Advertising and marketing domains have evolved alongside the growth and development of the media and entertainment industry worldwide. While the VFX ads of the 1980s and 90s can make you nostalgic, you have to admit that modern-day VFX in advertising commercials have really improved the game.
With the explosion of television channels followed by a wave of new technology, digital platforms, social media channels and more, the avenues for businesses and brands to tap potential audiences and existing customers have increased manifold.
While content changes with societal changes, visual storytelling quality has made several strides to evolve significantly, while credit must go to the makers, artists, and brands who bring commercials to life, the contribution of visual effects and animation cannot be underestimated.
And you don’t have to look too far either – right here in India, we have seen several examples of commercials that are backed by solid VFX and experimental animation in the last decade or so. And this trend continues to get stronger with the advances in technology, powerful software and the ever-expanding scope of these fields.
In the list below, we have compiled a few contemporary commercials by Indian brands that have made excellent use of a variety of VFX techniques and animation. The list also includes the VFX breakdown of some of these TVCs and web commercials.
Appy Fizz
Ching’s Secret
Rajnigandha Pearls
Frooti
Ambuja Cement
Vodafone
If you’ve watched the videos above, one look at the VFX breakdown of the Ching’s Secret (My Name is Ranveer Ching) commercial will tell you volumes about the extent to which Indian brands employ visual effects.
Apart from these, you will also remember the iconic Happy Dent (sparkling teeth) and MTS (Internet Baby) VFX ads that leveraged the power of visual effects to deliver outstanding visual outputs.
Importance of VFX in Commercials
One of the key reasons VFX is of great importance to the VFX in advertising space is undoubtedly the possibilities it presents to content creators and brands. Here’s a quick look at some of the benefits of using visual effects in commercials and VFX in advertising:
It enables VFX ads filmmakers and brands to create high-quality visuals
It allows content creators to experiment with various storytelling techniques
It brings down the cost by a massive margin, saving the expenditure on building elaborate sets
It allows VFX ads agencies and filmmakers to work faster, shooting only what is necessary and adding the remaining elements in the post-production stage.
It fuels creativity, enabling brands and businesses to think out of the box and deliver engaging commercial VFX services.
It presents a plethora of possibilities, since VFX can help one achieve the impossible in terms of what is real and what is fantastical
There is no dearth of ideas and concepts – the challenge used to lie in executing them. That is, however, no longer the case. With businesses ready to invest huge sums and allocate sizeable budgets for their VFX ads and marketing efforts, this is the golden era of commercials. Since VFX can make anything possible, it is no longer restricted to big-budget films.
Contemporary commercial production companies like Toolbox Studio are equipped with the latest technology, technical know-how and expertise in VFX to make brand videos, ad films and TVCs go to the next level.
If you are looking for a studio that can help you conceptualize, execute and deliver the highest quality of commercials that are aided by world-class VFX, get in touch with our team now!
Despite being nascent, E-commerce is a fiercely competitive industry that has already matched the might of several other preexisting domains. This permeation of e-commerce across the globe is thanks to changing lifestyles, the advent of new technology and businesses’ desire to serve their customers better.
It is no secret that e-commerce product videos have become the preferred mode of branding, advertising, launching products. These e-commerce videos are essential for explaining concepts and showcasing a product. For modern-day businesses, product videos are of high importance because they help create a buzz, reach more people, gain more attention, connect with more audiences, engage potential customers and leave behind a high recall value – all of which amounts to the golden word that every business wants to hear: CONVERSIONS.
Here are a few statistics and data points that will revalidate the fact that having a video strategy is a must for businesses and that product videos are indispensable:
Video accounts for close to 80% of the world’s mobile data traffic
Over 70% consumers think that videos explain products better
Over 50% people engage with a brand after watching a video
Over 50% shoppers think that companies with product videos are trustworthy
Close to 90% people find videos helpful while making a buying decision
Approximately 60% people are more likely to buy a product after watching a video about it
Types of Product Videos
Product videos come in various shapes, sizes and forms. Here are a few popular types of product videos:
Live-action product videos
2D animated videos
3D animated videos
Whiteboard explainer videos
Product videos that use motion graphics
Benefits of Product Videos
Whether you talk about websites or social media, videos are ruling the roost everywhere. Product videos are short audio-visual productions that convey to the viewers what a certain product does. They help potential customers understand the product by:
Highlighting all its important aspects
Educating them about new features
Explaining what it is used for
Demonstrating how it is used
Focusing on the key benefits of the product
Providing a virtual overview of the product
Studies suggest that high-quality product videos can help eCommerce businesses by:
Helping them rank higher on Google’s search results
Attracting new customers
Retargeting potential customers who had shown interest in your product
Increasing sales and conversions
The ability of e-commerce product videos to persuade viewers to purchase or create an aspirational value about the product is massive. E-Commerce video strategies are essential for eCommerce businesses as they constantly experiment with various types of product video content. These videos help build excitement about their offerings and strike an emotional chord with viewers.
Research on the subject also points towards the fact that hosting an e-commerce product video on the website helps build trust. Moreover, product videos are generally very short and crisp, making them easily digestible across platforms and devices. They also have the shareability aspect – people spend close to one hour on average watching different types of videos online every single day – and social media channels make it easy for users and viewers to share their favorite product videos.
All in all, hosting e-commerce product videos on your eCommerce website and promoting them using social channels and paid advertising is the key to greater visibility, increased conversions and a happier you! A well-crafted e-commerce video can significantly boost your brand’s presence. Product videos are essential in video marketing as they showcase your products in action and help potential customers make informed decisions. If you’re unsure about the best product video, don’t worry—we’re here to help guide you.
Toolbox Studio has enabled several retail and eCommerce businesses and brands to create impactful e-commerce product videos for various purposes. Our expert team of writers, visualisers, artists, animators, cinematographers, directors, editors, and VFX specialists ensures that no stone is left unturned when crafting the perfect e-commerce video. Whether you need a dynamic e-commerce product video to showcase your latest offerings or a detailed product video for a specific campaign, we have the expertise to bring your vision to life.
They say that change is the only constant in life – and the way the education sector has evolved over the last several decades pays testimony to that quote. The methods of delivering training, the modes of learning, the way classroom teaching has transformed, the use of mediums other than traditional textbooks, and the shortening attention spans of the younger generations have all contributed towards certain changes in the way education is perceived and carried out in schools, colleges, training centers and even private coaching classes.
However, unlike most other fields of work and walks of life, education has been relatively slower in terms of acknowledging, accepting and incorporating new technology and novel methods of communication. That is not to say that the field has been left behind. No, the world of education has gone from strength to strength, capitalizing on novel means of delivering training and promoting educational setups by using various techniques.
One unarguably effective technique is using educational explainer videos – explainer videos, in particular. One cannot deny or underestimate the importance and benefits of videos in education. While you might see many colleges investing in making different educational explainer videos, stylish ad films and virtual tour videos, explainer videos for educational institutes are still a comparatively unexplored and underrated means of communication.
How can animated explainer videos be used for education?
Educational Explainer videos are not only a wonderful way to put forth a concept, message or idea, but they also tend to leave a lasting impression on the viewer. Here are seven ways in which different types of educational explainer videos can help educational institutions up their game and get better results (along with reasons):
1. Engagement
It can’t be denied that the audio-visual form of communication is rather captivating and can engage the receiver better than traditional forms of communication, including text-based learning. In the education space, institutes can really get their target audience hooked on to the message they are trying to deliver through a well-crafted explainer educational video.
