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Category: Commercials

  • Impact of Commercial Videos on Consumers Best Way to Lure Them

    Impact of Commercial Videos on Consumers – Best Way to Lure Them

    We all know the saying, “Content is King,” but today, the phrase has been changed to “Video is King!”

    Isn’t it? But how can one make it a king of their marketing strategy? Let’s understand how video marketing improves your engagement with the target audience and effectively promotes your brand.

    What is Video Marketing?

    With more than 50% of consumers wanting to see commercial video content from top brands or businesses, video is something that your business can not afford to ignore. The main key to commercial video production is to tell a compelling story of a business/brand concisely.

    A commercial video usually promotes a product, service, or brand. Video commercials aim to raise audience awareness, acquire new leads, nurture existing consumers, and increase conversions.

    Video marketing is a promotional video that plays before, during, or after streaming content.  According to some marketing experts, video advertising/marketing is to include display ads with video content

    In today’s competitive market, it has become important for marketing experts to grab consumers’ attention through ads and video advertisements. The trend of using social media platforms for  advertisements and product display videos is growing. In such fierce competition, businesses must know the best practices for capturing and retaining consumer attention. What matters the most is tailoring advertisements to the appropriate context.

    As a passionate commercial video marketing company, Toolbox Studio understands the need for visuals in marketing and offers the best commercial video production services which are quick and reliable. We also provide corporate/ commercial video samples to our clients to update them with all our new projects and the latest trends in the market.

    What Does A Commercial Production Look Like?

    Whether it’s TV, social media, or the web, commercial video production must be focused on your brand and goals. A commercial video doesn’t need to be a big production, but it must have a clear hook and an authentic concept. Watching commercial video advertisement samples is important to get a clearer idea before you begin. Start by compiling video examples from your competitors. Here are some points that say how a commercial video must look like:

    • High-level branding content
    • Motivating call-to-action
    • Generates a buzz and excitement among the audience
    • Share-worthy

    When do people pay attention to video ads and why?

    It has been found that commercial video content such as ‘how to’ videos profoundly influences its consumers. According to a report, 5 main video platforms have reached millions of people around the world including:

    • Free-to-air and commercial TV
    • YouTube
    • Instagram
    • OTT platforms
    • Facebook and other social media channels

    Organisations need to tap into these mediums to reach a wider audience. One study revealed that about 65% of consumers watch commercial videos on social media platforms. Such video content is found to be 9 times more important than videos ads posted by celebrities to the shoppers.

    Product, explainer, and testimonials are known to increase sales and revenue for any brand when used with social media channels.

    Let’s understand how commercial videos are impacting its consumers:

    • Simplifies the complicated things about any product and service
    • Its more authentic
    • Products are best seen in action
    • Optimizes content for even the lazy visitors

    The commercial video ads have brought a true renaissance of digital marketing and have encouraged people too much to buy any product or service from a brand. Building the right and effective video marketing strategy is important to impact the audience. Adding explainer videos, case studies, vlogs (blog posts with videos), storytelling videos, testimonials, and live videos can create a huge impact.

    Adding videos to your website can increase conversions. Additionally, you must to promote your video on social media channels.

    Toolbox Studio offers the best video content suggestions to its clients via commercial video samples and work portfolios. We produce the best commercial videos to engage customers with a strong call to action. We not only make ads but we make stories.  Being a full-service commercial house, Toolbox Studio specialises in providing the best audio-video solutions to various industries, including education, hospitality, manufacturing, automobiles, IT, entertainment, and more.

  • Drive Brand Awareness with Engaging Animated Commercials

    Imagine being able to know about a product or service within a few minutes rather than reading a long essay about the same – This is exactly what you offer your clients with animated videos.

    They have the creative power that can make lasting impressions on your target audience, ultimately leading to a growth in your customer base.

    Commercials with animations promote your brand more effectively and are recognized as a major part of the content marketing effort.  Let’s understand why!

    Why is Animation Good for Advertising?

    Animated videos are excellent tools for increasing the Business to Business (B2B) sales.

    A lot of businesses prefer promoting their products and services through animated advertising. This is because animated commercials are more engaging as compared to other forms of advertising such as newspaper and magazine ads, live-action videos, and commercials. More engagement can lead to a higher rate of conversions especially if the messaging wins new customers over with creativity and simplicity.

    NEED ANIMATED COMMERCIALS? GET IN TOUCH WITH US NOW!

    7 Value-Driven Advantages of Animated Commercials for Your Brand

    Here are some benefits of using animated commercials for your business.

