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  • Impact of Commercial Videos on Consumers Best Way to Lure Them

    Impact of Commercial Videos on Consumers – Best Way to Lure Them

    We all know the saying, “Content is King,” but today, the phrase has been changed to “Video is King!”

    Isn’t it? But how can one make it a king of their marketing strategy? Let’s understand how video marketing improves your engagement with the target audience and effectively promotes your brand.

    What is Video Marketing?

    With more than 50% of consumers wanting to see commercial video content from top brands or businesses, video is something that your business can not afford to ignore. The main key to commercial video production is to tell a compelling story of a business/brand concisely.

    A commercial video usually promotes a product, service, or brand. Video commercials aim to raise audience awareness, acquire new leads, nurture existing consumers, and increase conversions.

    Video marketing is a promotional video that plays before, during, or after streaming content.  According to some marketing experts, video advertising/marketing is to include display ads with video content

    In today’s competitive market, it has become important for marketing experts to grab consumers’ attention through ads and video advertisements. The trend of using social media platforms for  advertisements and product display videos is growing. In such fierce competition, businesses must know the best practices for capturing and retaining consumer attention. What matters the most is tailoring advertisements to the appropriate context.

    As a passionate commercial video marketing company, Toolbox Studio understands the need for visuals in marketing and offers the best commercial video production services which are quick and reliable. We also provide corporate/ commercial video samples to our clients to update them with all our new projects and the latest trends in the market.

    What Does A Commercial Production Look Like?

    Whether it’s TV, social media, or the web, commercial video production must be focused on your brand and goals. A commercial video doesn’t need to be a big production, but it must have a clear hook and an authentic concept. Watching commercial video advertisement samples is important to get a clearer idea before you begin. Start by compiling video examples from your competitors. Here are some points that say how a commercial video must look like:

    • High-level branding content
    • Motivating call-to-action
    • Generates a buzz and excitement among the audience
    • Share-worthy

    When do people pay attention to video ads and why?

    It has been found that commercial video content such as ‘how to’ videos profoundly influences its consumers. According to a report, 5 main video platforms have reached millions of people around the world including:

    • Free-to-air and commercial TV
    • YouTube
    • Instagram
    • OTT platforms
    • Facebook and other social media channels

    Organisations need to tap into these mediums to reach a wider audience. One study revealed that about 65% of consumers watch commercial videos on social media platforms. Such video content is found to be 9 times more important than videos ads posted by celebrities to the shoppers.

    Product, explainer, and testimonials are known to increase sales and revenue for any brand when used with social media channels.

    Let’s understand how commercial videos are impacting its consumers:

    • Simplifies the complicated things about any product and service
    • Its more authentic
    • Products are best seen in action
    • Optimizes content for even the lazy visitors

    The commercial video ads have brought a true renaissance of digital marketing and have encouraged people too much to buy any product or service from a brand. Building the right and effective video marketing strategy is important to impact the audience. Adding explainer videos, case studies, vlogs (blog posts with videos), storytelling videos, testimonials, and live videos can create a huge impact.

    Adding videos to your website can increase conversions. Additionally, you must to promote your video on social media channels.

    Toolbox Studio offers the best video content suggestions to its clients via commercial video samples and work portfolios. We produce the best commercial videos to engage customers with a strong call to action. We not only make ads but we make stories.  Being a full-service commercial house, Toolbox Studio specialises in providing the best audio-video solutions to various industries, including education, hospitality, manufacturing, automobiles, IT, entertainment, and more.

  • 5 Prime Things Needed in Corporate Videos for Attracting Clients

    If you want the voice of your brand, product, or service to echo in your client’s mind, what better way to do it than using an audiovisual medium? Unleash the power of corporate videos to let yourself be heard and stand out from the crowd.

    What are Corporate Videos?

    Corporate videos are professional videos created by and for brands, businesses, products, and services to boost sales, generate brand awareness, attract clients and partnerships, or grow the business. These videos typically include corporate video elements such as storytelling, strong visuals, and clear messaging that resonate with the target audience. Every brand, no matter how small or elite, can leverage the power of an audiovisual medium to create a lasting impression on the target audience.

    Why Do Brands Need Corporate Videos?

    Corporate videos are one of the most effective means of storytelling. With human attention spans dwindling daily, what is not appealing to the eye is discarded with a swipe. Incorporating essential corporate video elements like solid visuals, engaging scripts, and authentic messaging helps create a captivating narrative that resonates with viewers. These videos allow brands to show their human side, thus giving the audience a reason to engage with the brands personally and achieve sales and marketing objectives. You may hire corporate video production services to get an excellent video for your company.

    Prime Things Needed in Corporate Videos for Attracting Clients

    1.    Make them short, crisp, and precise:

    An ideal corporate video lasts for 1-3 minutes. However, if you plan on putting it up on YouTube, you might consider extending it up to 12-14 minutes. The quality of corporate videos is more important than the quantity of your substance. Also, ensure you hook the audience in the first 5 seconds of your video. The message must be bold, clear, and loud for maximum engagement.

    2.    Choose the suitable space, wardrobe, equipment, lighting, and music:

    Your corporate video must be professional, and it is imperative that you choose a suitable space around the office. Also, ensure that the outfits your characters dress in are in sync with your company culture to provide recall value of the brand. A good quality camera, equipment, and good sound and voice effects also increase the production quality of your videos.

