won’t be wrong to say that despite these tiring and testing times, the virtual and digital worlds have improved. The most significant advantage of VR animation is its ability to let people experience the same space together without needing to travel physically, thus reducing travel costs absenteeism, and improved efficiency.

    It is not surprising that some companies have started considering virtual reality as a viable option that will redefine how people work together in the future in light of the current COVID-19 crisis.

    SPACES is a new PC VR app that enables users to join video calls from within VR animation. It is being marketed as a “bridge between a VR world and Zoom, Skype, Hangouts and more.” The app aims to help colleagues, friends, and family stay connected without breaking new social distancing norms.

    Virtual reality might soon become one of the most influential and compelling communication and collaboration tools. Therefore, VR animation will take prominence in a world where technology and new, immersive experiences take center stage.

    If you are looking for a partner for VR animation, consider Toolbox Studio. We undertake end-to-end VR projects and our experts would be happy to understand and deliver on your requirements.

    Interested in Animation Videos for Your Business? Check Out Our Animation Services.

  • Why Video Marketing is Absolutely Necessary for Startups

    With the addition of more than 1,300 startups in 2019 and a total tech startup count of nearly 9,000, India continues to reinforce its position as the third-largest startup ecosystem in the world, according to IT industry body Nasscom.

    With so many emerging startups, the demand for investments increases tremendously. However, not all startups can successfully grow beyond the early stages.

    Here’s a sobering thought – around 20% of businesses don’t live past their first year. This is a minority, of course, but still a significant risk to be aware of. Bad online and offline marketing, as well as poor market research, are probably the chief culprits here. About 14% of small businesses and startups fail due to poor marketing.

    Startups Face Different Kinds of Challenges in Marketing

    A major hurdle for every startup-owner is growing the business through the years. Startups thrive on massive investments and funding, and these come from persuasive and impressive marketing strategies. Lately, the trend is shifting towards online marketing and promotions.

    For a startup’s survival, consistent generation of revenue is crucial. Investors who fund startups look for one thing – big ROIs. And few things matter more than the business pitch.

    In order to pitch a video for startup concept and plan to the board of investors, the following things should be taken care of:

    – A robust business model should be developed that would have a sustained impact on the current market and a considerable public demand

    – Competent online and offline marketing strategies should be planned in order to put the product or service out in the market

    – Return on investments should be predicted and optimized based on customer engagement

    How can all of this be achieved while also making sure your startup stands out?

    Consider a small but remarkable tool for online marketing for startups – videos.

    What Kind of Impact Can Video Marketing Make for Businesses?

    • According to Unbounce, including a video on a website’s landing page can increase the conversion rate by 80%.
    • According to ReelSEO, including a video on a website’s homepage can increase the conversion rate by 20% or more.

    These stats show how important and beneficial it is to have a video-based marketing strategy for your startup.

    Videos have proven to be one of the most powerful tools in the marketing industry. This is because videos capture user attention faster, and convey accurate information while leaving little to no room for doubt among the viewers. This, in turn, aids their decision-making process, helping investors gain interest in the startups.

    How can Implementing a Video Marketing Strategy Benefit Your Startup?

    • Better reach in the investors’ market

    A majority of senior executives prefer watching a video over reading text. 59% of executives would rather watch a video. According to a poll conducted by Forbes, 75% of business stakeholders view an industry-related video at least once during the workweek. Half of those watched videos on YouTube and almost two-thirds of these executives clicked through to the marketer’s landing page after viewing.

    • Increased customer base and sales conversion

    – Videos can increase your customer base, big-time. According to Invodo, 92% of people who watch mobile videos share them with others.

    Mobile video marketing can be used to strengthen your target audience engagement.

    Mobile video viewers report that they watch streaming videos 300% longer than desktop viewers.  52% of web videos viewed on desktops are under 4 minutes long, while 42% of videos viewed on tablets and mobile devices are over 10 minutes long.

    – For a sales-based startup, video marketing can help boost sales conversions. Marketers who use video in their marketing strategies grow revenue 49% faster than non-video marketers. According to ComScore, 64% of the users are more likely to buy a product online after watching a video. There’s a good reason why many businesses have tasted success with videos.

    Need a great explainer video for your product or service? Check out our Explainer Video production services.

    How Can Startups Go About Video Marketing?