    1. More Cost-Effective Than Live-Action Videos

    Animated videos make a lot of budget sense. Since these are created entirely on computer software, they don’t require the props and equipment that live-action video commercials do. So, animated commercials can be created affordably as compared to the costs required (include the delays and reschedules) for filming a live ad.

    2. Drive Improved Return on Investment

    Since the costs of production of an animated commercial are low, your business will have better and easier ROIs. Animated videos are wonderful tools for brand marketing and are very effective with regards to brand visibility.

    3. Sustain Your Brand Reputation

    Real-life advertisements often feature celebrities as their brand mascots. While that is a great idea, it has its own problems. The popularity of the brand or the product is attached to the celebrity, who will be associated with many other brands too. How are you going to make your business stand out in a market flooded with ads?

    Animated advertising, on the other hand, can create timeless brand mascots than continue marketing for the brand across the years with undivided loyalty. For instance, Tony the Tiger (Kellogg’s) and Julio Pringles (Pringles) are iconic brand characters that still promote the respective products and hold a unique retain value.

    4. Proven to be Effective

    Animated commercials are more effective as compared to real-life advertisements. A lot of businesses use animation in the banners that run across their websites. According to some research from Crisp Media, banner ads with animation are 4.5 times more effective than static ads.

    5. Convenient Flexibility

    Because animated videos can be edited easily, you can conveniently make changes to the same animated video to suit product marketing needs that can change over the years. You can also modify your animated ad as per the latest product updates and this modified ad can be repurposed to various mediums for increased outreach.

    6. Build Your Reputation with Innovation

    With animated advertisements, you are only limited (rather you are freed) by your imagination. Unlike in real-life commercials, there are no physical limitations in animation. Many creative and distinctive ideas can be executed in animated commercials that are just not possible (or are too expensive) in live-action advertisements. The possibilities are endless.

    7. Save Time and Effort for Your Business

    Creating an animated ad is potentially time-saving, each time. Live ads require pre-filming, filming, post-filming, editing and a lot of retouching. However, animation takes lesser time, thanks to the user-friendly software and tools.

    Some of the most popular brands in the world have used animated advertising for promotion and marketing and have benefitted from it.

    • Google used animation advertising to explain Project Sunroof to its audience. The ad explained how Project Sunroof created a map to show the amount of sunlight that falls on roofs around the world, to help people work out whether it’s worth them investing in solar panels. Google was praised for the consistent tone in this ad, and its ability to simplify complex concepts.

     

    • Apple and Dropbox often use animation to promote their new products and their features and updates.

     

      • Marks & Spencer, the U.K. based food and clothing retailer, used an animated film to advertise its “shwopping” initiative, where consumers can bring their used, old or unwanted clothes into its stores, for donation to charity Oxfam that sells or recycles them to raise money to help end poverty. Since 2008 it has raised £16 million ($20.35 million).

     

    Animated commercials are the go-to for many businesses because of their minimal yet outstanding visual storytelling features. If your business has yet to showcase products and services using animation, Toolbox Studio can partner with you to make a winning impression.

    To discover how we can help increase your brand visibility with the help of animated videos, contact us or head to our animated commercials page!

  • Is it the Golden Era of VFX in Indian Brand Commercials?

    Advertising and marketing domains have evolved alongside the growth and development of the media and entertainment industry worldwide. While the VFX ads of the 1980s and 90s can make you nostalgic, you have to admit that modern-day VFX in advertising commercials have really improved the game.

    With the explosion of television channels followed by a wave of new technology, digital platforms, social media channels and more, the avenues for businesses and brands to tap potential audiences and existing customers have increased manifold.

    While content changes with societal changes, visual storytelling quality has made several strides to evolve significantly, while credit must go to the makers, artists, and brands who bring commercials to life, the contribution of visual effects and animation cannot be underestimated.

    LET’S MAKE A JAW-DROPPING VFX-ENABLED COMMERCIAL TOGETHER!

    The Use of Visual Effects in Commercials

    And you don’t have to look too far either – right here in India, we have seen several examples of commercials that are backed by solid VFX and experimental animation in the last decade or so. And this trend continues to get stronger with the advances in technology, powerful software and the ever-expanding scope of these fields.

    In the list below, we have compiled a few contemporary commercials by Indian brands that have made excellent use of a variety of VFX techniques and animation. The list also includes the VFX breakdown of some of these TVCs and web commercials.

