If you want the voice of your brand, product, or service to echo in your client’s mind, what better way to do it than using an audiovisual medium? Unleash the power of corporate videos to let yourself be heard and stand out from the crowd.
What are Corporate Videos?
Corporate videos are professional videos created by and for brands, businesses, products, and services to boost sales, generate brand awareness, attract clients and partnerships, or grow the business. These videos typically include corporate video elements such as storytelling, strong visuals, and clear messaging that resonate with the target audience. Every brand, no matter how small or elite, can leverage the power of an audiovisual medium to create a lasting impression on the target audience.
Why Do Brands Need Corporate Videos?
Corporate videos are one of the most effective means of storytelling. With human attention spans dwindling daily, what is not appealing to the eye is discarded with a swipe. Incorporating essential corporate video elements like solid visuals, engaging scripts, and authentic messaging helps create a captivating narrative that resonates with viewers. These videos allow brands to show their human side, thus giving the audience a reason to engage with the brands personally and achieve sales and marketing objectives. You may hire corporate video production services to get an excellent video for your company.
Prime Things Needed in Corporate Videos for Attracting Clients
1.Make them short, crisp, and precise:
An ideal corporate video lasts for 1-3 minutes. However, if you plan on putting it up on YouTube, you might consider extending it up to 12-14 minutes. The quality of corporate videos is more important than the quantity of your substance. Also, ensure you hook the audience in the first 5 seconds of your video. The message must be bold, clear, and loud for maximum engagement.
2.Choose the suitable space, wardrobe, equipment, lighting, and music:
Your corporate video must be professional, and it is imperative that you choose a suitable space around the office. Also, ensure that the outfits your characters dress in are in sync with your company culture to provide recall value of the brand. A good quality camera, equipment, and good sound and voice effects also increase the production quality of your videos.
3.Work on an effective script:
Every corporate video must have a strong story, whichever format it follows. Decide on the aim of your video, the message you want to convey, and a script in hand with a proper storyboard. If you wish to attract new clients, reinforce the brand among the target audience, introduce the company or a new product into the market, recruit new employees or make a presentation for your investor or any other B2B purpose, a strong script is a key for success.
4.Add human touch to it:
A significant difference between a human and a machine is that humans feel. And these feelings motivate action. Although straight facts, figures, features, and benefits might be an option, an emotional appeal is more powerful. Show your employees in the video. Establish the company culture for the audience. Add humaneness to your storytelling and introduce feelings and sensory appeal into your videos.
5.Don’t overboard with a sales pitch:
We understand that the ultimate aim of any brand, product, or service is to sell, yet, a direct and over boarding sales pitch might prove counterproductive. Instead, you can focus on increasing engagement with the brand and building a long-term relationship and rapport with your audience.
Include these in your corporate videos, and watch the quality of your production improve immediately. This will also help you attract the right clients quickly.
Why do we remember some advertisements more than others?
People are wired to remember personal stories and visual stimuli, especially when the content is engaging and appealing. We remember almost 65% of what we see or hear, compared to just 15% of what we read. These essential facts apply to recruitment videos, which can be highly effective in engaging potential candidates for your company. A well-crafted recruitment video script can make a significant impact, showcasing your company’s culture and values. When done right, recruitment videos business strategies can set you apart from the competition, making your company more attractive to top talent. In summary, utilizing the best recruitment videos can dramatically enhance your recruitment efforts and draw in the ideal candidates.
Did you know?
1. Candidates watch 67% of recruitment videos on a mobile device.
2. It is YouTube, not the company’s careers page that pushes 53% of traffic on your recruiter video.
3. Career openings with videos have a 34% greater application rate.
What goes into making a powerful recruitment video?
A video that authentically conveys your company’s opportunities and work culture is an important part of a successful talent acquisition strategy. Here are some ingredients that can make your recruitment video attractive and impactful.
1. Answer candidates’ questions – Talk to your HR department and focus on the most common questions every candidate asks. Answer them in your video in a way that is both visual and verbal.
2. Make it fun – Let your recruitment video show a typical day at work. Have your existing employees share what excites them to be a part of your company. Show a 360-degree view of the company right from the top management to executive-level staff. This sets the expectations right for applicants.
3. Keep it conversational – No one wants to hear a one-sided rant about just the values, mission, and vision only. Anticipate questions and use the video to strike a conversation with viewers.
4. Showcase your culture – Do you organize Friday movie sessions? Do you like to surprise your employees with cakes to celebrate a new contract?
Don’t shy away from showing all the fun you have at work. Don’t refrain from throwing in subtle humor or positive sarcasm in the video.
5. Call to action – Do you want the candidates to see your careers page for current openings? Seal the purpose of your recruitment video with a fitting call to action for the talent you want to attract.
“Use recruitment videos to draw the right kind of candidates one step closer.”
How to make a recruitment video that performs?
Making a recruitment video does not have to be a daunting task that requires you to set up a team and hire expensive equipment. Here are some things to consider while making a recruitment video.
1. Hire video production experts – Outsourcing the job of making a recruitment video allows you to focus on your core business rather than spending time and money in the video creation process.
Leave it to the video production partner or team to understand your exact requirement, ask the right questions, set up the equipment and schedule, and deliver a video that works for your future candidates.
2. Make it reusable – You don’t want to invest time and money in shooting the recruitment video again and again. It should be reusable over multiple recruitment drives, and thus, should have a broad outlook.
3. Make it compatible – Create your recruitment video script compatible with all the media and social platforms where you want it to be seen. Think of YouTube, Facebook, Twitter, Instagram, and beyond to reach your target audience with impactful recruitment videos.