2. Conceptual Clarity
So, how do educational explainer videos help students learn better? Some subjects, topics and concepts require trainers or professors to simplify and break them down so that it is easy for new learners to understand and absorb. Educational Explainer videos enable this by simplifying complex topics and presenting them in an easy-to-grasp format, which makes the learning process much more effective.
3. Participation
The advantages of using videos in teaching are not limited to comprehending course material better. Visual learning encourages student participation like no other mode of training can. Using videos in the classroom can enable increased participation of individuals as well as groups. Several schools have started using videos to boost participation and interaction levels.
4. Online availability
eLearning has become a massive part of education today and for good reason. The fact that eLearning material includes video-based learning and is freely available online means that learners can learn at their own pace and convenience (and even revisit course material when they want to).
5. Impact
Short videos create an instant impact on the viewer and can be used by colleges and educational institutions judiciously for purposes like welcoming a new batch of students on board or delivering orientation. A welcome video or video-based orientation/induction has proved to be an effective means to make new entrants feel at home. This was first tried out by HR departments in organizations, but it is also a very effective way to make students feel at ease on their first day at school or in the university.
6. Promotion
The competition between educational institutions is almost cutthroat today, and every setup is trying different things to reach out to prospective students and their parents. One of the most efficient ways of promoting an institute or advertising courses is by using quality educational explainer videos. Educational Explainer videos can not only present facts, figures and key pointers in a crisp manner, but also create an impact and influence the buyer journey to an extent.
7. Staff training
Educating students is one thing, but training the staff is a different ball game altogether. Explainer videos can help with staff training by breaking down information about new policies, procedures, exams, course structure, curriculum, etc. instead of going the traditional route.
There are various types of educational explainer videos that educational institutes can experiment with, including:
2D character animation videos
Whiteboard explainer videos
3D animated explainer videos
Animated infographics
Kinetic typography videos
Here’s an example:
The use of videos in learning and teaching is only going to become more popular as institutions empower students to access course material and college information from their devices.
If you, too, have realized the importance of leveraging the audio-visual medium in education and want to create educational explainer videos for your needs, get in touch with our team now! Toolbox Studio is the frontrunner in educational video production. The studio has delivered several educational explainer videos for educational institutes like Seamedu School of Pro-Expressionism, enabling them to enhance the experience of both students and prospects.
Medical animation refers to a medical video that is made around a surgical or physiological subject and rendered using different types of animation and computer graphics – including 2D and 3D animation.
From illness prevention and treatment to patient care, the digital revolution in healthcare is improving a wide range of outcomes. Medical animation is leading this movement and becoming a crucial component of patient education and HCP communication.
In the healthcare industry, medical animation videos may be a very effective tool because they break down complex information into easily digestible chunks.
High-quality medical animation makes potentially important, sensitive, or complex material more approachable, especially in healthcare messages. 2D, 3D, or hybrid animations-which combine live video with animated motion graphics-can be produced.
Medical animation videos are of various types and used for multiple purposes. The field has substantially evolved over the last few years. You will likely find a range of cutting-edge 2D and 3D medical animation videos or interactive videos that help simplify complex subjects, promote products or explain the workings of a medical device.
It is no secret that the audio-visual medium of communication has surpassed the traditional text-based mode of communication and today’s audiences tend to react much better and absorb more information when presented through videos. The same logic or reasoning applies to the medical and healthcare industry, too. Whether you are communicating with a medical science student, a patient, a manufacturer or a doctor – videos made with high-quality animation and sound design can really make a massive difference.
What are medical animation videos used for?
The following people or setups generally use medical animation/healthcare animation videos:
Hospitals, clinics and other healthcare setups
Doctors and surgeons
Pharmaceutical companies and drug manufacturers
Medical college professors and students
Biotech companies
Medical equipment manufacturers
The entities above use animated medical videos for a variety of purposes, including the following:
Patient education
Health and disease awareness
Medical eLearning
Surgical training
Medical sales training
Emergency care education
Medical simulation of anatomical or surgical concepts
Promotion, advertising or marketing of medical products and solutions
Benefits of Investing in Medical Animation Services
Medical animation services offer a valuable tool for the healthcare industry by providing high-quality 3D medical animations and videos. These animations combine scientific accuracy with visual storytelling to effectively communicate complex medical concepts, procedures, and information. Investing in medical animation services can benefits healthcare organizations, researchers, educators, and medical professionals. Let’s explore some of these advantages.
Enhanced Visual Communication: 3D medical animation brings life to intricate medical concepts that are challenging to convey. It provides a visually engaging and dynamic representation of anatomical structures, physiological processes, medical devices, and treatment procedures. By visualizing complex information, medical animations enable clearer communication and comprehension for both healthcare professionals and patients.
Improved Patient Education: Medical animations play a vital role in patient education. By presenting medical information in a visually appealing and easy-to-understand manner, patients can better grasp their medical conditions, treatment options, and potential outcomes. 3D medical animation videos allow patients to visualise their bodies’ workings, diseases’ effects, and the benefits of specific treatments, leading to more informed decision-making and improved patient satisfaction.
Efficient Training and Education: Medical animation services are invaluable for training healthcare professionals and educating medical students. 3D medical animation videos effectively demonstrate and understand complex surgical procedures, medical techniques, and intricate anatomical structures. These animations offer a safe and controlled environment for learning, allowing medical professionals to enhance their knowledge, skills, and confidence in performing complex procedures.
Marketing and Presentations: High-quality 3D medical animation videos can be used for marketing, medical conferences, and presentations. They provide an engaging and impactful way to showcase medical products, devices, and pharmaceuticals. Medical animations can effectively highlight the unique features, mechanisms of action, and benefits of medical innovations, helping to attract potential investors, clients, and collaborators.
Research and Development: 3D medical animation videos are valuable tools in the research and development phase of medical advancements. They can aid researchers and scientists in visualizing and conceptualizing new medical devices, treatments, and techniques. Additionally, medical animations can assist in demonstrating the effectiveness of novel approaches and help secure funding for further research.
Legal and Litigation Support: 3D medical animation videos can be crucial in presenting evidence and illustrating complex medical procedures or injuries in legal cases related to medical malpractice or personal injury. These animations provide a clear visual representation to help jurors and legal professionals better understand the medical facts and make informed decisions.
Various Types of Medical Animation Videos
3D medical animation videos: A new universe of possibilities is made possible by 3D animation, which explores the complexities of science in a way that is not possible with 2D drawings, sketches, photographs, or even live action.
Explainer 3D medical animation video: Animation-based explainer videos are interesting and educational. They can explain medications, potential treatments, the nature of the healing process, or how to use a product.
Promotional healthcare animation videos: Animation is a terrific, flexible tool that may be used to increase sales, spread the word about a new good, service, or event, increase website traffic, or even raise awareness of a health problem.
2D and 3D medical animation videos are also commonly used to explain complex subjects or demonstrate the workings of the human body, organs, medications and surgical devices.
15 of the best medical animation video examples
1. Stryker Foot and Ankle | EasyClip® SI System Animation
This simple medical product animation demonstrates how the EasyClip SI System facilitates easy and quick fixation in various applications. Using visual aids and a voiceover, it provides the user with the benefits and specifications.
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2. Medtronic MiniMed – How does the MiniMed 640G insulin pump work?
As the video title suggests, this medical product animation demonstrates the insulin pump’s functionality and critical features through simple graphics, graphs, background music, and a voiceover.
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3. WATCHMAN™ Left Atrial Appendage Closure Device – Treatment Animation
Another 3d medical animation videos provides an animated overview of how a specific treatment is carried out. This one shows the entire procedure and how the device is used. It explains how the implant works using animated illustrations.