    3.    Work on an effective script:

    Every corporate video must have a strong story, whichever format it follows. Decide on the aim of your video, the message you want to convey, and a script in hand with a proper storyboard. If you wish to attract new clients, reinforce the brand among the target audience, introduce the company or a new product into the market, recruit new employees or make a presentation for your investor or any other B2B purpose, a strong script is a key for success.

    4.    Add human touch to it:

    A significant difference between a human and a machine is that humans feel. And these feelings motivate action. Although straight facts, figures, features, and benefits might be an option, an emotional appeal is more powerful. Show your employees in the video. Establish the company culture for the audience. Add humaneness to your storytelling and introduce feelings and sensory appeal into your videos.

    5.    Don’t overboard with a sales pitch:

    We understand that the ultimate aim of any brand, product, or service is to sell, yet, a direct and over boarding sales pitch might prove counterproductive. Instead, you can focus on increasing engagement with the brand and building a long-term relationship and rapport with your audience.

    Include these in your corporate videos, and watch the quality of your production improve immediately. This will also help you attract the right clients quickly.

  • How Medical Professionals & Healthcare can Benefit From Remote Videos & Post-Production

    The COVID-19 pandemic has put hospitals and healthcare facilities worldwide under immense strain. As of 9th July 2020, the worldwide COVID-19 cases exceeded 12,000,000, and hospitals are facing a shortage of beds and care wards.

    The coronavirus has caused global chaos and upheaval of all sorts. But it also caused three important changes in healthcare –

    • Non-urgent medical appointments plummeted – Travel restrictions and fear of the virus spreading through contact led to this change.

    • Doctor-patient interactions went online – The basic, sense-based diagnosis and in-person communication shifted to consultancy using remote phone calls and video calls (known as telemedicine). Telemedicine has transformed into an integrated service in hospitals, homes, clinics and other healthcare facilities. Technology became an unexpected ally of doctors and patients in this crisis.

    • Medical and healthcare video content increased – Healthcare providers, doctors, and entire governments helped create informational video content around COVID-19 and other related topics. There was no lack of demand for healthcare video production content because there has been a desperate need for accurate and reliable medical information.

    Doctors and healthcare teams are indispensable for clear, accurate medical information and communication to patients and the public at large. However, they are spread thin over long hours at work and are under incredible levels of stress. Healthcare must use every opportunity technology provides to spread awareness and timely information, and healthcare video production services can help in a big way here.

    Why Should Medical Professionals Invest In Remote Healthcare Video Production and Editing Services?

    To gain your audience’s attention, you need to be available where they are.

    ● 77% of people use search engines to look up information before booking an appointment with a medical facility.
    ● 72% of customers would rather learn about a product or service by way of video.

    Consumer healthcare video production are an excellent way to inform viewers about available healthcare services, risks, medical procedures, and safety tips. They reach a wider audience on any given day, and have become crucial in pandemic-like situations because people no longer have the same access to medical services.

    How Can Creating Videos Help Doctors and Caregivers?

    ● Explain medical concepts and products

    • Explainer videos are used to demonstrate the working of a product or service. However, these videos aren’t limited to just businesses.
    • Doctors and healthcare facilities can describe ground-breaking medical technologies, preventative measures and treatment for illnesses, common procedures and local medicine, and inform about new products in the market using explainer videos.
    • Medicine can be an intimidating and often faceless field. Videos are helping professionals across the entire healthcare industry provide better customer service at scale.

    ● Connect with patients & caregivers

    • Doctors, physicians and other medical professionals can use videos to follow up on their patients via video updates and announcements.
    • Healthcare facilities can reach out to more customers and can develop better public relations with friendly, helpful, and interesting videos that provide insights into unfamiliar topics.
    • Regular communication with people is essential in times of crisis. Animation videos are ideal for sharing and public engagement, and are easy to understand for various types of viewers.
    • Animated explainer videos can be used to spread awareness, educate about diseases, symptoms, precautions and treatments, and also to answer frequently asked questions (FAQs) that can help reduce anxiety.

    ● Training

    • eLearning videos are effective because they use improved and diverse learning methods, are easily accessible and shareable, and enable high audio and visual engagement.
    • With training videos, doctors can interact with other medical professionals and staff and train them to handle specific medical procedures and processes during unprecedented situations.

    However, you might wonder – “This is all good, but how can I have high-quality videos created during COVID-19? Video production for healthcare teams cannot enter the facility. Besides, there is hardly any time”.

    That’s where remote videos for healthcare come in.

    Technology, again, comes to our aid in such situations – you can have video content created or repurposed remotely and shared online in a secure manner with the help of professional healthcare video production experts. And when you are pressed for time, our team at Toolbox Studio can also look at what kind of videos can be edited or repurposed with minimal input.

    The aim being, your video communication for patients or teams can be planned ahead, enhanced and delivered quickly using remote videos.

    Type of Remote Healthcare Videos (Made With Post-production/Editing Support)

    1. Repurposed Video Conference Recordings – Build context to your current message using recordings from online medical conferences and expert interviews. Such videos can deliver clear insights, inform “what’s next”, and set expectations among patients and teams.