    Appy Fizz

    Ching’s Secret

    Rajnigandha Pearls

    Frooti

    Ambuja Cement

    Vodafone

    If you’ve watched the videos above, one look at the VFX breakdown of the Ching’s Secret (My Name is Ranveer Ching) commercial will tell you volumes about the extent to which Indian brands employ visual effects.

    Apart from these, you will also remember the iconic Happy Dent (sparkling teeth) and MTS (Internet Baby) VFX ads that leveraged the power of visual effects to deliver outstanding visual outputs.

    Importance of VFX in Commercials

    One of the key reasons VFX is of great importance to the VFX in advertising space is undoubtedly the possibilities it presents to content creators and brands. Here’s a quick look at some of the benefits of using visual effects in commercials and VFX in advertising:

    • It enables VFX ads filmmakers and brands to create high-quality visuals
    • It allows content creators to experiment with various storytelling techniques
    • It brings down the cost by a massive margin, saving the expenditure on building elaborate sets
    • It allows VFX ads agencies and filmmakers to work faster, shooting only what is necessary and adding the remaining elements in the post-production stage.
    • It fuels creativity, enabling brands and businesses to think out of the box and deliver engaging commercial VFX services.
    • It presents a plethora of possibilities, since VFX can help one achieve the impossible in terms of what is real and what is fantastical

    There is no dearth of ideas and concepts – the challenge used to lie in executing them. That is, however, no longer the case. With businesses ready to invest huge sums and allocate sizeable budgets for their VFX ads and marketing efforts, this is the golden era of commercials. Since VFX can make anything possible, it is no longer restricted to big-budget films.

    Contemporary commercial production companies like Toolbox Studio are equipped with the latest technology, technical know-how and expertise in VFX to make brand videos, ad films and TVCs go to the next level.

    If you are looking for a studio that can help you conceptualize, execute and deliver the highest quality of commercials that are aided by world-class VFX, get in touch with our team now!

    EXPLORE OUR DEDICATED VFX SERVICES FOR COMMERCIALS

  • Why Commercials Remain Relevant in the Age of Social Media

    Commercials have been a part of the fabric of mainstream media and content dissemination since time immemorial. From print media like newspapers and magazines to audio spaces like the radio and of course, the juggernaut audio-visual medium that is the television.

    In fact, ads have been a part of the country’s entertainment industry ever since the television and radio became household devices across India. In this time, ads and admakers have come and gone and filled in those gaps between programming with content that is part sales pitch, part entertainment.

    Revisiting India’s Iconic Ads

    India has a rich tapestry of the most excellent commercials that dates back decades and yet, these ads have resulted in a massive brand recall that exists to this day.

    Think back to the classic “jalebi!” kid from the Dhara Oil commercial

    Or the equally legendary “Hamara Bajaj”

    There were also the hilarious Fevicol series of ads that blew up in the 90s and early 2000s

    And epic Pepsi ads for the 1999 ICC Cricket World Cup where celebrity endorsement was at an all-time high

    Remember all the Nirma, Viccco Turmeric, Titan, Raymond and Thums Up commercials that instantly connected with you as a viewer? Or the heart-tugging campaigns by Cadbury’s Dairy Milk and Kissan? One quick search on YouTube gives you hundreds of nostalgic moments from the 80s and 90s.

    Why These Commercials Were So Effective

    Ads in India have done it all – tickle the funny bone, tap into your emotions, teach valuable social lessons, introduce new dance moves, create memorable soundtracks, and draw in some serious star power.

    The reason that these classic ads from the yesteryears are so memorable is because they found the right formula. And each recipe for success was markedly different.

    1. Fevicol, Nerolac and the like aren’t the most frequently-consumed products, but with super-catchy jingles or through hilarious tropes brands such as this have ensured that you don’t forget who they are and what they are selling.
    2. Glamour, too, has been a big draw, with beautiful, charming and talented actors lending their names to products such as Lux, Pantene, Coca Cola, Asian Paints and L’Oreal among others.
    3. The Hamara Bajaj campaigns were all about nationalism and patriotic pride, and some ads used a combination of these formulae making creations that were both emotional and cute, or funny yet patriotic.

    The idea has been to find a way to present the message where it isn’t jarring, or sometimes even so jarring yet repetitive and catchy that you can’t get it off your mind (we’re looking at you, Vicco Turmeric).

    There’s no one-size-fits-all way to make a great ad, and all of these efforts have worked because they had the right combination of clever ideas, flawless execution, and that X-factor that made them connect with their audience big time.