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4. Cardiva VASCADE® Animation
This medical animation video explains how the extravascular design delivers a thrombogenic resorbable collagen patch to safely and securely close the artery, leaving no intravascular components behind.
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5. Lapro-Shark™ – Laparoscopic Port Site Closure Device – Instructional Video
The 3d medical animation videos explain the procedure followed while using the laparoscopic port site closure device for trocar sites that are more significant than 10 mm. Animation and voiceover make the device demonstration very practical and easy to understand.
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6. Knee Surgery | Torn ACL | Nucleus Health
An ACL tear is a common occurrence and needs to be treated in the right manner for it to heal properly. This 3D medical animation video with voiceover explains the torn ACL treatment procedure by demonstrating what happens internally and how doctors operate on the ligament rehabilitation.
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7. The Human Digestive System
The human digestive system is quite complex and difficult to understand – but this video makes it fairly easy for anyone to comprehend how it works. It shows how the food passes through various internal organs, gets processed and subsequently gets digested, by using a good mix of animation, text and voiceover.
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8. SmartCage-L&SmartFix
This 3D medical video shows how the spine correction process is carried out using the SmartSpine expandable TLIF cage and other tools and techniques.
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9. What is Cancer?
We’ve all heard it before and it is a term used often in daily parlance, but not many people know what cancer really means and how it spreads. This 3D medical animation depicts the growth of a tumor and explains how it can spread or grow uncontrollably.
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10. Cameron Underwood Face Transplant Surgical Animation 2018
This is a good example of an animated surgery video and a really complex subject being made easy to understand using animation. The surgical procedure video shows a detailed virtual representation of a partial facial reconstruction and jaw transplant that was carried out on a real-life patient.
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11. Conventional CPR Overview
Knowing, learning and understanding Cardiopulmonary Resuscitation or CPR is extremely important to handle emergency situations. This video by Zoll Medical demonstrates how conventional CPR works and also touches upon some of its inherent inefficiencies.
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12. What Is a Defibrillator How Does It Work?
This medical device animation video relies on minimalistic animation and an effective voiceover to explain how it works.
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13. How does the Stomach Function?
Ever wonder exactly how the stomach and digestive system work? This medical video explains just that and uses illustrations and healthcare animation.
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14. Human Circulatory System
Here is a simple yet very effective healthcare animation video. It progresses steadily and explains the workings of the human heart using illustrations, text, sound effects, and a voiceover.
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15. Phonak Audéo B-R Rechargeable Hearing Aid
This one definitely ranks amongst one of the best medical animation videos out there and it is our favourite, too, for good reason. The hearing aid device is showcased in detail within minutes, touching upon the key features of the product and highlighting each internal part of the machine using quality animation. The powerful voiceover and background music add to the impact of the medical product video.
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Toolbox Studio is widely acknowledged as a leader in healthcare animation and video. Using the audiovisual medium, our healthcare animation experts bring complex concepts, medical sciences, products, devices, procedures, and processes to life with complete accuracy and high quality. For over 10 years, we have catered to leading healthcare service providers, pharma companies, medical institutions, and hospitals with world-class healthcare animation solutions.
A picture speaks a thousand words – imagine what a moving picture can do! People – businessmen, marketing executives, brand managers – often ask why it is important to invest in corporate films. Well, the answer is quite simple, if you ask us.
Corporate films can do for your business what your sales team can’t!
A well-crafted corporate film can not only get the word out in the market about various aspects of your business, but also help you reach out to a wider set of relevant audiences.
Whether it is a promotional video or a sales-driven one, a training and development video or a facility tour, a corporate film can break the shackles and allow businesses to bridge the communication gap by showcasing key elements that matter to the audience.
What is a corporate video?
A corporate video production is an audio-visual production that combines live-action, voiceover, background music, motion graphics and animation (at times) to deliver a business message. Corporate films are a potent tool that companies and brands across the globe are leveraging for different purposes – promotion, training, sales, etc. Whether the goal is to showcase one’s offerings, training videos, trade show or conference clips, self-promote a brand or increase engagement either with the customers or within the company (with employees, board members and shareholders), corporate videos are being used as an effective means to create a lasting impact.
What are the different types of corporate videos?
Corporate brand videos for business or business videos are of different types and are crafted in a certain way depending on the end objective. Here are the most popular types of corporate promotional videos:
Product promotion videos
Company profile videos
Customer testimonial videos
Facility or infrastructure videos
Corporate training videos
Company culture videos
Any business that aims to reach out to its prospective customers and target audience with a message, or wants to convey an idea, or introduce an offering, or simply showcase the company’s overview and capabilities should create a corporate video. Enterprises from across the world, belonging to domains and industries like IT, manufacturing, technology, power, education, entertainment, hospitality, healthcare, pharma, auto, engineering and retail, have experienced a certain degree of success with corporate video production.
15 best corporate video examples from around the world
What makes a good corporate video? What are some examples of great corporate videos for business? How does corporate video marketing work?
Here’s looking at some of the best examples of a corporate videos, along with reasons why we think they work so well.
1. Risual Corporate Video
Here’s a corporate video that establishes an instant connect with the viewer, thanks to the generous dose of humour and sarcasm. While it explains what Risual does as a company, it also shows real people and employees as an integral part of the organization, albeit in a sarcastic tone of voice. This informal approach towards the entire production makes it quite different from the hordes of other companies corporate videos you will find on the internet.
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2. UTP Corporate Video
As a corporate video for the #1 private university in Malaysia, the production of this film needed to reflect this position and manages to do so very effectively. The short video showcases the university’s culture, capabilities, offerings, facilities, diversity and more through slick visuals. The world-class production is ably supported by the carefully-drafted narrative, that also focuses on showing the human side of the university.
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3. HubSpot Culture – Corporate Video
HubSpot’s corporate video wins in its endeavour to reflect the company’s values and culture by showing us exactly that. It starts with the story of how it all began, talks about the company’s key challenges and how they are tackled, the short- and long-term vision and mission, etc. However, the thing that draws the viewer’s attention the most is the fact that a good part of the corporate video is dedicated to showing the company culture and how employees are looked at.
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4. BENTELER – Corporate Video
BENTELER develops solutions that make a difference – for their customers, employees and the society. The same is captured in the company profile and facility video, which shows BENTELER’s facilities, people and the approach to how the company makes it happen. The scriptwriting and voiceover add power and conviction to the video and the production quality is classy and elegant.
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5. “So Yeah, We Tried Slack…”
Another corporate video that we love, this one takes an entirely different approach as compared to the ones above. The Slack corporate video explains the application/solution from a user’s point of view, where the customers are shown describing the features of this solution and talking about the benefits of using Slack. This unique approach is augmented by the catchy background music and a bit of smart humour
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6. Tinsa Corporate Video
This corporate film by Tinsa, a leading valuation, assessment and real estate consultant in Spain and Latin America, is a great example of a typical company profile video. It explains what the company does, demonstrates its growth and expansion graph, highlights key USPs, showcases expertise and capabilities, and includes video quotes from key members of the organization.
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7. Living a Richer Life | Airbnb Hosts
There are several ways to convince real estate owners to rent out their extra space, but this corporate video by Airbnb takes the road less travelled. It keeps the hosts at the center of the stage, where they share their experiences and tell the viewer why they listed their homes. Short, sweet and simple, this video has a definite feel-good factor that instantly connects with the viewer.
