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  • A Quick Recap of the Gold Statuette-Holders in 2017

    A Quick Recap of the Gold Statuette-Holders in 2017

    There’s so much that goes into the making of a stellar film – right from the story, script and screenplay to the cast, crew and direction. Add to that the need for a capable team that can ensure production design, shooting, editing, animation/VFX and music of the highest level to compete with the best in the industry. Here’s presenting a quick list of those who made the headlines at the 2017 Oscars.

    Beyond the glitz and glamour of the red carpet, the shiny smiles, and the coveted golden gold statuette award, the Oscars celebrate the relentless effort filmmakers put into their art.

    In the sea of talented and deserving nominations, some created waves that swept the highest honor away! Here is a quick run-through of the list of gold statuette-holders—the 89th Annual Academy Awards winners.

    Best Animated Feature

    Here at Toolbox Studio, the build up to the announcement of the Best Animated Feature Award functions as an annual nail-biting, edge-of-the seat experience.The genius set of nominations this year included Disney’s Zootopia and Moana, alongside Kubo and the Two Strings, The Red Turtle, and My Life as a Zucchini.

    best animated feature award - oscars 2017
    Source: movies.disney.com

    Co-directors Byron Howard and Rich Moore gracefully accepted the gold statuette for the Best Animated Feature at the 2017 Oscars. What seems like a subtle yet bold response to the proposed ‘wall’ on the Mexican border, Disney’s Zootopia powerfully acknowledged issues like sexism in the workplace and xenophobia. The film talks about tolerance, dealing with fear of differences, and the power in unity through suave characters like Buny Cop, Lt. Judy Hopps (Ginnifer Goodwin), and sly ‘businessman’ fox, Nick Wilde (Jason Bateman). Producer Clark Spencer and the talented director duo were grateful for the win.


    Best Animated Short

    Another nail-biter, the best animated short film category demands an artistic endeavour filled with technique and emotion, all under 40 minutes or less. Pixar veteran Alan Barillaro scooped up the Best Animated Short Oscar in 2017 with his six-minute-long (short is more like it) film Piper. In just six minutes, the life of a baby sandpiper unfolds, walking you through fear and what lies beyond. Creating the sandy seashore world is beautifully real—one of Pixar’s greatest strengths. This wordless masterpiece left the audience speechless as they dove into the story with little Piper.

    Best Animated Short
    Source: twitter.com

     

    It may have been the sunny blend of an honest heart and impeccable technology that the film exudes that led up to its win against promising contenders Borrowed Time, Pearl, Blind Vaysha, and Pear Cider and Cigarettes.

    Best Sound Editing

    The Oscars present two separate awards for Sound Mixing and Best Sound Editing. Sound Mixing entails the entire soundscape that a film showcases, including the equations between background scores, dialgoues, and more.

    best sound editing - oscars 2017
    Source: imdb.com

    Now think of the booms and blasts, the sound effects that enhance the visual action on screen… that’s the Sound Editor’s role. 2017 saw a diverse mix of nominees including Arrival, La La Land, Hacksaw Ridge, Deepwater Horizon, and Sully. It was the eerie-yet-gentle linger of sci-fi thriller Arrival that won the Oscar for Best Sound Editing this year.

    Best Production Design

    The nominations for the Best Production Design Award included 5 fabulous teams that worked on Arrival, Fantastic Beasts and Where to Find Them, Hail, Caesar!, La La Land, and Passengers. Damien Chazelle’s La La Land bagged the prestigious award, thanks to the magnanimous vision and starry-eyed conviction of the film’s makers.

    best production design - oscars 2017
    Source: imax.com

    Husband and wife duo David Wasco and Sandy Reynolds-Wasco, responsible for production design and set decoration, accepted the Oscar. Their work history includes iconic movies like Tarantino’s Inglorious Bastards and Pulp Fiction. La La Land uses the historic and somewhat whimsical backdrop of the city of Los Angeles to create the base for eccentric-yet-lovable moments in the story. This is the first nomination and award that the duo has won for Best Production Design.

    Best Cinematography

    On a roll with that winning streak, La La Land too home the Oscar for Best Cinematography—this one was barely a surprise! Linus Sandgren, known for his exceptional skills in best cinematography, is a pure artist with the lens. His win at the Critics’ Choice Awards and BAFTA before bagging the Academy Award is a roaring applause for his art.

    best cinematography - oscars 2017
    Source: edition.cnn.com

    The film displays humour, love, and pain in the intertwined lives of a jazz pianist (Ryan Gosling) and an aspiring female actor (Emma Stone). Sandgren, in his acceptance speech, showed gratitude towards his collaborative effort with the actors, as well as with Director Damien Chazelle. La La Land was competing with Arrival, Lion, Moonlight, and Silence for this prestigious award for best cinematography.