What to avoid in a recruitment video?
1. Assuming that people know you already – While you may know who you are as a company, others may not. It is vital to show what you do and what value your business creates.
2. Using special effects – Recruitment videos are not movie trailers, so it’s important to keep it natural without any unnecessary dramatization.
3. Using still images throughout – Videos are supposed to capture motion and show life. You may want to keep only one still image each for the starting and ending.
4. Limiting the video to the management – You want to show the entire ecosystem the company works in. This should include the experiences of employees at every level.
How long should a recruitment video be?
Visuals have a high potential to attract attention, but they should not bore viewers to death. When creating the best recruitment videos, aim for a length that keeps the audience engaged. A regular recruitment video should be below 3 minutes. To ensure effectiveness, convey the message concisely and stick to one main point. When considering how long should a recruitment video be, it’s crucial to balance brevity with informative content to maintain viewer interest.
How to use recruitment videos in promotion?
Once you have a great recruitment video ready, it is easy to present it through multiple channels without having to do additional work in creating content for different platforms. You can share recruitment videos via –
1. Your company’s social media networks such as Twitter, Facebook, LinkedIn, and Instagram.
2. Your employees’ social media profiles. Many companies rely on employee referrals to get good talent.
3. Your company’s career site.
4. Video platforms such as YouTube and Vimeo.
5. Company review sites such as Glassdoor.
6. Newsletters.
7. Recruitment events such as job fairs and campus hiring events.
Some great examples of recruitment videos
Take a look at these recruitment videos that stand out and do a great job of communicating (in unique ways) why their company is great to work with.
HubSpot – This video showcases HubSpot’s work culture and also shows how employees are a priority. It also discusses the company’s products and how they make a difference in the lives of thousands of customers.
Fiverr – This video has a funny and sarcastic approach that tells clearly what fun it would be to work and grow with the brand.
Dropbox – This video uses puppets(!) and uses humour to inform candidates about their fun work culture. It is quirky and memorable.
Toolbox Studio excels in producing custom company culture and recruitment videos that are fun to watch, highly shareable, and can get the attention of the best talent out there. Our team can create amazing recruitment videos that help you stand out from the crowd.
As you might know, most companies and businesses are switching to videos for B2B and B2C engagement. But how can videos be used to improve employee engagement?
According to some studies, employees are 75% more likely to watch a video than to read emails or documents. So, when businesses invest in videos for demonstrating new skills or concepts, the employees are more likely to engage with them, learn from them, and implement them in their workplaces.
Well, there’s more to it, keep reading to find out how you can keep your employees happy and engaged with a well-defined corporate video strategy.
How are Videos Changing Several Industries?
Videos are the new powerful tools in the industry – almost anything, and everything can be explained and promoted using videos!
Here are some amazing statistics –
According to Unruly, video ads have the power to increase purchase intent by 97% and brand association by 139%.
Businesses use videos to explain their newly launched product, or to promote their services, or to talk about updates and changes that have been brought about.
ComScore stated that after watching a video, 64% of users were more likely to buy a product online. Along with B2C purposes, videos are also very important for B2B engagement.
Forbes revealed that 59% of executives would rather watch a video than reading text about a product or service.
Other than these primary uses, videos have another significant application – improving employee engagement.
Employee engagement is one of the most serious challenges faced by many corporate institutions today. It is important to have good employee engagement to make an organization’s individuals feel involved, valued, committed, and connected to the company. Increased employee engagement means better functioning of the corporate organization or body through enjoyment, motivation, and communication. Better employee engagement means higher productivity and profitability. This, in turn, results in better customer ratings and reviews.
How can videos help in improving employee engagement?
Engagement
Your target audience is 10x more likely to engage with visually appealing content. Videos help employees to participate with the content by giving rise to conversation starters, increasing interaction on subjects of interest, and augmenting collaboration and strengthening cohesiveness among interdisciplinary bodies.
Internal Communications
Videos, when created rightly, can be used as a means for internal communication that gives staff members the ability to connect and empower themselves and fellow members of the team.
Develop New Skills
They serve as a great way to demonstrate new ideas, concepts, and projects. By working as an educational source, they empower employees and helps them learn and develop new skills. By developing new skills, they grow both as individuals and employees, and this consistent investment helps them feel like a useful part of the team.
Explaining Different Procedures
You can even use videos to explain how certain complicated organizational processes work.
To Introduce New Products and Services
They can be effectively used to educate employees about a new product so that they can understand it better before pitching it to potential customers.
Achieve Organizational Objectives
Corporate videos help bring different staff members to work towards a shared goal, improving team integration and cooperation.
Staying Well-Informed About the Organization
Videos make content easily accessible as well as convenient for the employees. This gives them better opportunities to stay up to date with all the developments in the company or organization.
Can be Used in Place of Emails for Employee Engagement
According to Implix, an introductory email that includes a video receives an increased click-through rate by 96%. It is clear from this that including videos in emails sent out to employees can boost engagement significantly.
Recruitment
A company can also use videos to recruit new employees by giving them an insight into what it would be like to work with them.
From crisp product reviews and star ratings, to elaborate articles and special customer experiences captured on camera, testimonials have always played a huge role in shaping brand perceptions and improving or depleting company reputations.
People seek solid validation before shelling their money out for buying a product or availing a service. While word of mouth and friends and family may influence buying decisions to a certain extent, a vast majority of customers rely on public reviews, testimonials and ratings to satiate their insecurities.
Why are testimonials effective?
