Test Blogs Toolbox

Category: Explainer Videos

  • Product Demonstration Videos

    The Benefits of Animated Product Demo Videos: Conveying Value and Building Trust

    In today’s fast-paced digital landscape, where attention spans are shrinking and competition is fierce, businesses need to find creative and effective ways to convey their value proposition and build trust with their target audience. Animated product videos have emerged as a powerful tool in achieving these goals, offering a dynamic and engaging medium for businesses to showcase their offerings. In this blog, we’ll explore the various benefits of animated product videos and how they contribute to conveying value and building trust.

    Conveying Value Through Animated Product Videos

    Conveying value through animation is a paramount advantage in animated product videos. This remarkable tool has the inherent capacity to succinctly and creatively communicate the intrinsic worth of your offerings to your discerning audience. Harnessing the power of animation, even the most intricate and multifaceted concepts can be distilled into easily digestible visuals, fostering a deeper comprehension of the distinct features and benefits of animated product videos bring to the table.

    By masterfully conveying value through animation, you seamlessly spotlight how your products elegantly address specific pain points for your cherished customers, forming a compelling and undeniable case for their undeniable value.

    Building Trust with 3D Animated Product Videos

    Building trust with your audience is an indispensable foundation for any successful business venture. Enter animated product videos, a dynamic medium key to fostering this crucial bond. You have the unique opportunity to establish and nurture trust with your viewers through meticulously crafted animations. These captivating visuals convey information and create an environment of transparency and authenticity, solidifying your credibility.

    Building trust with animated product videos is a strategic approach that resonates with modern audiences. Through captivating visuals and transparent communication, animated product videos enable you to forge genuine connections and establish your brand as a trusted partner. By consistently employing this innovative tool, you convey information and create an atmosphere of authenticity that fosters unwavering trust. This nurtures a bond that extends beyond transactions and transforms into lasting loyalty.

    Engaging Customers with Animated Product Videos

    In today’s fast-paced digital world, capturing and retaining your audience’s attention is a significant challenge. Animated product videos offer a visually appealing and attention-grabbing format that can effectively engage viewers. The combination of vibrant visuals, dynamic animations, and concise messaging can captivate your audience, ensuring that your critical product information is conveyed effectively and retained by your viewers.

    Increasing Conversions with Animated Product Videos

    Ultimately, the success of any marketing effort is measured by its impact on conversions. Animated product videos have been proven to influence purchase decisions significantly. By providing a clear and captivating representation of your product’s value proposition, you can create an emotional connection with your audience, prompting them to take the desired action. Whether purchasing, signing up for a service, or requesting more information, animated product videos can drive conversions and boost your bottom line.

    Animated Marketing Videos: Making an Impact

    Marketing constantly evolves, and animated product videos have emerged as game-changers. These animated product software demo videos can leave a lasting impact on your audience through strategic storytelling, persuasive visuals, and a focus on delivering value.

    Whether it’s a compelling explainer video that breaks down intricate product features or a captivating marketing video that highlights the core benefits, animated product videos can accommodate various marketing goals.

    Animated Video Production: Bringing Your Vision to Life with 3D Animated Product Videos
    Crafting compelling animated product videos requires combining creativity, expertise, and technical skills. Collaborating with experienced animation professionals can ensure that your vision is brought to life in a way that resonates with your target audience.

    From concept development and scriptwriting to animation and post-production, a well-executed animated product video production can visually compellingly convey your brand’s story and product value.

    Impact of Animated Product Videos on Brand Perception

    Your brand’s perception in your audience’s eyes significantly influences their purchasing decisions. Animated product videos can elevate your brand perception by showcasing your commitment to innovation, creativity, and customer-centric communication.

    A well-crafted animated product video reflects a forward-thinking approach, positioning your brand as an industry leader that invests in providing valuable and engaging content to its audience.

    Wrapping Up

    In conclusion, 3D animated product videos offer multifaceted and far-reaching benefits. From conveying intricate product details to building trust, engaging customers, and driving conversions, animated product videos offer a versatile and impactful medium for your marketing efforts.

    By embracing animated product videos as part of your marketing strategy, you can elevate your brand’s storytelling, engage your audience on a deeper level, and ultimately achieve your business objectives in today’s competitive digital landscape.

  • Rotoscopy in Advertising: Creating Eye-catching Visuals

    Rotoscopy in Advertising: Creating Eye-catching Visuals

    Welcome to the vibrant and captivating world of advertising, where a remarkable technique is reshaping how brands share their stories – “Rotoscopy in advertising.” But hold on, it’s more than just a technical step; it’s like a magic wand that brings each frame to life with imagination. This special technique, known as “rotoscoping,” involves tracing over real video, bit by bit, to create animations that mix reality with fantasy. As the need for attention-grabbing visuals grows, rotoscopy has become a mighty tool, letting advertisers craft amazing experiences that viewers won’t forget.

    Imagine this technique as a spotlight in a crowd of ads. “Rotoscopy in advertising” is like a captivating spell that grabs your attention and keeps it locked in. Every traced frame, carefully polished through rotoscoping, adds a new brushstroke to the story’s canvas. This lively back-and-forth between real footage and animation turns everyday scenes into extraordinary tales that break the mold of traditional ads.