    Best Screenplay

    The Best Original Adapted Screenplay at the 2017 Oscars ranked Arrival, Fences, Moonlight, Lion, and Hidden Figures as the top 5 nominees. Moonlight unmistakenly won the award, the second win that day after Mahershala Ali was awarded Best Supporting Actor for the same film.

    best screenplay - oscars 2017
    Source: imdb.com

    The movie is set in Florida and tells the story of a young homosexual black man. Barry Jenkins and Tarell Alvin McCraney accepted the award for their outstanding work on one of the best screenplays in recent years. The acceptance speech poured grace and power as Jenkins spoke about the particularly socially-conscious awards event.

    The sensitivity with which the film has evolved through every layer of creation is impeccable. The film is adapted from McCraney’s autobiographical play In Moonlight Black Boys Look Blue.

    Contending for the Oscar for the Best Original Screenplay were Manchester by the Sea, La La Land, Hell or High Water, 20th Century Women, and The Lobster. Manchester by the Sea continued to wear the winner’s title following the BAFTAs. Kenneth Lonergan’s weaves a captivating screenplay revolving around relationships amidst adversity, further proving why it’s regarded as one of the best screenplays of the year.

    manshester by the sea - oscars 2017
    Source: gaboalvarez.wordpress.com

     

    Best Editing

    The editing plays a pivotal role in bringing harmony and continuity in the narrative, in fact in the whole viewing experience. The nominations for Best Editing were Joe Walker – Arrival, John Gilbert – Hacksaw Ridge, Tom Cross – La La Land, Jake Roberts – Hell or High Water, and Nat Sanders and Joi McMillon – Moonlight. Jon Gilbert took the cake for his amazing ‘chops’ (pun intended) in Hacksaw Ridge.

    best editing - oscars 2017
    Source: en.wikipedia.org

    Best Original Score

    The contemporary musical La La Land, since the moment it arrived, had its music lingering in the subconscious mind of the audience. So it came as no surprise when composer Justin Hurwitz took home the Oscar for Best Original Score. His body of work includes Whiplash. La La Land was nominated alongside acclaimed scores of films Jackie, Lion, Moonlight and Passengers.

    best original score - oscars 2017
    Source: jsonline.com

    Best Direction

    Director Damien Chazelle may have been absorbed by his film La La Land, as he danced on cloud nine after winning the Oscar for Best Director. The youngest filmmaker to have won this award, Chazelle attributed the honour to all the people who helped take the film from a vision in his mind to the screen.

    best direction - oscars 2017
    Source: variety.com

  • 5 VFX Movies That Broke Box Office Records

    5 VFX Movies That Broke Box Office Records

    What would we do without movies? They add just the right amount of entertainment to our lives! Although movies on an average do not exceed two to three hours, a lot goes into the making of these movies. Whether it is the perfect locations or the amazing cinematography, both Hollywood and Bollywood continue to roll our marvels after marvels every year. Now with the evolution of technology, producers and directors are making full use of it. It is very common to use VFX, from just small scene to almost most of the movie. However, there are a few master pieces that have used VFX to truly create magic!

    Although there are many movies which made a mark in the VFX category, here are five such movies which truly rewrote the VFX history.

    Matrix (1999)

    The action thriller officially marked the dawn of VFX in movies. The Matrix was revolutionary in a way with spectacular action sets and one of the most jaw-dropping effect that were seen during that time. Giving birth to an all new technique, Matrix is known for introducing the ‘Bullet Time’ which allows a shot to  progress in slow-motion while the camera appear to move through the scene at normal speed. Throughout the film, this technique was used to illustrate characters exertion of control over time and space which was very important for the plot to build.

    matrix07Although these are known facts of the movie, a fun fact that is not very popular is the level of perfection Andy Wachowskis wanted from the movie. Due to the complexity and uniqueness of the script and the different type of techniques being used, the actors were given special training for acting methods that were to be used for the film. Reeves also stated that he was made to read various books on psychology and Simulacra and Simulation, so that he could set the mood just right. Talk about ‘going into the character’!

     Avatar (2009)

    Avatar is probably the biggest milestone in not only the VFX category, but for the entire film fraternity all over the world. The development of the film began in 1994. The film was supposed to take place after the completion of Titanic, but being the perfectionist that he is, Cameron stalled the film as he believed that the necessary technology was not yet available to achieve the vision of the film.

