Test Blogs Toolbox

Category: Explainer Videos

  • Graphics in Motion : 15 of the Best Infographic Animation Video Examples

    The manner in which businesses communicate with their audience has evolved incredibly over time and so have the mediums and formats through which content is delivered to them. It is no secret that marketing departments, sales teams, advertising agencies and digital marketing partners to organizations are constantly on the lookout for the next best thing to deliver key brand messages in a way that supersedes their competitors.

    Add to that the modern-day audience’s diminishing attention spans and you are left looking for a means to reach out to them, catch their attention, engage them, converse with them, influence their decisions and leave an impression that lasts long. Phew! That’s a lot of things to do through one single piece of content.

    Well, say hello to infographic animation.

    What is Infographic Animation? What is an Infographic Video?

    We are pretty sure you have heard of infographics (or rather seen them). An animated infographic video is just what the term suggests – an infographic in motion. Think of an infographic that has been converted into a video, presenting facts, figures, content and graphic elements in a coherent manner, frame after frame. Animated infographic videos are embellished with background music and a voiceover to add to the impact of what is being displayed on the screen.

    Why Should You Use Animated Infographic Videos?

    Animated infographic videos are just what today’s businesses need in order to satisfy their need to:

    • Deliver key brand messages
    • Promote products or services
    • Make marketing campaigns more effective
    • Explain novel concepts or business ideas
    • Present ideas in an interesting and innovative format
    • Interact with the audience and persuade them to take an action
    • Optimize marketing costs without compromising on quality

    These just a few reasons why animated infographic videos can work for businesses of all kinds. In the list below, you will find that a wide range of businesses from diverse domains have experimented and tasted success with infographic animation.

    15 Great Examples of Animated Infographic Videos

    Here are fifteen infographic animation video examples that the Toolbox Studio team has handpicked, along with reasons why we think they work like a charm for the respective businesses and topics.

    1. Printed books and E-books Infographic/Motion graphics

    An animated infographic video that talks about why people still opt for printed books and hard copies when eBooks and tablets have made access to literary material so much cheaper and more convenient. The comparison between the traditional and the modern way of accessing content has been depicted visually, using statistics and smart, animated graphics.

     

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    2. $20 Oil Could Be a Reality If This Happens

    What are the chances that we will run out of space to stash oil? The US is apparently pumping so much oil that the country is gradually running out of places to stash it – which could potentially impact the oil prices. Bloomberg’s Tom Randall explains it all in this interesting animated infographic video, putting forth the concept using great animation.

     

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    3. ScribbleLive Content Marketing Platform

    Here’s a fantastic animated infographic that takes the classic problem-solution approach to introduce ScribbleLive – a content marketing platform that enables you to create better content. Touching upon each important aspect of the platform, the video makes excellent use of colours, graphics, animation, voiceover and background music to not only make the viewing experience great, but also demonstrating the solution on screen.

     

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    4. GOOD: Jailbirds

    Over two million people are incarcerated in the US, which is equivalent to the total population of Las Vegas, Minneapolis and Miami put together. This animated infographic video presents everything that is wrong with the penal system and how it compares to other countries. The statistics are presented interestingly, using text and animated graphics.

     

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    5. Timberland My Playgreen Fund | Timberland

    A phenomenal concept like this needed an equally innovative narrative. This teaming up between Timberland and King Baudouin to support green spaces in European cities through a grant program is an interesting initiative that has been explained with the help of a lovely combination of simple animation, cool colours and hard-hitting statistics.

     

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    6. Adobe Illustrator Vs Adobe Photoshop

    For lovers of creative work, here is an animated infographic video that explains the differences between AI and Ps. The whimsical humour, graphic elements, pictograms and brand colours of Adobe AI/Ps blend to together to deliver a creative video that effectively delivers what it promises in its title.

     

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    7. What is Marketing Automation?

    Here is another good example of a B2B video that combines the power of text, animated graphics and voiceover to explain how marketing automation works. The usage of statistics and representative demonstration of the process is done smartly and the evenly-paced video not only leaves an impression, but also manages to make its point.

     

     

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    8. Can Printers Create Smiles?

    This Epson video puts forth the two things that the company says it loves – printing and bringing smiles to people’s faces. The USPs of Epson printers are highlighted well here, using vibrant colours, a lively narrative and a friendly tone. An interesting aspect of this infographic video is that it also presents a quick recap at the end, summarizing the entire video within a few seconds.

     

     

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    9. Brightpearl Inventory Management Software

    Brightpearl’s inventory management solution is made for retailers and wholesalers. The B2B animated infographic video pitches this software by explaining why it is apt for the target audience, after presenting the primary problem. We love the graphical representation of the process of how this inventory management software works.

     

     

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    10. Introduction to Crowdcube

    Another company introduction video that breaks the clutter, this one is amongst our favourites. And even though it is relatively lengthier, the well-drafted content and presentation make sure it doesn’t get boring. The dynamic animation of the graphics, smooth transitions and smart use of negative space add to the quality of this infographic video.

     

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    11. Chronology of the Universe

    A supremely entertaining and enlightening video with a subject that can get anyone hooked on, this awesome illustration of the story of how our universe was created is worth a watch. Summarized in three and a half minutes and aided by a surreal background score, the video’s steady pace, high-quality animation and consistent black theme makes it one of the best infographic videos you will ever see. It is a wonderful example of how an animated infographic video can work like a charm even if there is no voiceover.

     

     

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    12. IDBS Infographic Animation

    The IDBS business explainer video is a no-frills, easy-on-the-eye and short audio-visual treat. With simple-yet-effective animated graphics and a minimalistic approach, the company video conveys the message to the perfectly.

     

     

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    13. The Hidden Cost of War | GOOD

    How much did the Iraq war cost? This well-crafted infographic animation video maps the estimated cost versus the actual cost, mapping it with reasons and predictions for the future. With a VFX video game-like flow and lots of graphic icons, it is a serious subject that has been tackled well using engaging animation and music—keeping the viewer hooked until the end.

     

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    14. Total Economic Impact of SecureSphere Data Activity Monitoring

    This video summarizes the results of a research based on customer interviews, showing how they realized a positive ROI. Essentially a case study video, it establishes the topic and explains it in detail.

     

     

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    15. BP Technology Outlook

    This animated infographic video demonstrates how technology could play a huge role in meeting tough challenges in the energy and power domain, while also addressing subsets like transport and climate concerns in the future. The judicious usage of colours, text content and graphics adds more sheen to the slick animation.

     

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    How Much Does an Infographic Video Cost?

    Are you contemplating investing in a high-quality, high-impact infographic animation video for your business? If you are wondering what an infographic video would cost, here is the answer. Different infographic animated video production agencies and studios have different ways of charging for the creation of audio-visual content. As you have noticed in the list above, each video is different in terms of style, length, subject, treatment and technique. Most companies that provide infographic video production services would take into account these factors, apart from your unique needs, before quoting a price.