    Visual Effects: The Heartbeat of Advertising

    In the grand arena of rotoscopy in advertising, visual effects stand tall as the shining armor that transforms mundane concepts into extraordinary narratives. The allure of these effects lies in their ability to awaken emotions, trigger curiosity, and establish a profound connection with the viewer. Visual effects in advertising serve as the brushstrokes that paint vivid stories, enabling brands to etch their message into the canvas of the viewer’s mind.

    The Magnetic Pull of Eye-Catching Visuals

    Amid the cacophony of modern life, catching and holding a viewer’s gaze is no easy feat. It requires an amalgamation of creativity and technical finesse to weave a visual tapestry that commands attention. Eye-catching visuals act as a gravitational force, compelling viewers to pause, engage, and immerse themselves in the story being told. They are the North Star that guides the viewer through the rotoscopy in advertising journey, leaving an indelible mark on their memory.

    Rotoscopy in Advertising: Unveiling The Artistry

    Enter the world of advertising rotoscopy, a technique that bridges the gap between reality and imagination. Rotoscopy is a meticulous process that involves tracing over live-action footage, sculpting ordinary scenes into animated masterpieces. This technique’s genius lies in its ability to seamlessly merge the tangible and the fantastical, resulting in visuals that transcend the ordinary and spark wonder in the viewer’s eyes.

    The Symphony Of Motion Graphics And Rotoscopy In Advertising

    Motion graphics, akin to a conductor orchestrating a symphony, play a pivotal role in the advertising realm. When intertwined with rotoscopy, they form a harmonious duet that transcends the limitations of traditional storytelling. This marriage of art forms births visuals that dance, evolve, and mesmerize, enabling advertisers to convey complex ideas with elegance and precision. The outcome is a visual ballet that evokes emotions and fosters lasting connections.

    Unleashing Creativity: A Palette of Advertising Wonders

    Creative advertising techniques are the cornerstone of crafting narratives that leave an indelible mark. Rotoscopy stands as a versatile tool in this arsenal, empowering advertisers to paint outside the lines of reality. Through this technique, brands can metamorphose a simple product demonstration into a captivating saga of transformation. Rotoscopy lends wings to imaginative narratives, enabling brands to ascend to new heights of creativity and resonance.

    Showcasing Brilliance of Rotoscopy in Advertising: Dazzling Examples

    Automotive Enchantment: Picture a luxury car commercial where the vehicle morphs into a mythical creature, embodying power, elegance, and aspiration through a mesmerizing dance of animation.

    Fashion’s Dynamic Flourish: Imagine a fashion campaign that employs rotoscopy to accentuate the fluidity of fabrics, creating a visual feast that tantalizes the senses and captures the essence of the collection.

    Culinary Delights Unveiled: Rotoscopy can whisk viewers into a culinary reverie, turning a recipe demonstration into an enchanting culinary ballet, where ingredients pirouette and blend in a delectable choreography.

    Technological Marvels in Motion: For technology brands, rotoscopy could ingeniously visualize data coursing through intricate circuitry, epitomizing the product’s capabilities in a captivating dance of technology and imagination.

    Conclusion

    In the intricate tapestry of rotoscopy in advertising, visual effects stand as the pillars of engagement, and rotoscopy emerges as the crown jewel of this mesmerizing realm. By embracing this technique, brands can forge connections through eye-catching visuals that transcend the ordinary, engaging viewers on a profound level. As the march of technology continues, the union of rotoscopy, motion graphics, and creative ingenuity promises an exciting future where advertising is elevated to an art form that seizes attention, ignites emotions, and etches itself into the collective memory of audiences worldwide.

  • Game Environment Concept Art

    Understanding the Role of Concept Art in Game Environment Design

    Concept art plays a critical role in game development, helping developers bring their game worlds to life. In particular, game environment concept art helps to define the look, feel, and atmosphere of a game, setting the stage for the player’s journey.

    In this blog, we’ll delve into the importance of concept art in-game environment design and explore how it can shape the player experience. We’ll cover the key elements of game environment concept art, including world-building, storytelling, and immersion, and offer tips and best practices for creating successful game environment concept art.

    What is Environment Concept Art for Games?

    Environment concept art is a critical aspect of game development that helps to define the look, feel, and atmosphere of a game world. It is created through the process of visualizing and refining game environments, allowing developers to explore different possibilities and bring their game world to life.

    The role of environment concept art is to communicate the game design vision, set the tone for the player experience, and provide a blueprint for the final environment design. By creating engaging and immersive environments, concept art can play a significant role in attracting players and shaping the overall success of a game.

    The Benefits of Game Environment Concept Art

    Game environment concept art offers several benefits to game development. Firstly, it helps to bring the game world to life, providing a visual representation of the game design vision. This allows developers to explore different possibilities, identify potential issues, and make changes early in the development process, saving time and resources in the long run.

    Another key benefit of game environment concept art is that it sets the stage for the player experience, creating an immersive and believable world that players can explore. This can help attract and retain players and create a memorable and impactful gaming experience.

    Additionally, game environment concept art can be a valuable tool for collaboration and communication, allowing developers to share their vision with the team, stakeholders, and players. This can facilitate feedback, encourage collaboration, and help to ensure that the final product aligns with the original game design vision.

