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Category: Digital Videos

10 Types of Explainer Videos That You Should Know About!
Every start-up is looking to produce an explainer video for their products and services. That’s because explainer videos are a great way to engage viewers, increase conversions, maximize business exposure and boost sales. Now that the decision for making a digital video is made, it’s time to decide what kind of explainer video you want to make. Here is a list of 10 types of explainer videos you can make.

10 Different Types of Explainer Videos That You Can Create!
- 2d Character Animation
- 2d Motion Graphics Animation
- 5d Animation
- Whiteboard Animation
- 3d Animation
- Live Action
- Digital Cutout Animation
- Stop Motion
- Typography
- Screencast
What kind of Explainer Video Do I Need?

As you can see, there are many different types of explainer videos. Here is a brief description of each along with examples of each type of explainer video to help you choose which style is suited to you best.

1. 2D Character Animation

This is one of the most widely used techniques. This style means that both the scenes and the characters are created in 2D, using perspective to create an illusion of depth. This is an excellent choice for B2B and B2C companies because it evokes emotion. It also greatly appeals to the audience, making a connection strong enough to make it instantly shareable!

Source: https://www.yumyumvideos.com/

2. 2D Motion Graphics Animation

The primary characteristic of this types of explainer videos is being engaging and straightforward. This style is best for companies that have a complicated product and service. It is also ideal for companies to build trust and create a buzz around their brand.

3. 5D Animation

This types of explainer videos stimulates a 3D environment. It is an effective and interesting way to have professional and engaging results without the time it requires to create an actual 3D animation.

4. Whiteboard Animation

This is one of the most used and preferred styles for B2B and B2C companies. Whiteboard videos are the perfect choice to explain a product or service in depth. As the name suggests, this style consists of simple black-and-white drawings on a whiteboard.

5. 3D Animation

This type of animation has many possibilities. Its high quality is the main reason it is used primarily for commercial purposes. However, producing a 3D video can be expensive, and you may have better options if you have a small budget.

6. Live Action

Live action is when everything is recorded using a camera. This is a great option if you are looking to build a personal connection with your audience. Because this shows real people in real scenes it makes it very relatable.

7. Cartoon Animation

This style is best when you want to go for a more fun and adventurous concept. You can incorporate a lot of colours, humour, expressive characters and much more! Some video even add a really catchy music as the background to make it more engaging while other avoid background music to put more emphasis on the narration.

8. Stop Motion

This technique consists of photographs. An object is photographed as it is moved in small amounts, creating the illusion of movement when the pictures are played in a sequence.

9. Typography

Simply put, this is a method wherein you use typography to put forth an idea.

10. Screencast

This style involves recording a screenshot with studio narration. It is one of the low-cost options for making videos, which is why many start-ups rely on it, especially for tutorials.

Now that you know about these types of explainer videos, it is time to find the studio to help you make amazing videos—someone who knows and understands these animation styles. This knowledge is essential for creating a killer explainer video! So start analysing your best options and prepare to see your conversions reach the sky.
January 13, 2016
The Ultimate Checklist to A Kickass Explainer Video
Are you planning to invest in an explainer video? You know the videos that explain your products and services briefly and tell people why they should choose your product.

Explainer videos are all the rage now because if done right they can really boost your conversion rate. But explainer video productions can be hard to get right! Not because your idea is a bad one, but because you took the wrong approach.

Here is how you can make your explainer video to gain higher conversions:

1.     Script is King

While the quality of the video is important, the script is what takes the cake. Even if you have a high quality animated explainer video with a badly written script, the conversions just won’t come.

Tip: Write your own script.

The company you hire for explainer video production doesn’t know the business the way you do. They do not understand the needs of your target audience.

2.     Keep the script short

According to Helen Klein Ross, “the less you say, the more likely people are to remember.” An explainer video is the “hook” that is used to get audiences interested in what you have to offer. Make sure to keep the video short even though you have a lot to say.