    2. Video Updates – You can have educational video content created with the footage you recently recorded, or videos that are already with us. Such videos can be turned into short, easy-to-understand videos.

    3. Public Service Announcements – Regularly inform your social media followers or internal teams with the right message at the right time. Video editing can add that professional touch to your announcement videos.

    4. How-To Videos & Training Modules – You may have shot a video on how to stitch masks at home. We can turn that into an impressive video that has the visual right next to instructions in the local language on screen for viewers to read while watching.
    You can also have training videos shot using our remote or blended production studio – such videos can then be shared with your team working from home. Our video production for healthcare team can also turn your training outlines into a proper video script for post-production.

    5. Educational Animation Videos – Enjoyed by all kinds of viewers, the best part about animation is that there is no remote filming involved. Tell us your requirements and goals, and our animation artists and producers at Toolbox Studio will work with you to deliver engaging, high-quality animation videos that convey your message.

    You can also have many other types of videos made remotely or using blended techniques, ranging from explainer videos and promotional videos, to medical product and service launches.

    How Toolbox Studio Can Help

    Toolbox Studio can help you share knowledge and timely information with your patients, team, or customers. If you are looking to create remote videos for your practice, hospital, or healthcare company, contact us to know about our video production for healthcare, editing and post-production services.

  • All the Ingredients You Need for A Smashing Explainer Video Script

    “There’s nothing more powerful in the world than a good story”.
    – Tyrion Lannister (Game of Thrones)

    If Tyrion Lannister were a marketer today, he would have been selling good stories using videos. He knows that video is on the throne when it comes to content marketing in 2020 and beyond!

    When it comes to showing the value of your product or service in minutes, nothing works as well as explainer videos. After watching an explainer video, a potential customer should be able to graduate from knowing how your product works to understand and explain the essentials to everyone.

    But if you do not tell the story well in the script of the video, the outcome can lack winning essentials like direction, cohesion, and the punchline. Scriptwriting for explainer videos is one of the many essential steps in developing an explainer video. However, it is of singular importance in creating explainer videos. Understanding how to write an explainer video script can significantly enhance the final product. Ensuring your video explainer script is engaging and clear is crucial for the video’s success.

    explainer video process
    Image source: https://www.toolbox-studio.com/blog/wp-content/uploads/2019/10/explainer-video-user-guide.jpg#process

    What Is an Explainer Video Script?

    The explainer video script is the skeleton of the entire video in written form. Scriptwriting involves detailed descriptions of how the entire video will start and progress including transitions, characters, dialogues, narration, and backgrounds. A kickass script can result in a compelling video that will make a lasting impression on the viewers

    Once you’ve determined the client’s objectives for the explainer video, scriptwriting is the basis for the production process. Knowing how to write an explainer video script screenplay entails creating an engaging tale that transmits the correct information quickly, which is both an art and a science. Scriptwriters play an essential part in this process, ensuring that the video explainer script fully corresponds with the client’s objectives. Effective script writing for explainer videos may be the difference between engaging the audience and conveying a clear, concise message.

    A good script is the backbone of your entire video and needs meticulous planning. Divide your script into three parts just like the acts in a play.

    • The Opening

    Define the problem. Highlight the big pain points to grab the attention of the viewer.

    • The Main Body

    Explain how your product or service solves the problem. Simply show how you can fix the issue for them!

    • The Conclusion

    Present the Call to Action (CTA) in this section: what do you expect from the audience? Send a subtle message, showing how you want the viewer to respond, without sounding very promotional.

    More Than One Format – Types of Explainer Video Scripts

    • Meet Annie

    This is a famous and successful script on which many explainer videos have been based. Script writing for explainer videos and creating a sympathetic character, such as Annie, who accurately reflects your target audience—their sector and business, issues, ambitions, goals, and so on—is frequently the first step in producing an explainer video script. Knowing how to write an explainer video script is crucial to connect with the audience. This video explainer script tells the viewer how Annie is battling a similar situation and how your product saves the day for Annie.

    • Secret Sauce

    In this type of explainer video script, you explain why your offering is a unique solution to the customer’s problem, without beating around the bush. You need to clearly show what technology or part of the solution is the unique selling point (USP) that no other competitor is offering – the secret sauce that makes it happen. Effective script writing for explainer films guarantees your message is short and appealing, transforming the video explainer script into a vital tool for expressing your value proposition.

    • Cookie Cutter Solution

    This addresses a larger audience and tells your uncommon solution for a common problem. This kind of script works when you know your product or service meets the needs of multiple target audiences. The explainer video script should generalize the subject and show how the problem is solved for as many types of audiences as possible.

    Once you have decided on the script’s format, it’s time to exercise your grey cells and start writing it. Let’s dive into the recipe for a hearty, soulful explainer video with secret ingredients that will delight your viewers.

    5 Tips for a Kickass Explainer Video Script

    1. Keep it short and simple

    A voiceover of 160 words per minute is considered ideal. Avoid passive tones in the conversation; keep the dialogue positive, engaging, and to the point. Ensure the age, gender, and interests of the characters suit your business audience. Use timely metaphors and other creative techniques to engage viewers.