    Key Factors for Video Game Environment Concept Art

    Several key factors must be considered when creating game environment concept art to ensure success.

    • World-building: World-building is an important aspect of game environment concept art, as it helps to create a believable and immersive game world. This includes considering the geography, architecture, flora and fauna, and cultural elements of the game environment.
    • Storytelling: Storytelling is another critical aspect of game environment concept art, as it helps to bring the game world to life and engage players. By incorporating storytelling elements into the concept art, developers can help to create an immersive and memorable player experience.
    • Immersion: Immersion is a crucial factor in game environment concept art, as it helps to create a believable and engaging world that players can explore. This includes considering factors such as lighting, color, and texture and how the environment will impact the player’s experience.
    • Detail: Detailed and well-crafted concept art is essential for creating a convincing and memorable game environment. This includes considering the overall look and feel of the environment and the finer details such as textures, lighting, and weather effects.
    • Collaboration: Collaboration is a key factor in game environment concept art, as it allows developers to share their vision with the team, stakeholders, and players and to receive feedback and iterate on their work.

    By considering these key factors and incorporating best practices, developers can create effective and engaging game environment concept art that sets the stage for a memorable player experience.

    Do You Need a Professional Company for the Best Game Art?

    There are several reasons why you might need a professional company for environment game art:

    • Expertise: Professional companies have a team of experienced and skilled artists with the expertise and technical knowledge to create high-quality game environment art. This can help to ensure that the final product meets your standards and expectations.
    • Quality: Professional companies have the resources and tools to create detailed and high-quality game environment art that stands out in the market. This can help to make your game more attractive and memorable to players.
    • Time-saving: Working with a professional company can save you time. They can handle all aspects of the game environment art creation process, freeing you up to focus on other aspects of game development.
    • Professionalism: Professional companies are equipped to handle all aspects of game environment art production, including project management, quality assurance, and communication. This can help to ensure that the project is completed efficiently, on time, and to a high standard.
    • Cost-effective: While professional game environment art production can seem like a higher upfront cost, it can save you time, resources, and money in the long run, as you can avoid the costs and time associated with hiring, training, and managing a team of artists.

    Overall, working with a professional company for environment game art can provide many benefits, including expertise, quality, time-saving, professionalism, and cost-effectiveness. Whether you’re an indie developer or a large studio, partnering with a professional company can help you to create high-quality and impactful games.

    Conclusion

    In conclusion, game environment concept art is essential to game development, helping developers bring their game worlds to life. By considering the key elements of world-building, storytelling, and immersion and using best practices such as collaboration and iteration, developers can create game environment concept art that sets the stage for an engaging and memorable player experience.

    Whether you’re a solo developer or working with a team, understanding the role of concept art in game environment design is an important step in creating successful and impactful game worlds.

    If you are looking for a professional company to help you with game environment concept art, Toolbox Studio can help you get started.

    For more assistance, get in touch with our experienced professionals today!

  • Brand promotional video

    Creating an Effective Brand Promotional Video: Tips and Strategies

    Creating a compelling promotional video is critical in building brand awareness and driving sales. A well-crafted video can communicate your brand and product’s unique value to potential customers while creating an emotional connection. However, creating a successful video requires careful planning and execution. This article will discuss tips and strategies for creating an effective animation promotional video for business.

    What Are Brand Promotional Videos?

    Brand promotional videos are short videos that are created to promote a specific brand or product. They are often used as a marketing tool to attract new customers and increase brand awareness.

    Brand promotional videos typically showcase a product or service’s features and benefits and communicate the brand’s unique value. They can be used in a variety of contexts, such as social media, websites, and television commercials. The ultimate goal of a brand promotional video is to increase brand awareness and drive sales.

    Effective Steps to Create Promotional Business Videos

    Here are some quick tips for creating kick-ass business promotional videos. Check out the strategies below!

    Script Writing for Promotional Video

    Writing a compelling script is the first step in creating a company brand or animated promotional video for business. The script should communicate the brand’s and product’s key message and explain why it is unique and valuable to the audience. Whether you’re crafting a promotional branded video or a brand promotion video, it is essential to keep the script concise, focusing on the most critical information. The script should also be engaging and easy to understand.

    When writing the script for a promotional branded video, it is also essential to consider the target audience. The script should be written in a way that speaks directly to the audience and address their needs and concerns. This will help create an emotional connection with the audience and increase the chances of them taking action. Whether it’s animated promotional videos for business or a brand promotional video, understanding how to create promotional video content that resonates with viewers is key. Knowing how to make a promotional video effectively can significantly impact your business’s success.

    Length of the Promotional  Video

    The length of  promotional branded video can vary depending on the purpose and platform on which they will be shared. However, in general, it’s recommended to keep the video under two minutes. Shorter videos are more likely to be watched to completion and shared on social media. For example,  animated promotional videos for businesses, TikTok, and Instagram reels should be between 15 seconds to 1 minute, while videos on YouTube and Facebook can be slightly longer, up to 2 minutes. However, if the video is intended for television commercials, the length can be 30 seconds to 1 minute. Knowing how to create promotional videos and making them effective can significantly enhance the impact of your brand’s promotional video.