    If you wish to create a custom 2D or 3D infographic video for your business, get in touch with the Toolbox Studio team to understand our approach, process workflow, cost and other details.

  • Top 15 Whiteboard Animation Explainer Videos

    Whiteboard Animation Services:

    We are pretty sure you are no stranger to the concept of whiteboard animation videos. If you have had access to the internet and television, there is every chance you might have come across this visual format. Whiteboard animation is one of the most widely used and preferred styles of  Whiteboard explainer videos, especially for businesses and brands. They not only make for easy viewing, but also help you dive into the depth of a product or service or any other idea you want to convey.

    What are Whiteboard Animation Videos?

    As the name suggests, whiteboard animated explainer videos make use of drawings on a whiteboard to explain a concept, convey a message, pitch an idea, promote a product, explain a service or propose a business offering.

    Why Choose Whiteboard Animation?

    Whiteboard explainer videos are extremely popular because:

    • They are easy to understand
    • They are very relatable for any viewer
    • They make use of text, illustrations and characters
    • They are equally useful for B2C as well as B2B videos
    • They are relatively inexpensive in terms of production

    15 Examples of the Best Whiteboard Explainer Videos

    Our team at Toolbox Studio has handpicked some of their personal favourites – check out our top picks in terms of Whiteboard explainer videos for business below.

    1. Learn how to manage people and be a better leader

    This animated explainer video makes use of characters and demonstrates situations using illustrations that appear to be hand-drawn on a whiteboard. The video talks about how one can become a better leader, manager and team player with the required set of skills.

     

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    2. How the General Election works in nearly 60 seconds

    A fun and quick Whiteboard animation video, this one explains how the UK general elections work by using humour and a mix of drawings and text. The explanation is helped by the illustrations that follow an easy-to-comprehend flow and Rick Edwards’ voiceover.

     

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    3. What is WMS?

    This BAASS video explains what a Warehouse Management System means by using motion graphics animation along with the whiteboard animation technique. The smart usage of colours, graphic elements and icons is notable here.

     

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    4. Oracle Cloud Computing

    Oracle’s B2B whiteboard explainer video shows what switching to the cloud could mean for a business and how the company has solutions for your needs. The highlight of this video is that it seems like someone is actually drawing the visuals on a whiteboard with a marker – the perfect whiteboard video, if you ask us!

     

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    5. How To Save Energy & Money with Elevations Energy Loans

    Here’s another whiteboard explainer video that uses characters and a relatable animation technique to explain how this loan system works. The B2B whiteboard animation video also stands out because of its smart use of colours.

     

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    6. Smart Inventory Management through Product Rationalization

    This Whiteboard Animation video explains product rationalisation and how it can help in improved retail inventory management, enhancing planning, reducing costs and amplifying the customer experience.

     

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    7. Knowledge Economy Visualized

    Learn what is the recipe for building a knowledge-based economy in smaller countries with this whiteboard animation video. The animation of the world map and the illustration of the bicycle are some of the standout highlights of the video.

     

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    8. IDTechEx Company Introduction

    This is another type of whiteboard explainer video that ranks high on our top videos in this list because it is a company introduction video that is classy and concise in nature. With reference to the whiteboard animation service technique used here, you will notice the geometrical precision of the text and illustrations used – making it look sleek, elegant and extremely professional. 

     

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    9. How does the home buying process work?

    Here’s a fantastic example of a process whiteboard explainer video, which starts with a clean slate and fills up with each detail in the frame, bringing into the fray illustrations, characters and supporting text.

     

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    10. Apple A Day – Whiteboard Free for iPhone, iPad & Android

    We had to have an app explainer video in this list! This ‘Apple A Day’ mobile application whiteboard explainer video leverages whiteboard animation to explain the features of the app.

     

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    11.Enterprise Feedback Management

    Another B2B whiteboard explainer video, this AV explains Enterprise Feedback Management and how it delivers the foundation for capturing surveys to analyse customer or employee experiences through an integrated solution. The whiteboard explainer video is well-crafted, utilising whiteboard animation to the fullest, with great character illustrations, work scenarios and a good narrative.

     

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    12. Shepherd Premier Senior Living Whiteboard Explainer Video

    An offering that is targeted to a very specific sect of the audience, this Shepherd Premier Senior Living video works like a charm. It not only puts forth the proposition, but also leverages well-crafted characters and quality illustrations to explain the features.

     

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    13. Tulsa Web Design Firm Kitchen Sink Web Labs Describes What Sets Them Apart

    Here is a Whiteboard Explainer Video  that explains why Kitchen Sink is the best choice for custom web design and SEO solutions. The overview of how they work and why one should partner with them is aptly summarized in this whiteboard animation video.

     

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    14. BTECH School Whiteboard Explainer Video

    Using clever metaphors and highlighting the important features using whiteboard animation, this explainer videopitches a six-year educational program. Crisp and concise, the features are explained well and the tagline of ‘Reimagine Education’ is reflected through the audio-visual content of the video.

     

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    15. HomeSquare Home Maintenance Services

    Last, but not the least, this one is actually one of our top favourites in terms of whiteboard explainer videos. Using colourful illustrations and the problem-solution approach, the video introduces the viewer to HomeSquare’s home maintenance services.

     

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    So, there you go! That is our list of some of the best whiteboard explainer videos by businesses and brands. If you have been contemplating creating a whiteboard animated explainer video, the aforementioned videos must have convinced you to go right ahead.

    If you are on the lookout for whiteboard animation video services or wish to create a professional whiteboard animation video for your business, get in touch with our team now!

  • Top 15 Ninety-Second Explainer Videos for Business

    Do explainer videos work? Yes, like magic, as long as thoughts and creativity while making them are engaging and targeted. It is a known fact that videos for business can result  exponentially when compared to other forms of marketing or branding efforts. We already touched upon some of the benefits of business explainer videos and our favourites in terms of the best b2b explainer videos.

    Here’s taking it a step ahead with the top 90-second explainer videos that we think cut the clutter.

    Why create explainer videos?

    1. Introduction Introduction of b2b explainer videos

    You want to introduce yourself, your business, brand, capabilities, services or products in the market.

    2. Explanation of b2b explainer videos

    You wish to suggest an existing problem to your target group and devise the best possible solution that aligns with the business offerings. Business explainer videos are a great way to communicate these solutions effectively.

    3. Problem-solving of b2b explainer videos

    You want the video to explain how an idea can help solve specific problems for your client’s customers.

    So, you have your heart set on creating an explainer video. The next question is – how long should an explainer video be?

    Why opt for a 90-second explainer video?

    Well, short and sweet is the way to go in this evolving ecosystem of business marketing. Thanks to the ever-reducing attention spans of people and the unwillingness to skim through lots of text or visual content, a well-crafted 90-second explainer video that delivers the message in less than a minute and a half can work like a charm for your business. While the length of the video would largely depend upon how much you want to say through it, it is best to choose 90 seconds as the length – since it is neither too long, nor too short.

