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Category: Corporate Films

  • 9 Types of Corporate Films Your Business Must Explore

    9 Types of Corporate Films Your Business Must Explore

    As a corporate film production company here at Toolbox Studio, we have seen how impactful corporate videos have been for customers in the past. Video is more engaging than any other medium and is also one of the most popular forms of media consumption online. In the last year, the popularity of video online has skyrocketed, causing marketers to rethink their strategies for the coming year.

    CREATE DIFFERENT TYPES OF B2B & B2C CORPORATE VIDEOS WITH US

    These following statistics from Tubular Insights shed light on this growth, “There were 6.1 Trillion cross-platform video views between April 2015, and April 2016, that’s a staggering increase of 71% year-on-year. Data-driven video content is becoming the cornerstone of digital marketing campaigns, with 68% of marketers believing that original digital video content will be as important as original TV programming in the next 3 years. With YouTube reaching more U.S. based 18-49 year-olds than ANY broadcast or cable TV network, the reach and influence of online video content is only set to increase.”

    The numbers speak for themselves, corporate film production is definitely a huge influence on masses, and masses that belong to the right demographics, too. If you are looking to expand your corporate film portfolio and explore the possibility of commissioning a corporate film, but don’t know what options you can look at, we have got you covered.

    Here is a list of the nine most popular categories of corporate films that you can make.

    The 9 top corporate film types to help businesses boom

    1. The explainer
    You may have noticed that YouTube is populated with ‘how-to’ videos about using many products and services created by customers and fans. The more popular ‘how-to’ videos also have massive hit counts, and there is a good reason for that—people find it easier to learn by watching rather than reading instructions. So why not release an official video that is part commercial, part ‘how-to…’

    These videos can teach customers how to use your product or service properly, guiding them to the process step-by-step, and also promoting the product or company’s virtues in the bargain.

    2. Customer testimonials
    Customer testimonials are a great way to convince potential customers that your product delivers. So why not ask regular customers to send videos explaining why they like your products?

    These types of videos, when presented in a slick production, can greatly enhance your credibility.

    3. Industrial videos
    These videos are meant for essential industry stakeholders rather than customers. As such, they are slightly more technical in nature, and provide a more professional insight into your firm’s capabilities and competencies. Typically, industrial videos are used for B2B marketing, investor pitches, sales pitches and displayed at trade shows.

    4. Promotional videos
    It is essentially a commercial, but one that isn’t restricted by the time constraints of a TV spot. It can be a little longer and more indulgent for the online space, and have a little bit more depth in terms of content as well. Promo videos can also be shared with press and media, at promotional events or as part of any other promotional package.

    5. Product launch
    When you are at the brink of launching a new product into the market, a promotional video can be a great way to generate hype. It can be shared on official social media, pushed out on various platforms used to create curiosity, awareness and intrigue into your new product.

    6. FAQ and support
    Similar to the explainer, these videos address the most frequently asked questions and provide tips on product maintenance and other support information. Having a video to help customers with FAQs and addressing support queries can really help your customer care department and reduce the amount of individual queries that your customer care department has to deal with.

    7. Staff training
    A great way to reach a large swathe of staff for training and information without organizing camps and the like is through video. Have the trainer walk the staff through the process of using the new machine or implementing the reworked protocols or anything else that’s required, and share it with the workforce. It can accentuate of even replace physical on-the-job training exercises.

    8. Internal communications
    Whether you need to provide shareholders with an annual report or update investors and board members on the state of the firm, a video can make a strong impact. Providing key insights and data in an easily consumable format creates better engagement and fosters greater understanding.

    9. PR communications
    Sometimes, information needs to be shared with the general public or your customer base. This information can be a communication issued in public interest or an important declaration regarding the product or anything else that doesn’t qualify as a promotional video.

    These communications can be posted on official websites and shared with television and digital media.

    Benefits of an Ad Films Corporate Company

    An ad Corporate film production specializes in creating corporate films videos for businesses and organizations. Here are some reasons why you may need the services of an ad Corporate film production:

    Professional Production Quality: An ad Corporate film production has the expertise and equipment to produce high-quality videos and films. They have a team of professionals who understand the nuances of Corporate film production, including lighting, sound, editing, and storytelling. Working with a professional company ensures that your corporate video or film maintains a polished and professional look.