    It’s important to note that the video length should be determined based on the message you want to convey, the platform you will be using, and the target audience. A video that is too long may lose the viewer’s attention, while a video that is too short may not effectively convey the message. Therefore, balancing the video’s length and the message you want to convey is essential.

    Choose a Style and Create the Visuals

    When creating a promotional branded video, it’s essential to pick a visual style that aligns with its aesthetic and message. Understanding how to create promotional video content that resonates with your audience is crucial. The style should be consistent throughout the video and reflect the brand’s identity, ensuring you know how to make a promotional video that stands out.

    Here are a few examples of visual styles that can be used for brand promotional videos:

    1. Realistic Brand Promotional Video:  This style is characterised by using live-action footage, natural lighting, and real-life locations. It is best suited for tangible products or services that can be easily demonstrated.
    2. Animated Brand Promotional Video: This style uses animation and motion graphics. It is best suited for products or services that are abstract or difficult to demonstrate.
    3. Cinematic Brand Promotional Video: This style is characterized by the use of high-quality cameras and lenses, and a focus on storytelling. It is best suited for products or services that have a strong emotional appeal.
    4. Minimalistic Brand Promotional Video: This style is characterised by simple designs, clean lines, and a focus on the product or service. It is best suited for straightforward products or services.

    Once you have chosen a visual style, it’s important to create the visuals that will be used in the video. This may include creating storyboards, scouting locations, and creating or sourcing assets such as graphics, animations, and live-action footage. Ensuring that the visuals are high quality and align with your chosen visual style is critical.

    Editing Videos for Brand Promotion

    Video editing is assembling and manipulating video shots to create a finished product. It is a critical step in creating an effective brand promotional video, as it helps to tell the story and convey the brand’s message.

    There are several key elements to consider when editing a brand promotional video:

    • Storytelling: The video should tell a compelling story that captures the viewer’s attention and keeps them engaged. This can be achieved through the use of a clear narrative structure and a well-crafted script.
    • Visual continuity: The video should have a consistent visual style and aesthetic, with smooth transitions between shots. This helps to create a cohesive and polished final product.
    • Sound design: The audio in the video should be carefully crafted and edited to enhance the overall viewing experience. This can include adding music, sound effects, and voiceover.
    • Color correction: The color of the video should be carefully balanced to ensure that it is visually pleasing and consistent throughout.
    • Motion graphics and special effects: These elements can add visual interest and enhance the brand’s message.
    • Branding: Your brand’s logo, colors and message should be included in the video, so it’s easy to recognize and remember.

    It’s important to note that video editing can be a time-consuming and complex process. Working with a professional video editor with the skills and expertise to create a polished, high-quality final product is often best.

    Conclusion

    By following these tips, you can create a product promotional video that effectively promotes your brand and drives sales. However, it’s important to remember that a video alone is not enough to promote a brand, it should be part of a holistic marketing strategy. It should be supported by other tactics such as SEO, Influencer marketing, PR, and content marketing.

    A consistent message throughout these channels is crucial for building brand awareness and driving sales. Measuring the video’s success by tracking the engagement, reach, and conversions is also essential. This will help improve future videos and ensure the brand’s message reaches the intended audience.

    To get started, you can refer to our guide on how to create a promotional video and our tips on how to make a promotional video to ensure your content is impactful and engaging.      Text added

    Toolbox Studio can assist you if you are looking for the best company promotional videos for your brand.

    Contact our experts and get the best product promotional videos today!

  • All the Ingredients You Need for A Smashing Explainer Video Script

    “There’s nothing more powerful in the world than a good story”.
    – Tyrion Lannister (Game of Thrones)

    If Tyrion Lannister were a marketer today, he would have been selling good stories using videos. He knows that video is on the throne when it comes to content marketing in 2020 and beyond!

    When it comes to showing the value of your product or service in minutes, nothing works as well as explainer videos. After watching an explainer video, a potential customer should be able to graduate from knowing how your product works to understand and explain the essentials to everyone.

    But if you do not tell the story well in the script of the video, the outcome can lack winning essentials like direction, cohesion, and the punchline. Scriptwriting for explainer videos is one of the many essential steps in developing an explainer video. However, it is of singular importance in creating explainer videos. Understanding how to write an explainer video script can significantly enhance the final product. Ensuring your video explainer script is engaging and clear is crucial for the video’s success.

    explainer video process
    Image source: https://www.toolbox-studio.com/blog/wp-content/uploads/2019/10/explainer-video-user-guide.jpg#process

    What Is an Explainer Video Script?

    The explainer video script is the skeleton of the entire video in written form. Scriptwriting involves detailed descriptions of how the entire video will start and progress including transitions, characters, dialogues, narration, and backgrounds. A kickass script can result in a compelling video that will make a lasting impression on the viewers

    Once you’ve determined the client’s objectives for the explainer video, scriptwriting is the basis for the production process. Knowing how to write an explainer video script screenplay entails creating an engaging tale that transmits the correct information quickly, which is both an art and a science. Scriptwriters play an essential part in this process, ensuring that the video explainer script fully corresponds with the client’s objectives. Effective script writing for explainer videos may be the difference between engaging the audience and conveying a clear, concise message.