    First movie to ever cross the US$ 2,000,000,000 mark worldwide (and later the US$ 2.5 billion mark), making it the highest grossing film in history. One of the most expensive movies ever made (as of December 2009), with an estimated budget of US $280,000,000.

    In 2000, when the production of the movie started, it was a breakthrough for technology and innovation. Just to keep track of the massive amount of data for the movie, an entirely new cloud computing and Digital Asset system name Gaia was created! Just to render one Avatar, Weta used a 10,000 sq. ft. server farm making use of 4,000 HP servers with 35,000 processor cores with 104 terabytes of RAM and three petabytes of network area storage running Ubuntu, Linux, Grid Engine cluster manager and two of the animation software and managers. The render farm occupies the 193rd to 197th spots in the Top 500 list of the world’s most powerful supercomputers.-AVATAR-avatar-2009-film-9856003-1680-1050

    Too many numbers to process? Well, maybe you need a trek through the forests and jungles just like when Cameron took the entire cast and crew to Hawaii, in order to get a better sense of what it would be like to live and move around in the jungle on Pandora, since there would not be any actual jungle sets to aid and guide the actors and crew.

    Life of Pi (2012)

    When M. Night Shyamalan, who was originally approached to adapt the novel ‘Life of Pi’ into a movie, was asked to comment on Ang Lee’s work, this is what he had to say – “Though Lee did a wonderful job, I think my film would have been different from his version. Different perspectives, I guess. When I was approached to do the film, I wanted more time. The production house wanted me to do it right away, but I’m sure they had their reasons. It took them six years to find another director.”

    Well, someone sounds jealous! And rightfully so. A small part of every viewer of that movie was jealous of some part of that movie. It could be when Pi got a once in a life time experience with the Great Bengal Tiger Richard Parker, or when he saw the beautiful and breath-taking sights along the way, at least at one point of the movie, you wanted to be either Pi or Richard Parker.

    Let me make it easier for you! You can now have the same adventures as our very own Pi. Simply grab a stuff toy and sail a boat in the middle of a… swimming pool!life-of-pi-2a

    Yes, it is true! The entire movie was shot in a swimming pool with a stuff toy playing the role of Richard Parker. If you do want to get jealous though, envy the VFX team. It takes true skill and talent to achieve the level of brilliance that they did for this spectacular movie.

    Probably one of the highest grossing movies to be shot in India, Life of Pi received highly positive reviews, with praise directed towards the visual effects “A 3D adaptation of a supposedly ‘UN-filmable’ book, Ang Lee’s Life of Pi achieves the near impossible — it’s an astonishing technical achievement that’s also emotionally rewarding.” – The Daily.

    Interstellar (2014)

    Depending on which critic you talk to, Christopher Nolan is either a throwback, a fusspot and an ideologue, or the spiritual offspring of Steven Spielberg and Stanley Kubrick. (Of course, there’s no reason he can’t be all of the above.)

    There’s no doubt that Interstellar is a great success story on its own. Christopher Nolan and his team did do an amazing job and definitely made this movie a great milestone, not only for VFX but also for the entire film industry. However, there is one more story of success linked to this movie that is nothing short of being a successful film plot in its own.

    The VFX for Interstellar was created by the Prime Focus Group, owned by Namit Malhotra, a true rags to riches example. Namit started his company in his Dad’s garage in Mumbai, five later he moves to LA now a successful man and owner of one of the leading VFX companies.maxresdefault

    For interstellar, they tried to use a different approach. They created the effects first, so that digital projectors could be used to display them behind the actors, rather having the actors perform in front of green screens. Ultimately the film contained 850 visual effect shots at a resolution of 5600 x 4000 lines: 150 shots that were created in camera using digital projectors, and another 700 were created in post-production. Of those, 620 were presented in IMAX, while the rest were anamorphic.

    Interstellar may be drifting a million miles out in the void, but it knows exactly where it’s going. – The telegraph.

    Bahubali (2015)

    At the same time as Hollywood films were experimenting and executing VFX, India had also closely followed and caught on. Dada Saheb Phalke’s silent movie Kaliamardhan in the year 1919 is one such example with amazing work. In 2015 another milestone was achieved in the field on VFX – Bahubali.

    Bahubali has the highest number of National Award winning technicians working on the project – around 800+ technicians worked on Art, Design and Visual Effects for this magnum opus. Along with the box office records, another record that Bahubali broke is the budget. With a massive budget of 250 crore, it bags the first rank as the heist budget movie ever in the history of Indian Cinema. baahubali

    Never ever before seen CG graphics with over 600 people working on the camera graphics, it took almost 1 year for Pre-Production work which is highest for any Indian movie till date. The magnificent palaces, impregnable forts, breath-taking water falls were all created for the movie. Usually a 24-foot-high scale set is created, but for this movie the makers decided to go for 45-foot-high scaled sets which was really amazing.