    On that note, we have handpicked some of the best b2b explainer videos that did what they were supposed to do – to perfection.

    15 of best 90-second animated explainer videos for business

    We have shortlisted our favourite 90-second explainer videos below, along with reasons why we think they are so good. Read on!

    1. Zendesk Overview (Zendesk Software Explainer Video)

    This ebusiness explainer video introduces a customer service software using a fine blend of live action and graphics. The animation used in the video is clean and simple, aided by shots of real people merged seamlessly with the graphics.

    The screen demo helps the viewer to understand the working of the software and the unobtrusive-yet-catchy background score ensures that the narrative moves forward. The best thing about this video is that it connects with the viewer not just on a business level, but on a human level too.

     

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    2. What is Vibe-It? (B2B Explainer Video)

    This 90-second explainer video takes the problem:solution approach, presenting the problem right at the beginning. It then introduces the product, explains its features and USPs. The engaging visuals, voiceover, modern animation and vibrant colours used in the video add to its enthusiastic vibe.

    The video ends with a strong call-to-action. In Chris Zachary’s own words, “We wanted to explain the company and its revolutionary enterprise feedback software solutions.”

    The mission behind this b2b explainer video was to:
    – Communicate the solution clearly, simply, and beautifully
    – Attract investors
    – Create an informative visual face to the solution.

    The b2b explainer video manages to do all these things without breaking a sweat!

     

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    3. Spotify Montage – Digital Music Service (B2C Explainer Video)

    It’s not like Spotify needs to introduce itself to the world—it is already a raging hit amongst Apple users. So, the creators of this business explainer video decided to establish Spotify’s vibe with shapes, patterns, playful animation, bright colours, and, of course, vibrant music.

    It eventually goes on to cover some of its important features. The young and energetic visuals strike a chord almost immediately and it is no surprise that the company says its subscription numbers shot up big time after this 90-second explainer video campaign.

     

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    4. Introducing the Lemonade App

    Here is another business explainer video that demonstrates the capabilities of the product (in this case, an app) by showing it in action on the screen. The run-through or demo-type explainer video takes a step-wise approach, breaking it down for first-time viewers and giving them small nuggets to understand how the app works.

    The flowing animation ensures steady progress. An interesting aspect of this video is the smart usage of white space, a.k.a. negative space—it makes the visuals look clean and easy on the eye. This technique is also a hallmark of the best b2b explainer videos, where clarity and visual appeal are paramount. This is an example of how 90-second explainer videos can effectively convey information for those looking for concise content.

     

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    5. Sevenly: Infographic Animation

    A novel concept explained in simple words within few seconds – that is exactly what you would like your explainer video to do for you, isn’t it? This animated infographic-type explainer video works well because of its well-drafted script (content and voiceover). The minimalistic and uncluttered design and visuals work hand-in-hand with the voiceover.

     

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    6. Flazingo Animation – Your Complete Hiring System

    Here is an animated explainer that pitches an idea, reaches out to its target group and touches upon their key pain points by using great content and visuals. The working of the system is explained using modern animation techniques and graphics. It lets the viewer soak in the concept before stating the USPs and benefits for the user – all of it in less than a minute and a half!

     

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    7. Visual Recognition Technology

    A futuristic concept (that doesn’t seem to be too far away from now) called for a video that did justice to the idea being explained. This explainer video does complete justice to the novel concept (AI and visual recognition) by using smart and dynamic illustrations. The modernistic style of animation works well to explain the idea and get the viewer involved.

     

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    8. Thor Token / Brand Film

    Another explainer video that flows fluidly and seamlessly from one frame to another, this one makes use of simplistic and recognizable shapes and icons throughout its duration to state the problem, introduce the blockchain solution and talk about its features and benefits.

     

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    9. What is Google Voice?

    They say voice is the future of mobile phone technology and this Google Voice explainer video puts things into perspective with hand-drawn illustrations that are animated smartly.

    Simple, short and easy to comprehend, the video takes the tried and tested problem: solution approach. And while it explains the concept perfectly, the best part about this 90-second explainer video is that it does not try too hard to SELL the concept.

     

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    10. What is Parse?

    Knowing your audience is extremely important when you talk about creating an business explainer video that reaches out to them and connects with them. The Parse explainer video talks to app creators and coders in a language that they understand and can relate to.

    The visuals help on this front by using elements like grids and building blocks – getting the viewer involved right from the first second. The video is structured well regarding the introduction, problem statement, and solution, making it one of the best B2B explainer videos for its target audience. Whether you’re looking for 90-second explainer videos or something longer, focusing on these aspects ensures that the content resonates effectively.

     

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    11. What is Bitcoin?

    Perhaps the most-watched Bitcoin introduction video ever, this 90-second explainer video elucidates how Bitcoin works and why this paradigm shifting technology is important. The graphic elements and pop-up style of animation have been used well here.

     

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    12. The Amazing ZenCash Demo

    Hand-drawn illustrations or animation look and feel real and relatable. This business explainer video expertly uses this style. It states the problem right at the beginning before explaining how the solution can help solve it for the audience. For companies looking for the best b2b explainer videos, this 90-second explainer video is an excellent choice, offering a concise and engaging overview.

     

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    13. Personal Finance Management with Mint

    By far one of our favorite b2b explainer videos, the Mint video provides a step-wise explanation of how the solution works. The upbeat background score adds to the progression of the video and makes the animation feel more effective.

    While the colors, animation, and voiceover make the video great, we like it because it is unlike typical business explainer videos. The video not only explains what Mint is about but also demonstrates how it works and why one should choose it – thus making it one of the best b2b explainer videos we’ve seen. This 90-second explainer video is a complete package, showcasing the product effectively and engagingly.

     

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    14. Zip Schedules Explainer Video

    The only video in our top 15 picks that uses a central character well to explain a product or idea, the Zip Schedules business explainer video is fantastic for many reasons. The character “Tom” is shown going through his problems, making it relatable for the target group.

    The animation style is simple yet very effective. The slightly humorous approach, combined with everyday issues that managers face, makes this one of the best b2b explainer videos available. If you’re looking for impactful 90-second explainer videos, this example stands out as a prime choice.

     

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    15. Introduction to Traveloka App

    A colourful b2b explainer video that utilizes the power of animation and graphics to the fullest, this one is a winner. It not only manages to explain the app’s features in less than 1 minute and 35 seconds, but also makes a massive impact on the viewers, getting them interested in the product and the concept of hassle-free travel. The bright and friendly visuals are well used and ably supported by an effective VO and music.

     

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    What do you wish to achieve through your 90-second explainer video?

    You must define the goal of your animated corporate video before you outsource the video creation process to an explainer video company.