Tip: The general rule of thumb is to use 150 words per minute.

There are far too many distractions on the internet. That is why your two minutes video message has to be compelling and interesting for your target audience. An animated explainer video can effectively cut through the noise, delivering your message engagingly and memorably. To create the best animated explainer videos, working with a professional explainer video production company that understands your goals and audience is essential.

3.     Keep it Simple

We already mentioned why it’s important to keep your video short. How do you do it? By keeping the message simple!

Your video should focus on 4 key aspects:

a)     The problem (0.00-0.20)

b)     The Solution (0.20 -0.25)

c)      How your product works (0.25-0.50)

d)     Call To Action (0.50-0.60)

4.     Talk about the benefits, not the features

We know you want people to know everything your product has to offer. But a customer really is looking for benefits; benefits that eliminate their pain points. Instead of talking about technical features talk about how your product will solve their problem. Using the best animated explainer video can effectively convey this message. Partnering with an explainer video production company ensures your product’s value is communicated in a way that resonates with your audience and highlights the benefits they care about.

Instead of saying “1TB of space” try saying “Lots of space to store all your favorite movies in one place.”

5.     Use humor well

Everyone loves to be entertained be it a CEO or a teenager. Humor is a great way to make people feel connected to your brand. But make sure that your humor doesn’t look forced. A badly timed joke can put off and distract potential customers.

Tip: Rather than incorporating humor into your script, its more effective when integrated into the animation.

6.     Tell a story

Don’t just limit your video to lifeless facts and statistics. Instead, use the video to showcase the stories of people your business has helped. Human beings love to connect with emotions and stories are a great way to do just that!

Tip: Create a central character and tell a story with its help. Focus on creating a connection with your audience.

7.     Find the right tone

Select the tone of your video depending on your target audience. Describe in a one liner why you are creating this explainer video and what you want your viewers to do at the end. This will help you in selecting the right tone.

Tip: Imagine real people when creating a character based video.

8.   Plan for the Launch

We get it; you are excited about the explainer video production. In the process do not forget about planning ahead. Here are three steps to planning the right video launch.

Video host – There are far too many options out there choose what suits you best. We suggest Wistia, Vimeo PRO, Brightcove, or Vidyard.

A marketing plan – The truth of the matter is your video probably won’t go viral. But you can take measures to make it reach the right audience. Leverage blogs, social media and e-mailers to create a buzz around your video.

Integrate it on your website – Whether you decide to put your video on your homepage or anywhere else. Make sure it blends seamlessly with your brand and your content.

If you are considering making an explainer video, we hope these tips will help you in making that awesome conversion guaranteed video.

Remember, the most important part of the video is not the video itself… it’s the script! Whether working with the best animated explainer videos or partnering with an experienced explainer video production company, a strong script lays the foundation for success

Have you done an explainer video production before? What are some tips you learned on the way?
November 9, 2015
Statistics Of Online Videos (Infographic)

Online videos have been around for quite a while. But they are overtaking all others forms of digital marketing. Here is the reason why.

September 29, 2015
5 Brands that Gave Video Marketing Campaign Success a New Meaning

Video marketing is taking the digital marketing world by a storm. Brands are now beginning to see the advantage and are rushing to get this moving. But who spotted the value first and made great use of it? Here we look at some of the big brands that have broken all shackles to contribute to their success.

These brands succeeded not because of their huge investment but because they were well aware of the market fundamentality’s of social media users. Let us start by looking at their successful video marketing strategies one at a time.

How these Big Brands made their Video Marketing Campaign a Success

Old Spice’s- The Man Your Man could smell like

It’s 2015 but this ad is still fresh in every mind and we bet if someone asks you impromptu, ‘I’m on a horse,’ your mind is surely going to transport you straight to the ad. This 33 seconds video presents a shirtless man talking about a woman as the whole scene makes a transition from the shower, to the boat and beach. The actor represents the hackneyed idea people have of the ideal man, but the ad has a humorous overtone to it rather than being obnoxious. This ad is often cited as one of the best video marketing campaigns of all time, showcasing how a successful video marketing campaign can create a lasting impact.