     

    More than 90 percent of the film had visually enhanced shots and according to the producer, more than 600 VFX artists worked for the film from 18 facilities around the world led by Makuta VFX and Firefly in Hyderabad, Prasad Studios in Hyderabad and Chennai, Annapurna Studios in Hyderabad, Tau Films in Malaysia, and Dancing Digital Animation and Macrograph in South Korea. Makuta VFX which had prior experience of working with S.S.Rajamouli was chosen as principal visual effects studio.

    The scene which sees Shiva singlehandedly erecting a giant gold statue of Bhallala Deva is jawdroppingly iconic. Take a bow S.S. Rajamouli. – The Times of India.

    When it comes to the movie with the most visual effects (VFX) in the world, one notable film stands out:

    “Avengers: Endgame”

    Released in 2019, “Avengers: Endgame” is widely regarded as a cinematic milestone in terms of visual effects. The film features an unprecedented number of VFX shots and showcases an extensive range of digital effects work.

    The visual effects team, led by companies like Industrial Light & Magic (ILM), Weta Digital, Framestore, Digital Domain, and others, created a vast array of complex and highly detailed visual effects sequences. These sequences include large-scale battles, time travel sequences, character transformations, and intricate digital environments.

    With over 2,500 VFX shots, “Avengers: Endgame” pushed the boundaries of what was previously seen in visual effects-driven films. The sheer scale and complexity of the film’s VFX work earned it the reputation of being one of the most VFX-intensive movies ever made.

    The film’s exceptional VFX work played a crucial role in bringing the epic superhero story to life, seamlessly blending real actors with digital characters and environments. The meticulous craftsmanship and attention to detail in the VFX contributed to the film’s success, both critically and commercially.

    It is important to note that the world of visual effects is constantly evolving, and new films may surpass the record set by “Avengers: Endgame” in terms of sheer quantity or innovative use of VFX. However, as of the knowledge available up to September 2021, “Avengers: Endgame” holds the distinction of being one of the movies with the most extensive and impactful visual effects.

    The film industry is changing. Visual effects have become quite a large cog in the movie making machine, and should be recognized as such. The creation of computer-generated imagery and physical effects is painstakingly hard work that requires a significant amount of time and skill to pull off. Whether or not audiences value visual effects over story, one thing is for certain: they do value visual effects.

     

  • 7 DIFFERENT WAYS YOU CAN USE ROTOSCOPY ANIMATION TODAY

    Like everything else in the world, rotoscopy has its own timeline of evolution.

    The Evolution of Rotoscopy and Animation

    This was the age when motion pictures were a rage! The early animators started making films that were nothing but a series of moving drawings. That is how Animation was born. It was around this time in 1915, that rotoscopy animation was first heard about. Max Fleischer made a series of movies named Out of the Inkwell, the earliest example to the concept. He would make his brother perform the movements of Koko The Clown and film it. And then would the trace over it frame by frame to produce the realistic effect in the movie. This was the new standard for all animated movies making that Max a pioneer in animation set. And it was just the beginning. Many early cartoons where later produced using this technique. One of the most remembered is Betty Boop in the 1930’s whose various movements including the hula hoop was captured using rotoscoping in film. Changes made to text

    Till time passed into the mid-20th century, it was still only used to bring more complex movements of humans or animals to the screen. However, in the 20th century, rotoscoping in film became more prominent as production houses started using it in numerous large scale productions. Walt Disney used the rotoscoping technique in the making of larger movies like the Snow White and the Seven Dwarfs. Beatles used it make the video of the track the Yellow Submarine. And many animated movies followed suit. The reason rotoscopy animation wasn’t used extensively is that it was very difficult to do. Every movement had to be traced over frame by frame and a steady hand was needed to accomplish this. Without a perfect trace, the image would come out wobbly. This is used today to a more stylish effect at times but it wasn’t taken into consideration a lot back then.

    Then the modern times arrived and the computers began to take over. The rotoscope animation was becoming a thing of the past but the rotoscoping technique stood its ground. The first two in the most notable of list were the movies Walking Life and Scanner Darkly. There have been many movies that have followed and used this technique to create captivating results. But what can you do different with rotoscopy animation?

    Inspiration: What Can You Do With It Today

    The first of showings was with the Beatles and their track Yellow Submarine. It was a wave. They changed the very way people viewed music not only for their generation but also the generations to come. But that wasn’t all. They also contributed what was among the very first music video made using rotoscopy animation. Here is a list on what has been tried since then!