    • Views?
    • Clicks?
    • Inquiries?
    • Conversions?
    • Sales?
    • Brand awareness?

    Whatever your objective is, it needs to be mapped with the subject you are dealing with and the type of explainer video you should invest in. The next question is – which company should you go to?

    Whether you need a full-fledged business explainer video campaign or a single 90-second explainer video for your brand, product, or service, there are several things to consider before choosing a production company. For the best B2B explainer videos or a standout animated corporate video, make sure to evaluate the company’s experience and portfolio to ensure they align with your goals.

    Top things to consider while choosing an explainer video company

    1. History – Check out the company’s portfolio, projects and past work pages on their website. Their past record in creating explainer videos will give you a fair idea about their quality of work and clientele.

    2. Capability – Ask questions about the team, artists, technicians and people who would be working on your project. Ask questions about the software they use, the setup they have, etc. The longer a company has been in the explainer video market, the more experience and expertise they are likely to have.

    3. Pricing – The pricing of explainer videos may differ from company to company and would also vary depending on the type and length of video you require. Ask the company or studio for a proper quote according to the type of video.

    4. Delivery – How much time does it take to create a 90-second explainer video? Is the explainer video creation company capable enough to deliver a high-quality video in a short turnaround?

    Once you have satisfactory answers to all of the above questions, work out a plan to craft a custom explainer video for your needs and involve yourself in the process so you know how your video is turning out. Toolbox Studio is amongst the most sought-after explainer video production studios in Asia, North America, Australia, and Europe. Whether you’re looking for the best b2b explainer videos or need a concise 90-second explainer video, our expertise in creating engaging animated corporate videos ensures your message is delivered effectively.

  • Top 15 Explainer Videos for Business

    When it comes to explanatory videos or explainer videos for business and the value they bring to the table, it can’t be subject of debate that companies of all shapes and sizes have tasted success when they harnessed the power of animated explainers to get the message across.

    What Are Explainer Videos and Why Are They Effective?

    In an era driven by audiences wanting fresh content, innovative ideas and visuals, videos that club these three elements work like a charm. Wondering what an explainer video is? An explainer video, in simple words, is a short AV that communicates a concept, idea, product, service or brand message using animation, graphics, text content and voiceover and music. The might of a well-crafted creative business explainer video for business cannot be understated – explainer videos are very effective. If you have closely followed the Toolbox Studio blog, you will know that we actively advocate this medium of communication not only because of our expertise in creating effective business explainer videos, but also because we understand different businesses, industries and target groups and acknowledge the fact that an explainer can well and truly serve any and every purpose of communication – whether it is spreading brand awareness, social messages, product or service promotion, process demonstration, prototype demo, CSR content or anything else.

    We thought you might want to take a look at some of the best explainer videos available. This article has handpicked some of our top favourites from different industry segments in this article. Read on!

    15 Examples of the Best Business Explainer Video

    Introducing Office 365 Business!

    Let’s begin with Microsoft’s short-yet-effective explainer or product explanation video introducing the viewer to Office 365 Business. This crisp video for businesses is aimed at educating the audience about the USPs and functionality of the IT offering and does so with great aplomb. The brilliant usage of geometric shapes and bright colours helps give the video a stylish look, while at the same time giving it a global appeal.

     

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    What is Artificial Intelligence (or Machine Learning)?

    Another great video from the technology space is HubSpot, which puts forth a complex idea and demystifies it in a way a layman can understand. Using hypnotic animations with a futuristic feel, the video is accessible to the eye. The attractive character design and intelligent use of gradients make for a beautiful viewing experience.

     

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    Ecodo LED Lightbulb Explainer Video

    How could we not have a product explainer video for business on this list! The Ecodo LED Lightbulb product explainer video serves its purpose to perfection. While the creative animation leverages smart graphics and engaging subtle effects to its benefit, what really takes the cake is the fact that the script has substance. The video has been thoughtfully crafted in order to help the audience see the product’s benefits and efficiency by using comparative analysis. Moreover, although the product explainer video for startups is short, each USP of the product is given due importance and adequate screen time, giving the viewer enough time to digest what is being said. This is one of the best product explainer videos you will encounter.

     

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    Mercedes, Animated explainer video

    Explainer videos are all the rage in the Automobile industry. This first-rate animated explainer does its job beautifully and without much fuss by bringing to the fore not only what the service is all about, but also demonstrating exactly how it works. Short, simple and striking, the audio-visual treat not only employs 2D animation to good effect, but also brings out the trust factor and brand values that the target audience cares about.

     

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    Connected Cars in the Internet of Things Explained in 101 Seconds

    Coming back to the Technology space, here’s another example of a fantastic tech explainer video that delivers on its promise to explain a very complex subject in just 101 seconds. IoT can be mind-boggling for most people who are unfamiliar with the topic, but this tech explainer video makes use of relatable, everyday situations to describe its application in our lives. The fluidic and eye-catching animation along with a creative use of colours makes it a joy to watch.

     

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    Housal Explainer Video

    At Toolbox Studio, we have always believed that any visual production should have a strong story to build upon. This explainer video that we created for a Phillipines based Real Estate technology client takes this belief a step further and uses storytelling as a key tool along with dynamic animation and clean graphics. What this does is that it helps catch and hold the viewer’s attention right till the end. The writing is crisp and the video hits the right pain points by taking a problem-solution approach.

     

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    Ola Australia | Partners Onboarding Process

    Explaining a process, no matter how simple or complex it is, is pretty difficult, especially when you do not have a direct audience. Explainer videos enable businesses to break processes down step by step and reach the audience correctly. This process video begins with the benefits, telling the viewers what is in it. The video wins hands down because it provides an actual process walkthrough on the screen. Finding just the right pace and sticking to the point works well in this case, making it easy for the audience to understand the onboarding process.

     

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    Airbnb Introduces the Bélo: The Story of a Symbol of Belonging | Airbnb

    While Hospitality as a sector has often relied on animation as the primary tool to reach out to audiences for business or partnerships, what differentiates this heart-warming business explainer video is the story that it weaves around the central theme – a sense of belonging. Without using characters or voiceover, this lovely video binds together a unique idea with slick animation and storytelling. The feel-good factor in the video is so high that the lack of VO or the fact that the makers are trying to ‘sell’ an idea completely takes a backseat while watching it.

     

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    Renewable Energy Explained in 2 1/2 Minutes

    Another explainer video for business that our in-house experts rate very highly is this Industrial animation video that explains the concept of renewable energy in a very short span of time. While the AV is educational and informative in nature, what really works well in this case is that the viewer’s interest and attention is captured for the entirety of the video. The ‘food for thought’ approach, clubbed together with clean 2D animation and a good voiceover contributes vastly to helping this video feature in our Top 15 list.