    Tailored Messaging: Ad films corporate companies have experience in crafting tailored messaging for businesses. They understand the importance of conveying your company’s unique values, products, or services effectively. By collaborating with them, you can ensure that your corporate video delivers a clear and impactful message that resonates with your target audience.

    Diverse Video Types: Ad Corporate film production can create a variety of corporate video types to suit your specific needs. These may include promotional videos, brand videos, product demonstration videos, training videos, testimonial videos, event coverage, and more. They have the expertise to adapt their production style to match the intended purpose of the video and the target audience.

    Professional Scriptwriting: Crafting a compelling script is crucial for any corporate video. Ad films corporate companies often have skilled scriptwriters who can develop engaging narratives and dialogue that effectively communicate your company’s message. They can help structure your video’s content, ensuring it flows smoothly and engages viewers from start to finish.

    Creative Visuals and Branding: Ad films corporate companies can help enhance your brand’s visual identity through creative visuals and branding elements. They have experience in visual storytelling, cinematography, motion graphics, and animation, which can elevate your corporate video’s visual appeal. This ensures that your brand is visually represented consistently and effectively.

    Efficient Project Management: Working with an ad film corporate company can streamline the video production process. They have project management systems to coordinate tasks, timelines, and resources effectively. From pre-production planning to post-production editing and delivery, they ensure your project stays on track and meets deadlines.

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    If you want to make any kind of corporate production and need a studio with the requisite skill, experience and know-how to help make it happen then get in touch. Take a look at our corporate film production services for more information.

  • How Educational Institutes Can Use Corporate Videos to Boost Admissions

    How Educational Institutes Can Use Corporate Videos to Boost Admissions

    As a tool of communication, videos are becoming the go-to medium for a variety of corporate and business institutions. The high engagement levels, ability to capture and retain attention, share information easily and more make videos a great medium for corporate communications.When creating the best corporate videos, the focus is crafting content that resonates with the target audience while effectively conveying the intended message.

    Corporate video is a highly sought-after commodity for these reasons, but what many people don’t realize is that the advantages of corporate video production don’t just work for large conglomerates. Small and medium businesses across a variety of industries can benefit making corporate videos, including explainer videos. These videos can increase brand recognition and improve conversion figures , and they are an excellent resource for businesses looking to expand their horizons.

    The numbers game

    Let us take a look at the numbers. Forbes compiled a compelling set of statistics highlighting why making corporate videos is a powerful strategy for online promotion activities. Here are these amazing statistics that emphasise why creating the best corporate videos can significantly enhance your brand’s reach and engagement:

    • 70% of marketing professionals report that video converts better than any other medium.
    • The average internet user spends 88% more time on a website with video than without.
    • 64% of consumers are more likely to buy a product after watching a video about it.
    • Using the word ‘video’ in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26%.
    • 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product.

    Furthermore, this eMarketer report has another interesting number that makes the case for using videos online. The study reports that in 2013, 93% of marketers had already employed video content for marketing purposes. A more recent Cisco study predicts a bold future for videos online as well. According to the study, “Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015. Global IP video traffic will grow threefold from 2015 to 2020, a CAGR of 26 percent. Internet video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent.”

    How video content can help educational institutions

    The numbers prove that video is the big thing now, and will continue to grow, but why is it the perfect route for educational institutions to go down? By making corporate videos, educational institutions can effectively showcase their strengths, achievements, and unique offerings.

    1. Know your audience – Aspiring college students are the generation born in social media, the lightning speed internet, smartphone and the digital video age. This is the lead demographic for online consumption of videos. The generation that doesn’t go anywhere without their smart devices, and looks to Google first for an answer. When your target audience is so tech-savvy and internet-dependent, it is a no-brainer that digital video will attract their attention. As a student, wouldn’t you rather watch a video about what the college has to offer rather than read reams and reams of text?

    2. Amplify your social media – Most if not all educational institutions have social media verticals including YouTube and Facebook channels. Both YouTube and Facebook also happen to be the most popular social media portals for sharing of video content online. And because we have already proven that video is the most engaging form of media online, it goes without saying that an institution with video content going up on its social media is far more likely to gain eyeballs than one that that doesn’t share video content.