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8. NEXIRA Corporate Video
Nexira is a world leader in natural, organic ingredients and botanical extracts for the food and nutrition industry. The corporate video sheds light on their expertise, facilities, processes and mission using excellent production elements to give this video what it deserves – superior quality. And even though there is no voiceover, the companies corporate successfully gets the message across and works like a charm.
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9. Tech Data Corporate Video
Here’s another company profile video that highlights the organization’s facilities, capabilities, services and people with the help of live-action shots and key facts and figures.
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10. S Signature Corporate Animation
Breaking the monotony of live-action-heavy corporate films, this corporate business video is entirely animated. It brings to the fore the services of S Signature, a luxury concierge service, while explaining how one can work and live smart with this solution. Using high-quality 2D animation, the video explains the benefits of membership and also gives us an understanding of what the company stands for.
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11. Google Interns’ First Week
Google always manages to get their messaging and marketing right. Here’s a conversational corporate video that provides the viewers with an inside view of the company and how interns work here. The video introduces us to five summer interns who share their thoughts on what it is like to work at Google, the company culture, etc. from their point of view.
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12. GEFCO. Partners, unlimited
GEFCO Group is a global leader in supply chain solutions and their corporate video reflects the company’s immense capabilities by using visual devices such as time-lapses and quick cuts. The video moves along at a steady pace, keeping you hooked on till the very end with world-class visuals. The video also showcases GEFCO’s technology, solutions and gives an overview of the industries they cater to.
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13. ACRE WORKS Corporate Video
Another corporate business video that makes use of time-lapse as a key narrative device, this film is full of expansive aerial views that lend a touch of grandeur and enormity. The video talks about ACRE WORKS company’s approach and expertise in the field of construction, while simultaneously highlighting their solutions, skills, work experience, technology, facilities and certifications. This type of corporate video is great for establishing a business as a trustworthy partner. It also talks about the company’s vision and culture briefly.
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14. Three Sixty Property Group – Corporate Video
This sleek and professional company film demonstrates Three Sixty° Property Group’s key areas of expertise and adds powerful voiceover and background music to make an impact.
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15. FreshBooks Customer Testimonial – Sarah – Interior Designer
We’ve picked another good example of a corporate video that uses a customer testimonial to explain a business offering. This FreshBooks corporate business video explains it all from a customer’s point of view, where she explains the challenges she faced and why she switched over to FreshBooks. The video also touches upon why this cloud accounting solution is the perfect tool and what its key features are.
Benefits of Best Corporate Videos
Corporate videos are a powerful tool for businesses to communicate their brand, products, or services to a wide audience. Here are some key benefits of creating the best corporate videos:
Effective Communication:
The best corporate videos enable businesses to convey their message in a clear and engaging manner. Through a combination of visuals, audio, and storytelling, these videos can effectively communicate the company’s values, mission, products, or services to target audiences. They capture attention, leave a lasting impression, and facilitate better understanding of complex information.
Brand Building:
Corporate videos play a crucial role in building and strengthening a company’s brand identity. By showcasing the company’s culture, values, achievements, and unique selling points, these videos create a distinct brand image in the minds of viewers. They help establish credibility, differentiate the company from competitors, and enhance brand recognition and loyalty.
Increased Engagement:
Best corporate videos have the power to captivate and engage viewers, leading to increased audience retention and interaction. Videos are highly shareable and have a higher chance of being viewed and shared across various platforms, including websites, social media, and presentations. Engaging corporate videos can generate more likes, comments, and shares, expanding the company’s reach and increasing audience engagement.
Versatility in Marketing:
Corporate videos offer versatility in marketing strategies. They can be used across multiple channels and platforms to reach different target audiences. Whether it’s on the company’s website, social media pages, trade shows, presentations, or email marketing campaigns, videos provide a dynamic and memorable way to promote products, services, or brand messages. They can also be repurposed for various marketing materials, such as advertisements, testimonials, product demos, and more.
Improved Sales and Conversions:
Well-crafted corporate videos have the potential to positively impact sales and conversions. By showcasing the benefits and features of products or services in an engaging and persuasive manner, videos can influence potential customers’ purchasing decisions. They provide an opportunity to demonstrate the value proposition, answer common questions, and address customer concerns, ultimately driving sales and conversions.
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Are you looking for a corporate video production company which will offer you end to end solutions under one roof, and avoid your hassle of delivering your message to your audience?
Toolbox Studio, a corporate film production company, excels in crafting cutting-edge corporate videos for businesses from the IT, Manufacturing, Healthcare, Automobile, Hospitality and Technology sectors (among others).
As one of the leading corporate video companies in the industry, we offer end-to-end solutions that are ably backed by 10+ years of experience in the field, in-house experts and world-class infrastructure. Industry leaders like Atlas Copco, H&R Block, JW Marriott, Wipro and PNG have tasted success with our corporate films and there’s no reason why we can’t do the same for you!
Right from the outset, Toolbox Studio has been committed to offering the highest levels of quality to its international and domestic clientele across the range of solutions we deliver. Along with superior quality in terms of outputs, another aspect that had to be factored in while dealing with audiovisual content was security.
Given the company’s relentless focus on data privacy and content security, it is no surprise that the Toolbox Studio has been recently assessed by the Trusted Partner Network (TPN). The TPN assessment approves of the studio facility’s preparedness in terms of content security and data confidentiality. It also reinforces the studio’s conformance with MPAA guidelines.
The TPN assessment above – a novel way of gauging a content vendor’s security readiness – has been carried out on the following parameters.
TPN Platform is a closed, cloud-based ecosystem that automates the content protection process for security readiness against industry-standard content security best practices.
TPN’s assessment is based on criteria that includes:
Physical and Digital Security
Management Security
Application and Cloud Infrastructure
Technology Infrastructure
Incident Response
Process Workflows (including HR processes)
Intellectual Property Management
Risk Assessment
Vulnerability Management
Asset Management
Policies and Procedures
About the Trusted Partner Network
MPAA – Motion Picture Association of America and CDSA or the Content Delivery & Security Association launched an industry-wide content security initiative on 2nd April 2018 – the Trusted Partner Network. The new security initiative was launched to help prevent leaks or breaches of film and TV content before release. TPN ensures this by amplifying security.
The Trusted Partner Network (TPN) assessment essentially provides vendors with a cost-efficient way to gauge the security readiness of their facility, staff members, and process workflows.
What Being TPN Assessed Means for Our Clients and Associates
Toolbox Studio is now TPN assessed, which means that we are now listed in the directory as a “trusted partner” who is prepared to liaise with content owners and content producers across the globe. It only goes a step further to revalidate that we strive for the highest level of data security regarding our clients’ content.
This is a huge breakthrough for Toolbox Studio, given that the TPN assessment is based on stringent parameters for its audit process. The audit, performed by an independent third-party auditor, approves and reauthenticates the studio’s preparedness in terms of data security and content confidentiality, and our conformance to the Motion Pictures Association of America (MPAA) guidelines.
Maintaining the highest standards of security is vital to our operations and philosophy. Toolbox Studio is proud to have been recognised by globally recognised organisations and associations. This recognition only means one thing—we are reliable, just like our services!
The manner in which businesses communicate with their audience has evolved incredibly over time and so have the mediums and formats through which content is delivered to them. It is no secret that marketing departments, sales teams, advertising agencies and digital marketing partners to organizations are constantly on the lookout for the next best thing to deliver key brand messages in a way that supersedes their competitors.
Add to that the modern-day audience’s diminishing attention spans and you are left looking for a means to reach out to them, catch their attention, engage them, converse with them, influence their decisions and leave an impression that lasts long. Phew! That’s a lot of things to do through one single piece of content.
Well, say hello to infographic animation.