     

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    Explainer Video for Agile Industrial

    The ‘fear’ factor works exceptionally well in advertising and marketing. From a target audience point of view, this industrial explainer video capitalises on stating the potential downfalls of not adapting to technological changes in the industry. The animated explainer video for business is split into two halves very subtly. The first part states the problems and the related pitfalls. In contrast, the second half jumps to the rescue by describing the solution and highlighting Agile Industrial’s USPs

     

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    Introduction to Ellesmere College – Animation Video

    The education sector, too, has jumped onto the explainer video for business bandwagon and is gaining excellent results. This video is one of our top picks because it has been crafted very cleverly, giving equal weightage to what the college wants to say and what prospective students want to hear. Instead of only ranting about the fantastic college, the video speaks directly to prospects and touches upon every possible factor a student or parent might consider when choosing an institute. The beauty of the video also lies in the fact that every frame is distinctly different, and the use of colours is absolutely on point and in sync with what is being said, thus adding more value to the overall video.

     

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    Hibernia College Explainer Video

    This one takes a very different approach because it targets a different set of audiences (presumably older). Using minimalistic, simple and relatable animation and graphic elements, the explainer video for a startup an educational establishment stays true to what the college offers. It demonstrates the critical takeaways in less than 80 seconds.

     

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    Swiggy presents StatEATstics | How India ate in 2017

    The New Year video encapsulated not only Swiggy’s growth as a giant in the food delivery industry but also did so in style. Unique in everything – the relaxed and fluid animation, the effective female voiceover, the creative combination of natural images and dynamic graphical elements, and how the entire video unfolds. There are multiple references to modern pop culture and things that young Indian audiences can relate to. With an almost game-like style of animation and storytelling, the background score does complete justice to the creator’s approach. While the video speaks about critical statistics related to food ordering, consumption and feedback via Swiggy’s service, the funny lines make these stats more attractive than they are! Kudos to Swiggy for serving up a video that is fresh and crisp.

     

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    AI and robotics in the New Health era

    The objective of any explainer video is to get the message across effectively, creatively and within the least possible amount of time. This healthcare explainer video wins on all three counts and by massive margins, too. The very concept of incorporating Artificial Intelligence and Robotics in the world of healthcare is pretty complicated to put forth, but neat writing, a well-paced voiceover and adequate weightage to each point in the video makes it possible for PwC to get the message across. The robot-like characters and futuristic animation plays a subtle-yet-important role in hammering the point and the warm colours make it difficult for the viewer to take their eyes off the screen. A job well done!

     

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    How new entrants could impact healthcare systems globally

    Another PwC video that makes our list is this healthcare animated explainer video, for the simple reason that the way content is presented in these 169 seconds is something that other businesses can learn from. While the subject of the video could have made for a nice and lengthy blog article or research paper, they chose to take the explainer video route and did so successfully. Credit to the concise and smart scripting that the voiceover is based on, along with visual elements that complement it. In terms of the visual treatment, the animation is very contemporary and sleek. The transitions throughout the video are excellent in the way they help move from one frame to another without breaking the link.

     

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    If you, too, are contemplating creating an amazing explainer video for your business, we encourage you to do so because everything today is driven by video-based content. The aforementioned videos were just a few samples of the different types of explainer videos businesses have experimented and succeeded with. Of course, several other types and approaches can be taken, depending on your specific needs and objectives. However, the key takeaways for a good explainer video remain the same:

    • An innovative idea
    • A strong storyline and script
    • Engaging visual elements, animation and graphics
    • Professional voice over with an interactive tone
    • Complementary background music
    • Brevity (the shorter the better)

    <nbsp;>
    Wish to know more about creating the best business explainer videos? Take a look at some of our past projects and latest work here. Toolbox Studio is known for its 2D and 3D animated explainer video production capabilities, thanks to our team’s extensive experience in creating some of the best explainer videos in the market.

    Contact our team today to discuss the pricing for a custom explainer video!

  • Reading vs. Watching: Unravel the Power of Attention through Explainer Videos

    If you’re in the business of selling a product or service, you will find yourself in the need to show your consumers and potential consumers how to use said products/services ever so often.

    Traditionally, this has been accomplished almost exclusively through text. Whether its instructions on the back of a shampoo bottle or more exhaustive text in manuals or on websites. In the smartphone age though, this old-school approach to conveying information is changing. It appears that in these always-connected times, videos are replacing written content as the primary way of conveying information to users of all sorts of things, whether officially or otherwise.

    As MUO reports, How To and tutorial videos are fourth in the top ten most popular genres of video uploaded on YouTube. This isn’t just an idle fad driven by the advent of smartphones either, because there’s plenty of empirical evidence that backs up the popularity of this trend.

    Video Trumps Text – By the Numbers

    The human race has always been very visually-oriented. From ancient cave paintings standing as proof for the sheer history of visual communication, to the strength and popularity of the film industry both in India and globally even today, we just like to see rather than read. This is because videos require less effort to consume, and stimulate the senses responsible for both auditory and visual responses in the human brain. Numerous studies are available to back this up.

    For example, this article on Medium suggests that as human beings we’re hard-wired to respond to movement and noise. It is part of our DNA. So much so that the same article cites a staggering statistic – on an average, a viewer can recall 95% of a message he or she say on video, as opposed to a paltry 10% from what they read. Forbes has an article backing up the popularity of video over text, and has offered up a litany of statistics to back up this stance.

    We’ve reproduced some of the most pertinent below:

    • The Future is Video – By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic
    • Rampant Growth – YouTube reports mobile video consumption rises 100% every year
    • Mass Consumption – 55% of people watch videos online every day
    • Video Encourages Sharing – 92% of mobile video consumers share videos with others, social video generates 1200% more shares than text and images combined
    • Going for the Conversion – Including a video on a landing page can increase conversion rates by 80%
    • Senior Executives Tend to Favour Video – 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video

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    The Extreme Popularity of Explainer Videos

    One of the most popular forms of conveying important information on its functions, rather than promoting the product is explainer videos. These videos are typically created by the manufacturer or service provider, and help viewers understand how to best use the product or service on offer in an interesting, engaging, fun, and easy-to-understand format. Some popular examples include American Express, AirBNB’s Belo service, Nestle, Amazon Prime and more.

    There are several types of explainer videos, including:

    • 2D Animated explainer videos (character animation)
    • Animated infographic-style videos
    • Whiteboard animation videos
    • Kinetic typography-enabled videos

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    As you can see, the formats, styles and products or services are so versatile and diverse, and yet, they are all communicated through this one exceedingly effective medium. The beauty of explainers is in its simplicity. You can breakdown complicated procedures or list simple steps and if executed correctly, all of it is presented in a piquant and easily digestible package.

    Take a look at Toolbox Studio’s explainer video production capabilities.

    Invest in a Quality Explainer Video for Your Business

    Here at Toolbox Studio, we too recognise the power of explainers, and have over 10 years of experience in the field of producing high-quality explainer videos. Our client list includes the likes of H&R Block, Housal, HCL, LTI and more.