Customer reviews and client testimonials work for almost every kind of business, since they help build credibility and create a good impression about the brand and its offerings amongst the target audience. There are some undebatable advantages of customer testimonials, but since you already know about them, we won’t go there. Instead, let us take a look at why testimonials in the video format are all the rage today.
Why use video testimonials?
Customer testimonial videos are basically short AVs that capture a person’s experience in his/her own words. The purpose of video testimonials is the same as that of a review or customer experience documented in the text format. However, client testimonial videos take the cake and work better than text testimonials because today’s audience prefers this format more than any other format. Blame it on the shortening attention spans or the fact that people spend more time watching videos than any other activity online, customer testimonial videos are the need of the hour for your business.
Here are some other benefits of using customer testimonial videos:
They engage the audience much better than text testimonials
They add a degree of relatability, since the viewer can connect with the customer on screen
Videos are easy to access, watch and share across a variety of devices
Video testimonials can add immense value to your business website
Customer testimonial statistics suggest that videos have a higher recall value than text content
When done right, video testimonials also look and feel genuine (rather than scripted). Think about it from a customer perspective – you don’t shop from a new store or buy a new product or avail a service unless you have gone through people’s reviews, ratings and recommendations, do you? The same applies to what your business is offering to its audience.
Manufacturing, technology, IT, hospitality, product, healthcare, education… no matter what industry segment your business belongs to, customer testimonial videos work like magic across all domains.
There are a few ways in which video testimonials can be used by enterprises for maximum impact and expanded reach:
Host them on your website
Being one of the primary checkpoints for any business, there is every possibility that your prospective customers will visit your official website to learn more about you. It helps to have your customer testimonials on the site, since it is likely that the visitors will want to learn about your customers’ experiences. What’s more, if digital marketing experts are to be believed, Google loves websites that have relevant videos and also gives them preference over other similar websites that do not have any videos.
Upload them on your official YouTube channel
Have a video? Put it up on YouTube! That has become the basic mantra for video promotion around the globe. With billions of users and a section of them being your target audience, it is a good idea to upload these testimonial videos on your YouTube channel.
Promote them via social media platforms
Use your social profiles (Twitter, Instagram, LinkedIn, Facebook, etc.) to share these videos with people who follow your business. You can even consider investing in paid advertising so that the video reaches your target audience and the brand gets more visibility.
Incorporate a few snippets in your brand or company profile video
Gone are the days when you would go for client visits, expos and events with huge brochures about your company. It is the age of videos – so, if you are considering making a business profile video or brand video, inserting a few customer testimonial clips and shots therein can really elevate the quality and impact of the video.
Run email campaigns using these videos
If you have a decent-sized email ID database of ex-customers, existing clients and potential patrons, you can consider email marketing as a branding exercise. You can embed video testimonials within the emails or send them as attachments.
So, you have more than enough reasons to invest in creating high-quality customer testimonial videos and some ideas of how you can use and market them effectively. It goes without saying that client testimonials are important for all kinds of B2B and B2C businesses. If you are looking for customer testimonial video production services,check out Toolbox Studio’s offerings.
Given the cutthroat competition in the candidate hiring space, employers and recruiters must go the extra mile to attract top talent. Employer branding and candidate experience have become important terms and concepts in this realm, and for good reason. After all, no one wants to apply to an organisation that does not seem exciting or promising enough.
One way to showcase your company culture and stand out from the crowd is to create company culture videos. These videos offer a powerful tool to visually represent the values, work environment, and mission of your organisation. They help potential candidates gain insight into the unique aspects of your company, making it more appealing and relatable.
When we refer to a company as ‘ideal’ for employees and job seekers, we refer to the enterprise’s ability to attract prospective employees, including freshers and experienced professionals.
So, how do companies set the bar high for themselves and compete with their peers to attract the best talent in the industry?
For starters, they create a comprehensive online and offline presence for themselves.
They create engaging websites that showcase the organization’s capabilities.
They list themselves on job portals and avenues like LinkedIn.
They work on creating a positive perception about themselves in the professional world.
They tap into new media and technology to reach out to millennials and generation X.
Today’s potential employees prioritise company culture when deciding where to work. Company culture and employer branding mean developing an all-around brand experience that can resonate with job seekers. Today’s enterprises are picking up the latest market trends and experimenting with different methods to showcase their company culture, such as creating company culture videos that give a more authentic and engaging view of the workplace environment.
Types of company culture videos
One such popular and effective method is creating company culture videos and recruiting videos. Company culture videos come in different forms and styles, including:
Company branding videos
Employee testimonial videos
Client testimonial videos
Promotional videos for social media
Video ads for job listing platforms
Company profile videos for own website
The common factor in all of the video types above is that they try to paint a positive picture of the company in question. Creating a company culture video has a huge set of advantages. Different organizations can tap the potential of a company culture video by showcasing:
The company’s physical presence
Vision, mission and core values
Infrastructure and facilities
Team and employee activities
Workplace culture
Employee perks
Professional growth opportunities
Work-life balance
Reviews of the company from existing employees and collaborators
The idea here is to show prospective employees how amazing it is to work at your company. And once you do manage to attract the targeted people, it is up to the company to live up to the promises your brand makes in the said video.
Tips on making an awesome company culture video
Keep it real
The thumb rule is to keep it real – your company video must honestly reflect who you are as a business and employer. Avoid misrepresenting yourself to gain jobseekers’ attention (only to disappoint them eventually).