    A good script is the backbone of your entire video and needs meticulous planning. Divide your script into three parts just like the acts in a play.

    • The Opening

    Define the problem. Highlight the big pain points to grab the attention of the viewer.

    • The Main Body

    Explain how your product or service solves the problem. Simply show how you can fix the issue for them!

    • The Conclusion

    Present the Call to Action (CTA) in this section: what do you expect from the audience? Send a subtle message, showing how you want the viewer to respond, without sounding very promotional.

    More Than One Format – Types of Explainer Video Scripts

    • Meet Annie

    This is a famous and successful script on which many explainer videos have been based. Script writing for explainer videos and creating a sympathetic character, such as Annie, who accurately reflects your target audience—their sector and business, issues, ambitions, goals, and so on—is frequently the first step in producing an explainer video script. Knowing how to write an explainer video script is crucial to connect with the audience. This video explainer script tells the viewer how Annie is battling a similar situation and how your product saves the day for Annie.

    • Secret Sauce

    In this type of explainer video script, you explain why your offering is a unique solution to the customer’s problem, without beating around the bush. You need to clearly show what technology or part of the solution is the unique selling point (USP) that no other competitor is offering – the secret sauce that makes it happen. Effective script writing for explainer films guarantees your message is short and appealing, transforming the video explainer script into a vital tool for expressing your value proposition.

    • Cookie Cutter Solution

    This addresses a larger audience and tells your uncommon solution for a common problem. This kind of script works when you know your product or service meets the needs of multiple target audiences. The explainer video script should generalize the subject and show how the problem is solved for as many types of audiences as possible.

    Once you have decided on the script’s format, it’s time to exercise your grey cells and start writing it. Let’s dive into the recipe for a hearty, soulful explainer video with secret ingredients that will delight your viewers.

    5 Tips for a Kickass Explainer Video Script

    1. Keep it short and simple

    A voiceover of 160 words per minute is considered ideal. Avoid passive tones in the conversation; keep the dialogue positive, engaging, and to the point. Ensure the age, gender, and interests of the characters suit your business audience. Use timely metaphors and other creative techniques to engage viewers.

    2. Deliver the message early and clear

    The ideal length of an explainer video is between 45 and 90 seconds. Deal with that dreaded nemesis called limited attention span with short videos and a great opening scene or statement that keeps your viewers hooked.
    How do you know if the explainer video script is clear? Here’s a thumb rule – the script should present your main message within the first 30 seconds.

    3. Finish well

    Your pitch should be presented subtly; your viewers should not feel that you are simply selling your product; prepare and be genuinely interested in offering a solution. Your explainer video should end with an action that viewers can take quickly and without a lot of effort.

    4. Use humor if needed

    Humor is serious business. It is an ingredient that can make your video touch a chord and keep viewers engaged from the word “Go.” Here’s a unique take:

    Using a popular character from Bollywood movies, this animated video explains why GeoGreen is unique and better than cow dung and other compost for improving the quality of the soil. Considering the target audience in mind, i.e., farmers, it uses humor as an essential element to creatively keep the viewers engaged.

    5. Stay relevant

    Ensure that diction, phrasing and cultural references are used right – they reflect on your business. Context, along with great content, ensures that the video delivers your message to the right person at the right place. Understand your target audience and what their goals and challenges. Set the scene in a place familiar to them. Check out the setting in this video for the tax consultant business, H&R Block.

    The video starts with a hassled businessman at an airport struggling to meet statutory GST compliance needs—a familiar setting for many! It then uses infographics and animation to show how GST filings can be done with clarity, speed, and less effort.

    Explainer videos are, of course, more than just the script. Read this comprehensive guide to learn about all that goes into making compelling explainer videos.

    Why Should You Partner with Professionals for Explainer Videos?

    Some businesses might have the bandwidth and the skillsets to work on the entire end-to-end explainer video process. Other businesses are pressed for time and see the need for an experienced team to create high-quality explainer videos; that way, the business can focus on what they do best. In such cases, working with a seasoned video production company makes a lot of sense.

    While no one can understand your product or service better than you, we can help you weave a story that will appeal to the right target audience.

    Toolbox Studio brings seasoned professionals from different fields to handle the entire process of making that explainer video happen with quick turnarounds and exceptional quality. We have developed and executed many explainer video projects for several industries and verticals. Explore various type of explainer videos – from whiteboard animation to infographics – and more offerings with our explainer video services.

  • Elevate Your Inbound Marketing Strategy with a Killer Explainer Video

    Remember Dollar Shave Club?

    The start-up from 2012 that grew from zero to a whopping $615 million valuation company in 3 years, with just one viral inbound marketing video. It garnered over 26 million views on YouTube, getting the company 1.1 million subscribers and eventually a $1 billion all-cash acquisition by Unilever.
    And the video is not even two minutes long.

    It never gets old, does it?

    Dollar Shave Club represents a growing number of brands that don’t squander money and effort on bombarding customers with information they don’t need. Brands are now evolving their marketing strategy towards pull marketing or  inbound video marketing.

    What is Inbound Marketing?

    Inbound marketing strategy uses content, blogs, events, SEO, social media and more as a medium to attract the right customers organically. Rather than running after a customer,  inbound video marketing focuses on making the company easy to be found.