What is Infographic Animation? What is an Infographic Video?
We are pretty sure you have heard of infographics (or rather seen them). An animated infographic video is just what the term suggests – an infographic in motion. Think of an infographic that has been converted into a video, presenting facts, figures, content and graphic elements in a coherent manner, frame after frame. Animated infographic videos are embellished with background music and a voiceover to add to the impact of what is being displayed on the screen.
Why Should You Use Animated Infographic Videos?
Animated infographic videos are just what today’s businesses need in order to satisfy their need to:
Deliver key brand messages
Promote products or services
Make marketing campaigns more effective
Explain novel concepts or business ideas
Present ideas in an interesting and innovative format
Interact with the audience and persuade them to take an action
Optimize marketing costs without compromising on quality
These just a few reasons why animated infographic videos can work for businesses of all kinds. In the list below, you will find that a wide range of businesses from diverse domains have experimented and tasted success with infographic animation.
15 Great Examples of Animated Infographic Videos
Here are fifteen infographic animation video examples that the Toolbox Studio team has handpicked, along with reasons why we think they work like a charm for the respective businesses and topics.
1. Printed books and E-books Infographic/Motion graphics
An animated infographic video that talks about why people still opt for printed books and hard copies when eBooks and tablets have made access to literary material so much cheaper and more convenient. The comparison between the traditional and the modern way of accessing content has been depicted visually, using statistics and smart, animated graphics.
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2. $20 Oil Could Be a Reality If This Happens
What are the chances that we will run out of space to stash oil? The US is apparently pumping so much oil that the country is gradually running out of places to stash it – which could potentially impact the oil prices. Bloomberg’s Tom Randall explains it all in this interesting animated infographic video, putting forth the concept using great animation.
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3. ScribbleLive Content Marketing Platform
Here’s a fantastic animated infographic that takes the classic problem-solution approach to introduce ScribbleLive – a content marketing platform that enables you to create better content. Touching upon each important aspect of the platform, the video makes excellent use of colours, graphics, animation, voiceover and background music to not only make the viewing experience great, but also demonstrating the solution on screen.
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4. GOOD: Jailbirds
Over two million people are incarcerated in the US, which is equivalent to the total population of Las Vegas, Minneapolis and Miami put together. This animated infographic video presents everything that is wrong with the penal system and how it compares to other countries. The statistics are presented interestingly, using text and animated graphics.
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5. Timberland My Playgreen Fund | Timberland
A phenomenal concept like this needed an equally innovative narrative. This teaming up between Timberland and King Baudouin to support green spaces in European cities through a grant program is an interesting initiative that has been explained with the help of a lovely combination of simple animation, cool colours and hard-hitting statistics.
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6. Adobe Illustrator Vs Adobe Photoshop
For lovers of creative work, here is an animated infographic video that explains the differences between AI and Ps. The whimsical humour, graphic elements, pictograms and brand colours of Adobe AI/Ps blend to together to deliver a creative video that effectively delivers what it promises in its title.
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7. What is Marketing Automation?
Here is another good example of a B2B video that combines the power of text, animated graphics and voiceover to explain how marketing automation works. The usage of statistics and representative demonstration of the process is done smartly and the evenly-paced video not only leaves an impression, but also manages to make its point.
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8. Can Printers Create Smiles?
This Epson video puts forth the two things that the company says it loves – printing and bringing smiles to people’s faces. The USPs of Epson printers are highlighted well here, using vibrant colours, a lively narrative and a friendly tone. An interesting aspect of this infographic video is that it also presents a quick recap at the end, summarizing the entire video within a few seconds.
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9. Brightpearl Inventory Management Software
Brightpearl’s inventory management solution is made for retailers and wholesalers. The B2B animated infographic video pitches this software by explaining why it is apt for the target audience, after presenting the primary problem. We love the graphical representation of the process of how this inventory management software works.
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10. Introduction to Crowdcube
Another company introduction video that breaks the clutter, this one is amongst our favourites. And even though it is relatively lengthier, the well-drafted content and presentation make sure it doesn’t get boring. The dynamic animation of the graphics, smooth transitions and smart use of negative space add to the quality of this infographic video.
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11. Chronology of the Universe
A supremely entertaining and enlightening video with a subject that can get anyone hooked on, this awesome illustration of the story of how our universe was created is worth a watch. Summarized in three and a half minutes and aided by a surreal background score, the video’s steady pace, high-quality animation and consistent black theme makes it one of the best infographic videos you will ever see. It is a wonderful example of how an animated infographic video can work like a charm even if there is no voiceover.
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12. IDBS Infographic Animation
The IDBS business explainer video is a no-frills, easy-on-the-eye and short audio-visual treat. With simple-yet-effective animated graphics and a minimalistic approach, the company video conveys the message to the perfectly.
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13. The Hidden Cost of War | GOOD
How much did the Iraq war cost? This well-crafted infographic animation video maps the estimated cost versus the actual cost, mapping it with reasons and predictions for the future. With a VFX video game-like flow and lots of graphic icons, it is a serious subject that has been tackled well using engaging animation and music—keeping the viewer hooked until the end.
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14. Total Economic Impact of SecureSphere Data Activity Monitoring
This video summarizes the results of a research based on customer interviews, showing how they realized a positive ROI. Essentially a case study video, it establishes the topic and explains it in detail.
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15. BP Technology Outlook
This animated infographic video demonstrates how technology could play a huge role in meeting tough challenges in the energy and power domain, while also addressing subsets like transport and climate concerns in the future. The judicious usage of colours, text content and graphics adds more sheen to the slick animation.
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How Much Does an Infographic Video Cost?
Are you contemplating investing in a high-quality, high-impact infographic animation video for your business? If you are wondering what an infographic video would cost, here is the answer. Different infographic animated video production agencies and studios have different ways of charging for the creation of audio-visual content. As you have noticed in the list above, each video is different in terms of style, length, subject, treatment and technique. Most companies that provide infographic video production services would take into account these factors, apart from your unique needs, before quoting a price.
If you wish to create a custom 2D or 3D infographic video for your business, get in touch with the Toolbox Studio team to understand our approach, process workflow, cost and other details.
We are pretty sure you are no stranger to the concept of whiteboard animation videos. If you have had access to the internet and television, there is every chance you might have come across this visual format. Whiteboard animation is one of the most widely used and preferred styles of Whiteboard explainer videos, especially for businesses and brands. They not only make for easy viewing, but also help you dive into the depth of a product or service or any other idea you want to convey.
What are Whiteboard Animation Videos?
As the name suggests, whiteboard animated explainer videos make use of drawings on a whiteboard to explain a concept, convey a message, pitch an idea, promote a product, explain a service or propose a business offering.
Why Choose Whiteboard Animation?
Whiteboard explainer videos are extremely popular because:
They are easy to understand
They are very relatable for any viewer
They make use of text, illustrations and characters
They are equally useful for B2C as well as B2B videos
They are relatively inexpensive in terms of production
15 Examples of the Best Whiteboard Explainer Videos
Our team at Toolbox Studio has handpicked some of their personal favourites – check out our top picks in terms of Whiteboard explainer videos for business below.
1. Learn how to manage people and be a better leader
This animated explainer video makes use of characters and demonstrates situations using illustrations that appear to be hand-drawn on a whiteboard. The video talks about how one can become a better leader, manager and team player with the required set of skills.
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2. How the General Election works in nearly 60 seconds
A fun and quick Whiteboard animation video, this one explains how the UK general elections work by using humour and a mix of drawings and text. The explanation is helped by the illustrations that follow an easy-to-comprehend flow and Rick Edwards’ voiceover.