EXAMPLE: The TOMS Customer Service Team Video
Establish your purpose
Your company culture and recruitment videos should be clear and concise in letting the viewers know what you want. Put forth your proposition clearly so the audience knows why your video should matter to them. Highlighting company culture video benefits can help emphasise how your company’s values and work environment align with potential candidates’ expectations. This approach ensures that the message resonates with the right audience.
EXAMPLE: Apple’s Employee Recruiting Video
Highlight the core values
An open-door policy, complimentary perks, and collaborative work have now become values expected of businesses. While making your video, highlight the core values that make you different from other companies.
EXAMPLE: The Value of Value at Atlassian
People, people, people
Unsurprisingly, company videos featuring people (employees, workers, managers, etc.) do drastically better than those showcasing fancy buildings, expensive offices and text/voice-based rundown of the company’s USPs and values. Featuring real people in your video can add a sense of freshness, relatability and credibility to your company culture video, as is evident from the example below.
EXAMPLE: Bamboo HR’s Work/Life Balance Video
Add a dash of vibrancy and humour
We already have an overpopulated world of boring business videos. Make yours enjoyable to watch, and ensure that you include funny and realistic things that catch the attention of job seekers. Check out the video below. It is not over-the-top comedy but makes you chuckle and look at the company culture.
EXAMPLE: This is Zendesk
Never compromise on quality
If you believe in offering only the best to your customers and employees, why should the company culture video you make be any different?
EXAMPLE: Google Interns’ First Week
Companies like Toolbox Studio are experts at creating company culture videos and AVs for recruitment purposes. Having worked with businesses from diverse domains for over 10 years, we know what kind of videos work for what purposes. Our in-house team of writers and directors understand different types of audiences and develop ideas and scripts according to your unique needs and objectives. The benefits of company culture videos are clear: they help showcase your brand, engage potential employees, and provide an authentic look into your workplace environment.
Despite being nascent, E-commerce is a fiercely competitive industry that has already matched the might of several other preexisting domains. This permeation of e-commerce across the globe is thanks to changing lifestyles, the advent of new technology and businesses’ desire to serve their customers better.
It is no secret that e-commerce product videos have become the preferred mode of branding, advertising, launching products. These e-commerce videos are essential for explaining concepts and showcasing a product. For modern-day businesses, product videos are of high importance because they help create a buzz, reach more people, gain more attention, connect with more audiences, engage potential customers and leave behind a high recall value – all of which amounts to the golden word that every business wants to hear: CONVERSIONS.
Here are a few statistics and data points that will revalidate the fact that having a video strategy is a must for businesses and that product videos are indispensable:
Video accounts for close to 80% of the world’s mobile data traffic
Over 70% consumers think that videos explain products better
Over 50% people engage with a brand after watching a video
Over 50% shoppers think that companies with product videos are trustworthy
Close to 90% people find videos helpful while making a buying decision
Approximately 60% people are more likely to buy a product after watching a video about it
Types of Product Videos
Product videos come in various shapes, sizes and forms. Here are a few popular types of product videos:
Live-action product videos
2D animated videos
3D animated videos
Whiteboard explainer videos
Product videos that use motion graphics
Benefits of Product Videos
Whether you talk about websites or social media, videos are ruling the roost everywhere. Product videos are short audio-visual productions that convey to the viewers what a certain product does. They help potential customers understand the product by:
Highlighting all its important aspects
Educating them about new features
Explaining what it is used for
Demonstrating how it is used
Focusing on the key benefits of the product
Providing a virtual overview of the product
Studies suggest that high-quality product videos can help eCommerce businesses by:
Helping them rank higher on Google’s search results
Attracting new customers
Retargeting potential customers who had shown interest in your product
Increasing sales and conversions
The ability of e-commerce product videos to persuade viewers to purchase or create an aspirational value about the product is massive. E-Commerce video strategies are essential for eCommerce businesses as they constantly experiment with various types of product video content. These videos help build excitement about their offerings and strike an emotional chord with viewers.
Research on the subject also points towards the fact that hosting an e-commerce product video on the website helps build trust. Moreover, product videos are generally very short and crisp, making them easily digestible across platforms and devices. They also have the shareability aspect – people spend close to one hour on average watching different types of videos online every single day – and social media channels make it easy for users and viewers to share their favorite product videos.
All in all, hosting e-commerce product videos on your eCommerce website and promoting them using social channels and paid advertising is the key to greater visibility, increased conversions and a happier you! A well-crafted e-commerce video can significantly boost your brand’s presence. Product videos are essential in video marketing as they showcase your products in action and help potential customers make informed decisions. If you’re unsure about the best product video, don’t worry—we’re here to help guide you.
Toolbox Studio has enabled several retail and eCommerce businesses and brands to create impactful e-commerce product videos for various purposes. Our expert team of writers, visualisers, artists, animators, cinematographers, directors, editors, and VFX specialists ensures that no stone is left unturned when crafting the perfect e-commerce video. Whether you need a dynamic e-commerce product video to showcase your latest offerings or a detailed product video for a specific campaign, we have the expertise to bring your vision to life.
A picture speaks a thousand words – imagine what a moving picture can do! People – businessmen, marketing executives, brand managers – often ask why it is important to invest in corporate films. Well, the answer is quite simple, if you ask us.
Corporate films can do for your business what your sales team can’t!
A well-crafted corporate film can not only get the word out in the market about various aspects of your business, but also help you reach out to a wider set of relevant audiences.
Whether it is a promotional video or a sales-driven one, a training and development video or a facility tour, a corporate film can break the shackles and allow businesses to bridge the communication gap by showcasing key elements that matter to the audience.
What is a corporate video?