    The Internet empowers your audience to explore your products’ detailed specs, pricing, reviews, and after-sales service. Potential buyers may already be anywhere from two-thirds to 90% of the way through their buying journey even before they make their first call to your sales team.

    Inbound marketing video depends on understanding customer behavior and on giving customers exactly what they are looking for. It cuts down the expenses of keeping a large team making cold calls, and sending email and SMS blasts, which are either deleted without reading or dumped into the spam folder.

    If utilized effectively, inbound marketing video can –

    1. Generate social media shares and inbound links.

    2. Increase your brand’s awareness multifold.

    3. Give the decision-making power to the customer without you having to smother them.

    4. Generate qualified leads for a fraction of the money you spend on traditional marketing videos for business.

    What is an Explainer Video?

    Explainer video marketing uses engaging visually animated stories to present products, services, processes concepts, brand messages, prototype demo, or an elevator pitch. Here are some facts to advocate the power of videos over text –

    1. Where both text and video are available on the same page, 69% of users would opt for the video to know about the company.

    2. 74% of users who watched an explainer video of a company’s product or service ended up buying it.

    3. 45% of the businesses that use explainer videos have it on their homepage. Of these, 83% say that the video is effective.

    4. 47% of the businesses that use explainer videos use it in their email campaigns. Of these, 80% believe that it is an effective strategy.

    Types of Explainer Videos

    Making a killer explainer video involves either one or a combination of images, animation, live-action, text, and audio to convey the company’s message concisely. Depending upon your product or service, and budget, you can opt for any of the following types of explainer videos –

    1.  2D or 3D Animation – Animated videos have a mass appeal and are easier to make without the hassle of arranging all the people and shooting equipment. 3D animation can be substantially more expensive (and effective) than a 2D video.

    2. Whiteboard Animation – These are simple videos that convey the message using black-and-white illustrations on a virtual whiteboard.

    3. Cartoon Animation – Cartoons are best-suited for fun, adventurous concepts. With cartoon animation, you get to include lots of colors, humor, and expressive characters.

    4. Kinetic Typography – In this approach, simple typography is used as a moving visual to convey the idea.

    Need A Great Explainer Video For Your Business? Click Here To Know About Our Services and Portfolio

    Benefits of Using Explainer Videos for Inbound Marketing

    You can enhance  inbound marketing video with an explainer video by drawing in the viewers to your product or service. Explainer videos practically put the customer in the driver’s seat by introducing your business and its products or services, explaining an existing problem and offering a solution, all in less than 90 seconds. They also pack a lot of punch because of the impressive advantages videos bring to inbound video marketing –

    1. Videos increase search engine ranking by 53x times.

    2. Videos improve SEO & maximize keyword use.

    3. They increase conversions on unique landing pages by up to 80%.

    4. Blogs with videos are known to be more engaging.

    5. 71% of people who watch a business video have a positive impression of the company and 58% of people perceive companies that have videos as trustworthy.

    Many businesses have leveraged explainer videos for inbound marketing. Some of the industries that actively use them are –

    1. Manufacturing
    2. Healthcare
    3. Education
    4. Hospitality
    5. Tourism
    6. Information Technology
    7. Automobile
    8. Real estate
    9. Non-profit
    10. Food & beverage
    11. Aviation
    12. Defense
    13. Retail
    14. Government sector

    and many more…

    You can learn all about explainer videos in this comprehensive explainer video guide that we made for businesses like you.

    About Us

    Toolbox Studio is based out of Pune, India. Our talented in-house team of writers, animators, artists, directors, and technicians is one of the best in the industry and work out of a sprawling 5000 sq. ft. dedicated facility.

    Want to know more about getting a custom explainer video for your business? Get in touch with our team for more information, pricing, and answers to any other questions you have.

  • Editing and Storyboarding

    (more…)

  • How To Get Better Qualified Leads

    According to Unruly, interesting or enjoyable videos on a business’s webpage are likely to increase customer purchase intent by 97% and brand association rate by 139%. Explainer videos illustrate how your product or service can serve as solutions to your consumers’ problems. With the right kind of brand messaging, the appropriate whys, and exciting visuals, explainer videos can help generate better-qualified leads. What more? Explainer videos enhance engagement and help get leads for your business, increase web traffic, and bring more customers to your business. Integrating video marketing into your strategy can drive significant growth and impact.

    How do explainer videos help every industry?

    Whether you’re a new tech start-up or a well-established company, explainer videos can effectively increase brand awareness  simply, engagingly, and faster. No wonder, video marketing is gaining ground with each passing day with explainer videos being one of the most important means. These videos captivate audiences and help get leads for your business, ensuring growth and visibility.

    • Education and eLearning – Complicated learnings can be made easier through whiteboard animated videos for virtual classrooms and online courses. It can be beneficial for educating employees to upgrade their skills.
    • Healthcare – Explaining complex medical concepts through engaging videos can ease the understanding of your healthcare services and their benefits.
    • Technology – You can make your tech services and products like mobile apps, software, hardware, etc. engaging and more appealing through explainer videos.
    • Finance –Explainer videos can help you educate your consumers about how you manage their money, build trust, and increase goodwill.
    • Manufacturing and Logistics – Manufacturing processes are complex, and it gets difficult for consumers and employees at different levels to get a hold of the bigger business picture. Explainer videos can communicate effectively across these channels that are involved in the process of production to maintain information consistency.