    Making room for videos in your startup video marketing plan is an excellent idea. In order to come up with the right video for your startup, you should –

    • Start with a plan – Estimate budget, goals, requirements, target audience, time limits and other factors that that must be considered account before designing the video.
    • Create unique videos – All the creativity and innovation come into play here. Develop engaging and informative videos that explain and promote your startups to your potential investors as well as customers. Your video can be real-life or animated. Consider working with a seasoned commercial video production partner who can deliver value for your money.
    • Implement SEO strategy and analysis – Perform Search Engine Optimization and analyze the results so that changes can be made to reach out to a greater number of relevant viewers.
    • Engage audiences at the right media platforms – Publicise your videos on different social media platforms, from how-to videos on YouTube to promotional advertisements on Facebook, Twitter, and Instagram, for higher outreach.

    Toolbox Studio can help your startup by developing video marketing strategies and explainer videos for your businesses. Contact us to know more.

     

  • Drive Brand Awareness with Engaging Animated Commercials

    Imagine being able to know about a product or service within a few minutes rather than reading a long essay about the same – This is exactly what you offer your clients with animated videos.

    They have the creative power that can make lasting impressions on your target audience, ultimately leading to a growth in your customer base.

    Commercials with animations promote your brand more effectively and are recognized as a major part of the content marketing effort.  Let’s understand why!

    Why is Animation Good for Advertising?

    Animated videos are excellent tools for increasing the Business to Business (B2B) sales.

    A lot of businesses prefer promoting their products and services through animated advertising. This is because animated commercials are more engaging as compared to other forms of advertising such as newspaper and magazine ads, live-action videos, and commercials. More engagement can lead to a higher rate of conversions especially if the messaging wins new customers over with creativity and simplicity.

    NEED ANIMATED COMMERCIALS? GET IN TOUCH WITH US NOW!

    7 Value-Driven Advantages of Animated Commercials for Your Brand

    Here are some benefits of using animated commercials for your business.

    1. More Cost-Effective Than Live-Action Videos

    Animated videos make a lot of budget sense. Since these are created entirely on computer software, they don’t require the props and equipment that live-action video commercials do. So, animated commercials can be created affordably as compared to the costs required (include the delays and reschedules) for filming a live ad.

    2. Drive Improved Return on Investment

    Since the costs of production of an animated commercial are low, your business will have better and easier ROIs. Animated videos are wonderful tools for brand marketing and are very effective with regards to brand visibility.

    3. Sustain Your Brand Reputation

    Real-life advertisements often feature celebrities as their brand mascots. While that is a great idea, it has its own problems. The popularity of the brand or the product is attached to the celebrity, who will be associated with many other brands too. How are you going to make your business stand out in a market flooded with ads?

    Animated advertising, on the other hand, can create timeless brand mascots than continue marketing for the brand across the years with undivided loyalty. For instance, Tony the Tiger (Kellogg’s) and Julio Pringles (Pringles) are iconic brand characters that still promote the respective products and hold a unique retain value.

    4. Proven to be Effective

    Animated commercials are more effective as compared to real-life advertisements. A lot of businesses use animation in the banners that run across their websites. According to some research from Crisp Media, banner ads with animation are 4.5 times more effective than static ads.

    5. Convenient Flexibility

    Because animated videos can be edited easily, you can conveniently make changes to the same animated video to suit product marketing needs that can change over the years. You can also modify your animated ad as per the latest product updates and this modified ad can be repurposed to various mediums for increased outreach.

    6. Build Your Reputation with Innovation

    With animated advertisements, you are only limited (rather you are freed) by your imagination. Unlike in real-life commercials, there are no physical limitations in animation. Many creative and distinctive ideas can be executed in animated commercials that are just not possible (or are too expensive) in live-action advertisements. The possibilities are endless.

    7. Save Time and Effort for Your Business

    Creating an animated ad is potentially time-saving, each time. Live ads require pre-filming, filming, post-filming, editing and a lot of retouching. However, animation takes lesser time, thanks to the user-friendly software and tools.

    Some of the most popular brands in the world have used animated advertising for promotion and marketing and have benefitted from it.

    • Google used animation advertising to explain Project Sunroof to its audience. The ad explained how Project Sunroof created a map to show the amount of sunlight that falls on roofs around the world, to help people work out whether it’s worth them investing in solar panels. Google was praised for the consistent tone in this ad, and its ability to simplify complex concepts.

     

    • Apple and Dropbox often use animation to promote their new products and their features and updates.

     

      • Marks & Spencer, the U.K. based food and clothing retailer, used an animated film to advertise its “shwopping” initiative, where consumers can bring their used, old or unwanted clothes into its stores, for donation to charity Oxfam that sells or recycles them to raise money to help end poverty. Since 2008 it has raised £16 million ($20.35 million).