A corporate video production is an audio-visual production that combines live-action, voiceover, background music, motion graphics and animation (at times) to deliver a business message. Corporate films are a potent tool that companies and brands across the globe are leveraging for different purposes – promotion, training, sales, etc. Whether the goal is to showcase one’s offerings, training videos, trade show or conference clips, self-promote a brand or increase engagement either with the customers or within the company (with employees, board members and shareholders), corporate videos are being used as an effective means to create a lasting impact.
What are the different types of corporate videos?
Corporate brand videos for business or business videos are of different types and are crafted in a certain way depending on the end objective. Here are the most popular types of corporate promotional videos:
Product promotion videos
Company profile videos
Customer testimonial videos
Facility or infrastructure videos
Corporate training videos
Company culture videos
Any business that aims to reach out to its prospective customers and target audience with a message, or wants to convey an idea, or introduce an offering, or simply showcase the company’s overview and capabilities should create a corporate video. Enterprises from across the world, belonging to domains and industries like IT, manufacturing, technology, power, education, entertainment, hospitality, healthcare, pharma, auto, engineering and retail, have experienced a certain degree of success with corporate video production.
15 best corporate video examples from around the world
What makes a good corporate video? What are some examples of great corporate videos for business? How does corporate video marketing work?
Here’s looking at some of the best examples of a corporate videos, along with reasons why we think they work so well.
1. Risual Corporate Video
Here’s a corporate video that establishes an instant connect with the viewer, thanks to the generous dose of humour and sarcasm. While it explains what Risual does as a company, it also shows real people and employees as an integral part of the organization, albeit in a sarcastic tone of voice. This informal approach towards the entire production makes it quite different from the hordes of other companies corporate videos you will find on the internet.
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2. UTP Corporate Video
As a corporate video for the #1 private university in Malaysia, the production of this film needed to reflect this position and manages to do so very effectively. The short video showcases the university’s culture, capabilities, offerings, facilities, diversity and more through slick visuals. The world-class production is ably supported by the carefully-drafted narrative, that also focuses on showing the human side of the university.
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3. HubSpot Culture – Corporate Video
HubSpot’s corporate video wins in its endeavour to reflect the company’s values and culture by showing us exactly that. It starts with the story of how it all began, talks about the company’s key challenges and how they are tackled, the short- and long-term vision and mission, etc. However, the thing that draws the viewer’s attention the most is the fact that a good part of the corporate video is dedicated to showing the company culture and how employees are looked at.
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4. BENTELER – Corporate Video
BENTELER develops solutions that make a difference – for their customers, employees and the society. The same is captured in the company profile and facility video, which shows BENTELER’s facilities, people and the approach to how the company makes it happen. The scriptwriting and voiceover add power and conviction to the video and the production quality is classy and elegant.
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5. “So Yeah, We Tried Slack…”
Another corporate video that we love, this one takes an entirely different approach as compared to the ones above. The Slack corporate video explains the application/solution from a user’s point of view, where the customers are shown describing the features of this solution and talking about the benefits of using Slack. This unique approach is augmented by the catchy background music and a bit of smart humour
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6. Tinsa Corporate Video
This corporate film by Tinsa, a leading valuation, assessment and real estate consultant in Spain and Latin America, is a great example of a typical company profile video. It explains what the company does, demonstrates its growth and expansion graph, highlights key USPs, showcases expertise and capabilities, and includes video quotes from key members of the organization.
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7. Living a Richer Life | Airbnb Hosts
There are several ways to convince real estate owners to rent out their extra space, but this corporate video by Airbnb takes the road less travelled. It keeps the hosts at the center of the stage, where they share their experiences and tell the viewer why they listed their homes. Short, sweet and simple, this video has a definite feel-good factor that instantly connects with the viewer.
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8. NEXIRA Corporate Video
Nexira is a world leader in natural, organic ingredients and botanical extracts for the food and nutrition industry. The corporate video sheds light on their expertise, facilities, processes and mission using excellent production elements to give this video what it deserves – superior quality. And even though there is no voiceover, the companies corporate successfully gets the message across and works like a charm.
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9. Tech Data Corporate Video
Here’s another company profile video that highlights the organization’s facilities, capabilities, services and people with the help of live-action shots and key facts and figures.
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10. S Signature Corporate Animation
Breaking the monotony of live-action-heavy corporate films, this corporate business video is entirely animated. It brings to the fore the services of S Signature, a luxury concierge service, while explaining how one can work and live smart with this solution. Using high-quality 2D animation, the video explains the benefits of membership and also gives us an understanding of what the company stands for.
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11. Google Interns’ First Week
Google always manages to get their messaging and marketing right. Here’s a conversational corporate video that provides the viewers with an inside view of the company and how interns work here. The video introduces us to five summer interns who share their thoughts on what it is like to work at Google, the company culture, etc. from their point of view.
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12. GEFCO. Partners, unlimited
GEFCO Group is a global leader in supply chain solutions and their corporate video reflects the company’s immense capabilities by using visual devices such as time-lapses and quick cuts. The video moves along at a steady pace, keeping you hooked on till the very end with world-class visuals. The video also showcases GEFCO’s technology, solutions and gives an overview of the industries they cater to.
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13. ACRE WORKS Corporate Video
Another corporate business video that makes use of time-lapse as a key narrative device, this film is full of expansive aerial views that lend a touch of grandeur and enormity. The video talks about ACRE WORKS company’s approach and expertise in the field of construction, while simultaneously highlighting their solutions, skills, work experience, technology, facilities and certifications. This type of corporate video is great for establishing a business as a trustworthy partner. It also talks about the company’s vision and culture briefly.