The rest, they say, was history. On the first day itself it got over 6 million views and till date; it has a record viewing of about 50 million on YouTube. The Old Spice’s YouTube Channel has been part of the best video marketing campaigns ever executed, making it one of the most successful video marketing campaigns to date.

What worked for this successful video marketing campaign was how they bent the conventional ways of marketing strategies. Their targeted audience was females, even though, ironically the ad was specifically meant for males. Secondly, their area of concentration was the illusionary world rather than the real-life scenario. The ad had a lot of moving parts, so this ensured that a lot of the audience put it on repeat mode to watch it quite a few times. The catchphrase ‘I’m on a horse’ catapulted their brand to newer heights, making it one of the best video marketing campaigns in recent memory.

The best video marketing campaigns often set trends that others eagerly follow. For instance, after their brand’s latest ad aired, other brands quickly started emulating their approach. Their next step was the icing on the cake. They formed the response campaign to give their audience a better experience. This transformed them into the most shareable social media campaign, marking a successful video marketing campaign.

Dollar Shave Club’s- Our Blades are F***ing Great

This campaign idea seeded in the mind of Michael Dubin when he proposed a company that sold cheap razors and shipped the same to people’s doorsteps. He truly had a big agenda in his mind and that’s the whole reason he went ahead and did a YouTube video. The video, titled “Our Blades are F*** Great,” became one of the best video marketing campaigns ever executed. Within a record of 48 hours, around 12,000 people signed up for the service, demonstrating the success of this successful video marketing campaign.

The most simple and important thing the brand was sure of was their target audience. They ignored all high creation value and special effects. They did not believe in gimmicks to make an impression on their audience.

Their whole campaign idea was not to target only men who have attained their shaving age but younger men. They knew the younger audience had a better chance of buying the razors online. The catchphrase “Young Men” is seen throughout the video. They threw in the best humour and used many swear words that appealed to the younger masses. The video ends with a party. The message is simple cut and straight, which makes it one of the best video marketing campaigns. Hence, the video became a huge hit.

They narrowed to the factors that differentiated their products from every identical product starting from their pricing and delivery deals.

K-Mart- Ship My Pants

Before K-Mart was only known as the store that sold groceries. Well, that was quite some time back. Things have radically changed ever since the company launched one of the best video marketing campaigns with its ‘Ship My Pants’ initiative. This YouTube video campaign presents various people speaking of shipping their pants. So what if they used toilet humour for their promotion? It worked so well. They even took care to share the hashtag #ShipMyPants. Within one week, the video had 13 million YouTube viewers and over 400,000 Facebook comments and 890,000 likes, proving to be a successful video marketing campaign.

Like Old Spice, K-Mart concentrated on bringing their best video marketing campaigns to life. The humour completely caught people off guard and, in turn, made it so shareable. People started leaving their comments on Facebook, and that type of engagement was what the brand needed.

It was a huge risk for them to undertake since making use of childish jokes and swear words is quite displeasing at some odd hours. But they went ahead with their campaign plan and what a success their story made. They ditch the so called norms of playing it safe and it paid them off so well. The result is for you to see.

West Jet’s Real Time Giving

West Jet’s Real Time Giving saw Santa Claus enquiring with people what they wished for as a Christmas gift before their flight departure. Upon their arrival, their presents were all dropped down to the baggage claim area much to their surprise. The video touched every heart that watched it and earned them over 200,000 YouTube likes and over 20,000 comments.

The major selling point of this campaign was that it struck a chord in people’s minds. It captured people’s expression right there and that’s the whole point of their successful video marketing campaign. This campaign is often highlighted as one of the best video marketing campaigns for its ability to create a memorable and emotional connection with viewers.