    Apart from these advantages, explainer videos can be made in several languages to communicate with the concerned people, whether consumers, employees, business entities, etc. very easily.

    Here are some jaw-dropping explainer video facts –

    • A third of people’s time online is spent watching videos.
    • When both text and video are available on the same webpage, 69% of users would prefer watching a video to learn about a product or service.
    • According to Brightcove, 62% of consumers are more likely to perceive a brand with a low-quality video experience negatively.
    • An interesting explainer video can increase the brand visibility and credibility of your business.
    • 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
    • According to Unbounce, including an explainer video on a landing page can increase conversion rates by 80%.

    How can explainer videos help generate better quality leads?

    One of the best advantages of explainer videos is that they help your company get better-qualified leads. Explainer videos, when used in their optimum capacity, can also help increase sales and conversion rates for your business. They work as great marketing tools and help reach a wider audience – Invodo says 92% of mobile video consumers share videos with others. So, when customers engage with your company’s explainer video, they are more likely to share it, providing your business with a larger customer base.

    Increase leads and sales with the help of explainer videos

    While creating an explainer video, you must keep in mind your audience.

    • What would your potential customers want to know about your products or services?
    • What are your audience’s needs?
    • How can you convince your viewers to connect with your business and use your products or services?
    • What kind of language, tone, video, and illustrations would your viewers enjoy?

    Secondly, you have to analyze what kind of explainer videos are best suited for your business. Three kinds of videos can benefit a business:

    • Explainer Videos: These are basic videos that give an overview of your business generically. They provide just enough data and information about your product or service for a customer to understand your rundown without many doubts.
    • Educational Videos: These focus on a particular quality/aspect of your product or service and explain it in detail. They increase product awareness, branding, and viewership.
    • Promotional Videos: Promotional videos directly increase conversions by their engaging and conversational tone. They market your product to the intended audience innovatively and persuasively.

    A good call-to-action also goes a long way. Your explainer videos can feature links to your social media handles on platforms such as Instagram, Facebook, Twitter, YouTube, and LinkedIn. This would allow your viewers to find out more about your business and engage better – your audience can be directed to learn about your products and services even after the explainer video has been finished.

    How have explainer videos helped businesses so far?

    45% of businesses involved in video marketing say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective. Having an explainer video on your home page can engage a greater number of viewers with your company. To significantly increase your sales and customer leads, you may want to add an explainer video on your landing page too.

    Another excellent way to bring more conversions is by including an explainer video for your email marketing campaigns.

    • 47% of businesses use explainer videos for email campaigns. Of these, 80% believe it to be an effective tactic.
    • According to a report published by Forrester, including an explainer video in an email leads to a whopping 200 – 300% increase in click-through rate.

    Today, many companies consider service or product explainer videos  as one of the most efficient marketing and sales strategies as they easily create a high demand for the company’s products. Does your company have an innovative explainer video? If not, then get in touch with Toolbox Studio; we can help you create one that’ll positively affect your leads, sales, and conversions.

  • Why Infographic Videos Are A Must for Your Content Strategy

    While social media posts, emailers, and newsletters have been popular marketing tools, there is no beating the impact graphics and videos bring to the content strategy table.

    Data conveyed in video form has proven to work better in marketing than other kinds of content. Viewer retention of a message in text is just 10%, but retention of the message in the video is 95%! Besides, the Click-Through Rate for videos can be as much as 96%. 

    The reason for such numbers is simply how the human brain is programmed. The brain absorbs a combination of visuals, movement, and audio more quickly than retaining data presented using the other mediums like text in isolation.

    If visual content has such power, infographic videos can be a shot in the arm for content strategy and marketing efforts.

    What are Infographic Videos and How Do You Use Them?

    Infographic videos deliver knowledge in visual form in an online video to create engagement. This content marketing tool uses compelling visual representation to communicate important data points to the viewer, who gains valuable information within a few minutes. Here’s a sample infographic video.

    An infographic video delivers a business idea in a simple, engaging, and direct manner without boring the audience. Many successful businesses rely on it as a content tool.

    Organizations can either use infographic videos to educate the target audience about a common problem they face, market their business presence, or launch a new product or service in the market. You can post visual clips of the infographic video on social media handles or embed them in emailers, newsletters or other forms of digital content.

    Why Should You Use Infographic Videos and not?

    The biggest reason to use infographics videos in visual (instead of static) form is that people LOVE videos. Social posts with videos attract 3 times more inbound links than posts with just plain text. Similarly, viewers are 85% more likely to purchase a product after watching a product video than otherwise.

    Read about the advantages of using infographic videos in your content strategy.

    5 Benefits Infographic Videos Bring to Your Content Strategy

    • Quick Information:

      Not a marketing gimmick, Infographic videos are used to pass on important ‘info’ to the target audience. Unlike a detailed newsletter or your webpage, a video allows you to communicate what you do, how your product works, and why the viewers should try it, within just 90 seconds or less!