    Changing Times in the World of Commercials

    That era of unforgettable ads that the whole family consumed together seems to be passing us by. That’s because, in today’s day an age, the very way in which we consume content is changing. Out goes the TV and the radio, and in comes the smartphone. Gone are the traditional channels and instead the likes of Netflix and Google Play Music rule the roost.

    Streaming is the new way forward, and audio-visual ads seem to have begun losing their impact. After all, a lot of these streaming services run on a subscription-based model rather than one that is supported by ads. It is crazy to even think that such an eventuality is even a consideration these days because as we touched upon earlier, the impact of commercials has been massive both here in India and across the world. However, it isn’t all doom and gloom for brand managers who still see value in these commercials.

    The size of the screen may have changed, but many services still use ads. In fact, the ambit has only grown wider, with social media giants such as YouTube, Facebook, Instagram, Twitter and the like all opening up their digital pathways to ad partners.

    Adapting to Digital Ad Platforms

    This new age of ads on fresh platforms requires a fresh approach. You typically can’t have long, indulgent, commercials with a slow build-up in these times of rapid consumption and dwindling attention spans.

    Furthermore, each medium has its own set of rules, ignorance of which will lead to ads that aren’t well received and flatter to deceive on the big social media stage. However, there are some advantages to this new platform, too. The fact that you get detailed, empirical data about your ad, its viewership figures, demographics and more allows you to really understand your target market and build content that is tailor-made to grab their eyeballs.

    All you need is a competent commercials production company that knows how to help you harness these tools and use it to maximum advantage.

    Here’s a look at some successful campaigns by Toolbox Studio where we used various emotional triggers to create on-screen magic and left a lasting impression on the audiences:

    OLX

    Yamaha

    P.N. Gadgil

    Looking for a commercials production company in India for your next campaign? Get in touch with our team to discuss your requirements today!

  • 3 of Toolbox Studio’s Best Commercials Till Date

    3 of Toolbox Studio’s Best Commercials Till Date

    A lot of people – business owners, service providers, manufacturers and more, want to crack the code for a good advertisement. What makes for a good advertisement though? The visuals? The quality of the content? The background music? The celebrity that stars in the ad? Perhaps a mixture of all of the above?

    The answer is simple. Any ad that successfully conveys the message that the client is looking to convey, regardless of how it achieves this, is a good advertisement. Advertisements come in all shapes, sizes and types. As a commercial video production company, we should know! Whether it’s a dramatic live action piece or a series of hilarious animated commercials, or anything in between, the success or failure of an advertisement is determined by its ability to convey the information that the party commissioning the ad wants it to convey.

    At Toolbox Studio, we have made some extremely successful commercials in the past. The Center Fruit advertisement is one such example, leaving our clients highly satisfied with the outcome. The thought at the forefront of our every effort is understanding the brief from our clients and not just delivering on it, but delivering beyond it.

    Here are our top three examples to show you what Toolbox Studio is capable of in three extremely diverse visual formats.

    Toolbox Studio’s three best efforts in terms of commercials so far

    1. PNG’s Mystery Woman

    Headquartered in Pune, P N Gadgil Jewellers are one of the foremost names in the jewellery industry. A truly global company with stores across India including ones in Maharashtra and Goa, and overseas in the UAE and the United States, the PNG legacy is built on the foundations laid down by the family’s ancestors’ as far back as the eighteenth century.

    In this 45-second commercial, celebrated Hindi film actress Madhuri Dixit-Nene showcases the variety and artistry of PNG’s range of jewellery through the means of a riveting traditional dance. The location, costume, and music all lend themselves to the ethos and the atmosphere of tradition, while the modernist approach to packaging the film at the edit table gives it a sheen of style and class.

    The resulting commercial married the grace and elegance of Madhuri with the intricate sophistication of PNG’s fine pieces of jewellery.

    Here’s a quick look at the making of this commercial video:

    2. Center Fruit

    Perfetti Van Melle are confectioners from Italy that first started making candy as far back as 1946. A truly global conglomerate, PVM operates in 150 countries worldwide, and contains famous brands such as Alpenliebe, Mentos, Happydent, Big Babol and Fruittella among others in its fold. The company has been operating in India since 1994, and today it has an estimated size of Rs. 5,500 crore. Center Fruit is one of the brand’s most successful products, contributing greatly to this success. The fruity, liquid-filled chewing gum was one-of-a-kind when it launched, and still holds a strong affinity in the market even today.