    3. Enhance your credibility – It is easy to make blank statements like “the best college” or “the premier institution,” but these overused platitudes are creating an environment of disenchantment and distrust among the younger populace. Proving your school is great means putting your teaching staff out there. Get the principal or dean to talk about the school’s history, achievements of past students, placement figures etc. in front of camera to help convince students that there are not just tall claims. Putting a face to the school makes it more relatable, genuine and credible. Having the teaching staff talk about their experience and credentials can also help convince a student of the calibre of the school.

    4. Flaunt your facilities – A corporate or explainer video giving the students a virtual tour of your school premises, including sports and leisure activities, hostels, classrooms and more can provide students with visual confirmation of the facilities that the school has on offer. This further underlines how your institution is concerned about the all-round development of your students and has the right infrastructure for them to make progress. For instance, this corporate video for Seamedu School of Pro-Expressionism that showcases the institute’s facility and studio offerings, is the perfect 2-minute sneak peek into what they have on offer for media students.

    5. Making enrolling easier – Sometimes, enrolling into a college or institution can be a complicated process. There are central entrance examinations with fixed dates, group interviews, essay submissions, personal interviews and more. Keeping track of everything is difficult especially if the student is attempting to gain access to multiple institutes. A corporate video walking the students through the admission process can help provide information and clarity, allowing more students to attempt admission because they didn’t miss the deadline or weren’t prepared well enough. Or it could even be as crisp and catchy as these 21-second videos we created for Seamedu’s Sound Engineering, Animation, Filmmaking, and Journalism courses.

    If you wish to create a slick corporate video or any other type of digital video content for your educational institution, Toolbox Studio can help. We specialise in making corporate videos that resonate with your audience and effectively showcase your institution’s strengths. Contact us to create the best corporate videos and elevate your institute to reach new heights online.

  • 5 Golden Rules to Follow While Creating your Corporate Film

    5 Golden Rules to Follow While Creating your Corporate Film

    The term ‘corporate film’ encompasses a wide variety of video types. From explainer videos for stakeholders to instruction videos for staff, and from customer testimonial videos and induction films to ‘facility films’ that provide a sneak peek into the setup and operations of a business (and of course, videos that express a corporate ideology and message created for mass consumption) can all be classified under this moniker. A corporate video production is essentially one that is made a corporate film production company and is not an advertisement.

    Corporate videos are a great way to increase brand engagement, provide information, tutor staff, maintain interactivity with shareholders and board members, and provide the general public an insight into the inner workings of a company. To know more about corporate films, check out our page on the subject.

    Whether published online or displayed at events such as trade shows, AGMs, etc. a corporate film can carry the message across to viewers by capturing their interest and holding it better than other mediums such as presentations, text or audio clips. Of course, the effectiveness of any medium depends on the quality of the output. A corporate film will only accomplish its potential if it is made well. So to help you do just that, here are five important rules you need to know and follow when making corporate productions.

    corporate film production

    5 golden rules to follow when making corporate films

    1. Attention to detail

    Remember, this is NOT an advertisement, so you can’t be superfluous with the message you are sending across. Your video has to be factual and detail-oriented, especially in case of product or facility videos. Your video has to be substantial and there have to be important factual takeaways that the viewer can receive through the video.

    1. Identify the question, provide the answer

    Before you go any further, decide who your audience is. As mentioned earlier, there are many specific types of corporate films and each caters to a specific set of people. Once you have decided who the video will address, decide what it will address. There is no one-size-fits-all approach here, because the message you give your shareholders, and the one you give your suppliers will be completely different. So tailor your content to your audience, and figure out what information they want to receive rather than what you want to give them, do this and your audience will come away from the video satisfied.

    1. Make it interesting

    Just because it is a corporate video or a simple induction video does not mean that it can’t be interesting, too. You can add visual effects and animation, music, and various other popular content props like humour or emotion or shock to attract and engage viewers. A corporate video doesn’t have to be boring, it needs to be quite the opposite, in fact.

    1. Make a video, not a short film

    Today, audience patience is at an all-time low. You cannot have a video droning on for an hour or more and expected to hold their interest. So make sure your message is direct and concise, and your video is short and to the point. Otherwise, you will lose viewers very quickly, especially if you plan on publishing the video online. If you do a simple Google search, you will notice that the best client/customer testimonial videos out there are extremely crisp and well-edited. 

    1. No creative liberties

    An artistic medium it may be, but a corporate video is no place to take artistic liberties. Everything that you show and say has to be real and quantifiable. So you cannot use the fantastic to attract customers like you would in an advert. You need to keep your video grounded in the truth, and wrapped in your brand or corporate ethos so that your content has gravity and depth.