     

    Animated commercials are the go-to for many businesses because of their minimal yet outstanding visual storytelling features. If your business has yet to showcase products and services using animation, Toolbox Studio can partner with you to make a winning impression.

    To discover how we can help increase your brand visibility with the help of animated videos, contact us or head to our animated commercials page!

  • How To Keep Your Employees Happy And Engaged With A Well-Defined Corporate Video Strategy?

    As you might know, most companies and businesses are switching to videos for B2B and B2C engagement. But how can videos be used to improve employee engagement?

    According to some studies, employees are 75% more likely to watch a video than to read emails or documents. So, when businesses invest in videos for demonstrating new skills or concepts, the employees are more likely to engage with them, learn from them, and implement them in their workplaces.

    Well, there’s more to it, keep reading to find out how you can keep your employees happy and engaged with a well-defined corporate video strategy.

    How are Videos Changing Several Industries?

    Videos are the new powerful tools in the industry – almost anything, and everything can be explained and promoted using videos!

    Here are some amazing statistics –

    • According to Unruly, video ads have the power to increase purchase intent by 97% and brand association by 139%.
    • Businesses use videos to explain their newly launched product, or to promote their services, or to talk about updates and changes that have been brought about.
    • ComScore stated that after watching a video, 64% of users were more likely to buy a product online. Along with B2C purposes, videos are also very important for B2B engagement.
    • Forbes revealed that 59% of executives would rather watch a video than reading text about a product or service.

    Other than these primary uses, videos have another significant application – improving employee engagement.

    Employee engagement is one of the most serious challenges faced by many corporate institutions today. It is important to have good employee engagement to make an organization’s individuals feel involved, valued, committed, and connected to the company. Increased employee engagement means better functioning of the corporate organization or body through enjoyment, motivation, and communication. Better employee engagement means higher productivity and profitability. This, in turn, results in better customer ratings and reviews.

    How can videos help in improving employee engagement?

    • Engagement

    Your target audience is 10x more likely to engage with visually appealing content. Videos help employees to participate with the content by giving rise to conversation starters, increasing interaction on subjects of interest, and augmenting collaboration and strengthening cohesiveness among interdisciplinary bodies.

    • Internal Communications

    Videos, when created rightly, can be used as a means for internal communication that gives staff members the ability to connect and empower themselves and fellow members of the team.

    • Develop New Skills

    They serve as a great way to demonstrate new ideas, concepts, and projects. By working as an educational source, they empower employees and helps them learn and develop new skills. By developing new skills, they grow both as individuals and employees, and this consistent investment helps them feel like a useful part of the team.

    • ­Explaining Different Procedures

    You can even use videos to explain how certain complicated organizational processes work.

    • To Introduce New Products and Services

    They can be effectively used to educate employees about a new product so that they can understand it better before pitching it to potential customers.

    • Achieve Organizational Objectives

    Corporate videos help bring different staff members to work towards a shared goal, improving team integration and cooperation.

    • Staying Well-Informed About the Organization

    Videos make content easily accessible as well as convenient for the employees. This gives them better opportunities to stay up to date with all the developments in the company or organization.

    • Can be Used in Place of Emails for Employee Engagement

    According to Implix, an introductory email that includes a video receives an increased click-through rate by 96%. It is clear from this that including videos in emails sent out to employees can boost engagement significantly.

    • Recruitment

    A company can also use videos to recruit new employees by giving them an insight into what it would be like to work with them.

        • Recruitment videos can explain the culture of the company, its vision, its mission, the business plan that would lead them there, the opportunities offered, and the cooperation among the team members.
        • Videos give prospective employees an authentic, engaging look at a company, and help them envision themselves in it in the future.
        • Videos can inspire people to work with the company by making them feel welcomed as an important part of the team.

     

    Need a corporate video? Get in touch with us now!

     

  • How To Get Better Qualified Leads

    According to Unruly, interesting or enjoyable videos on a business’s webpage are likely to increase customer purchase intent by 97% and brand association rate by 139%. Explainer videos illustrate how your product or service can serve as solutions to your consumers’ problems. With the right kind of brand messaging, the appropriate whys, and exciting visuals, explainer videos can help generate better-qualified leads. What more? Explainer videos enhance engagement and help get leads for your business, increase web traffic, and bring more customers to your business. Integrating video marketing into your strategy can drive significant growth and impact.

    How do explainer videos help every industry?

    Whether you’re a new tech start-up or a well-established company, explainer videos can effectively increase brand awareness  simply, engagingly, and faster. No wonder, video marketing is gaining ground with each passing day with explainer videos being one of the most important means. These videos captivate audiences and help get leads for your business, ensuring growth and visibility.