ALS Ice Bucket Challenge

This video campaign worked because it called for a plan of action. It was a successful video marketing campaign as people from all walks of life latched on to it. It made the people think they are standing for a cause and making their presence felt. Most importantly, it supported a noble cause and the idea appealed to the audience a lot.

If you are looking for the best video marketing campaigns to help you create waves, reach out to us at Toolbox Studio!

June 24, 2015
11 Proven tips to Make Your Video Marketing Campaign a Success

If you haven’t seen a rise in engagement or conversions after a video marketing campaign, then you have done it WRONG!

There was a reason TV become such a big hit back in the days. People love the video format of content. When this format spread into the digital world (let’s thank all those technology whiz kids for that), it brought the element of engagement and that made it an even greater success in the digital world. If you haven’t been succeeding with your video campaigns so far, then this article might be just what you need.

Creating the Right Campaign Idea

The first thing is to let people look up and take notice of your work and to think beyond the usual lines. Create a video that is rich in content making sure you publish them on regular intervals. Doing this will maintain the identity of the brand and generate better traffic towards your content.

Interaction with the Audience

Remember to ask your audience to subscribe to any of your newsletter or visit and subscribe to your blog. One simple feature you can make use of is adding a text box to your video. You can add your website address or URL to your video. This is the best way to gain exposure.

Never Make a Sales Pitch

There are lots of sales cluttered in the web already and you need not follow the same trend. True that you need to pitch and promote your products better but there is a different way of doing it too. Use your video to identify a problem, come up with solutions and lend support.

Short Version Videos

It is hard to capture the audience attention and easier to distract their focus. You can deliver your message loud and clear in a ten second video too. The message should resonate with the audience and entertain them at all cost.

Know Your Audience Better

You need to know the working demographic of your main targeted audiences. YouTube have over 60 million of viewership per month and language optimization to dabble between 18 different languages. So be sure of who you are targeting and why.

Choose a Catchy Title

Remember that your video title will be able to pull the audience attention better than you think. It pulls heavy traffic towards your site. Next make sure that you use a suitable keyword that pops out most on all search engines.

Content Rules Supreme

Try to produce a short video together along with great content. Take out time to answer questions on what audience are seeking for. Tutorial videos works best as it brings about greater viewership.

Think Beyond YouTube

There are many people who do not think beyond posting their videos on YouTube. In order to bring about more traffic to your site, you can upload or post videos on your own website. You can embed the video so that people will spend maximum time in your site.

Tutorials and DIY projects are Ruling

Present results for the audience and success will follow you in no time. Posting DIY projects and tutorials on your site would be an excellent way of generating great traffic. Uploading such tutorials provide you with great campaign potential. Be sure to complete your tutorial inclusive of great content.

User Generated Content

A company based content holds lesser response compared to customer generated content. When you are hosting your video campaign, you can make use of user generated content. It is a great way to drive audiences back to your site or promoting your brand. You can also host a great number of contests and award your audiences with prizes for things like best video displayed consumers.

Enlarge your Social Circle

You need to keep expanding your social circle and add on more friends. Keep your communication open with each one of them. Ask them to spread word about your website to their own friends. This will make sure that your social circle will grow with time and in strength.

The most important thing however, is to create the right digital video. It needs to present your content in a manner that your audience can’t help but watch it again and again and then talk about it! If you need help creating such a video, then talk to us. That is what we do at Toolbox Studio!

June 12, 2015
6 Brands that Nailed the Secret to Video Marketing

Some brands know how to do things right, which extends to the best marketing campaigns. Not only did they spot the avenue early on in the game, but they also created videos that people still talk about! Here are five videos that were made to stay and be spoken about.