    2. Deliver the message early and clear

    The ideal length of an explainer video is between 45 and 90 seconds. Deal with that dreaded nemesis called limited attention span with short videos and a great opening scene or statement that keeps your viewers hooked.
    How do you know if the explainer video script is clear? Here’s a thumb rule – the script should present your main message within the first 30 seconds.

    3. Finish well

    Your pitch should be presented subtly; your viewers should not feel that you are simply selling your product; prepare and be genuinely interested in offering a solution. Your explainer video should end with an action that viewers can take quickly and without a lot of effort.

    4. Use humor if needed

    Humor is serious business. It is an ingredient that can make your video touch a chord and keep viewers engaged from the word “Go.” Here’s a unique take:

    Using a popular character from Bollywood movies, this animated video explains why GeoGreen is unique and better than cow dung and other compost for improving the quality of the soil. Considering the target audience in mind, i.e., farmers, it uses humor as an essential element to creatively keep the viewers engaged.

    5. Stay relevant

    Ensure that diction, phrasing and cultural references are used right – they reflect on your business. Context, along with great content, ensures that the video delivers your message to the right person at the right place. Understand your target audience and what their goals and challenges. Set the scene in a place familiar to them. Check out the setting in this video for the tax consultant business, H&R Block.

    The video starts with a hassled businessman at an airport struggling to meet statutory GST compliance needs—a familiar setting for many! It then uses infographics and animation to show how GST filings can be done with clarity, speed, and less effort.

    Explainer videos are, of course, more than just the script. Read this comprehensive guide to learn about all that goes into making compelling explainer videos.

    Why Should You Partner with Professionals for Explainer Videos?

    Some businesses might have the bandwidth and the skillsets to work on the entire end-to-end explainer video process. Other businesses are pressed for time and see the need for an experienced team to create high-quality explainer videos; that way, the business can focus on what they do best. In such cases, working with a seasoned video production company makes a lot of sense.

    While no one can understand your product or service better than you, we can help you weave a story that will appeal to the right target audience.

    Toolbox Studio brings seasoned professionals from different fields to handle the entire process of making that explainer video happen with quick turnarounds and exceptional quality. We have developed and executed many explainer video projects for several industries and verticals. Explore various type of explainer videos – from whiteboard animation to infographics – and more offerings with our explainer video services.

  • How Recruitment Videos Can Drive Results for Your Talent Acquisition Strategy

    Why do we remember some advertisements more than others?

    People are wired to remember personal stories and visual stimuli, especially when the content is engaging and appealing. We remember almost 65% of what we see or hear, compared to just 15% of what we read. These essential facts apply to recruitment videos, which can be highly effective in engaging potential candidates for your company. A well-crafted recruitment video script can make a significant impact, showcasing your company’s culture and values. When done right, recruitment videos business strategies can set you apart from the competition, making your company more attractive to top talent. In summary, utilizing the best recruitment videos can dramatically enhance your recruitment efforts and draw in the ideal candidates.

    Did you know?

    1. Candidates watch 67% of recruitment videos on a mobile device.

    2. It is YouTube, not the company’s careers page that pushes 53% of traffic on your recruiter video.

    3. Career openings with videos have a 34% greater application rate.

    What goes into making a powerful recruitment video?

    A video that authentically conveys your company’s opportunities and work culture is an important part of a successful talent acquisition strategy. Here are some ingredients that can make your recruitment video attractive and impactful.

    1. Answer candidates’ questions – Talk to your HR department and focus on the most common questions every candidate asks. Answer them in your video in a way that is both visual and verbal.

    2. Make it fun – Let your recruitment video show a typical day at work. Have your existing employees share what excites them to be a part of your company. Show a 360-degree view of the company right from the top management to executive-level staff. This sets the expectations right for applicants.

    3. Keep it conversational – No one wants to hear a one-sided rant about just the values, mission, and vision only. Anticipate questions and use the video to strike a conversation with viewers.

    4. Showcase your culture – Do you organize Friday movie sessions? Do you like to surprise your employees with cakes to celebrate a new contract?

    Don’t shy away from showing all the fun you have at work. Don’t refrain from throwing in subtle humor or positive sarcasm in the video.

    5. Call to action – Do you want the candidates to see your careers page for current openings? Seal the purpose of your recruitment video with a fitting call to action for the talent you want to attract.

    “Use recruitment videos to draw the right kind of candidates one step closer.”

    How to make a recruitment video that performs?

    Making a recruitment video does not have to be a daunting task that requires you to set up a team and hire expensive equipment. Here are some things to consider while making a recruitment video.

    1. Hire video production experts – Outsourcing the job of making a recruitment video allows you to focus on your core business rather than spending time and money in the video creation process.
    Leave it to the video production partner or team to understand your exact requirement, ask the right questions, set up the equipment and schedule, and deliver a video that works for your future candidates.

    2. Make it reusable – You don’t want to invest time and money in shooting the recruitment video again and again. It should be reusable over multiple recruitment drives, and thus, should have a broad outlook.

    3. Make it compatible – Create your recruitment video script compatible with all the media and social platforms where you want it to be seen. Think of YouTube, Facebook, Twitter, Instagram, and beyond to reach your target audience with impactful recruitment videos.

    What to avoid in a recruitment video?

    1. Assuming that people know you already – While you may know who you are as a company, others may not. It is vital to show what you do and what value your business creates.