    We were tasked with creating an ad campaign for this legendary gum, one that would be focused not just on the Indian market, but the entire South and East Asian region. The advertisement is set in the cosmos, where soldiers of an intergalactic army enjoy a bit of Center Fruit with hilariously predictable results. The light hearted tone of the ad doesn’t take away from the stunning visuals, and the extensive work that went into making this live-action ad with some detailed visual effects incorporated within it.

    You can watch the making of the ad right here:

    3. Sir Winston Tea

    In India, Tea drinking is a culture that is both much loved and extremely widespread. This culture isn’t exclusive to our country however, and Sir Winston Tea is living, breathing proof of that. A fine tea brand with footprints across Europe, Sir Winston Tea as a brand is built on the pillars of quality and tradition.

    Sometimes, simplicity can trump a big glitzy production in terms of conveying the message. This quick ten second animated commercial encapsulate all of the brands values. Understated, classy, and to the point, with classical music and a soothing voice over, the Sir Winston Tea commercial was created for the brand’s Italian market and highlights its quality, aroma and how the brand’s range of products offered a new tea experience.

    So there you have it – some of our best work in terms of commercial films. To see more of what Toolbox Studio can do, have a look at our entire portfolio.

    Get in touch for any commercial production needs, because as you saw from the videos above, we can help you get the right message across to your customers through a production that echoes your brand values.

  • 7 of the Best Super Bowl Commercials of 2017

    7 of the Best Super Bowl Commercials of 2017

    The Super Bowl is the biggest sporting event in the United States and one of the most well known the world over. The culmination of the national Football League (NFL) season every year, the Super Bowl is the big game to decide national champions of the football league for that year.

    Millions of people tune in to the Super Bowl year on year, with the top seven most watched televised programs in the History of the United States have been the Super Bowl matches from seven different seasons as per this CNBC piece.

    The 2017 Super Bowl was no different, as the historic game that culminated in a dramatic victory for the New England Patriots over the Atlanta Falcons, thanks in no small part to the heroics of Patriots quarterback Tom Brady. A game that eventually went into overtime, and drew in a staggering 111.3 million viewers as per Fortune.

    As a reader, you might be wondering why a commercial video production company based in India would be so interested in a sporting event in the US, even if it is one of the biggest in the world.

    Well, the truth is that the Super Bowl is more than just your regular sporting event. It is a cultural phenomenon that resonates across all industries. For example, did you know that the American populace consumes more food only on Thanksgiving? Or that it was estimated that 1.33 billion chicken wings would be consumed on the day of this landmark sporting event? You can get a complete rundown of food consumption in the US during the Super Bowl in this Forbes article. That’s not all though, no, because there are other crowd pulling attractions like the big halftime show. The halftime show typically features the biggest musical act or acts of the world coming in and blowing viewers away with larger-than-life performances, and this last Super Bowl performance with Lady Gaga headlining was no exception.

    The Super Bowl’s Advertisement Mania

    What interests us, and a lot of the Super Bowl viewers the most though is the advertisements that run during the Super Bowl. These blockbuster commercials are aired during the big game to capture as many eyeballs as possible, and are typically some of the best marketing efforts made by the manufacturers through the year. No surprises that this is the case too, considering that even regular 30 second spots ending up costing up to $5 million at the 2017 Super Bowl as per Fortune. With so many clever, funny and heartwarming ads on show, it is difficult to pick the best but we have taken a stab at it anyway. So here are our seven picks for the latest Super Bowl’s famous ads.

    Our picks: Top seven ad efforts during the 2017 Super Bowl

    1. Mercedes-AMG Easy Driver

    Set to an amazing soundtrack – Steppenwolf’s rebel anthem Born to be Wild, and featuring a bar fight (who doesn’t enjoy a good bar fight?) the Mercedes-AMG Easy Driver commercial doesn’t need much more than that sweet exhaust note from the sleek, silver GT Roadster to set the watching crowds off. Throw legendary actor Peter Fonda into the mix and behind the wheel and you have Super Bowl commercial gold.

    2. Budweiser Born the Hard Way

    A beer ad with a political message? We sure are living in modern times. The Born the Hard Way shows a fictionalized version of the meeting of the brand’s co-founders as Adolphus Busch has to go throw public abuse, difficulties and unwelcome advances before he finally arrives in St Louis and meets Eberhard Anheuser to begin the Budweiser revolution.

    3. Wix – Website makers

    Wix have been pulling off hit after Super Bowl hit these last few years, and their latest effort is a winner too. Featuring Gal Gadot and Jason Statham – two of the hottest action starts in Hollywood today, the ad is full of thrills and spills and makes for simple, entertaining viewing.