Dove Real Women Real Rewards

Dove nailed this campaign in 2012, which is still one of the best-known campaigns to date! This promotional yet socially-centred video by Dove focused on women and their self-perception. Bringing in Gil Zamora, an FBI-trained forensic artist, Dove revealed powerful video marketing secrets by asking women to sit behind a curtain and describe themselves and then asking an absolute stranger to describe the same woman. When defined by strangers, the images of the same woman were a lot more flattering and accurate than when they expressed themselves. The results were not astonishing, but they forced women to open their eyes. According to the data, 54% of women confessed they were their worst critics.

What did they achieve with the video?

Generated record-breaking online interest with 114 million views in the very first month. This success came from video marketing secrets Dove leveraged by producing the video in 25 languages and distributing it across 33 official channels. The video struck a chord with the audience, leading to over 3.8 million shares within a month and 15,000 new followers on their YouTube channel in just two months.

Dove and their agency Ogilvy and Mather took home the Titanium Grand Prix in June 2013 for this campaign that set the standards for those that followed.

Lays – Crowdsourced Crunch

Lays outsourced the creativity and created a frenzy on social media when it did the “Do us a Flavour contest”. It created a frenzy among all the chips junkies telling them that their opinions matter and will be heard, along with giving them a say in product development. This campaign remains one of the best marketing campaigns, showcasing how involving consumers in creative processes can boost brand engagement and loyalty.

What did they achieve with the video?

It created close to 4 million flavours, boosted their online fan base to thrice the initial, and boosted their sales by 12% around the United States of America.

Poo-Purri-Toilet Humour

Are you looking to move to the mainstream from the novelty product segment? That is exactly what this video campaign “Girls Don’t Poop” did for Poo-Purri. The video features an elegant young woman who takes toilet humour to a different level and presents the product in such a shiny light that you want to buy it by the end of the video! This campaign is considered one of the best marketing campaigns, as it successfully shifted the brand’s image and captured widespread attention with its unique and humorous approach.

What did they achieve with the video?

Within the week, the video has 6 million views and over 278,000 shares. It was spotted on sites like the Huffington Post and mentioned by Ryan Seacrest on national radio. Ultimately, it increased their Facebook fan base by 354%.

Now let’s look at some of the latest video marketing campaigns that have been shaking the box!

Budweiser Lost Dog

Budweiser has done it again this Super bowl! Their ad was adorable and moving but their follow up video featured above certainly got social media going with constant updates!

What did they achieve with the video?

It ranked first as one of the best campaigns this March and gave Budweiser a true reach of 44,699,311.

T-Mobile – #KimDataStash

The power of selfies met its full potential when T-Mobile got together with Kim and came up with this campaign!

What did they achieve with the video?

Ranking second on the list, this video gained them a true reach of 14,770,579.

Bud Light – #UpforWhatever

Real life meets Pacman and only because of Bud Light. Who would have thought it would be this AWESOME!

What did they achieve with the video?

This video has got them a true reach of 10,610,316 with the making their stand as a brand as clear as possible. It was ranked third on the list in March this year.

In all these brand marketing campaigns, what stood out was the videos’ effect on the viewers, and that is what you need, too. Contact us to find out how you can make it happen for you!

April 6, 2015
Increase Brand Awareness and Conversions with Digital/Web Explainer Videos

Videos have been making the ranks as the most preferred medium to deliver messages. If you aren’t already one of the brands leverage this medium, here is why you should get around to it immediately.

The influence it has on a decision maker

At the end of the day, it is the word of the decision maker that counts. A videos influence on the decision maker as compared to other forms of content is profound.

60% people prefer video content to written content

The numbers speak for themselves here, especially if you are in a B2C business model. If your customers prefer this form of content when making a decision, isn’t it what you should be delivering?

50% people are more likely to remember video content over text

Staying in the minds of prospective buyers makes all the difference. Increased conversions are tough to achieve without brand recall. With overwhelming statistics that point to the fact that videos are remember better, web explainer videos have the potential to skyrocket your brand recall in no time.

Just in February 2015, Nike took its 4 million following on twitter to 12 million with a video on Instagram!