    Tron: The legacy

    It is a movie but it is one of a kind. Rather is among the few first ever made of the kind!

    https://www.youtube.com/watch?v=6HcsDc_9LX8

    Lord of the Rings cartoon 1978                   

    It is a cartoon like so many more but stands out owing to the exceptional work done with the rotoscopy. Take a peek. The characters movements are so human that it simply cannot be missed.

    https://www.youtube.com/watch?v=6WcJbPlAknw

     

    But why limit yourself to movies or cartoons, when you can do so much more! Here are a few unforgettable music videos that adopted the same technique.

    Take Me Home – Never Gonna Stop

    This music video was made for the band Take Me Home. Whether you have heard the song or not, the video is a must watch for any admirer of rotoscopy and animation.

    https://www.youtube.com/watch?v=DGx-5A3onb0

    You Got Me Up – Jamie Lidell

    Another music video we admit, but the cat and its attempts to escape are as realistic to look at as possible!

    https://www.youtube.com/watch?v=O0h0pvjVSzo

     

    And their is still more that you can do.

    Guns In The Film Noir

    How do you show violence without showing too much violence? Rotoscopy!

    https://www.youtube.com/watch?v=89QnMwfWn9g

     

    Detective Story

    Why limit yourself to a short movie? Why not try out a few short animations? That is exactly what was done. Another short animation from Film Noir.

    https://www.youtube.com/watch?v=_3EXWtZ6n8U

    Video Game Avatar

    Why stop with just a short animation? Go a step further and make a game!

    https://www.youtube.com/watch?v=KHPPahbt2Ig

     

    Any other ideas on how you can use to rotoscopy animation to create something different? Do tell us!

  • 10 CORPORATE FILM PRODUCTIONS THAT HAVE MADE A DIFFERENCE

    In our previous post, we spoke of the top five reasons every brand needs a corporate film production featured under their belt. However, there is still one question that lingers in everyone’s mind. Do you really need it? What is the value add? The answer is simple. A video that represents what you stand for can make a world of difference. It changes how target audience perceives the brand in a matter of minutes. Don’t believe us? Take a look a list below.

    1.   Go Pro

    The best way to tell people what your product can do is to just show them! And worked like a charm for Go Pro. This video on their Product Hero3 connects with the target audience to the T. It focuses on the lifestyle, the ease of use with quality along with the sense of adventure.

     

    2.   Dove Real Beauty Sketches

    The very basic rule says that the best way to make a video go viral is by forming an emotional connect with the audience. That is why this is probably one of the most viral videos that has ever surfaced on the internet. Dove scored big time brownie points with the women it targets with this one!

    3.   Seimens

    Instead of writing a 20 page document make a video. It works better. Seimens proved it. This video does a great job at showing everyone exactly what this MNC is capable off and why they stand ahead of their competition.

    4.   BDO Cayman Islands

    Take a leaf out their book! This is how you celebrate an 10th anniversary period. Not only did they tell everyone what they managed to achieve in 10 years in a little over 20 minutes but they also made them laugh their way through it.

    5.   Metro

    Teenagers do not like to be told what they should. So how do you get them to listen? Make a funny video with dark humour and a catchy tune. This is what Metro did with their safety video for trains and it worked like a charm!

    6.   Ojai Taxidermy

    What you need to do is make a point. And then tell everyone how you can make it happen along all the verticals. This is the best way to bring forward your core message. If you can make it funny too. Then everybody hears you loud and clear. This video is proves this point.

    7.   Hubspot Marketing

    Again the best way to prove that your product is the best is by showing people everything it can do. Hubspot marketing used this exact same principle and it worked like a charm again!

    8.   Canal+

    They called this one the power of a good story. This video is intriguing, thrilling and captivating. In the end, it also presents the message loud and clear. Canal+ wanted to say that creativity goes a long way and that is why they are best. Well they said it really well!

    9.   Red Bull

    Who would have thought! When this video titled the athlete machine – klunge starts off, it all it seems to do is show a bunch of insane moves that very few in the world can pull off. But at the very end, a simple product placement turned Red Bull into one of the coolest brands ever! Target audience captured and sold to in absolutely no time.

    10. Who Gives A Crap

    Who said corporate films are only for the big and the mighty. Look at what these guys did. They told you exactly what did, what charity they are associated with, asked for your help and made it funny! All that in a couple of minutes only.

     

    How can you not be convinced that a good corporate film production is a priority after this? Time to take the plunge!