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14. Three Sixty Property Group – Corporate Video
This sleek and professional company film demonstrates Three Sixty° Property Group’s key areas of expertise and adds powerful voiceover and background music to make an impact.
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15. FreshBooks Customer Testimonial – Sarah – Interior Designer
We’ve picked another good example of a corporate video that uses a customer testimonial to explain a business offering. This FreshBooks corporate business video explains it all from a customer’s point of view, where she explains the challenges she faced and why she switched over to FreshBooks. The video also touches upon why this cloud accounting solution is the perfect tool and what its key features are.
Benefits of Best Corporate Videos
Corporate videos are a powerful tool for businesses to communicate their brand, products, or services to a wide audience. Here are some key benefits of creating the best corporate videos:
Effective Communication:
The best corporate videos enable businesses to convey their message in a clear and engaging manner. Through a combination of visuals, audio, and storytelling, these videos can effectively communicate the company’s values, mission, products, or services to target audiences. They capture attention, leave a lasting impression, and facilitate better understanding of complex information.
Brand Building:
Corporate videos play a crucial role in building and strengthening a company’s brand identity. By showcasing the company’s culture, values, achievements, and unique selling points, these videos create a distinct brand image in the minds of viewers. They help establish credibility, differentiate the company from competitors, and enhance brand recognition and loyalty.
Increased Engagement:
Best corporate videos have the power to captivate and engage viewers, leading to increased audience retention and interaction. Videos are highly shareable and have a higher chance of being viewed and shared across various platforms, including websites, social media, and presentations. Engaging corporate videos can generate more likes, comments, and shares, expanding the company’s reach and increasing audience engagement.
Versatility in Marketing:
Corporate videos offer versatility in marketing strategies. They can be used across multiple channels and platforms to reach different target audiences. Whether it’s on the company’s website, social media pages, trade shows, presentations, or email marketing campaigns, videos provide a dynamic and memorable way to promote products, services, or brand messages. They can also be repurposed for various marketing materials, such as advertisements, testimonials, product demos, and more.
Improved Sales and Conversions:
Well-crafted corporate videos have the potential to positively impact sales and conversions. By showcasing the benefits and features of products or services in an engaging and persuasive manner, videos can influence potential customers’ purchasing decisions. They provide an opportunity to demonstrate the value proposition, answer common questions, and address customer concerns, ultimately driving sales and conversions.
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Are you looking for a corporate video production company which will offer you end to end solutions under one roof, and avoid your hassle of delivering your message to your audience?
Toolbox Studio, a corporate film production company, excels in crafting cutting-edge corporate videos for businesses from the IT, Manufacturing, Healthcare, Automobile, Hospitality and Technology sectors (among others).
As one of the leading corporate video companies in the industry, we offer end-to-end solutions that are ably backed by 10+ years of experience in the field, in-house experts and world-class infrastructure. Industry leaders like Atlas Copco, H&R Block, JW Marriott, Wipro and PNG have tasted success with our corporate films and there’s no reason why we can’t do the same for you!
Corporate Social Responsibility or CSR is an effort from corporates to give back to society by carrying out a variety of activities that benefit people, animals, the environment and more. While the causes may differ, one thing that is common among all these activities is the fact that these companies like to spread the word regarding their good deeds and garner some goodwill out of these efforts.
Since the 2013 Companies Act, CSR initiatives have been mandatory for companies of a specific size and level of profitability in India. Thus, getting the word out has gone from a choice to a necessity. And why shouldn’t you let your patrons know that a portion of their patronage is going into a good cause, mandatory or not?
Benefits of CSR Videos
CSR (Corporate Social Responsibility) videos offer several benefits to organizations that engage in them. Here are some key advantages of corporate social responsibility videos:
Enhanced brand reputation: Producing CSR videos showcases an organization’s commitment to social and environmental responsibility. Companies can strengthen their brand reputation and build stakeholder trust by highlighting their sustainability, community development, or employee well-being efforts.
Increased stakeholder engagement: CSR (Corporate Social Responsibility) videos provide a compelling medium to communicate an organization’s social impact initiatives to various stakeholders, including customers, employees, investors, and the general public. These videos can effectively engage audiences, generate interest, and foster a sense of pride and loyalty.
Improved internal communication: CSR videos can serve as powerful internal communication tools, educating employees about the organization’s CSR initiatives and creating a sense of purpose. They can enhance employee engagement, morale, and pride in working for a socially responsible company, leading to increased productivity and retention.
Broadened reach and influence: Videos have the potential to reach a wide audience through various digital platforms, including websites, social media, and video-sharing platforms. CSR (Corporate Social Responsibility) videos that tell compelling stories and inspire action can have a broader impact, raising awareness and influencing public opinion on important social and environmental issues.
Compelling storytelling: CSR videos allow organisations to tell their stories visually, engaging and emotionally compellingly. By showcasing real-life examples, testimonials, and the positive impact of their CSR initiatives, companies can connect with viewers and inspire them to support the cause or get involved.
One of the most effective and impactful ways of sharing CSR efforts is through video. This is something that companies all over the world have understood and are using to great effect. We have rounded up some of the best audio-visual showcases of company philanthropy to give you an idea of how CSR videos are done right. Here are our top picks in no particular order.