    4. Buick

    The Buick Big Game Commercial features supermodel Miranda Kerr and Carolina Panthers’ quarterback Cam Newton. A hilarious ad that showcases how good looking the new Buick cars are, this one is sure to get people giggling, and has enough star power to leave a lasting impression.

    5. T-Mobile Unlimited Moves

    Any ad that stars Justin Bieber, Rob Gronkowski and Terell Owens should be a good one, and it is. Drawing a somewhat tenuous link between the unlimited moves seen in Football after touchdowns and T-Mobile’s unlimited data, the ad is an entertaining one none the less.

    6. Squarespace JohnMalkovich.com

    Starring the underratedly funny John Malkovich playing himself, this ad is full of swear words, Malkovich’s scary voice and a whole lot of hilarity. A great way to advertise website domain names and a definite winner from the people over at Squarespace.

    7. Intel Brady Everyday

    A hilarious ad about Intel 360 tech that showcases the company’s product through a series of slow motion shots of MVP Tom Brady doing everyday things. It definitely helps when your brand ambassador is the hero on the night, and when you sneak in a cute little puppy into the video on top of that, you definitely have a winner on your hands (just ask Budweiser!).

    So those are our picks for the top commercial efforts during the Super Bowl LI. Do you agree with our list? Which ones did we miss out on that you think should have made it? Let us know in the comments section below.

  • 7 of the Most Viral Branded Videos of 2015 & 2016

    7 of the Most Viral Branded Videos of 2015 & 2016

    What does it take to make a video go viral? Honestly, it is a combination of many different things. There is no fixed rule or list of things that is guaranteed to make your video go viral. It is completely possible for a well-thought-out, brilliantly-directed branded video, produced by an incredibly expensive video production company to get less views than a random video of a cat sneezing. It all depends on who your audience is.

    Knowing your demographic, their likes and dislikes, their culture, their social inclinations, etc. can really give you an edge when making a good video, such as a branded video. It can seriously up your chances of making a viral video. But again, it is not a guaranteed cheat that allows you to win the game every time.

    To better understand how videos spread and, more importantly, why they are shared or viewed, let’s examine seven of the most viral brand videos of the past two years.

    1. Dillan’s Voice: Apple

    A little over three months ago, Apple made a video featuring one of their tablets. The branded video has already had over 4 million views in three months.

    The viral brand video is about an Autistic boy who finds it challenging to verbalize his thoughts, needs and emotions. Because of his disability, he is viewed differently by people around him. They don’t understand his challenges and are hence apathetic towards him.

    Dillan Voice Apple

    Eventually, he (Dillan) uses the tablet’s “Speak” option to communicate with the people around him. The video ends with him giving his class graduation speech. Dillan narrates the entire video, which enhances its impact tenfold.

    They did a good job pulling on the viewer’s heartstrings with this one. What we most appreciated about this video is that it isn’t all “up in your face” with the product. The tablet is mostly in the background, while the video attempts to create awareness and provide a helpful solution.

    1. Coca Cola: Friendly Twist

    It is no secret that Coca-Cola makes viral brand videos pretty well. This is probably because their video production team really knows their demographic and it helps that they have been around for ages! Most of their videos target teenagers and young adults.

    This branded video is about making friends on the first day of college when everything is awkward and no one knows anyone.

    Coca Cola

    The video is relatable to a huge percentage of the world’s population, which is why it was viewed and shared all over 9.8 million times on social media.. Another reason why this video went viral could be that they designed a whole new bottle just for this ad campaign. If you haven’t seen it yet, it is definitely worth a watch. 

    Although this viral branded video was made in 2014, but it really is one of Coca Cola’s best, and definitely deserves to be on this list. 

    1. Red Bull: The Athlete Machine

    This viral brand video is probably one of the most famous branded videos and is definitely the ultimate video for any stunt-crazed sports junkies out there.

    Red Bull

    It is basically a series of really cool stunts set up in a chain reaction obstacle course-type arrangement where only the completion of the previous stunt can begin the next one. The stunts feature everything from sky diving, to skateboard stunts, bicycles, motorcycles and even a race car. The video ends with the last stunt setting off an arrangement that breaks a block of ice inside which there is a frozen can of Red Bull.

    This viral brand video’s sheer intensity is what probably made it go viral. It literally has you at the edge of your seat the entire time, s0 it is no wonder that it has over 25.6 million views on YouTube today.

    1. Durex #Connect

    Yes, Durex, the condom company. And no, this video is not inappropriate, and it has nothing to do with sex. However, it sends a powerful social message to people who allow entirely technology to take over their lives.