    • Education and eLearning – Complicated learnings can be made easier through whiteboard animated videos for virtual classrooms and online courses. It can be beneficial for educating employees to upgrade their skills.
    • Healthcare – Explaining complex medical concepts through engaging videos can ease the understanding of your healthcare services and their benefits.
    • Technology – You can make your tech services and products like mobile apps, software, hardware, etc. engaging and more appealing through explainer videos.
    • Finance –Explainer videos can help you educate your consumers about how you manage their money, build trust, and increase goodwill.
    • Manufacturing and Logistics – Manufacturing processes are complex, and it gets difficult for consumers and employees at different levels to get a hold of the bigger business picture. Explainer videos can communicate effectively across these channels that are involved in the process of production to maintain information consistency.

    Apart from these advantages, explainer videos can be made in several languages to communicate with the concerned people, whether consumers, employees, business entities, etc. very easily.

    Here are some jaw-dropping explainer video facts –

    • A third of people’s time online is spent watching videos.
    • When both text and video are available on the same webpage, 69% of users would prefer watching a video to learn about a product or service.
    • According to Brightcove, 62% of consumers are more likely to perceive a brand with a low-quality video experience negatively.
    • An interesting explainer video can increase the brand visibility and credibility of your business.
    • 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
    • According to Unbounce, including an explainer video on a landing page can increase conversion rates by 80%.

    How can explainer videos help generate better quality leads?

    One of the best advantages of explainer videos is that they help your company get better-qualified leads. Explainer videos, when used in their optimum capacity, can also help increase sales and conversion rates for your business. They work as great marketing tools and help reach a wider audience – Invodo says 92% of mobile video consumers share videos with others. So, when customers engage with your company’s explainer video, they are more likely to share it, providing your business with a larger customer base.

    Increase leads and sales with the help of explainer videos

    While creating an explainer video, you must keep in mind your audience.

    • What would your potential customers want to know about your products or services?
    • What are your audience’s needs?
    • How can you convince your viewers to connect with your business and use your products or services?
    • What kind of language, tone, video, and illustrations would your viewers enjoy?

    Secondly, you have to analyze what kind of explainer videos are best suited for your business. Three kinds of videos can benefit a business:

    • Explainer Videos: These are basic videos that give an overview of your business generically. They provide just enough data and information about your product or service for a customer to understand your rundown without many doubts.
    • Educational Videos: These focus on a particular quality/aspect of your product or service and explain it in detail. They increase product awareness, branding, and viewership.
    • Promotional Videos: Promotional videos directly increase conversions by their engaging and conversational tone. They market your product to the intended audience innovatively and persuasively.

    A good call-to-action also goes a long way. Your explainer videos can feature links to your social media handles on platforms such as Instagram, Facebook, Twitter, YouTube, and LinkedIn. This would allow your viewers to find out more about your business and engage better – your audience can be directed to learn about your products and services even after the explainer video has been finished.

    How have explainer videos helped businesses so far?

    45% of businesses involved in video marketing say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective. Having an explainer video on your home page can engage a greater number of viewers with your company. To significantly increase your sales and customer leads, you may want to add an explainer video on your landing page too.

    Another excellent way to bring more conversions is by including an explainer video for your email marketing campaigns.

    • 47% of businesses use explainer videos for email campaigns. Of these, 80% believe it to be an effective tactic.
    • According to a report published by Forrester, including an explainer video in an email leads to a whopping 200 – 300% increase in click-through rate.

    Today, many companies consider service or product explainer videos  as one of the most efficient marketing and sales strategies as they easily create a high demand for the company’s products. Does your company have an innovative explainer video? If not, then get in touch with Toolbox Studio; we can help you create one that’ll positively affect your leads, sales, and conversions.

  • Why Infographic Videos Are A Must for Your Content Strategy

    While social media posts, emailers, and newsletters have been popular marketing tools, there is no beating the impact graphics and videos bring to the content strategy table.

    Data conveyed in video form has proven to work better in marketing than other kinds of content. Viewer retention of a message in text is just 10%, but retention of the message in the video is 95%! Besides, the Click-Through Rate for videos can be as much as 96%. 

    The reason for such numbers is simply how the human brain is programmed. The brain absorbs a combination of visuals, movement, and audio more quickly than retaining data presented using the other mediums like text in isolation.

    If visual content has such power, infographic videos can be a shot in the arm for content strategy and marketing efforts.

    What are Infographic Videos and How Do You Use Them?

    Infographic videos deliver knowledge in visual form in an online video to create engagement. This content marketing tool uses compelling visual representation to communicate important data points to the viewer, who gains valuable information within a few minutes. Here’s a sample infographic video.