Top CSR Videos
1. Marc Jacobs x Sato Project
Famous global fashion label Marc Jacobs has partnered with the Sato project to help relocate dogs abandoned in Peru after Hurricane Maria. These adorable canines are rescued and placed into good homes so their lives can be joyful again. Their CSR video showcasing this is a short, sweet, simple effort with no voiceover, just visuals, sounds and music. The video showcases the journey of one adorable dog called Kevin Jacobs and his journey to finding a new home. It’s a fantastic example of a subtle and classy video.
2. Maruti Suzuki #PehniKya
Indian automotive behemoths Maruti Suzuki may be one of the oldest companies putting cars on roads in India, but they aren’t just resting on their laurels. Aside from investing in more tech to make the cars and their passengers safer, they also ran a CSR campaign called Pehni kya? (Did you wear it?) to raise awareness about the importance of seatbelts. Not only does this dramatic video also subliminally showcase their Dzire compact sedan, but it also uses the emotional pull and innocence of a child to help deliver this important message in a heartfelt manner.
3. Ikea My Place to Play
Swedish furniture makers Ikea have been running their Let’s Play for Change campaign for three years now to help children find a safe place to play away from the hardships of life. The video they have put out is textbook in its use of different styles like colorful stop-motion elements and a voice over to share important data without causing the viewer to lose The video is also interspersed with interviews with the children who have benefited for greater impact.
4. Equinox, Heroes Project
Top American fitness chain Equinox has contributed to the Heroes Project through events, marathons, and fundraisers. It has also created a video to showcase what the Heroes Project does. The extremely well-produced effort is built on the style of a classic documentary. It is presented by the founder of the Project, Tim Medvetz, and goes through his rehabilitation journey from which this project to help wounded and disabled war veterans came. It is a highly unique initiative, a genuinely gripping video, and one that takes time to explain how the Heroes Project came about and Equinox’s role within it.
5. Starbucks Global Month of Service
Every year, international coffee chain Starbucks celebrates its Global Month of Service in April, where the brand’s coffee shops the world over involve their patrons and employees in efforts to help improve their local communities. This video from the brand is another one that’s going for simplicity and vibrancy with basic animations and a joyous soundtrack providing the perfect vehicle to promote their Month of Service initiative. Uncomplicated and straightforward, Starbucks is doing it right with this video.
6. Lego, Protect the Planet for Future Generations
The beloved building game makers are known for their philanthropy, but their latest efforts have been above and beyond anything seen before. Lego has created wind turbine farms that not only provides enough clean energy to reduce the brand’s impact on the environment as a complete unit around the world but they also built a Lego windmill to celebrate achieving this feat, establishing a new Guinness World Record in the process. The video features everything from stunning visuals, an engaging voiceover, and tastefully placed text overlays to explain just how momentous the task was how successful the result is.
These examples prove you don’t have to create a simple, by-the-books or generic CSR video. Instead, you can try something new and make a CSR video that captures the viewers’ imagination.
At Toolbox Studio, we can help you make the perfect CSR videoto showcase your benevolence to the world in the best possible light. Contact usto find out more.
Different businesses experiment with diverse types of videos to achieve short- and long-term objectives. From engaging audiences to spreading awareness about a brand’s message and promoting a new offering to presenting facts and figures at annual conferences, brands keep experimenting with video creation and marketing and use corporate filmmaking services.
In the modern era, corporate films have proved to be a highly effective medium for enterprises to promote their business through digital and other electronic AV mediums. With a swarm of video production houses and corporate film production agencies offering high-quality video making services in India, the time couldn’t be better for your business to consider investing in corporate videos.
Here are a few reasons why videos (especially corporate films) are more effective compared to other mediums:
1. Engage the audience
With diminishing attention spans and the reluctance to read much text, today’s consumers are drawn toward well-crafted videos and corporate films. From a business point of view, it makes complete sense to use video as a tool to engage your target audience.
2. Google loves videos!
It is no secret that since Google acquired YouTube more than a decade ago, it has prioritized quality videos and corporate films. If you don’t believe it, a simple query on the world’s most popular search engine will show you that videos are often the top results.
3. More exposure
Online presence is critical to a company’s success in the modern business world, and corporate filmcan help you up your game and make you “visible” online. What’s more, sharing videos is more accessible than sharing text-based documents.
4. Get the message across creatively
Imagine skimming through several pages of text instead of watching a quick video—which one would you prefer? There is no point in guessing. Several brands have used video creation techniques and creative storylines to make their videos and corporate films the best they can be.
5. Generate leads or convert leads into customers
Video marketing enables you to add calls-to-action elements at different points and nudge viewers to take the next step. Numerous companies have experienced a severe rise in leads and conversions after investing in video marketing and getting help from corporate filmmakers.
Let’s take a look at some common types of corporate films that are great for different types of businesses.
1. Company Profile Videos
You might have come across short videos that encapsulate everything that a company or brand is all about – right from what their business is about and what their offerings are to intrinsic elements such as their values, vision, mission, guiding principles, etc. This type of corporate film, also referred to as company profile video, is one that can enable you to present your identity and everything related to your enterprise in a matter of few minutes.
2. Product / Services Showcase Videos
Whether it is a new product that you are launching or a novel service that your business provides, unless you bring it in front of your target group’s eyes, it just won’t cut it. A well-thought out corporate video that showcases your products or corporate filmmaking services can go a long way in ensuring that your audience is aware and ready for them.
3. Company Legacy & Timeline Videos
Whether your company has completed three glorious decades of market presence or you wish to mark the various milestones and achievements, a video can help you shape it better than a piece of text or static imagery. Businesses have also used these videos to include growth predictions and share plans.