    Durex

    The viral brand video is a series of interviews conducted by a therapist that features various couples talking about how big a part technology plays in their daily lives. After realizing that most couples value their devices more than their partner, the therapist suggests that they use their phones and tablets to enhance the time they spend together in the bedroom. How? Watch the video to find out!

    Surprisingly, condoms are not featured in this video, yet they have reached 37.6 million views!

    1. Proctor & Gamble: Like A Girl

    This video, a series of interviews conducted on girls and women of different ages, tackles the issue of the derogatory connotation of the phrase “like a girl.” For instance “don’t throw like a girl” or “he runs like a girl.” Instead of portraying strength and confidence, the phrase is immediately associated with weakness and lack of skill – immensely offensive, in our opinion.

    proctor

    What’s really sad is that even women have subconsciously begun to use the phrase as an insult. However, the video tastefully tackles this issue and slowly throws light on how the phrase can be spun into a compliment. This video has received over 62.1 million views since it was posted in June 2014.

    Yet another video with a social message! Social messages seem to be the trend with viral videos today. Take a hint! 

    1. Hyundai: A Message to Space

    This is another one that will pull at your heart strings. The video is about a girl, Stephanie, whose father is an engineer on a satellite in space and does not get to meet his family for long stretches of time.

    Hyundai

    With a little help from Hyundai, the daughter writes a message on the ground, large enough for her dad to see from space. It definitely has the “cool” element but mostly, it’s a sweet father-daughter love theme that is bound to get at least 4 out of 5 viewers to share the video.

    With over 77.4 million, this video is definitely one of the most viewed brand commercials of the past 2 years. 

    1. Volvo Trucks: The Epic Split

    If you haven’t seen this one, the only thing we’re going to tell you is that it stars Jean-Claude Van Damme, it is the coolest video on YouTube, and it most certainly deserves way more than 83.9 million views. So go watch it now!

    Volvo

    Most people don’t like Enya but this video’s soundtrack creates a beautiful contrast to the intensity of what is actually happening. Yes, the video is real and has not been tampered with.

    And that concludes our 7 viral brand videos. As you can see, all the videos are entirely different in style, theme, and agenda. The bottom line is you have to create an entertaining video. If you’re out to sell, chances are your video won’t make it. Also, as we have seen, picking a social cause will do wonders for your video.

    Contact us to know how we, at Toolbox Studio, can craft a brand video for your brand – a video that has all the essential ingredients that could make it (and your brand) go viral!

  • The VF’X’ Factor in TV Commercials!

    The VF’X’ Factor in TV Commercials!

    Here are two links that sum up the whole story of how VFX in advertising has wholly evolved the industry.  The first link, which is an old Limca Ad starring the Maine Pyaar Kiya hero Salman Khan. The Ad is simple without any particular effect as such except at the end of the commercial which again can’t be counted as one as per today’s standards. To be precise, they are mere graphics.  Many of you watching it now may not at all like it because instantly your mind will start comparing this Ad with the one in the second link. Yes, it’s the Ad which again stars the Dabangg Salman Khan, this time endorsing the brand Thums Up and performing an unbelievable daredevil act. It’s highly unrealistic that someone will jump out of an aeroplane in a Jeep to get a bottle of his favourite drink. As many of you might know that this sequence was shot using the Chroma technology, and Mr. Salman Khan, the pretty model and their jeep had a harness around them as a protection, though…they won’t have jumped from a height of more than 5-10 feet. But does this come to your mind even for a fraction of a second? The answer is No. This is the magic of VFX. It makes everything look so real and makes you believe in it.

    And the reason that we are talking about VFX here is that this industry is easily one of the fastest growing industries in India today and more than 50% of an Ad today consists of VFX in advertising. Just as the TV industry is burgeoning by the day, VFX too is finding a good foothold amidst this development. The entertainment portion of the animation, gaming and VFX industry (now included in the overall size of the entertainment and media industry) grew by 24% and was estimated at Rs 13 billion in 2007. This industry is expected to grow at a compound annual growth rate of 25%. The visual effects field — referring to computerized digital animation and picture-layering processes known as compositing — is evolving quickly. Very small boutique studios are mushrooming in all metros to cater to the needs of small screen content makers and advertising agencies.

    VFX has completely metamorphosed the TVCs’ scenario in India with more and more brands using VFX to enhance the quality of their Ads. VFX has provided the necessary platform to more and more innovative ideas. Such VFX Ads have a longer life compared to the normal Ads because they are unique in every sense and they register quickly in the minds of the target audience.