    • Easily Shareable:

       Infographic Videos are more accessible to share than other forms of static content like PDFs or PowerPoint decks, are better engagement tools for potential clients. Viewers are more likely to organically share videos instead of long text articles, owing to the higher visual impact and engagement.

    • Mobile-Friendly:

       Businesses must create content that is 100% mobile-friendly to cater to the smartphone world.

    • Cost-Effective:

      Unlike costly live-action videos, infographic videos can be made using easy-to-use online tools and software. This affordability adds to their value to businesses, making them a substantial return on investment (ROI) compared to other forms of content marketing.

    • Tested and Proven Marketing:

      • Animoto’s 2018 State of Social Video: Consumer Trends report – 88% of video marketers were satisfied with the ROI on infographic videos.
      • An Optinmonster study found that marketers get 66% more qualified leads per year using video content than other lead generation channels.

    All these benefits come together to prove the effectiveness of infographic videos in content marketing.

    If you haven’t used infographic videos in your content strategy yet, it’s time you started!

    Do you have questions about where to begin with infographic videos?  Contact us at Toolbox Studio today..

  • 7 Ways Explainer Videos Can Help Educational Institutes to Achieve Better Results

    They say that change is the only constant in life – and the way the education sector has evolved over the last several decades pays testimony to that quote. The methods of delivering training, the modes of learning, the way classroom teaching has transformed, the use of mediums other than traditional textbooks, and the shortening attention spans of the younger generations have all contributed towards certain changes in the way education is perceived and carried out in schools, colleges, training centers and even private coaching classes.

    However, unlike most other fields of work and walks of life, education has been relatively slower in terms of acknowledging, accepting and incorporating new technology and novel methods of communication. That is not to say that the field has been left behind. No, the world of education has gone from strength to strength, capitalizing on novel means of delivering training and promoting educational setups by using various techniques.

    EXPLORE OUR EDUCATIONAL VIDEO PRODUCTION SERVICES

    One unarguably effective technique is using educational explainer videos – explainer videos, in particular. One cannot deny or underestimate the importance and benefits of videos in education. While you might see many colleges investing in making different educational explainer videos, stylish ad films and virtual tour videos, explainer videos for educational institutes are still a comparatively unexplored and underrated means of communication.

    How can animated explainer videos be used for education?

    Educational Explainer videos are not only a wonderful way to put forth a concept, message or idea, but they also tend to leave a lasting impression on the viewer. Here are seven ways in which different types of educational explainer videos can help educational institutions up their game and get better results (along with reasons):

    1. Engagement

    It can’t be denied that the audio-visual form of communication is rather captivating and can engage the receiver better than traditional forms of communication, including text-based learning. In the education space, institutes can really get their target audience hooked on to the message they are trying to deliver through a well-crafted explainer educational video.

    2. Conceptual Clarity

    So, how do educational explainer videos help students learn better? Some subjects, topics and concepts require trainers or professors to simplify and break them down so that it is easy for new learners to understand and absorb. Educational Explainer videos enable this by simplifying complex topics and presenting them in an easy-to-grasp format, which makes the learning process much more effective.

    3. Participation

    The advantages of using videos in teaching are not limited to comprehending course material better. Visual learning encourages student participation like no other mode of training can. Using videos in the classroom can enable increased participation of individuals as well as groups. Several schools have started using videos to boost participation and interaction levels.

    4. Online availability

    eLearning has become a massive part of education today and for good reason. The fact that eLearning material includes video-based learning and is freely available online means that learners can learn at their own pace and convenience (and even revisit course material when they want to).

    5. Impact

    Short videos create an instant impact on the viewer and can be used by colleges and educational institutions judiciously for purposes like welcoming a new batch of students on board or delivering orientation. A welcome video or video-based orientation/induction has proved to be an effective means to make new entrants feel at home. This was first tried out by HR departments in organizations, but it is also a very effective way to make students feel at ease on their first day at school or in the university.

    6. Promotion

    The competition between educational institutions is almost cutthroat today, and every setup is trying different things to reach out to prospective students and their parents. One of the most efficient ways of promoting an institute or advertising courses is by using quality educational explainer videos. Educational Explainer videos can not only present facts, figures and key pointers in a crisp manner, but also create an impact and influence the buyer journey to an extent.

    7. Staff training

    Educating students is one thing, but training the staff is a different ball game altogether. Explainer videos can help with staff training by breaking down information about new policies, procedures, exams, course structure, curriculum, etc. instead of going the traditional route.

    There are various types of educational explainer videos that educational institutes can experiment with, including:

    • 2D character animation videos
    • Whiteboard explainer videos
    • 3D animated explainer videos
    • Animated infographics
    • Kinetic typography videos

     

    Here’s an example:

     

    The use of videos in learning and teaching is only going to become more popular as institutions empower students to access course material and college information from their devices.

    If you, too, have realized the importance of leveraging the audio-visual medium in education and want to create educational explainer videos for your needs, get in touch with our team now! Toolbox Studio is the frontrunner in educational video production. The studio has delivered several educational explainer videos for educational institutes like Seamedu School of Pro-Expressionism, enabling them to enhance the experience of both students and prospects.

    GET WORLD-CLASS EXPLAINER VIDEOS FOR YOUR EDUCATIONAL INSTITUTE