    2. Using special effects – Recruitment videos are not movie trailers, so it’s important to keep it natural without any unnecessary dramatization.

    3. Using still images throughout – Videos are supposed to capture motion and show life. You may want to keep only one still image each for the starting and ending.

    4. Limiting the video to the management – You want to show the entire ecosystem the company works in. This should include the experiences of employees at every level.

    How long should a recruitment video be?

    Visuals have a high potential to attract attention, but they should not bore viewers to death. When creating the best recruitment videos, aim for a length that keeps the audience engaged. A regular recruitment video should be below 3 minutes. To ensure effectiveness, convey the message concisely and stick to one main point. When considering how long should a recruitment video be, it’s crucial to balance brevity with informative content to maintain viewer interest.

    How to use recruitment videos in promotion?

    Once you have a great recruitment video ready, it is easy to present it through multiple channels without having to do additional work in creating content for different platforms. You can share recruitment videos via –

    1. Your company’s social media networks such as Twitter, Facebook, LinkedIn, and Instagram.
    2. Your employees’ social media profiles. Many companies rely on employee referrals to get good talent.
    3. Your company’s career site.
    4. Video platforms such as YouTube and Vimeo.
    5. Company review sites such as Glassdoor.
    6. Newsletters.
    7. Recruitment events such as job fairs and campus hiring events.

    Some great examples of recruitment videos

    Take a look at these recruitment videos that stand out and do a great job of communicating (in unique ways) why their company is great to work with.

    HubSpot – This video showcases HubSpot’s work culture and also shows how employees are a priority. It also discusses the company’s products and how they make a difference in the lives of thousands of customers.

    Fiverr – This video has a funny and sarcastic approach that tells clearly what fun it would be to work and grow with the brand.

    Dropbox – This video uses puppets(!) and uses humour to inform candidates about their fun work culture. It is quirky and memorable.

    Toolbox Studio excels in producing custom company culture and recruitment videos that are fun to watch, highly shareable, and can get the attention of the best talent out there. Our team can create amazing recruitment videos that help you stand out from the crowd.

    Interested In Compelling Recruitment Videos For Your Business? Explore Our Recruitment Video Production Services

  • Elevate Your Inbound Marketing Strategy with a Killer Explainer Video

    Remember Dollar Shave Club?

    The start-up from 2012 that grew from zero to a whopping $615 million valuation company in 3 years, with just one viral inbound marketing video. It garnered over 26 million views on YouTube, getting the company 1.1 million subscribers and eventually a $1 billion all-cash acquisition by Unilever.
    And the video is not even two minutes long.

    It never gets old, does it?

    Dollar Shave Club represents a growing number of brands that don’t squander money and effort on bombarding customers with information they don’t need. Brands are now evolving their marketing strategy towards pull marketing or  inbound video marketing.

    What is Inbound Marketing?

    Inbound marketing strategy uses content, blogs, events, SEO, social media and more as a medium to attract the right customers organically. Rather than running after a customer,  inbound video marketing focuses on making the company easy to be found.

    The Internet empowers your audience to explore your products’ detailed specs, pricing, reviews, and after-sales service. Potential buyers may already be anywhere from two-thirds to 90% of the way through their buying journey even before they make their first call to your sales team.

    Inbound marketing video depends on understanding customer behavior and on giving customers exactly what they are looking for. It cuts down the expenses of keeping a large team making cold calls, and sending email and SMS blasts, which are either deleted without reading or dumped into the spam folder.

    If utilized effectively, inbound marketing video can –

    1. Generate social media shares and inbound links.

    2. Increase your brand’s awareness multifold.

    3. Give the decision-making power to the customer without you having to smother them.

    4. Generate qualified leads for a fraction of the money you spend on traditional marketing videos for business.

    What is an Explainer Video?

    Explainer video marketing uses engaging visually animated stories to present products, services, processes concepts, brand messages, prototype demo, or an elevator pitch. Here are some facts to advocate the power of videos over text –

    1. Where both text and video are available on the same page, 69% of users would opt for the video to know about the company.

    2. 74% of users who watched an explainer video of a company’s product or service ended up buying it.

    3. 45% of the businesses that use explainer videos have it on their homepage. Of these, 83% say that the video is effective.

    4. 47% of the businesses that use explainer videos use it in their email campaigns. Of these, 80% believe that it is an effective strategy.

    Types of Explainer Videos

    Making a killer explainer video involves either one or a combination of images, animation, live-action, text, and audio to convey the company’s message concisely. Depending upon your product or service, and budget, you can opt for any of the following types of explainer videos –

    1.  2D or 3D Animation – Animated videos have a mass appeal and are easier to make without the hassle of arranging all the people and shooting equipment. 3D animation can be substantially more expensive (and effective) than a 2D video.

    2. Whiteboard Animation – These are simple videos that convey the message using black-and-white illustrations on a virtual whiteboard.

    3. Cartoon Animation – Cartoons are best-suited for fun, adventurous concepts. With cartoon animation, you get to include lots of colors, humor, and expressive characters.