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3. What is WMS?
This BAASS video explains what a Warehouse Management System means by using motion graphics animation along with the whiteboard animation technique. The smart usage of colours, graphic elements and icons is notable here.
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4. Oracle Cloud Computing
Oracle’s B2B whiteboard explainer video shows what switching to the cloud could mean for a business and how the company has solutions for your needs. The highlight of this video is that it seems like someone is actually drawing the visuals on a whiteboard with a marker – the perfect whiteboard video, if you ask us!
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5. How To Save Energy & Money with Elevations Energy Loans
Here’s another whiteboard explainer video that uses characters and a relatable animation technique to explain how this loan system works. The B2B whiteboard animation video also stands out because of its smart use of colours.
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6. Smart Inventory Management through Product Rationalization
This Whiteboard Animation video explains product rationalisation and how it can help in improved retail inventory management, enhancing planning, reducing costs and amplifying the customer experience.
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7. Knowledge Economy Visualized
Learn what is the recipe for building a knowledge-based economy in smaller countries with this whiteboard animation video. The animation of the world map and the illustration of the bicycle are some of the standout highlights of the video.
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8. IDTechEx Company Introduction
This is another type of whiteboard explainer video that ranks high on our top videos in this list because it is a company introduction video that is classy and concise in nature. With reference to the whiteboard animation service technique used here, you will notice the geometrical precision of the text and illustrations used – making it look sleek, elegant and extremely professional.
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9. How does the home buying process work?
Here’s a fantastic example of a process whiteboard explainer video, which starts with a clean slate and fills up with each detail in the frame, bringing into the fray illustrations, characters and supporting text.
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10. Apple A Day – Whiteboard Free for iPhone, iPad & Android
We had to have an app explainer video in this list! This ‘Apple A Day’ mobile application whiteboard explainer video leverages whiteboard animation to explain the features of the app.
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11.Enterprise Feedback Management
Another B2B whiteboard explainer video, this AV explains Enterprise Feedback Management and how it delivers the foundation for capturing surveys to analyse customer or employee experiences through an integrated solution. The whiteboard explainer video is well-crafted, utilising whiteboard animation to the fullest, with great character illustrations, work scenarios and a good narrative.
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12. Shepherd Premier Senior Living Whiteboard Explainer Video
An offering that is targeted to a very specific sect of the audience, this Shepherd Premier Senior Living video works like a charm. It not only puts forth the proposition, but also leverages well-crafted characters and quality illustrations to explain the features.
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13. Tulsa Web Design Firm Kitchen Sink Web Labs Describes What Sets Them Apart
Here is a Whiteboard Explainer Video that explains why Kitchen Sink is the best choice for custom web design and SEO solutions. The overview of how they work and why one should partner with them is aptly summarized in this whiteboard animation video.
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14. BTECH School Whiteboard Explainer Video
Using clever metaphors and highlighting the important features using whiteboard animation, this explainer videopitches a six-year educational program. Crisp and concise, the features are explained well and the tagline of ‘Reimagine Education’ is reflected through the audio-visual content of the video.
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15. HomeSquare Home Maintenance Services
Last, but not the least, this one is actually one of our top favourites in terms of whiteboard explainer videos. Using colourful illustrations and the problem-solution approach, the video introduces the viewer to HomeSquare’s home maintenance services.
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So, there you go! That is our list of some of the best whiteboard explainer videos by businesses and brands. If you have been contemplating creating a whiteboard animated explainer video, the aforementioned videos must have convinced you to go right ahead.
If you are on the lookout for whiteboard animation video services or wish to create a professional whiteboard animation video for your business, get in touch with our team now!
With so many different ways to convey a message or promote a product or service, there is no dearth of formats when it comes to animated videos being made by brands and companies. One such format is 2D character animation, where one or more characters are brought to life by animating them.
Given the massive popularity and widespread usage of 2D character animation videos, let us discuss the following:
• Why use animated videos?
• What is 2D animation?
• What is the difference between 2D and 3D animation?
• What are the advantages of 2D animation?
• What are some good examples of 2D character animation videos?
So, why should you use animated videos?
Well, animation is one visual format that cuts across geographies and demographics, appealing to people of all kinds. So, as a business, using animation for creating explainer videos can truly help you reach your target audience, no matter who or where they are.
Another strong reason to choose animation as your format is that it is visually appealing and highly engaging – so there are high chances of people watching, enjoying and remembering the video.
Professional 2D animation video creation companies are skilled in luring customers. They generate novel and original thoughts as a result. It becomes much more provocative when used to promote a brand. For instance, the intricacy of the major characters in 2D animated films might vary. Simple drawings or more detailed sketches are also acceptable. To be clear, they are free to follow the rules established by the client and are fulfilling all of their requirements.
Animated explainer videos have yielded incredible results for brands and businesses in the past and continue to do so even today. As a format that resonates with all kinds of people, 2D animated explainer videos are the go-tochoice for companies that wish to:
• Convey a brand message
• Explain an idea, concept or business offering
• Launch a new product in the market
• Promote a product or service
• Demonstrate the utility and features of a product
• Educate the audience about the usage of a product or service
What is 2D animation? What is the difference between 2D and 3D animation?
2D animation involves the creation of movement in a two-dimensional space. Think classic television shows like The Simpsons, Bugs Bunny, South Park, The Jungle Book and Rick and Morty. In 2D animation, thousands of images are compiled together and run as film at 24 frames per second.
3D animation, on the other hand, allows content makers to create more realistic-looking objects or characters. Techniques like shading, texturing and lighting can further help these objects look solid in a three-dimensional perspective. Some good examples of 3D animation are – Toy Story 4, Frozen, The Incredibles, How to Train Your Dragon and Shrek.
While both 2D and 3D animation videos are relevant and popular, some work better than the others, depending on the subject at hand and the motive of the video.
How can brands create an impact with 2d character animation?
brands are constantly seeking innovative ways to capture attention, connect with their audience, and create a lasting impact. One powerful tool that can help achieve these goals is 2D character animation. By leveraging the charm and versatility of animated characters, brands can effectively convey their messages, tell compelling stories, and leave a memorable impression on their target audience. Here are some key ways brands can create an impact with 2D character animation.
Establish a relatable brand personality: 2D character animation allows brands to personify their values, mission, and brand identity through animated characters. By carefully crafting characters that resonate with your target audience, you can establish a relatable brand personality that fosters emotional connections. Whether it’s a friendly mascot, a relatable hero, or a charismatic spokesperson, characters can bring your brand to life and make it more approachable and relatable.
Tell engaging brand stories: Storytelling is a powerful tool in marketing, and 2D character animation provides a dynamic medium to tell engaging brand stories. Characters can be the protagonists in narratives that highlight your brand’s unique selling points, showcase product benefits, or evoke emotions. Through well-crafted narratives, brands can captivate their audience, build anticipation, and create memorable experiences that leave a lasting impact.
Increase brand recognition: Consistent use of animated characters in your branding efforts can significantly increase brand recognition. When viewers see your characters consistently across different marketing channels and campaigns, they form a strong association between the characters and your brand. Over time, this association can enhance brand recall and make your brand more recognizable in a crowded marketplace.
Simplify complex information: 2D character animation is an excellent tool for simplifying complex information. Characters can be used to explain intricate concepts, demonstrate product features, or guide users through processes. By presenting information in a visually appealing and engaging way, brands can make complex ideas more accessible, memorable, and easier to understand for their audience.