    An infographic video delivers a business idea in a simple, engaging, and direct manner without boring the audience. Many successful businesses rely on it as a content tool.

    Organizations can either use infographic videos to educate the target audience about a common problem they face, market their business presence, or launch a new product or service in the market. You can post visual clips of the infographic video on social media handles or embed them in emailers, newsletters or other forms of digital content.

    Why Should You Use Infographic Videos and not?

    The biggest reason to use infographics videos in visual (instead of static) form is that people LOVE videos. Social posts with videos attract 3 times more inbound links than posts with just plain text. Similarly, viewers are 85% more likely to purchase a product after watching a product video than otherwise.

    Read about the advantages of using infographic videos in your content strategy.

    5 Benefits Infographic Videos Bring to Your Content Strategy

    • Quick Information:

      Not a marketing gimmick, Infographic videos are used to pass on important ‘info’ to the target audience. Unlike a detailed newsletter or your webpage, a video allows you to communicate what you do, how your product works, and why the viewers should try it, within just 90 seconds or less!

    • Easily Shareable:

       Infographic Videos are more accessible to share than other forms of static content like PDFs or PowerPoint decks, are better engagement tools for potential clients. Viewers are more likely to organically share videos instead of long text articles, owing to the higher visual impact and engagement.

    • Mobile-Friendly:

       Businesses must create content that is 100% mobile-friendly to cater to the smartphone world.

    • Cost-Effective:

      Unlike costly live-action videos, infographic videos can be made using easy-to-use online tools and software. This affordability adds to their value to businesses, making them a substantial return on investment (ROI) compared to other forms of content marketing.

    • Tested and Proven Marketing:

      • Animoto’s 2018 State of Social Video: Consumer Trends report – 88% of video marketers were satisfied with the ROI on infographic videos.
      • An Optinmonster study found that marketers get 66% more qualified leads per year using video content than other lead generation channels.

    All these benefits come together to prove the effectiveness of infographic videos in content marketing.

    If you haven’t used infographic videos in your content strategy yet, it’s time you started!

    Do you have questions about where to begin with infographic videos?  Contact us at Toolbox Studio today..

  • How 3D Product Modeling Helps You Nail Product Presentations

    In the world of advertising and marketing, 3D product modeling and animation are changing the way brands, both big and small, showcase their products before potential customers.

    There’s been a gradual shift from traditional photography and illustration. Companies are more clued-in to the power of 3D modeling and visualization, and they’re seeing better returns in marketing efforts.

    Apart from brand retention and long-term improvement in brand image, 3D visualization programs have known to boost sales by nearly 50%. It has also helped cut down advertising and promotional costs by as much as 60%.

    Why is 3D Product Modeling So Effective in Advertising and Promotions?

    3D modeling and rendering eliminates the need for photo-shoots, involving models, or even buying and storing props and décor.

    Rendering, simply put, is the visualization of an object with the aid of software. You can render just about anything.

    • Create a stunning 360-degree video of products in the fashion industry, like bags or shoes
    • Show minute details in automobile transmission systems
    • Highlight features of a new line of furniture

    The sky is the limit.

    The advent of 3D product modeling has let businesses implement innovating and daring ideas without getting into a budget crunch. It lets businesses and artists unleash creative out-of-the-box solutions and create a strong visual impact on the audience. From videos to static images to plain backgrounds to panoramas and 360° views – everything is possible.

    Let’s see how 3D product modeling is a stellar option for your brand.

    5 Ways 3D Modeling Can Enhance Your Product Presentation

    1. Anticipate the Final Result

    3D product modeling is a combined effort of working closely with all teams involved – art director, project managers, creative director, and marketers. While there are many teams involved, ideologies and thought processes vary.

    With 3D product modeling, it’s easy to anticipate the result exactly the way the other members had pictured it in their minds. The final product is one that’s envisioned with no surprises.

    Bonus – 3D product modeling allows for short timelines and adjustments can be made quickly.

    2. Easier Visualization of Products with 3D Prototypes

    Earlier, if customers needed a visual peek of what to expect, they needed to be physically present in brick-and-mortar stores to see that prop. Building a prop is tough, costly, and a time-consuming affair. You also need ample space to store props and their life is limited.

    3D animation presents an inexpensive and faster way to breathe life into your product by capturing the product from various angles and adding significant details and motion.

    3. High-Res Visualization That Impresses

    Whether your product relies on an exhibition of the tiniest details, or you like to show off your product in grand settings, 3D animation helps attract those looking for the highest quality in visuals. The most discerning customers with a keen eye for craftsmanship will leave your presentation informed – and impressed.