    See for yourself some of the corporate videos that Toolbox Studio has created for its clients to exploit the power of visual messaging. Are you all set to unlock the true potential of your business with a corporate film? Contact us today!

  • 7 Reasons to Consider Creating a Corporate Video

    7 Reasons to Consider Creating a Corporate Video

    Video sharing website YouTube created history of sorts in 2012 when it announced that it had reached 4 billion video views per day. Every second, one hour of video is uploaded on the website, which has over a billion users. What this means is that almost one-third of all people on the Internet access YouTube for information, education, and entertainment.

    That’s food for thought, especially if you are sitting on the fence regarding shooting a corporate video of your company. If there’s one thing that is clear from the staggering popularity of YouTube it’s that videos are hot property…and how! Many businesses now invest in corporate video production services to enhance their brand presence and engagement.

    Let’s look at seven compelling reasons to create a corporate video:

    1. If a picture says a thousand words, imagine the prose a video is capable of weaving. There is no better way to express yourself than shooting a corporate video. Rather than pages after pages of written content explaining what your business is all about, the values you hold dear, the work culture you foster, and anything else you might want to say to attract customers and/or employees, shoot a video and let them see it for themselves what you are all about. Corporate video services help businesses convey their message effectively, making content more engaging and memorable. Videos are somehow more believable and relatable not to mention more instantaneous as compared to written content.
    1. We retain visual content better. According to studies, people remember 10% of what they read, 20% of what they hear, 30% of what they see, and 40% of what they hear and see. The statistics speak for themselves or rather make a strong case for shooting corporate videos. If that doesn’t convince you, there’s more. Ninety percent of the information transmitted to the brain is visual. Visuals are processed 60,000x faster in the brain than text. We rest our case! 
    1. Videos are a great presales tool because they give you a platform to explain your products and services in a fun and interactive manner. Most businesses these days have a website that explain their products and services, but how many potential customers will bother to read it? Worse still, they can easily misinterpret what they read. Videos usually make it crystal clear to them if what you are offering meets their needs, so by the time they come to you; they are already halfway through the decision-making process. 
    1. They can be used to build credibility. Shooting testimonial videos of your customers who have used your product/service is a great way to build credibility and goodwill for your business. There’s nothing more convincing for a customer than a personal review of your business from a fellow customer and hearing what others have to say about your business just boosts their confidence in your company. 
    1. Videos improve your ranking on Google. According to a 2009 study quoted on this blog, web pages with videos are 53x more likely to rank on the first page of Google search results. Agreed that the study is slightly dated, but the fact remains that your videos stand a much better chance than your text pages of being shown on the first results page.

    Corporate Videos Importance

      

    1. Videos have a far greater reach as compared to plain text. Instead of just putting it up on your website, you can also upload your corporate video on YouTube and potentially reach over a billion users. But that’s not all. You can use various social media networks like Twitter, Facebook, LinkedIn, Pinterest, etc. to promote your video. 
    1. Videos can help improve your conversion rate. According to research, viewers are anywhere from 64-85% more likely to buy after watching a product video. Videos increase the amount of time a client spends on your website giving them more time to absorb your message and let’s face it, the more time they spend understanding your products and services, the higher is the likelihood of them purchasing them.

    See for yourself some of the corporate videos that Toolbox Studio has created for its clients and you will understand the power of visual messaging.  So, are you ready to unlock the true potential of your business? Are you ready to show to the world what you’re about? Are you ready to engage with your customers on a different level altogether? Are you ready to invest in corporate video production services? We believe the answer is, “Oh yes!”

  • 5 Reasons You Should Make A Corporate Video (Infographic)

    5 Reasons You Should Make A Corporate Video (Infographic)

    Good blog content isn’t enough anymore. You need to go that extra mile to stand out in the crowd that is the internet. That can only be done by creating amazing content that goes beyond just the blog. Video, is an important avenue to make great content that spreads. Here are some important reasons why you need to incorporate amazing corporate video production into your online marketing campaign. 5 Reasons For A Corporate Video Infographic

    Showcase Your Brand Story with Impact

    A well-made corporate product video is more than images; it’s a narrative tool. It enables you to convey your brand’s story, values, and vision in an emotionally engaging path to your target audience. A corporate film, whether using live-action footage or corporate animation software, can bring your story to life, allowing you to create trust and encourage a stronger connection with your audience.