A third of all online activity is spent watching video

The reason why people are watching videos online are many. Some want information while some are their simply for the information. Either ways, your video has potential to be both entertaining and informative. It is like killing two birds with one stone.

From the perspective of Google and other search engines

YouTube is the number two search engine in the world

People go on Google first and then on YouTube when they are looking for any kind of information. A little work on digital marketing and the chances of getting your video to rank rises exponentially. If you want to rank on Google as it can affect your conversions, doesn’t it make sense to do the same on YouTube.

Videos rank higher on search than text content

Even on Google, a video with the same content will rank higher than a blog. A 2000 or more worded blog can be replaced by a video in no time. There is the added advantage that a smart phone user is more likely to watch a video for a few minutes than read an unbelievably long blog on their phones. And that is where the power is shifting to today, smart phone users will soon dominate the statistics of internet users if you are debating the fact of whether they already do.

Videos get 267% more links than normal posts

Links count and everyone knows it now. The numbers speak for themselves here.

Videos can keep costumers on your site for 2 minutes longer and reduce bounce rates

Bounce rates are a concern for everyone. If a potential costumer isn’t sticking around, he is not going to make a buy or reach out to you. Videos have proven to drop bounce rates considerably!

B2B conversions

Companies with videos on their site saw almost twice the conversion rates compared to the ones that didn’t in 2013

Need we say more? And this was the case in 2013!

Videos increase people’s understanding of your product or service by 74%

In a world, filled with innovative solutions, getting people to understand what you are offering in itself can be a challenge. With a web explainer video, you are walking into a conversion that is half done already. Can you really ask for more with the competition or barriers that you face in the market today?

50% of users watch business related videos on YouTube once a week

This only goes to further prove our point above.

75% of users visit the marketer’s website after viewing a video

Another statistic that proves that, explainer videos are a sure shot way to boost conversions

Using videos on landing pages can increase conversions by 76%

If your landing page isn’t doing all that well, then it might be time to take a hint from this statistic!

Why are they cost effective?

One of the factors that holds a lot off from making a video is the cost that goes into it. The truth is that making a video is more expensive than writing a blog about your product, solution or service, but there are advantages to it that are far outweigh the cost. You can reuse a video as and when you want, how many ever times you want. Not something you can do with a blog, once it is published somewhere you run the risk of posting copied content by reusing it elsewhere. It can go on your site, on a landing page, on any of your social media platforms as many times as needed. A web explainer video is a onetime cost that makes money for you over an extended period. Plus, if you weigh your options well, then it really doesn’t have to cost you so much either. Contact us to find out how we could make a video that delivers you money within your budget!

Videos make a difference. And the bigger guns haven’t yet entered the playing field. Before this turns into a war that you cannot afford, we recommend you take advantage of it now!

April 6, 2015
Digital videos and their influence on ROI
Digital marketing is a space that is booming. Years ago, it was believed that the internet had been used to its full potential. That was until social media came into the picture. Most of the nay sayerss have been converted today with the remarkable results of engagement and awareness building that has been achieved through them for many. However, one of the most underutilized platforms even today is video marketing.

Why is Digital Marketing so Important?

In 2017, researchers expect global consumer video activity to represent nearly 70 per cent of all consumer Internet traffic, up from 57 per cent in 2012. Online video services will double in usage during the same time frame, reaching more than 80 per cent of all Internet users worldwide.

Surprised? Here are a few more stats that will leave you dumbfounded

YouTube has over a billion users, almost one-third of total internet users.

Need another one?

51% of marketing professionals worldwide name video as the type of content with the best ROI.

Is there a template followed by successful digital marketers?

Digital marketers have been following this formula for a while now,

Find an unoccupied space

Dig around

Keep digging till they find the best way to capitalize on that medium

Then scale as if their life depended on it

How can Digital Marketing help your Brand?