    Consider the video game industry, for instance. It boomed into a multi-billion-dollar business over the last 30 years – a lot of the credit goes to 3D modeling. Movies, too, are able to bring their superheroes to life with the help of 3D modeling and animation.

    With 3D visualization, you can effortlessly emphasize on features and give customers a clear, comprehensive view of the product using HD images. This level of realism and detailing instantly engages remote customers who don’t have the opportunity to witness the product personally.

    4. Enable Visual Interaction

    3D animation gives customers the room to play around and visualize products from different angles to make an informed purchase decision.

    You can zoom in, zoom out, drag, drop or resize the product and see how it functions by virtually placing it in a real-life environment. Furthermore, change the shape, color, placement or even alter the lighting. These advanced features are not found in photographs and allow for an interactive customer experience.

    After a 360-degree view and a personalized product, it’s easier to make a conscious decision.

    5. Respond to Market Trends

    The digital landscape is forever changing. To survive and remain competitive in the market, brands have to adapt to these changing trends quickly. Or else, there are chances your brand will struggle to stay ahead or even face business losses.

    Adopting 3D modeling is a great way to remain relevant. Not only have you got your hands on a trend, but you can also showcase the transformation of current models by adding newer elements, and thus attract more leads.

    First impressions are everything; it’s time to get visual the 3D modeling way. Using 3D modeling and animation right can be a short in the arm for sales, allows businesses to increase revenue, and stay ahead of the competition.

    If you want to explore further how 3D Product Modeling can change the game for your prototype or new product line, get in touch with Toolbox Studio. Our experienced team of artists, modelers, and designers come together to provide top-notch quality, accurate models, and prompt deliveries.

  • Harnessing the Power of Client Testimonial Videos: Elevating Branding and Conversions

    From crisp product reviews and star ratings, to elaborate articles and special customer experiences captured on camera, testimonials have always played a huge role in shaping brand perceptions and improving or depleting company reputations.

    People seek solid validation before shelling their money out for buying a product or availing a service. While word of mouth and friends and family may influence buying decisions to a certain extent, a vast majority of customers rely on public reviews, testimonials and ratings to satiate their insecurities.

    Why are testimonials effective?

    Customer reviews and client testimonials work for almost every kind of business, since they help build credibility and create a good impression about the brand and its offerings amongst the target audience. There are some undebatable advantages of customer testimonials, but since you already know about them, we won’t go there. Instead, let us take a look at why testimonials in the video format are all the rage today.

    Why use video testimonials?

    Customer testimonial videos are basically short AVs that capture a person’s experience in his/her own words. The purpose of video testimonials is the same as that of a review or customer experience documented in the text format. However, client testimonial videos take the cake and work better than text testimonials because today’s audience prefers this format more than any other format. Blame it on the shortening attention spans or the fact that people spend more time watching videos than any other activity online, customer testimonial videos are the need of the hour for your business.

    Here are some other benefits of using customer testimonial videos:

    • They engage the audience much better than text testimonials
    • They add a degree of relatability, since the viewer can connect with the customer on screen
    • Videos are easy to access, watch and share across a variety of devices
    • Video testimonials can add immense value to your business website
    • Customer testimonial statistics suggest that videos have a higher recall value than text content

    When done right, video testimonials also look and feel genuine (rather than scripted). Think about it from a customer perspective – you don’t shop from a new store or buy a new product or avail a service unless you have gone through people’s reviews, ratings and recommendations, do you? The same applies to what your business is offering to its audience.

    Manufacturing, technology, IT, hospitality, product, healthcare, education… no matter what industry segment your business belongs to, customer testimonial videos work like magic across all domains.

    RELATED: CUSTOMER TESTIMONIAL VIDEO EXAMPLES

    How to use customer testimonial videos?

    There are a few ways in which video testimonials can be used by enterprises for maximum impact and expanded reach:

    • Host them on your website

    Being one of the primary checkpoints for any business, there is every possibility that your prospective customers will visit your official website to learn more about you. It helps to have your customer testimonials on the site, since it is likely that the visitors will want to learn about your customers’ experiences. What’s more, if digital marketing experts are to be believed, Google loves websites that have relevant videos and also gives them preference over other similar websites that do not have any videos.

    • Upload them on your official YouTube channel

    Have a video? Put it up on YouTube! That has become the basic mantra for video promotion around the globe. With billions of users and a section of them being your target audience, it is a good idea to upload these testimonial videos on your YouTube channel.