4. Facility Showcase Videos
You can shoot and flaunt your facility and infrastructural setup through a corporate film that showcases your production unit. These videos are generally great for manufacturing units, automotive companies and the like.
5. Client / Customer Video testimonials
Many companies worldwide are leveraging the power of customer testimonial videos since watching someone talk about their experience with your business lends a higher degree of credibility and validation.
It all boils down to how creative you can get with the storytelling. Whether it is a promotional product video or a full-fledged show-all-cards-at-one type of video, how you construct the story matters the most. And that is where we come into the picture.
6. Training Videos >
Internal training of associates is an essential part of the company’s growth. Training can be regarding a certain software, product, SOPs, technique, or even related to HR and induction process. A good video can prove to be crucial in enhancing the learning of the associates and save valuable time and energy from the HR. Plus it is easier and more efficient to learn via videos.
7. Company culture / recruitment videos
Want to drive a recruitment campaign to show how extraordinary your workplace is? People zap to see videos that show your employees having a good time while you convey that the work culture is professional, open-minded, and inclusive. Many companies these days use videos to convey this message, and voila, the resumes just keep coming.
It all boils down to how creative you can get with the storytelling. Whether it is a promotional product video or a full-fledged show-all-cards-at-one type of video, how you construct the story matters the most. And that is where we come into the picture.
When looking for an ideal corporate film making studio, you need to ensure you consider several factors, including:
Quality
Time
Cost
Data privacy
Experience
Past projects
Here are a few examples of diverse corporate filmmaking service from known brands
Volvo Group
Atlas Copco
H&R Block
Amanora
JW Marriott
At Toolbox Studio, a premier corporate film production company based out of Pune, India, we specialize in crafting premium-quality corporate videos for you.
From fashion and lifestyle to education and finance, technology and manufacturing to retail and construction, we have produced a range of corporate films for a host of varied clients over the past decade. Contact our team to discuss your corporate film requirements today!
Harnessing the Power of Customer Video Testimonials for Trust and Credibility
When was the last time you bought a product or availed a service without first checking out other people’s reviews and recommendations?
We humans are in constant need of validation and it is no different when it comes to the things we want or need. We know that advertisements are floated because that is what catches your eye and stays at the back of your mind – but when it comes to taking the leap, we want to be doubly sure. So, why bother listening to a sales pitch when you can hear the truth from another person like you who has been a customer?
From a consumer’s point of view, this perspective makes total sense. And from a business standpoint, it should matter to you even more because nothing compares to the kind of credibility that customer testimonials or well-crafted customer video testimonials can offer. With a reliable video testimonial service, you can showcase authentic experiences that resonate with potential clients and build trust effortlessly.
Text testimonials have been doing the rounds for years now and in different forms, too.
Long-form articles that provide the complete lowdown
Short articles that highlight the pros of a brand or its offerings
Crisp reviews that get to the point straightaway
Short snippets or two-liners that summarize the customer experience
Ratings in terms of stars, grades or points
Several companies have leveraged customer video testimonials on multiple platforms in a bid to make these testimonials reach their prospects – via their own website, external websites, social media platforms, etc. This video testimonial service continues to be a vital cog in the customer acquisition wheel, showcasing authentic and impactful customer testimonials to build trust and drive engagement.
However, shorter attention spans and the incomparable love for video consumption is pointing us towards something that actually sounds quite obvious but isn’t done by a lot of businesses out there, strangely enough. Yes, we are talking about creating quality video testimonials and incorporating them in your content and marketing strategy.
Why video testimonials work
Video testimonials are, without a doubt, more engaging when compared to reading a blurb of plain text
Watching someone talk about something is more believable than reading what someone has written
Videos are high on the emotional quotient and better in terms of convincing ability
The recall value of videos is higher than text content
They are also very easy to consume and share
Let us take a look at some of Toolbox Studio’s favourite customer testimonial videos from across the globe and reasons why we think they are great. Our video testimonial service focuses on creating impactful customer testimonials that highlight authentic experiences and build trust.
1. Codecademy
The usage of powerful words makes this one a winner. Watch carefully to see how the benefits of the product have been emphasized upon (rather than making the classic mistake of rambling on about the features). On the emotional side, the words “empower people to find their purpose” hit all the right notes, instantly making you feel good as a viewer.
2. PayPal for SAP HANA
From Microsoft to Google, most big corporations and businesses rely on this format of video testimonials to up their credibility game in the market. Using a known and influential customer to talk about how your service or product has benefitted them is a fantastic way to establish credence, trust and authority.
3. Sunrun and Horizon Solar Power
Another one that strikes the perfect balance between being honest and promotional at the same time, this one “feels” more like a genuine testimonial than being an “advertisement” – won’t you agree? A family’s account of how they ended up saving money and the other benefits they realized is a great way of reaching the target audience and appealing to them on a very relatable level. Note how they have made an attempt to subtly answer common questions that the company’s prospective customers may have.
Have you considered making customer video testimonials for your business?
These are just a few examples of live action customer testimonial videos that have worked for different companies in the past. You might also want to note that one common element across all these videos is the quality of the audio-visuals. Now, you could consider shooting such videos from your phones or digital cameras yourself, but the result will never be the same.
A definitive planned shoot, with state-of-the-art equipment, lighting, cinematography, editing and background music is what makes such amazing videos even more phenomenal. At Toolbox Studio, we specialize in planning and executing the entire shoot for various types of corporate films, including customer testimonial videos. Our video testimonial service ensures that we capture authentic and impactful customer video testimonials that highlight real experiences and build trust. Let us help you create engaging customer testimonials that leave a lasting impression.