    4. Kinetic Typography – In this approach, simple typography is used as a moving visual to convey the idea.

    Need A Great Explainer Video For Your Business? Click Here To Know About Our Services and Portfolio

    Benefits of Using Explainer Videos for Inbound Marketing

    You can enhance  inbound marketing video with an explainer video by drawing in the viewers to your product or service. Explainer videos practically put the customer in the driver’s seat by introducing your business and its products or services, explaining an existing problem and offering a solution, all in less than 90 seconds. They also pack a lot of punch because of the impressive advantages videos bring to inbound video marketing –

    1. Videos increase search engine ranking by 53x times.

    2. Videos improve SEO & maximize keyword use.

    3. They increase conversions on unique landing pages by up to 80%.

    4. Blogs with videos are known to be more engaging.

    5. 71% of people who watch a business video have a positive impression of the company and 58% of people perceive companies that have videos as trustworthy.

    Many businesses have leveraged explainer videos for inbound marketing. Some of the industries that actively use them are –

    1. Manufacturing
    2. Healthcare
    3. Education
    4. Hospitality
    5. Tourism
    6. Information Technology
    7. Automobile
    8. Real estate
    9. Non-profit
    10. Food & beverage
    11. Aviation
    12. Defense
    13. Retail
    14. Government sector

    and many more…

    You can learn all about explainer videos in this comprehensive explainer video guide that we made for businesses like you.

    About Us

    Toolbox Studio is based out of Pune, India. Our talented in-house team of writers, animators, artists, directors, and technicians is one of the best in the industry and work out of a sprawling 5000 sq. ft. dedicated facility.

    Want to know more about getting a custom explainer video for your business? Get in touch with our team for more information, pricing, and answers to any other questions you have.

  • How Deep Learning Will Forever Change the VFX & Animation Studios Work

    AI, machine learning, and deep learning have become AI, machine learning VFX, and deep learning have become buzzwords in almost every field, whether fintech, healthcare, manufacturing, IT, communication, or animation fintech, healthcare, manufacturing, IT, communication, or animation.

    While deep learning or machine learning is not new to VFX studios, a paradigm shift is afoot that reminds us of the ground-breaking impact 3D brought to the animation industry. Then, artists did not have to draw characters from various angles. And now, deep machine learning in VFX has been introduced to make animation faster and more efficient.

    What is Deep Learning?

    Machine learning in VFX is a broader term; it needs structured data and continuous human input to learn. Deep machine learning in VFX approaches the problem in a non-traditional way. It attempts to match the neural systems of the human brain, and lets the machine learn with the help of artificial neural networks (ANN).

    In short, deep machine learning in VFX focuses on learning complex functions by coordinating input with the output from the available data, eliminating the need to depend on human programming explicitly.

    Popular examples of applications include self-driving cars, chatbots, animation, voice-activated assistants, auto text generation, image recognition. Yet, when it comes to VFX, how is deep learning expected to change the game?

    Deep Learning and Artificial Intelligence in the VFX Industry

    Many big production houses like Marvel and DC are now successfully banking on AI tools to create engaging content. Take Avengers: Endgame.

    Thanos, the infamous yet much-loved villain, was an output of deep machine learning in VFX. AI tools produced various expressions that mimicked the expressions of actor Josh Brolin as naturally as possible.

    The AI tool produced solutions based on a library of high-resolution face scans. Whenever the output did not seem to portray the required emotion, technicians tweaked the model. This information was again provided as an input, which aided the machine in making the next output more superior. Imagine having to manually develop every facial feature!

    While deep learning has applications in practically every field, it is expected to revolutionize VFX.

    How Deep Learning Impacts the Future of VFX and Animation?

    • How it will affect VFX & Animation studios?

    Machine learning VFX will transform digital learning and generate models with computer-created lighting and texturing. Based on the data presented, it can suggest rigs for different characters for automated rigging for other characters.

    Another interesting part is its ability to generate new characters by learning through a set of sample characters. This can make animation much more fun and less time-consuming. It is also possible to animate a character inspired by someone else’s style.

    In short, it will make it easier to simulate real-life pictures in a way that will make animation much more live and real. Additionally, deep learning can help reduce postproduction time, cut down costs, and assist VFX actors visualize scenes better.

    • How it will impact VFX & Animation jobs?

    Though the use of AI tools & deep learning may affect creativity and even take over the jobs of animators and programmers, the truth is deeper and more significant than just that. Evolving is the best way to survive any kind of threat. When computer animation took over the sketch artist’s brushes, it still allowed animators to shift their focus on developing better and original characters that appeared more realistic instead of painstakingly creating images for every movement of the fictional character.

    AI tools allow animators to explore their imagination and experiment with different elements.

    However, game programmers will still be in high demand as much of traditional programming is involved in making deep learning work, which teaches computers to make deductions from large data sets. A point worth noting is that tons of data are needed to make artificial neural networks (ANN) work. Hence, data collection remains crucial and calls for technical support.

    Training for neural network technologies is expected to sell like hotcakes.

    To sum up…

    Machine learning in VFX has a long way to go, and many challenges remain to be addressed, especially in bridging the gap between the VFX artist and the algorithm. There is a lot of room for R&D in this field. Yet, it remains undisputed that deep learning will prove to be a disruptive technology in the VFX industry.

    Is deep learning a new frontier? Yes, it is, and animators have to learn to evolve and adapt to this new technology. In fact, it will help them focus on their creative side by taking on painstaking and tedious tasks. It’s time to explore this new technology to speed up work and take quality to the next level.