    Check out our Explainer Videos portfolio to get a feel of the kind of videos we can produce for you

    Numbers don’t lie, and you can’t fight human nature. There’s no denying that content will much be more effective and leave a stronger impression when presented in a motion picture format as opposed to plain old text. And if you are looking for a partner to help create explainer videos that are creative, engaging, and effective, then look no further than Toolbox Studio.

  • Explainer Video Kit: 5 Essential Elements of Explainer Videos

    It is no secret that explainer videos are all the rage in the industry today because they deliver such great returns on investment. From corporate giants to startups and even NGOs, businesses of all types and sizes rely a lot on the power of explainer videos elements for various purposes. Using suitable explainer video services can help create captivating visual narratives that engage audiences and drive results.

    Top 5 reasons why explainer videos work

    • Admit it – you would rather watch a two-minute video than skim through an entire webpage full of text. Videos not only grab the audience’s attention, but also retain it for a longer period when compared to other formats.
    • We’ve all had enough of boring PowerPoint presentations, paper pitches and lengthy blogs. A well-crafted explainer can skip the guesswork and get straight to the point and that too in a highly engaging manner.
    • From a business point of view, an explainer video can better explain product features, benefits, service offerings, and business concepts than any other format. By utilizing professional explainer video services, businesses can convey complex concepts in a clear and engaging way
    • Google loves videos! Websites with well-optimized videos and fresh content tend to rank higher on the SERPs (search engine results pages) and that just reestablishes the importance of creating good videos for your business.
    • Several studies suggest that customers are more likely to purchase a product or avail a service after watching an accompanying explainer video. Investing in professional explainer video services can be a game-changer for your business, helping you connect with your audience effectively.

    Making an explainer video – 5 elements that you must focus on

    1. Story and script

    No matter how catchy the visuals, if a video doesn’t have a well-written storyline or concept, it will never work. The story is the “hero” of every video, so there is no compromising on that! Make sure you work tirelessly on the basic storyline of the video you wish to make. Keep the content simple and direct. Talk to your audience in the language that they can understand and relate to (instead of throwing around industry jargon). Scriptwriting is a specialized skill in itself, so it is always better to outsource this part to experts who have substantial experience.

    2. Storyboarding

    Now that you have a story in place, you need to figure out how it will be presented on screen. This is where storyboarding comes into the picture.  Brands must spend enough time on this process until they know how to translate the story into an on-screen spectacle.

    3. Animation

    Animated explainer videos come in various forms – 2D character animation, whiteboard animation, infographics, kinetic typography, etc. Make sure you know what kind of animated video you wish to create and then figure out how you want to go about it. While there are several online tools and explainer video kits that claim to help you do it yourself, we recommend hiring a professional explainer video services to do it for you.

    4. Timing

    Research suggests that key information should be delivered to the viewer within the first 30 seconds of your video. Here’s a good example –

    .

    The objective of the 45-second video was to announce the company’s new ISO certification, suggesting that clients’ primary concern (data security) was duly addressed. See how we disseminated the key message within the first 30 seconds of the video? That is exactly what you should aim for. Thanks to the dying attention spans, most people get bored within a minute or so. You need to make certain that your video is no longer than 90 seconds and manages to hold the viewer’s attention till the very end.

    5. Sound

    Sound is an element that is often overlooked, but it plays a massive role in making or breaking a video. Your explainer video NEEDS to have high-quality sound – it could be a voiceover or just background music, or a mix of both. The right kind of music can really set the tone, mood and pace for your explainer video and hence, ignoring or belittling this very important aspect is sheer foolishness.

    So, there you have it; the five all-important elements that you must have in your business explainer video kit. At Toolbox Studio, we specialize in crafting high-quality business explainer videos for businesses and if our 10+ years of history is anything to go by, you will know that we have everything you need to break the clutter.

    Contact with our team to discuss your business explainer video requirements today!

  • How Explainer Videos Can Help You Increase Your App Installs

    Almost all businesses that have some sort of online presence have tailored their digital strategies to take a mobile-first approach, and for good reason. As the mobile market blossoms, so does the consumption of mobile apps.

    In the next 12 months, over 70% of mobile traffic will consume video content, according to Cisco.

    There are numerous articles on the internet that explain and cite studies that support the claim that having a video strategy in place for the marketing of your mobile or web applications can result in an increase in the number of app installs.

    Several companies have leveraged this medium (explainer videos) to engage prospective users of their apps and experienced the aforementioned results firsthand. Here’s a quick look at two key reasons why videos have become an increasingly dominant force in this space:

    1. People love videos

    You cannot deny the fact that videos are simply easier to consume and share as opposed to text content or any other content format. Studies show that video content also tends to leave behind a lasting impression, meaning the recall value is higher. When it comes to product or service research, people would rather watch a quick video about it than read a lengthy product manual. In this case, your app is your offering. So why not explain its benefits through a video?

    2. Google loves videos

    Whether you decide to create a video that is to be uploaded on the app store or one that is embedded on your website, it can result in a massive boost to your rankings. Why? Because Google’s algorithms have considered the widespread popularity and consumer demand for video content. So, when you put a video about your app out there, there is a higher chance of it ranking at the top as compared to simply sticking to a text- and image-based description.

    How will you break the clutter?

    There are close to 3 million apps on Google Play and over 2.2 million apps on the App Store (apart from the 1.5M+ applications that are available in other marketplaces). Those are staggering numbers given the fact that there are millions of companies who still haven’t jumped onto the mobile app bandwagon yet. This cutthroat competition has led to brands employing novel ideas and techniques to get themselves and their apps noticed. And one huge part of these strategies is the incorporation of animated explainer videos to explain the benefits or features of apps.

    Benefits of creating an explainer video to market your app

    1. Exposure

    Crafting a stellar explainer video for your app’s product page on the marketplace (and/or website) can really expand your reach.

    2. Product understanding

    Without taking too much of the viewers’ time, you can explain the benefits of your application or offering creatively, thus ensuring that your target group understands what purpose your app solves.

    3. Conversions

    A huge chunk of your target audience is likely to purchase (or take some action) after watching a video about your product. You can refer to numerous studies and surveys that have been conducted on this front; they will all reveal the same thing. Businesses that have explainer videos for apps have reported a massive boost in terms of sales.

    Check out how these four explainer videos do a fantastic job at explaining the concept of the application:

    H&R Block Tax Chat

    Carousell

    UTI Mutual Fund App

    Now Health International

    Each one explains the app in a matter of few seconds or minutes, and does so effectively, by using a mix of 2D animation, animated infographics and kinetic typography. If you, too, are contemplating creating a video that supports and promotes your business app, look no further. Get in touch with our team at Toolbox Studio so we can craft a clutter-breaking explainer video for your business!
  • How an Explainer Video Can Help You Rank Higher on Google

    How an Explainer Video Can Help You Rank Higher on Google

    The internet has increasingly turned into a massive video streaming platform.  The nearly explosive use of mobile devices has made videos the best way to reach a savvy audience who do not want to read reams of text. Google has noted this trend and blends video content into its search results. So how can your business  improve google search ranking using video content?