    Engage and Retain More Viewers

    Video is inherently more entertaining than words or photos. Viewers are more inclined to watch a short marketing video than read a lengthy essay. By developing engaging corporate video films, you can ensure your message stays with your audience, allowing them to spend more time on your website or social media platforms.

     Boost Your Online Visibility and SEO

    Search engines value websites with video content, so a corporate video may significantly boost your rankings. Embedding a high-quality corporate product video on your website not only boosts dwell time but also improves your chances of being found in search results. Furthermore, films are widely shareable, making them fantastic tools for expanding your social media presence.

     Enhance Product Understanding

    If your company provides items or services that require explanation, a corporate product video is an excellent way to demonstrate how they function. Corporate animation software allows you to make simple lessons, demos, and explainer movies, reducing complicated concepts and making your products more accessible to potential clients.

    Generate Higher Conversion Rates

    The ultimate aim of any marketing endeavour is to increase conversions, which videos excel at. A strong marketing film may showcase your distinct selling qualities, answer client concerns, and contain engaging calls to action. A compelling corporate video increases viewers’ likelihood of purchasing or asking about your services.

    Why wait? Start Making Corporate Videos Today!

    Corporate video creation is no longer an optional component of your marketing plan; it is required. Whether it’s a corporate product video, an engaging marketing video, or a visually striking piece generated using corporate animation software, investing in video content may help your company stand out and achieve concrete results.

     

    Are you ready to create a memorable impression? Begin building your corporate video today!

     

  • What You Need To Know Before You Make Your Corporate Film

    corporate film production - Toolbox Studios

    Key Considerations for Crafting Your Corporate Film

    Corporate Filmmaking has recently gained popularity as a medium to convey a message effectively. The more prominent brands have been using this medium to gain traction in the online world as a means to establish brand identity and boost recall. The online world is less regulated than the traditional means of communication. This trend is now trickling down, and many medium- and small-brand brands are also getting on board. It is more economical, and in today’s world, it has a broader reach. So why not capitalise on it? Understanding the corporate film meaning can greatly help in harnessing the full potential of this powerful marketing tool.

    As corporate filmmaking brands begin to make it, they realise they aren’t prepared for it or have lost the plot somewhere along the way. Having made a few of these ourselves, Toolbox Film Studios now has a list of questions we want brands to answer before we begin production.

    Points That Demand Attention Before The Corporate Film Production

     

    The closer your corporate film meaning is to the core message, the better results you will achieve. We insist that brands answer these questions to create clarity for us in the making of the video but also for them to leverage the production to gain better results.

     

    1. What is your core message?

    Every brand has a core message that it wants to send out with corporate filmmaking. This is usually decided upon when the decision to make a corporate video is made. However, the advantage of a corporate video is that it can be a little longer than a regular commercial. We ensure that our clients know that they have the leeway to make some additions to their messaging if they want to here.

     

    2. Who is your target audience?

    A good production unit understands the importance of this definition to creating a compelling corporate film. We encourage our clients to define these criteria and redefine them again. The more specific these criteria are, the better aligned the corporate filmmaking will be.

     

    3. What are the beliefs and values that the brand gives importance to?

    The corporate filmmaking usually delivers one specific message, but it must also reflect the brand’s values. The brand must revisit its values and explore them further to ensure that they are conveyed.

     

    4. What is the take away for a customer?

    A customer has only one reason for looking up information on any medium: to find or suggest a solution. The focus of corporate film production also needs to begin with the customer’s takeaway and consistently reiterate the point.

     

    5. What is the emotion that you want to evoke in your audience?

    There is a reason why brands are working on humanizing themselves. Emotions make sales better than facts. So what is the emotion that the brand wants to associate this corporate video with? This is another factor needs to be built into the script.

     

    6. Call to action

    At the end of every pitch, you want your audience to react and do something. Why else would a brand make a corporate film? This is the call to action. The entire corporate filmmaking will revolve around enticing the audience to respond positively to this call to action, which must be finalised before working on the script.

     

    7. What is your budget?

    Always keep a measure of this. A lot of decisions involving the production will depend on this.

     

    Have you asked the right questions before entering corporate filmmaking production?