    • Promote them via social media platforms

    Use your social profiles (Twitter, Instagram, LinkedIn, Facebook, etc.) to share these videos with people who follow your business. You can even consider investing in paid advertising so that the video reaches your target audience and the brand gets more visibility.

    • Incorporate a few snippets in your brand or company profile video

    Gone are the days when you would go for client visits, expos and events with huge brochures about your company. It is the age of videos – so, if you are considering making a business profile video or brand video, inserting a few customer testimonial clips and shots therein can really elevate the quality and impact of the video.

    • Run email campaigns using these videos

    If you have a decent-sized email ID database of ex-customers, existing clients and potential patrons, you can consider email marketing as a branding exercise. You can embed video testimonials within the emails or send them as attachments.

    So, you have more than enough reasons to invest in creating high-quality customer testimonial videos and some ideas of how you can use and market them effectively. It goes without saying that client testimonials are important for all kinds of B2B and B2C businesses. If you are looking for customer testimonial video production services, check out Toolbox Studio’s offerings.

    GET IN TOUCH WITH OUR TEAM TO GET A QUOTE NOW!

  • Why Company Culture Videos are Essential for Hiring Top Talent

    Given the cutthroat competition in the candidate hiring space, employers and recruiters must go the extra mile to attract top talent. Employer branding and candidate experience have become important terms and concepts in this realm, and for good reason. After all, no one wants to apply to an organisation that does not seem exciting or promising enough.

    One way to showcase your company culture and stand out from the crowd is to create company culture videos. These videos offer a powerful tool to visually represent the values, work environment, and mission of your organisation. They help potential candidates gain insight into the unique aspects of your company, making it more appealing and relatable.

    When we refer to a company as ‘ideal’ for employees and job seekers, we refer to the enterprise’s ability to attract prospective employees, including freshers and experienced professionals.

    So, how do companies set the bar high for themselves and compete with their peers to attract the best talent in the industry?

    • For starters, they create a comprehensive online and offline presence for themselves.
    • They create engaging websites that showcase the organization’s capabilities.
    • They list themselves on job portals and avenues like LinkedIn.
    • They work on creating a positive perception about themselves in the professional world.
    • They tap into new media and technology to reach out to millennials and generation X.

    Today’s potential employees prioritise company culture when deciding where to work. Company culture and employer branding mean developing an all-around brand experience that can resonate with job seekers. Today’s enterprises are picking up the latest market trends and experimenting with different methods to showcase their company culture, such as creating company culture videos that give a more authentic and engaging view of the workplace environment.

    Types of company culture videos

    One such popular and effective method is creating company culture videos and recruiting videos. Company culture videos come in different forms and styles, including:

    • Company branding videos
    • Employee testimonial videos
    • Client testimonial videos
    • Promotional videos for social media
    • Video ads for job listing platforms
    • Company profile videos for own website

    The common factor in all of the video types above is that they try to paint a positive picture of the company in question. Creating a company culture video has a huge set of advantages. Different organizations can tap the potential of a company culture video by showcasing:

    • The company’s physical presence
    • Vision, mission and core values
    • Infrastructure and facilities
    • Team and employee activities
    • Workplace culture
    • Employee perks
    • Professional growth opportunities
    • Work-life balance
    • Reviews of the company from existing employees and collaborators

    The idea here is to show prospective employees how amazing it is to work at your company. And once you do manage to attract the targeted people, it is up to the company to live up to the promises your brand makes in the said video.

    Tips on making an awesome company culture video

    1. Keep it real

    The thumb rule is to keep it real – your company video must honestly reflect who you are as a business and employer. Avoid misrepresenting yourself to gain jobseekers’ attention (only to disappoint them eventually).

    EXAMPLE: The TOMS Customer Service Team Video

    1. Establish your purpose

    Your company culture and recruitment videos should be clear and concise in letting the viewers know what you want. Put forth your proposition clearly so the audience knows why your video should matter to them. Highlighting company culture video benefits can help emphasise how your company’s values and work environment align with potential candidates’ expectations. This approach ensures that the message resonates with the right audience.

    EXAMPLE: Apple’s Employee Recruiting Video

    1. Highlight the core values

    An open-door policy, complimentary perks, and collaborative work have now become values expected of businesses. While making your video, highlight the core values that make you different from other companies.

    EXAMPLE: The Value of Value at Atlassian

    1. People, people, people

    Unsurprisingly, company videos featuring people (employees, workers, managers, etc.) do drastically better than those showcasing fancy buildings, expensive offices and text/voice-based rundown of the company’s USPs and values. Featuring real people in your video can add a sense of freshness, relatability and credibility to your company culture video, as is evident from the example below.