There are three main reasons why you should jump on the digital video marketing bandwagon:

Consumers love video content. They are more likely to watch and remember your brand proposition than read about it and remember

It is more affordable than television marketing and has a wider reach than print.

You can decide exactly who sees your advertisement and optimize it to be as cost effective as possible.

Here are 3 ways that digital videos can change how brands are perceived and increase the amount of money they make eventually.

SECOND LARGEST SEARCH ENGINE IN THE WORLD: YOUTUBE

Why did SEO kick off in the first place? Because Google is that big! With YouTube being the next in line, videos are rising to be a strong way to communicate your brand proposition in a manner that benefits the costumers. After all information is what they are looking for!

SKY ROCKET BRAND ENGAGEMENT

There is more you can do with a digital video than you can with a commercial break and that is exactly what Marks & Spencer’s did with their The Two Fairies holiday campaign that maps back to a twitter account. The account went from zero to 28000 followers. The fact is that with tablets and smart phones, the barriers to conversation on the online medium are unbelievably low but that is not something you can say about TV. Or you can peek at how Red Bull used the medium to increase its brand value with some awesome content and smart distribution plans.

You may have a jaw dropping product, but how do you capitalize on that? Digital videos are the answer to that.

CURE TO BANNER BLINDNESS

On an average, 25 to 34 year old, sees about 2000 banner ads a month. Is there any doubt as to why they are blind to banners today? With the relevant content and context, a video is guaranteed to boost awareness and engagement. Who doesn’t like to be entertained at all times?

It is time to take a look at your marketing plans again and reach out a studio that creates digital videos, today!
March 17, 2015
How Digital Videos Impact Your Branding and Digital Marketing Plans

The future of the world will be written with the digital ink. There is very little that the digital world doesn’t give you access to. E-mails replaced the letters and they are now superseded by social media that quite literally connects you with the world. As the world makes this shift, brands are also beginning to see the benefits of moving their marketing efforts to the digital medium largely. especially through digital marketing strategies. So what part do digital videos play here and how can you leverage them to do more?

How to leverage digital videos to boost digital marketing plan

Digital marketing has revolutionised how brands connect with their audiences, and web marketing plays a crucial role in this transformation. Among the many tools available, digital marketing videos have emerged as a game-changer, offering a powerful way to engage, inform, and convert potential customers. In this guide, we’ll explore how you can leverage digital marketing videos to elevate your web marketing efforts and craft a winning digital marketing plan

Populate the channel frequently

Viewers like having options. The more they see, the more they want to see, and the more likely they are to form a connection with the brand. Whether through digital marketing videos or engaging web marketing campaigns, offering diverse content ensures your audience stays interested. Isn’t that the main aim of any digital marketing plan?

Improve audience engagement

Videos have taken up a large portion of the search volumes. After Google, YouTube is where most people looking for answers go. YouTube has the largest number of searches today and is valued up to $40 billion, which is 40% more than that of Twitter. So, what does this mean for a brand? Your target audience is mostly here. Individuals look at videos for two different reasons: entertainment and a need for information. And you can leverage both these emotions to create content that can engage them. By incorporating digital media marketing strategies, such as YouTube ads, your brand can reach a vast audience in a cost-effective manner. One of the biggest advantages of the audience here is that they have the largest percentage of people ready to talk back and communicate with a brand. YouTube is not just a repository of videos; it is a powerful social media platform. Use it well and your engagement can be increased exponentially with considerably lower expenses.

The advantage here is also that the limitations are lower. It is expensive when it comes to gaining screen time on air with any TV channel, which is the traditional mode. You spend a lot of money for a short period of visibility. However, digital marketing offers a more cost-effective solution. Online video marketing, a crucial component of web marketing, has neither of these limitations. You needn’t compress your message into a small video. No more saying a lot in a short time. You can make as many digital marketing videos as you need to say all the different things you want your brand to communicate with the target audience. You can have videos that speak about the brand’s position, videos that help your customers find answers, and videos that simply entertain them. All you need is a brand channel, and there is no limit to the number of videos you post.