  • 10 CORPORATE FILM PRODUCTIONS THAT HAVE MADE A DIFFERENCE

    In our previous post, we spoke of the top five reasons every brand needs a corporate film production featured under their belt. However, there is still one question that lingers in everyone’s mind. Do you really need it? What is the value add? The answer is simple. A video that represents what you stand for can make a world of difference. It changes how target audience perceives the brand in a matter of minutes. Don’t believe us? Take a look a list below.

    1.   Go Pro

    The best way to tell people what your product can do is to just show them! And worked like a charm for Go Pro. This video on their Product Hero3 connects with the target audience to the T. It focuses on the lifestyle, the ease of use with quality along with the sense of adventure.

     

    2.   Dove Real Beauty Sketches

    The very basic rule says that the best way to make a video go viral is by forming an emotional connect with the audience. That is why this is probably one of the most viral videos that has ever surfaced on the internet. Dove scored big time brownie points with the women it targets with this one!

    3.   Seimens

    Instead of writing a 20 page document make a video. It works better. Seimens proved it. This video does a great job at showing everyone exactly what this MNC is capable off and why they stand ahead of their competition.

    4.   BDO Cayman Islands

    Take a leaf out their book! This is how you celebrate an 10th anniversary period. Not only did they tell everyone what they managed to achieve in 10 years in a little over 20 minutes but they also made them laugh their way through it.

    5.   Metro

    Teenagers do not like to be told what they should. So how do you get them to listen? Make a funny video with dark humour and a catchy tune. This is what Metro did with their safety video for trains and it worked like a charm!

    6.   Ojai Taxidermy

    What you need to do is make a point. And then tell everyone how you can make it happen along all the verticals. This is the best way to bring forward your core message. If you can make it funny too. Then everybody hears you loud and clear. This video is proves this point.

    7.   Hubspot Marketing

    Again the best way to prove that your product is the best is by showing people everything it can do. Hubspot marketing used this exact same principle and it worked like a charm again!

    8.   Canal+

    They called this one the power of a good story. This video is intriguing, thrilling and captivating. In the end, it also presents the message loud and clear. Canal+ wanted to say that creativity goes a long way and that is why they are best. Well they said it really well!

    9.   Red Bull

    Who would have thought! When this video titled the athlete machine – klunge starts off, it all it seems to do is show a bunch of insane moves that very few in the world can pull off. But at the very end, a simple product placement turned Red Bull into one of the coolest brands ever! Target audience captured and sold to in absolutely no time.

    10. Who Gives A Crap

    Who said corporate films are only for the big and the mighty. Look at what these guys did. They told you exactly what did, what charity they are associated with, asked for your help and made it funny! All that in a couple of minutes only.

     

    How can you not be convinced that a good corporate film production is a priority after this? Time to take the plunge!

     

  • Bringing IT ideas into Motion

    Bringing IT ideas into Motion

    The exponential boom currently being enjoyed by the media sector is simply phenomenal. The repercussions of which are blatantly visible across the major business verticals. Today, media and its plethora of sub-forms are seamlessly infusing themselves into many other businesses. For a key decisive department of an industry, such as Marketing, media – with its artilleries – has become the chief arsenal for the warfront.

    The highly dynamic IT landscape is also benefitting from this seamless fusion. Innovative marketing, internal as well as external, is heavily dependent on exploiting the media sector, to reap in the much talked about “out-of-the-box” factor. To the effect of which, nowadays, video (video marketing) is increasingly becoming a crucial mode to woo potential customers as well as reform the internal work culture.

     

    Here’s a video to better understand the positives video channels can contribute to your business.

    Stats talk of high figures. By 2015, the number of those watching and sharing videos online will shoot up to 1.5 billion; something that’s twice as compared to the numbers seen today. Enough said; the IT industry won’t be able to overlook this potential channel for long. So the earlier they’d join the pack, the better in more ways than one. Because, comparatively, out of all the communication forms, videos are the most captivating media – transferring messages effectively across all sorts of recipients. We know – a picture is worth a thousand words – a video is capable of even more. So not considering the video format as an integral part of your corporate efforts, is simply a success suicide.

    Here are a few pointers on how one can efficaciously use the video medium across the IT landscape.

    –          HR Videos:  a deviant from the routine, HR Videos can actually be fashioned in a great way to engage your company employees at a deeper level. Consider it as a real-life form of storytelling.  Like a recruiting video or an orientation video, these seem inconsequential but truly serve a big deal in sourcing the right talent and making your company also stand apart. Fun, exciting HR videos set the right tone for employees and help them gel well with the company. Besides, heavy, pertinent information is put across easily.