    The answer is simple – through an explainer video embedded into your website. Let’s look at how this can help in more detail.

    What is an Explainer Video?

    An explainer video is a short video that explains your business idea in a clear and compelling manner inviting potential customers to engage with your product or service. Many successful explainer videos are animated making sure that they grab a viewer’s attention.

    Incorporating explainer videos into your marketing strategy can also enhance your SEO efforts. Video marketing for SEO is a proven way to increase visibility and drive traffic.

    4 Key Benefits of Explainer Videos

    • Keep Viewer Attention: A well-made explainer video makes sure that your viewer is more likely to watch it to the end, absorbing your message and possibly responding to your call to action at the end.
    • Explains Your Business Idea: They explain your business and brand values in seconds.
    • They Instil Trust: Consumers are more likely to buy into a brand or product after watching a video.
    • Increase Traffic: Explainer videos can increase traffic to your website.

    How Explainer Videos Can Help SEO Rankings

    Placing your explainer video over the centre of your homepage can do wonders to the traffic to your website and average time customers spend on it. Video marketing for SEO plays a crucial role in this process. So how do explainer videos increase traffic and rankings?

    Every business wants to find the secret to having their webpage show up on the coveted first page of Google’s search results. Now Google’s SEO (Search Engine Optimisation) algorithms are fairly unfathomable to most users, but the experts all agree on one main  concept – video marketing for SEO is the way to go. Having an explainer video on your web page makes it 53% more likely to show up on the first page of Google search results. That is a massive leap ahead.

    Another factor Google takes into account while deciding how your website should stand in the SEO results is how long users spend on your website on average before clicking that dreaded back button. Explainer Video marketing for SEO can help keep your visitors engaged on your website for longer making Google rethink your placement results. Let’s look at some numbers to understand this:

    The average user spends about 8 seconds on a webpage, which is really not a lot. An ideal explainer video is between 30 to 90 seconds although many do stretch up to two minutes. An engaging explainer video can keep the user on your home page for a couple of minutes instead of a few seconds, and if your video is good enough, maybe even longer if the viewer decides to watch it twice. That’s a 1500 percent increase in the time spent on your website. The longer your audience spends on your website increases its “usefulness” according to Google’s algorithms, which can help improve Google search ranking.

    Keywords: Another way an explainer video can help boost your SEO results is through keywords. Yes, even the title of your video can help! A short title, less than 70 characters using keywords can help your video (and therefore your website) rank higher in a search engine’s results. Using your keywords naturally in your video as well and transcribing the script can help get better results as Google will look through the transcription for search terms as well. A word of caution though make sure your keywords are relevant to your business, as you can get penalised in terms of rankings for high bounce rates.

    Shares: It’s simple, the more your webpage is shared, the more chances it has of showing up on the first page. High quality and engaging explainer videos are highly shareable. Remember the Dollar Shave Club? It went viral. No one has pinpointed what makes a video go viral but chances are that the better your explainer video is the more likely users are going to share it. And the more your users share it, the more CTRs you will get which automatically tells Google to increase your rankings for that keyword. For example, having an update on your company’s LinkedIn profile in the form of a video can result in a 75 percent higher chance of it being shared by your followers.

    Explainer videos can help with so much more than search engine rankings. By enhancing user engagement and providing valuable information, these videos can improve Google search ranking and drive more organic traffic to your site. Look at our blog Digital Explainer Videos: Why Your Business Needs Explanation to see how explainer videos can benefit your business.

    At Toolbox Studio, we know how to make a great explainer video that can help your business spread the message it needs to and grow. Get in touch with us and begin your journey to success through explainer videos today.

  • 7 of the Best Digital Explainer Videos That Hit the Bull’s Eye

    7 of the Best Digital Explainer Videos That Hit the Bull’s Eye

    Explainer videos are becoming more and more prevalent in this digitally-driven internet era. As smartphones widen reach and shorten attention spans, marketers are looking for a new angle to approach their promotional efforts.This has given rise to one of the most popular new forms of promotional content today in the form of explainer videos for business.

    These videos are part one part how-to, one part promotion and one part fun, making for a short, enjoyable and easily digestible form of video content that engages views. As we have elaborated in past blog posts, the numbers back up the popularity for explainer videos among companies big and small the world over.

    Here are the statistics that justify the popularity of this form of video production and promotion:

    • Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service.
    • A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.
    • 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
    • 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
    • 45% of businesses who use video say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective.
    • 47% of businesses who use video use it in their email campaigns. Of these, 80% believe it to be an effective tactic.

    As an explainer video production company based in India, we have witnessed firsthand how some of the best brand and product explainer videos have helped established multinational firms and even fledgling startups grow exponentially.

    Seven explainer videos that stand out from the crowd

    1. Pinterest

    Everyone knows what social media website Pinterest does, and how it works, and even how you pronounce its name, right? Well, Pinterest wanted to make sure anyway, so they made this cute, clever and entertaining explainer to tell you everything that you need to know about the company, what it does, and yes, even how to pronounce the word ‘Pinterest.’ This is the perfect example of what a short, effective explainer video can do, and gets bonus points for tossing in a Chuck Norris reference.

    2. Amazon Go

    Have you heard of “just walk out shopping?” This is tech giant Amazon’s latest attempt at making life simpler for consumers and shopping more convenient, quick, and accessible to everyone. Sounds intriguing, doesn’t it? To explain an entirely new concept like this can be difficult, unless you go down the explainer route of course. As Amazon has demonstrated through this less than two minute long live-action video, new concepts and ideas can be put forth in simple terms using this medium of videos. Also, another bonus point, this time for showing cupcakes some love.

    3. Mint

    Keeping track of your finances gets extremely difficult, especially nearing the tax season. Mint came up with a digital solution that would streamline the whole process. However, getting people on board to take the effort of signing up, and assuring them that putting in their bank details wouldn’t be a security risks were both challenges. Well, Mint, in true internet fashion, said ‘challenge accepted’ and a made a simple animated explainer that walks new users through the whole process of coming on board the service, the benefits it offers, and how secure it is all in one succinct video. That’s the beauty of explainer videos, they need not be focused on just one aspect of the product or service, but can cover multiple facets.

    4. Airbnb

    Who knew renting out a room or an apartment to complete strangers from around the world for short periods of time could become such a big thing? Well, it has, and Airbnb, the pioneers of this movement are surely one of the big start-up success stories who used a promising idea and a clever app to acquire great success. To help put the word out Airbnb went down the explainer route, and took viewers on a rollercoaster ride across the world (or a live action miniature version of it) in a video that is part adorable, part inspirational and will want to get you off your feet and start packing. Don’t believe us? See for yourself!