Foster emotional connections: Animated characters have the ability to evoke emotions and create a sense of connection with the audience. Whether it’s through humor, empathy, or shared experiences, well-designed characters can elicit emotional responses that resonate with viewers. By tapping into these emotions, brands can forge stronger connections, build trust, and establish long-lasting relationships with their customers.
Enhance brand recall: Memorable characters have the power to stay in the minds of your audience long after they have engaged with your brand. A well-designed and likable 2D character can become a memorable symbol of your brand, leading to improved brand recall. This can be particularly valuable in competitive markets where standing out and being remembered is crucial.
What are the advantages of 2D animation?
The biggest advantage of 2D animation, like we mentioned above, is the fact that it can effectively cater to all kinds of people, age groups, geographies and demographics. The benefits of using 2D character animation for business explainer videos is that this type of animated video establishes an instant connect with the viewer, getting them involved and invested in the narrative quickly.
What are some good examples of 2D character animation videos?
The following list of videos has been curated to help you understand the aforementioned benefits better. Check out some of the most brilliant 2D character animation videos made by brands and businesses below.
1. Flipkart’s Seller Wallet – A Revolutionary Solution for Sellers
The Flipkart Seller Wallet is a one-stop solution that helps your business grow. This 2D animation video leverages bright colours and a likeable, relatable middle-aged character to explain the benefits of advertising with Flipkart.
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2. South Trail Kia Commercial
Friendly, light-hearted and fun to watch, this South Trail Kia Commercial introduces the viewer to a couple of well-designed 2D characters which stay with us throughout the video. The fantastic 2D animation and wonderful transitions add dynamism to the video, making it an entertaining viewing experience (even though it is promotional in nature). You will also notice how various 2D animation elements and graphics are utilized here to explain the process and features.
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3. Roll – The Simplest Way to Manage Your Business and Projects
Another well-crafted 2D animation video, this one manages to get the message across by using a mix of mechanical characters and smart animation. The mechanical characters used like string-puppets along with the rolling ball bearing adds an air of freshness and originality to the video, engaging you right from the start. The clever use of metaphors is another thing that makes the video even more interesting. Apart from the quality of visuals, the unique way of presenting the concept and explaining the features or USPs is what makes it one of our favourite character animation videos.
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4. Dash Buttons by Amazon – The Future is Now
Dash Buttons by Amazon, in their own words, is a new way to do things. To do justice to their concept, they had to create a video that showed the viewer that the future really is now. This video manages to explain and convince you about this novel concept by using high-quality 2D animation, together with a futuristic setting and well-animated characters.
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5. Compliance Made Easy with TraQtion
TraQtion is a cloud-based software that helps retailers and manufacturers with supplier, product and site compliance management. The use of cool colours, multiple icons and animated graphics is one of the standouts of this video. It makes use of the kind of character animation that we have seen in Microsoft’s animated videos.
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6. Time2Match
By far one of our personal favourites, this Time2Match service video is a joy to watch since it is so easy on the eye and brings something new to the table. A service that helps people organize tournaments for non-pro players, with stats, ranks and schedules, this interesting topic needed an equally interesting video to explain the concept to the audience. The expertly-designed animated characters and the tennis court backdrop do complete justice to the subject at hand. Modern, young, playful and sporty, the 2D character animation video is vibrant and pleasing on the eye.
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7. Why Employee Recognitionis Essential for Performance Management
Simple yet immensely effective, this animated video helps the viewer understand why employee recognition is important and why organizations should create a strong and positive work culture for employee retention and success.
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8. Swiggy SUPER: It’s What You’ve Been Waiting For
After Swiggy’sresounding success, here is another programme that lets users unlock unlimited free home deliveries, orders from restaurants that are far, and ordering at any time of the day or night (plus no surge pricing). With so many USPs and benefits to be highlighted, the makers of the video have used efficient 2D animation to explain it all – crisply.
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9. UrbanClap PlayStore Video
From explaining problem areas and introducing a solution to explaining features– this UrbanClap video is all things good! With very Indian characters, the 2D animation video is really relatable for people it is meant for.
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10. Send with Confidence – Grammarly
Grammarly is a handy tool for anyone and everyone. The Grammarly animation video is simple and old-school-yet-effective in its approach. It establishes everyday situations that we face while writing and explains the utility of this tool in a concise and clear way.
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11. Water Stewardship at Nestlé
Minimalistic and straightforward, this animated video explains how Nestlé protects and manages water resources, ensuring sustainability. This video is a great example of how a novel and unique concept can be explained using 2D animation.
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12. Where does gold come from?
CERN scientist David Lunney’s explanation of where gold comes from is perfectly encapsulated in this 2D animation video. The 2D cartoons used in this video are funny and grab the viewer’s attention, engaging you in the narrative instantly. At Toolbox Studio, we love cooking up 2D animated videos like this one – it is on our list because of its sheer quality of animation, creative visuals and powerful narrative.
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13. Alexa Auto – Overview
Alexa already helps you simplify your life – and now you can take her with you on the go. From playing music and asking for directions, to making calls and controlling your smart home, the video explains how Alexa works, using quality 2D animation elements and captivating graphics. The simple 2D animated characters are shown using Alexa Auto, showing the audience how it can be used.
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14. Introducing the Trivago Talent Community
Trivago’s 2D character animation video showcases how the company enables people to follow their passion and convert it into a profession when the time is right. The example-based narrative helps hook in the target audience and make the video relatable.
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15. Amazon Business Prime Shipping
Here’s a B2B video that manages to engage, educate and make you smile – all at the same time. The wonderfully-crafted 2D characters are animated well to take the narrative forward. They are put into relatable situations and settings so that the message is easily conveyed to the viewer. Another notable aspect of this animated video is the use of colours – you will notice how the backdrop is made up of whites and greys so that the other colours used for characters and highlighting elements stand out.
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Importance of 2D animated characters
2D animated characters are crucial in various forms of media, including films, TV shows, video games, and advertisements. They bring life and personality to the story, helping to engage and entertain the audience. 2D animation is also a cost-effective way to bring characters to life, making it accessible for a wide range of projects, from small indie games to large-scale film productions.
2D animated characters also have the ability to convey emotions and express a wide range of personalities, making them an effective tool for storytelling. They can evoke empathy, humor, and excitement in the audience, and can be used to convey important messages and lessons.
Moreover, 2D animation is a versatile medium that can be easily adapted to different cultures and languages, making it accessible to a global audience. The iconic characters and stories created through 2D animation have become a staple in popular culture and have left a lasting impact on audiences.
3 reasons to partner with Toolbox Studio for 2D cartoon characters
If you need a professional agency to help you with 2D character animation videos, Toolbox can be your right pick. Here’s why:
We concentrate on your goals
Each 2D video is made with your company’s goals in mind.
Research & Insights
Our team investigates your product. As a result, we create the ideal message that clarifies what you do and makes people care.
Our tried-and-true procedure
A 3-stage production pipeline is developed to offer our clients top-notch results.
So, that’s our list of some of the best 2D character animation videos out there. At Toolbox Studio, we work with brands and organizations to create custom 2D animated videos that stand out and convey the message. If you are looking for a 2D animation company or a partner who can help you craft a stellar animated explainervideo for your business offering, we are just a call away!
We know that constantly developing new ideas for video content is difficult. Trust us, we have experienced it numerous times. Watching motion graphics video examples to get inspiration has proven to be the most effective way to overcome a creative block.
A new viewpoint can help things advance, so we have compiled 15 of our best motion graphics to get the most natural audiences.
What does the term “motion graphics” mean?