    EXAMPLE: Bamboo HR’s Work/Life Balance Video

    1. Add a dash of vibrancy and humour

    We already have an overpopulated world of boring business videos. Make yours enjoyable to watch, and ensure that you include funny and realistic things that catch the attention of job seekers. Check out the video below. It is not over-the-top comedy but makes you chuckle and look at the company culture.

    EXAMPLE: This is Zendesk

    1. Never compromise on quality

    If you believe in offering only the best to your customers and employees, why should the company culture video you make be any different?

    EXAMPLE: Google Interns’ First Week

    Companies like Toolbox Studio are experts at creating company culture videos and AVs for recruitment purposes. Having worked with businesses from diverse domains for over 10 years, we know what kind of videos work for what purposes. Our in-house team of writers and directors understand different types of audiences and develop ideas and scripts according to your unique needs and objectives. The benefits of company culture videos are clear: they help showcase your brand, engage potential employees, and provide an authentic look into your workplace environment.

    Need a company culture video? Get in touch with us with your requirements now!

  • 3D Product Modeling: How It Can Take Your Marketing to the Next Level

    Amongst the most difficult things in this world is that to translate an idea in your mind into a viewable, tangible version (from a creator’s point of view). Another side to this is from the customers’ point of view. In today’s world, it is extremely important for businesses to offer their consumers and potential customers with an opportunity to get a firsthand feel of their products.

    From awareness to consideration and then to conversion, the buying journey and decision-making process for today’s consumers is driven by the ability of businesses and marketers to convince the former to believe in their offerings.

    3D product modeling is a revolution of sorts—it has become a game-changer in the industry when marketers compete and try everything they can to promote their offerings in the best possible way.

    So, what exactly is 3D product modeling?

    3D product modeling is the digital mathematical representation of a three-dimensional entity using specialized software. The 3D product modeling developed using this computer graphics technique is the closest to visualizing the product.

    3D product modeling combines science, mathematics, geometry, and design. There are two primary types of 3D product modeling:

    • CAD (Computer-Aided Design)
    • 3D Mesh Models

    Take a simple example of a backpack – seeing just a two-dimensional image of a product is no longer considered good enough. However, if the same backpack is rendered as a 3D model, people can view the product in greater detail. A 3D product model of the backpack can give potential customers a better understanding of the product’s looks, dimensions, texture, etc.; this can go a long way in influencing the buying decision.

    Industries and applications

    Which industries use 3D product modeling and how? 3D product modeling is widely employed by businesses across a variety of domains, including the following:

    • Industrial design
    • Medical
    • Architecture
    • Technology
    • Manufacturing
    • Furniture
    • eCommerce
    • Construction
    • Electronics
    • Retail

    Benefits of 3D product modeling for businesses

    In terms of the uses and advantages of 3D product modeling, this modeling technique is preferred by a range of enterprises since it allows them to:

    • Enhance the product development process
    • Create rapid prototypes within no time
    • Make realistic models that mirror the actual products
    • Achieve precise and accurate 3D models of their products
    • Give customers a 360-degree view of the product
    • Make project planning and approval more effective and value-driven
    • Remodel their products, make changes and test various versions easily
    • Test product prototypes in a cost-efficient manner
    • Market their products online and offline using 3D models

    With 3D product modeling services, businesses can now execute their ideas, concepts and designs without worrying about costs, time and manpower. Software like ZBrush, Blender3D, 3DS Max, Maya and Rhinoceros have made it very simple for any business to create digital as well as physical versions of their products without any compromise on quality.

    3D product modeling is a boon for marketers and businesses. In terms of modern-day marketing, 3D product modeling helps businesses experiment and do more with their promotion efforts without breaking a sweat. Here’s a quick look at how 3D product modeling can take your product marketing endeavors to the next level:

    Prototype testing and feedback

    For starters, testing how the product looks, feels, works and interacts with users is easily possible with 3D product modeling and prototyping. Testing it in focus groups can help manufacturers get instant feedback and make alterations to the design before launching the final version in the market.

    Sales pitch

    3D models of your product can go a long way in making or breaking deals. In fact, it is a highly-effective tool in the B2C space, since it allows businesses to give their audience a virtual yet realistic firsthand feel of their products. 3D representations of products on marketing collaterals, websites and social media, too, are a great way to make noise about one’s products and showcase their capabilities in a way that looks and feels realistic.

    If you are looking for ultramodern 3D product modeling services, our Toolbox Studio expert team can help you.

    Request a quote / Get a bid now!