    At Toolbox Studio, we love pushing the boundaries in all things VFX and animation.

    Interested in high-quality visual effects, backed by expertise and the latest tech? Check out our Film VFX services

  • Everything You Need to Know About 3D Industrial Animation Videos

    Imagine you’re a prospective business hunting for a suitable vendor to fulfil your current manufacturing requirement. Let’s say you meet two vendors:

    Vendor A

    A monotonous power-point presentation with different photographs runs over at the meeting, displaying technical jargon, which is a bit difficult for you to comprehend. The vendor has goodwill and years of experience to their credit.

    Vendor B

    Relatively newer in this field, the second vendor instead uses an animated 3D industrial animation model to explain the final output clearly and realistically, breaking down intricate technical processes by giving a visual walk-through.

    Which vendor would you choose?

    Some might choose the first vendor for their reputation and experience. But we won’t be surprised if many choose the second vendor over the first one. There are many reasons—they clearly showed how their product or industrial animation service worked; as a customer, you know the outcome you should expect. Besides, the second vendor got a detailed, high-quality industrial video made, complete with animation that visually answered your questions and showcased benefits.

    And that, is the essential advantage of 3D industrial animation.

    Industrial animation videos are proven to make marketing content much more engaging and can explain technical aspects and processes using a medium that any target audience can understand – video.

    Industrial animation videos stand out from traditional marketing methods, and help many core industries grow their online visibility while engaging a new generation of clients who love consuming quality video content.

    Modern industry is a blend of complex machinery, highly advanced technology, and complicated process workflows. Industrial animation is a cost-effective solution that can explain processes to prospective clients, showcase products and USPs, and impress them – even before your first meeting!

    You no longer have to explain technical concepts and risk sounding complicated and tedious – the animation video will do all that and more for you. With industrial 3D animation videos, you can present complex ideas visually, use industrial 3D animation to communicate technical illustrations and display internal dimensions and processes.

    Let’s take a look at how 3D industrial animation can benefit both client and vendor.

    Benefits of Industrial Animation Videos

    1. Visually appealing

    Using visually stimulating images, different camera angles and lighting, and interactive techniques, you can emphasise particular details, simplify technical processes and lend a hand to your marketing and social media management teams. Additionally, internal diameter, height, and width can be presented visually, which is preferred over numbers and text that need much more time and effort to understand.

    2. Cost-effective marketing solution

    Instead of using a camera to capture multiple live videos, you can save a lot of time, money, and effort with industrial 3D animation. 3D industrial animation videos are great for seasons with tight budgets. Plus, these videos are great for sharing on social media or for your website; you can easily make them available for your marketing campaigns across various platforms. Industrial 3D animation videos can also be customized, making them nuanced enough to deliver your message to different kinds of audiences.

    3. Show what photographs can’t show

    You can’t always slice a product in half to explain how its interiors and components look like – but you can do that with 3D industrial animation. You can up the ante while presenting prototypes and upcoming models to prospective clients with impressive videos. You can show assembly and components in exploded views, in smooth motion. There are also practical advantages – you don’t have to worry about getting rid of dust, oil, and other types of contaminants before shooting, or add emphasis to a particular section with the help of lighting – something you can’t do in real life.

    4. Works when traditional ways don’t

    3D industrial animation is a go-to when traditional methods are not viable. Sometimes, you just don’t have the bandwidth to get a team to ideate, script a product video, photograph machinery and schedule interviews, especially when budgets do not allow it.

    Industrial animation videos are your way around all that.

    5. Helps present quick modifications

    When your team needs to change a particular design, the modifications can be shown easily in animation videos; you could make changes in the 3D model and present it in action in a 3D animated video to show how the design changes impact outcomes. Industrial 3D animation videos are uniquely able to show the design changes (and implications) to senior management and clients until they are satisfied with the new output or process.

    6. Wide applications in various industries

    • Architecture

    Architects can make excellent use of 3D industrial animation, to help clients visualize a project along with landscaping and other elements, show exact measurements, and display the interiors to give a realistic feel.

    • Engineering

    Industrial animation videos make it possible to visually integrate details in the structure of a building or a machine. Construction engineers can explain blueprints to potential customers effortlessly with the help of this tool.

    • Manufacturing

    You can easily explain a standalone process or an end-to-end process with the help of animation, while using lighting and various camera angles to highlight select USPs.

    Examples of 3D Industrial Animation Videos

    Tata FICV (Kestrel) Armoured Vehicle – 3D Animated Video

    This 3D animated video shows a stereoscopic animated simulation of a concept Futuristic Infantry Combat Vehicle (FICV) by Tata Power SED. The concept vehicle video was to be showcased at a leading expo in India, and Toolbox Studio developed the entire simulation in less than 30 days to meet the timeline.

    The 3D animated video presents the FICV’s capabilities as an 8×8 amphibious wheeled armoured personal carrier for the Indian Army, along with a water simulation sequence.

     

    Steel Manufacturing Process – Industrial 3D Animation Video

    This video uses industrial 3D animation to take you through steel manufacturing. It displays the sophisticated machinery used by the manufacturer and gives a visual overview of the operations in the steel factory.