Motion graphics, as the term suggests, is graphic design in motion. Another way to define it is that it is a form of animation where text plays a significant role. Moreover, it could include animated brand logos, animated text superimposed on live-action footage, motion design elements and icons in graphics, or animated icons and computer-generated designs used for various purposes.
What is the difference between animation and motion graphics?
The biggest difference between animation and motion graphic videos is that while the former is an umbrella concept with various subsets, the latter is one of those subsets.
Toolbox company motion graphics animation video is widely used across industries and businesses to make interesting, eye-catching and exciting videos which convey a message, promote or advertise a product or service, or even explain how a particular product/process works.
Why use motion graphics?
You bring the widespread uses of motion graphics into the fray to move away from uninteresting templates and design presets. Today, social media platforms, websites, and other visual communication avenues are flooded with various amazing motion graphics videos. Here are some of the benefits that come from working with motion graphics video companies:
• People will likely remember the brand and message because of its appealing, formal character and visual appeal.
• You will successfully communicate the business concept.
• The content conveys fantastic ideas and concepts without diluting their appeal.
• You can reach the target audience regardless of their device.
• The film style is simple to manage in ways that live-action videos cannot match.
Why does your business need a motion graphics animation service?
In today’s digital world, captivating and engaging content is crucial for businesses to stand out from the competition. One highly effective way to achieve this is through animation motion graphics services. Motion graphics videos have become increasingly popular in corporate settings, offering a wide range of benefits for businesses looking to enhance their brand image and captivate their audience.
With motion graphics video production, you can bring your ideas to life in a visually stunning and dynamic format. A motion graphics company specializes in creating captivating videos that combine animation, text, and graphics to tell a compelling story. These videos are not only visually appealing but also convey complex information in a concise and easily understandable manner.
Corporate motion graphics have proven to be highly effective in grabbing attention and retaining audience interest. By incorporating motion graphic video production into your marketing strategy, you can create videos that communicate your brand message effectively, promote your products or services, and engage your target audience.
Video motion graphics have the power to explain complex concepts, showcase product features, and highlight key benefits in a visually appealing way. Motion graphic video production can be used across various platforms, including websites, social media, presentations, and advertisements, to increase brand visibility and drive user engagement.
By partnering with a reputable motion design company that offers animation motion graphics services, you can benefit from their expertise in creating high-quality videos that align with your brand identity. Their creative team will work closely with you to understand your goals and develop visually stunning and impactful videos that leave a lasting impression on your audience.
15 examples of the best motion graphics videos
Alright then, it’s now time to take a look at some of the most amazing motion graphics videos that are out there. At Toolbox Studio, we have shortlisted some of the best examples of animated motion graphics that have been created by known brands for explaining concepts, promoting products, introducing new ideas and more. Read on!
1. ScribbleLive Content Marketing Platform
ScribbleLive, a content marketing platform that helps create better content, broke into the market with this slick animated motion graphics video. The video explains the key features of this platform, using colourful visuals, voiceover, music, graphic design elements, simple animation and text in motion.
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2. License-Assisted Access (LAA)
This crisp video explains an innovative idea that introduces LTE to unlicensed spectrum on small cells to boost smartphone data speeds. Watch how authentic images or videos are used here to form the video’s backdrop, superimposing them with motion graphics that include essential animation videos for business and text content.
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3. Digital transformation is more than just a catchy phrase for Microsoft’s cloud customers
Microsoft is known for its stylish videos making great use of motion graphics, colors and dynamic animation. The buzzword ‘digital transformation’ was trending over the last few years, and through this motion graphics video, Microsoft has managed to explain how it is much more than just another buzzword.
Check out how this particular video works perfectly without the need for excessive animation or voiceover, giving equal weightage to each of its segments and walking out the fine line between too much text and graphics.
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4. Introducing the new MacBook Air – Apple
This amazing motion graphics video makes fantastic use of 3D animation videos for business and text to provide the viewer with a 360-degree view of the product, focusing on each important aspect of the new product.
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5. Material Design Motion
One of our favourite motion graphics videos, this Google Design video leverages geometrical shapes and colours to convey the message with an effective voiceover.
The best part about this video is that it doesn’t try too hard to clutter the screen with excessive text or graphics – it simply keeps the viewer hooked on with its fluidic animation.
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6. Imagine What You Could Do: American Express
This innovative motion graphics video sells on its story and narrative as much as its visual quality. Only a few companies take this approach to showcasing company culture to attract talent.
The quality 2D animation and use of characters and colours is quite unique, relatable and pleasing.
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7. Deloitte Intelligent Automation
This video is about cognitive computing and how it brings together a host of emerging capabilities that can emulate and augment the human brain’s strength. Deloitte’s motion graphics video does complete justice to the subject by using ultramodern graphics and brilliant animation videos for business, even using a short case study.
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8. Nike—What’s in the Air?
Another one of our favourite product videos, this one by Nike makes use of iconic silhouettes, with psychedelic colours and hypnotic visuals to track the journey of the product over almost three decades. The enthusiastic voiceover complements the visual magic and keeps the viewer hooked on till the last second.
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9. Art with Watson: IBM Watson helps create a data-driven portrait of Eleanor Roosevelt
Here’s a motion graphics video unlike any other. IBM’s pioneering video blends together a video projection of Roosevelt’s 3D likeness, audio tracks that feature parts of her speeches and showcase animated phrases from her writing.
In a series of portraits of influential thinkers, this collaboration between the cognitive system (Watson) and contemporary artists works like a charm.
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10. Intel: The Making of a Chip with 22nm/3D Transistors
This innovative motion graphics video demonstrates the process of how computer chips are made using Intel’s technology with 3D transistors. It shows the key steps involved in the process using animation.
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11. How does robotic process automation work?
This presentation-style video explains how Robotic Process Automation helps automate repetitive manual tasks to help organizations become more flexible and efficient with technology. The steady pace and instructional voiceover in the video works in tandem with the use of easy-to-understand graphics, text and flowcharts.
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12. QRA VR Experience: We Believe the Future is Cyber-Physical
Clean lines, a grid-like background and slick animation are the key highlights and constants in this science and technology video by QRA Corp. The overall geometrical shape-driven look and feel of the video makes a solid impression on the viewer and reaches out to the target audience with effect.
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13. Gartner Top 10 Strategic Technology Trends 2018
The video discusses ten of the biggest trends in technology that are set to transform the digital landscape in the near future. Its fine blend of real imagery, live-action footage, contemporary animation styles, and a Hollywood movie-like OST make it powerful and impactful.
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14. KPMG: Industry 4.0
Connectivity is the next big revolution in the industry. With smooth, fluidic transitions between frames, this KPMG brand video uses motion graphics to great effect. It uses graphics and visual elements to complement the script (voiceover) and explains the subject in a simple-yet-stylish way visually.
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15. What is an ERP system?
Oracle’s video illustrates how a topic like enterprise resource planning and its development can be presented clearly while appearing complex and specialized. The Toolbox motion graphicscompany is also discussing in video how ERP systems and software packages can streamline day-to-day business activities such as accounting, procurement, project management, and manufacturing. The video uses graphics, design elements, icons, simple transitions, and a consistent pace to convey the message.
Oracle’s motion graphics presentation stands out in Corporate motion graphics videos as a clear and engaging way to explain ERP systems. It simplifies the subject matter in a visually appealing and informative manner, making it accessible to a broad audience.
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The importance of motion graphics cannot be underlined enough, especially for brands and businesses that wish to reach out to their audiences effectively. Are you on the lookout for a reliable motion graphics studio or agency?
At Toolbox Studio, one of India’s bestmotion graphics company, our team specializes in delivering various high-quality animation motion graphics videos.