    Many of us may dislike the MTS- Born for the Internet Ad and think that it is gross but the point here is, good or bad, everyone is talking about it and the Ad has indeed served its purpose. Not only the brand has been successful in reaching out to the people but the special effects have ensured that the Ad is registered in the minds of the target audience and stays there for a long time.

    However, the brand must take the utmost care while selecting the right VFX Studio, because ones VFX goes wrong may reduce the Ad to a mere laughing stock and nothing else.  You may have seen today’s kids laughing out loud at some desi commercial that became a disaster because of its poor VFX quality. It’s essential to choose the best VFX Studio; a studio that can craft a spectacular visual experience. And Toolbox should top your list if you are looking for such a studio. It’s one of the leading studios with a state-of-the-art setup, which includes a chroma studio, sound studio, IT infrastructure…and is renowned for adding visual wonders and creative expertise to VFX ads and advertising. Toolbox Studio provides various innovative solutions like live-action, pre-visualization, shoot supervision, 2D compositing, 3D and CG effects, animation, motion design, color grading and any combination of these services.

    VFX has certainly become the X factor in today’s TVCs and VFX ads, destined to grow beyond imagination and create many visual miracles in the near future.

  • The ‘Smart’ World of Mobile Video Advertising in India!

    You are playing a cool game on your latest tablet or a smart-phone and suddenly a video pops out of nowhere. Your reactions: 1) You simply skip the video or 2) You go through the whole video if you find it interesting. And if it’s interesting enough, you think of going for the advertised product. A few people, just like you, either skip the video or go for it. When the target audience views the video, half of the job is done for the advertiser. This is particularly relevant in mobile video advertising in India, where the rise of smartphone usage has made video ads a prominent tool for brands. And when the purchase is made, the objective of advertising on this platform is achieved. This demonstrates how advertising in marketing plays a critical role in influencing consumer behaviour.

    But like you can see, mobile advertising does get a mixed response as a few of the people find ads popping out a bit inconvenient and disturbing and a few find it helpful. So how is the mobile video advertising scenario in India? Well, if we go by the facts and figures, it’s booming like anything and is set to touch Rs 430 Crore in the year 2014. Interesting, isn’t it? And to make this more interesting, we have got one more fact for you. India stands second in mobile advertisements, right behind the United States of America! And we seem to be catching up sooner with the USA.

    There was certainly a disconnect between what industry felt about the potential of mobile advertising and what brands thought about incorporating mobiles in their marketing strategy. May be this is the reason that spend on mobile advertising has been just 10- 15% as compared to spend on digital marketing. But this has changed dramatically and mobile advertising is the ‘new cool’ in the industry now. Marketers are more than willingly investing in mobile advertising as marketers feel that m-commerce is opening up as an instrument for financial inclusion and mobiles will act as a key to a potential explosion in advertising.

    So what has really helped mobile video advertising in India?

    India has been the mobile first market as compared to the other nations, which means that we Indians access the internet on our mobiles first as compared to the other nations where desktops/laptops are preferred. Interestingly around 40% of the mobile users in India have mobile as their only internet access point.

    The mobile advertising market has evolved from a stage of mobile internet being used for email access to being used for social media, to now being used for accessing various kinds of content like NEWS, sports, entertainment etc. With India’s app developer base estimated at 250,000 and expected app downloads to be around 8.4 billion by 2016, Indian mobile users are heavily consuming apps.
    The handsets are cheaper and more accessible now. Mobile video advertising in India has significantly benefited from this trend, leveraging affordable handsets and widespread internet access. Also, the relatively cheap data plans have supported advertising in marketing, making it easier for businesses to reach their audience. The introduction of 3G has further facilitated faster streaming of videos, enhancing the potential for mobile video advertising in India and making it more convenient for the target audience to engage with video content effectively.

    So who are the big players in mobile video advertising? Automobile giants like Maruti, Yamaha, Honda …FMCG brands like Coca-Cola, Pepsico, Unilever and telecom players like Nokia, Karbonn and Micromax… are really investing a lot in mobile video advertising in India. This trend reflects a growing acknowledgement of its impact on consumer engagement and the evolving nature of advertising in marketing strategies.

    From the current scenario, no one can deny the significant role mobile video advertising will play shortly. It’s all set to touch the skies, transforming traditional advertising in marketing and offering viewers unparalleled access to immersive and creative experiences.

    Stay tuned for a lot more engaging stuff that’s coming your way soon!