    5. Spotify

    Music app Spotify may be a household name today, but this wasn’t always the case. When the app launched in one of the biggest music markets in the world – the United States of America, it needed a hard-hitting promo to get potential customers to download the app and start streaming all that sweet, sweet music. So what did the brand do? Make an explainer, of course! The result was this snazzy little number that has no VOs (that’s Voice Overs for those who aren’t familiar with the abbreviation) and 2D animation that is clean, cool, and effortless in its enjoy-ability. You get to learn everything you need to know about the app without the content coming across as preachy, boring or overly promotional. That’s a winning combo and has be proven so with the app’s popularity.

    6. Groupon

    Who loves discounts? We all do, right? What about coupons though? Yeah, not so much. Cutting, collecting and keeping coupons safe is more effort than it is worth most of the times, but not when you’re dealing with Groupon. So what is Groupon, how does it work, and where can I get those discounts? Well, the company have made a straightforward explainer that gives you all the answers. The colors, font, animations and style are all very elegant, and give you a great perspective on what the company has to offer.

    7. Google Now

    Let’s be honest, Google is so deeply integrated into our smartphones (and lives) that we kind of take it for granted these days. However, your phone wasn’t always this intuitive, there was a time before all those mostly awesome, sometimes annoying prompts showed up. When they did finally show up with Google Now, the brand needed a way to show off all its new features, without coming across like a show off though. So naturally they chose to make an explainer video that did this for them. The result is this slick little number that shows you how awesome the app is, without it looking like Google are looking for a pat in the back.

    Clearly, explainer videos are a great way of engaging customers and growing your brand. If you are interested in making similar cool, quick, and engaging videos, get in touch with us at Toolbox Studio to help make it happen.

    Featured image source: grooveden.com

  • Digital Explainer Videos: Why Your Business Needs Explanation

    Digital Explainer Videos: Why Your Business Needs Explanation

    It is often said that video is the best form of digital marketing communication when it comes to attracting and retaining the attention of potential consumers online. This isn’t just an idle boast either—numbers and statistics are available to back up and quantify this claim. Businesses that make explainer videos or invest in animated video creation have seen higher engagement and better audience retention.

    Forbes has shared some interesting numbers pertaining to video and their growing popularity on the internet.

    • Online video now accounts for 50% of all mobile traffic.
    • Video has become essential: A significant 60% of marketers use video in their marketing and 73% plan on increasing their use of video.
    • According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
    • On Facebook, video posts have 135% greater organic reach than photo posts.

    Then there is the bold prediction made in the Cisco Visual Networking Index Forecast which predicts that by the year 2020, 82% of all IP traffic will be attributed to video. Taken together these go above and beyond stating the case for the importance of video. Just having video however is not enough to put your brand in the spotlight. You also have to pick right type of video to ensure that it provides maximum outreach and eyeballs. This is where explainer videos come in. Businesses that make explainer videos through animated video creation can effectively capture attention and simplify complex ideas for their audience.

    Explainer videos and why your business needs them

    Explainer videos aren’t your typical audiovisual marketing tool. Instead of overtly selling your product, they serve as a valuable resource to help users and potential customers understand how to maximise their investment. When you make explainer videos, you provide an engaging way to communicate complex ideas clearly and effectively. Animated video creation further enhances this by creating content visually appealing and easy to grasp. Wyzowl has also quantified the effectiveness of explainer videos, which provides relevant statistics highlighting their impact.

    • Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service.
    • A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.
    • 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
    • 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
    • 45% of businesses who use video say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective.
    • 47% of businesses who use video use it in their email campaigns. Of these, 80% believe it to be an effective tactic.

    So what makes explainer videos such a big deal? We will give you ten very good reasons.

    10 reasons why explainer videos are so effective

    1. Clarity
    Explainer videos don’t try to confuse or confound viewers through clever language and obscure references. Instead they provide clarity and information. The latter is always better received by customers. Animated video creation simplifies complex concepts and ensures clear communication, making it easier for viewers to understand.

    2. Engagement
    Explainer videos not only provide all the necessary information that brands want to convey regarding themselves or their products, but they do so in a thoroughly engaging manner. With a light, conversational tone, the use of animations and graphics, and an overall ethos of simplicity, digital explainer videos are highly engaging content formats that can help draw in the right audiences and make them stick around – exactly what businesses want. The animated video creation process can add an extra layer of engagement, captivating viewers through dynamic visuals.

    3. Interest
    The numbers don’t lie. Videos, and particularly explainer videos, can go a long way towards growing your product’s value in the digital space and creating interest among potential consumers. Good explainer videos tend to be shared be viewers on social media. This provides organic growth, something that all brands crave. By making explainer videos, businesses can capitalize on this interest and spread the word more effectively.

    4. Reach
    Going viral (for all the right reasons of course) is the dream of every brand out there. With a clever, enjoyable, and entertaining explainer video, there is definitely potential for this to happen. If your content is presented in a way that no one has seen before, there’s no reason why viewers won’t share it. The creativity in animated video creation can help a brand stand out and reach a broader audience.

    5. Traffic
    If your explainer video does its job well and piques the curiosity of its viewers, and you remember to add a link to your website on the video, explainer videos can definitely divert more traffic to your product’s website.

    6. Retention of information
    It is easier to remember something you saw as opposed to something you read or heard. This human tendency to retain audio visual images allows explainer videos to remain the memory of viewers for a longer time. The visual storytelling in animated video creation enhances this retention, helping your message stick with viewers.

    7. Easy on the eye (and brain)
    It is so much easier to learn something from a video than it is from text and images. This is why tutorials are some of the most popular genres of content on places like YouTube. Providing easy to consume video content fulfills this need in your customers, earning your brand more goodwill. Explainer videos offer a digestible way to educate, especially with the support of animations and visuals.

    8. Simplicity & clarity
    Using animations and graphics can provide brands with a platform to break down complicated subjects and explain them in simpler terms with motion aided visuals. This means viewers don’t have to strain themselves to understanding what your product offers. Animated video creation is the perfect tool for simplifying and demystifying complex topics.

    9. Marketing tool
    There was a time when only the biggest brands created videos to advertise their products. While digital videos have allowed brands of all sizes the opportunity to provide video based promotional content, making such content available provides the brand’s reputation with a big boost among customers. Making explainer videos a core strategy can elevate your marketing efforts.

    10. Crisp, concise content
    If a picture is worth a thousand words, videos are worth a whole lot more. Using an explainer, you can provide information that would potentially have taken many pages of text and images to convey – which in turn would likely have scared customers away. An animated video creation ensures the message is delivered in a crisp, engaging, and digestible format.

    Being an experienced explainer video production company, we at Toolbox Studio know how to help you make the most effective and useful explainer video for your products. So what are you waiting for? Get in touch with us and begin your journey to success through explainer videos today.