    Cheese Shredding – 3D Animation Video

    This explainer video shows a process of cheese shredding a cheese factory in de tail, right from cheese disintegration to QC to packaging, while displaying the complex machinery. It makes good use of camera angles, keeping the viewer continuously engaged, thereby making an otherwise routine process interesting.

    3D industrial animation videos are a great business asset with multiple advantages and can be used for various purposes. More affordable than traditional live-action videos and more convincing than 2D models, you can get custom 3D animation videos created for your business with the help of seasoned animation video production partners.

    We help businesses showcase products, processes and brands creatively, with designs and animation that make a long-lasting impression.

    Explore End-To-End Solutions for Your Industrial 3D Animation Video Needs With Toolbox Studio

  • Editing and Storyboarding

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  • I Lost My Body – A Movie Where 2D and 3D Animation Fall in Love

    ‘I Lost My Body’ won the Critics Week Award at Cannes in 2019 and was nominated for the Best Animated Feature Film at the Oscars.

    This 81-minute French animation film (available on Netflix) weaves two stories together- one of a young man with a difficult past, now seeking love, and the other of a severed hand that has escaped from a lab and endures nail-biting action in an out-sized world, to find and reconnect with its body.

    Unreal, right? The movie is exceptional in its concept and beautifully heart-wrenching; it leaves you with an emotional gut punch and can make you ask many questions about life.

    How I lost my body 2d and 3d Animation feature
    Source – https://beforesandafters.com/2019/11/30/how-the-i-lost-my-body-filmmakers-used-blender-to-create-their-startling-animated-feature/

    This film has been intelligently crafted with vibrant and colorful as well as grey animation. The rich visual tapestry that combines animation and live action turns animation into art in this film.

    So, how did they do it?

    Merging 2D and 3D Using Blender Software

    Making this animation film in Blender (a free open-source software) was a significant decision that allowed the director, Jérémy Clapin, to create something pictorial, and yet realistic.

    The film was animated in 3D and then given a 2D look by using Blender’s 2D animation tool called ‘Grease Pencil’ over the CG animation. Blending 2D and 3D can be a challenge.

    “It was all new and very organic. We had to find a good balance between CG and 2D – where to stop the CG and when to start the 2D, and how to communicate between those two approaches,” recalls Clapin, in an interview with CGW.

    animation movie in blender

    i lost my body animation technique
    Source – https://beforesandafters.com/2019/11/30/how-the-i-lost-my-body-filmmakers-used-blender-to-create-their-startling-animated-feature/

    Focus on Cinematography (Using CG)

    Working on the animation, the director wanted a more raw, human feel to the characters, especially the hand. Clapin’s goal was to make the audience forget that this is animation and draw them into a trance, where the morphological characters really existed, as opposed to “cartoony” characters.

    According to Clapin, only CG could provide that experience; to make the characters real and to feel the real geometry behind the drawing.

    i lost my body animation
    Source – http://www.cgw.com/Press-Center/In-Focus/2019/I-Lost-My-Body.aspx

    Using 2D Animation to Retain the Human Connection

    I Lost My Body keeps the dialogue between the creator and viewer by having a more human connection that was obtained by ‘handmade’ 2D drawings. In Clapin’s words, “Hand-drawing keeps the dialog between humans (creator and viewer). It is not the computer software that decides between the two.”

    There’s a lot that goes into making a realistic animated film. The actors were filmed playing their respective roles while recording their voices so the team could have a visual reference. They only had a few days to generate gestures for the film – it was not enough. But Clapin observed that the animators took inventive and creative steps that let them not depend on the actors’ footage and used them only when they needed it.

    Rotoscoping in I Lost My Body

    Rotoscoping was used as an additive to the story. When the 2D animators started to rotoscope the CG animation, they added expressions and details, and achieved that organic feeling. “Compositing was really important for the integration. We had to think about lighting, depth of field, and so forth. The final look had to be something between drawings and cinematography,” said Clapin in an interview with CGW.

    Cinematic Language – Animating a Hand

    The cinematic language was the ultimate challenge that only animation could achieve. The movie makes the audience empathize for a character that had just five fingers to express itself. Clapin explains how he went about bringing the severed hand to life. “Once I started animation tests, I could quickly figure… the camera always had to stay close to the hand and close to the ground.”

    The aim was to fulfill the hand’s perspective and experience in a super-sized world. Clapin explains that he looked for angles, positions and postures that humanized the hand while having the freedom to use the fingers as a tail, head or a pair of legs.

    i lost my body animation style
    Source – https://www.thewrap.com/i-lost-my-body-director-jeremy-clapin-live-actors-2d-animation/

    And truly, watching this movie will make you forget that you’re watching a severed hand, that would not have any memory or character of its own. This effect is a testament to the incredible work of the animators and storytellers behind the scenes.

    I Lost My Body shows that modern 2D animation techniques still packs a punch and can enthrall audiences.

    About Toolbox Studio’s Animation Services

    At Toolbox Studio, we are passionate about using animation to draw viewers into compelling stories in the most unique ways possible. We believe animation is powerful because of its beautiful simplicity and boundless creativity. And as I Lost My Body shows, good animation can exceed expectations.

    As a 2D animation outsourcing studio, we have delivered success and quality to clients in the US, UK, Canada, Europe, Australia, and other locations. If you are interested in appealing 2D and 3D animation services for movies, get in touch with us today.