Targeting

The most significant advantage of digital marketing is that it allows you to target your audience effectively. When airing a commercial on TV, the targeting that can be achieved is limited. You have control to ensure your video airs at a time when your target audience is probably watching TV, but do you know if they are seeing it? With web marketing, you can track the number of people who have seen it and their responses in real-time. Another advantage is that since there is so much data on the kind of content your target audience is looking at, customising your digital marketing videos to ensure they will be of interest is easy. This in itself guarantees better engagement.

Integrating videos and web content

The good part about the digital world is that it is in its nature to promote sharing. A lot of brands that have seen a good ROI with their digital media marketing strategy will say that it worked only because everything went hand in hand. When all the content that you put up—whether a video, a blog, or social posts—speak the same message, the target audience responds better, and the reach is automatically multiplied. This is where having a strong social media marketing plan can make a difference. When you use a video from your brand channel embedded in the website, it gets an even better response. The digital medium allows all this to be done seamlessly, and e marketing techniques can enhance these efforts even further.

Digital video production has worked very well till date! They are highly customizable and when used right can improve brand recall and sales by a large margin. This is especially true in digital marketing, where engaging digital marketing videos can capture the audience’s attention and drive better results. Whether for web marketing or building a stronger online presence, video content can work effectively for you.

November 26, 2014
They watch! They Book! -The Charisma of Video Marketing!
Marketing strategies have evolved over the years. Newer and better technologies have replaced age old methods of marketing. And as we talk about the latest marketing trends, one can’t really miss out on Video Marketing. And when it comes to the hospitality sector, Video Marketing is extremely essential as your customers, believe what they see! And if pictures speak a thousand words, a video speaks a million more!

The invention of the internet opened the gates to online marketing and enabled a much wider reach. However, the absence of visual experience and physical perception was sorely missed. This gave rise to a series of more inventions and innovations towards what we may call a more visual internet, and in other words, online video marketing. Let’s have a glance at the merits of Video Marketing.
- According to a research a video attracts 30% more viewers!
- Visitors stay 40% longer on your website and the conversion rate is 30% greater!
And if these merits are not enough, here are a few more:
- Increases traffic to the advertiser’s website by 55%
- Increases physical visit to the place of business by 30%
- Incidence of booking is increased by 24%
There are a hundreds of reasons why investing in video marketing is a smart move. Let’s have a look at a few of them.
- Videos help you in having a varied marketing strategy
- Interesting videos help in engaging the audience
- Videos provide a fresh way to reach your audience
- It helps in attracting large number of visitors
- Videos boost credibility and trust
- 3G and 4G networks have made it easier to watch videos, which turns out to be a major reason for people turning to videos
Online videos have changed the marketing scenario in the hospitality sector as more and more customers are showing a lot of appetite for online videos. The trend in the current generation is to watch a full-fledged video rather than web banners/ advertisements. 360 degree video tours, video blogs etc are the in things today in marketing and have proved to be enormously successful.

But at the same time it is very essential to make an engaging video and placing it strategically on your site so that your audience says glued to the screen and the conversion rate is expedited. A professional studio with a proven track record plays the most significant role in creating videos that not only engage the audience but also increase the conversion rate which is our main objective. Toolbox Studio with its award winning work, exceptional track record of hugely successful films and professionals who are masters in creating world-class content stand out as inarguably the first choice. Toolbox Studio works on the project right from the scripting stage where a lot of research goes into in deciding the right strategy to enable the video to reach and impress a larger number of potential customers. Highly trained and experienced professionals and the state-of-the-art facilities at Toolbox Studio make it easier to convert any idea into a finely finished product. And a well crafted video is half the battle won when it’s about video marketing.

Video Marketing is the right platform to showcase your hospitality business and Toolbox Studio is the right vehicle to get your dreams to the right destination!
August 7, 2014