    –          Training Videos: need to get the new employees get-going with the work processes? Introducing a reform in current process? All this can be done in a lively way through innovative training videos. Besides, instead of reading or verbally listening to, training videos give employees the sort-of hands on treat.

    –          Marketing Videos: of course, marketing videos will form a major part of your marketing strategy. By default, video commercials (whether online or offline) will be at the top of the list. Corporate presentations, video testimonials, product demos, event coverage videos, employee profiles, etc. are great modes of video marketing.

    –          Project Management Videos: a good management strategy needs to be shared with one and all. Profiling a project management will certainly help the future employees in gaining insights into the real deal and as to how to tackle situations as and when they arise. From their inference, new processes and strategies could be introduced as deemed best.

    –          Business Analysis Videos & Infographics: it is a good idea to showcase your case studies through the video medium. Instantly stand out with innovative visuals to immediately elucidate complex business data into easily understood illustrative videos and graphics. Visual medium has always been the best tutor ever. Your chance to make the most from them.

    In conclusion, it should be clear by now why incorporation of corporate video production is a quintessential strategy. When your content has the ability to tantalise all the human senses, know that you’ve quite hit the emotional spot of that human. You are halfway through there. Easily shared and propagated across the internet, corporate videos make for the best type of consumption online. They have a large market share online and definitely a grand growth prospect for those making astute use of it.

    Just FYI, Google loves videos.

  • Top 5 Reasons For A Corporate Video.

    Top 5 Reasons For A Corporate Video.

    Would you prefer turning and reading some 20 odd pages of an uninteresting content or would you like watching an interesting 3-5 minute video? Obviously, you would prefer watching a video. A video is not only an interesting medium but it also serves the purpose of providing and more importantly, registering the information in the minds of our target audience. Today every business is finding it essential to create a corporate video as part of a corporate video strategy and reach out to its existing and prospective customers. Here are the top five reasons why your business too MUST have a corporate video:

    1)          ‘Express to impress.’

    Your prospective customers would surely wish to see your infrastructure and the facilities for real. And when you have spent so much on these facilities and infrastructure, why not show it off as the professional hub of expertise that it is? A well-planned corporate video strategy ensures your business is presented in the best light.

    2)          Credibility:

    A corporate video can garner you instant credibility and is highly recommended for the reputation of your business. People often don’t like going through tedious presentations, and playing a corporate video at the beginning can engage them and reinforce the corporate video benefits by making them believe that… it’s different!

    3)          Convenience:

    Your customers can simply watch your corporate video and not bother you with a site visit. A well-executed corporate video strategy ensures they get a comprehensive view of your business remotely. Because a site visit often becomes a bit inconvenient for you as well as your customers. Saving time, energy, costs…is always a great idea.     

    4)          Short and sweet!

    Get the best possible message in the shortest possible time! Corporate video marketing allows businesses to create concise yet impactful content. Corporate videos can be short yet detailed. They are capable of narrating the whole story in a very short span of time. In just a few minutes you can show the viewer everything that’s relevant to them without jeopardizing their schedule.

    5)          Easy to upload and  share

    Search engines are simply in love with videos, and it’s quite obvious from the fact that Google has bought YouTube. By adding tags and keywords to your video, you can make it more accessible and expand your reach to millions of prospective customers. Corporate video marketing plays a key role in boosting online visibility. Video-sharing sites like YouTube and Vimeo make it easy to share content using a link or an embed code. This increases the chances of people sharing your corporate videos on their blog, Facebook page, or other social media accounts. A strong corporate video strategy ensures your content is engaging enough for others to promote it for you. The more your video is shared, the wider your reach, increasing brand visibility by leaps and bounds.

    At TOOLBOX STUDIO we tailor-make high quality, content-rich films with style and passion. Our talented team of experienced directors, producers and editors have all the skills required to produce the wonderful video for you. Toolbox is working towards providing optimum solutions also in the corporate film productions, a trend that is catching up as an effective communication medium. Our AV Production support along with motion graphics backup is capable of providing various solutions as an integral component to your macro marketing strategy.

    Let your corporate video speak for you in the most effective way. Reach out to the millions of prospective customers out there and show…you mean business!