Test Blogs Toolbox

Author: admin

Spectacular Use of VFX that Left Our Jaw Dropped

Nothing can be more visually enticing than brilliant visual effects. The entertainment industry has been banking heavily on the use of visual effects for a long time now. Starting right from the early 60s till date, the world has seen some stunning work display. Take a look at some movies and videos that have made spectacular use of VFX.

Skrillex – First of the Year (Equinox)

In 2002, this video of Skrillex- First of the Year won the award for best visual effects. All credit goes to the brilliant concept of Deka Brothers (Julien and Ben) and direction of Tony Truand. It features a brilliant work of forceful atmospherics and creature augmentation. For augmenting the creature effects, they shot the creature, applied black paint on the talent’s body and used a bondage latex mask and filled the eyes with white material. They enhanced the creature’s eyes by creating a gloomy luminescence.

Katy Perry- Wide Awake

Katy Perry- Wide Awake video saw a brilliant use of 140 visual effect shots. Executed by Ingenuity Engine under the direction of Tony T Dadis, they have showcased amazing work. The mirror scene in the video for one was beautifully shot using techniques to destroy and crack the floor. This scene was filmed in two passes; one scene was shot with Katy walking down the hall together with a mirror green screen and an identical image of her reflection together with the little girl. In the dress scene, the use of butterflies was brilliantly executed. The butterflies were molded and textured based on reference photography, rigged and then skinned in 3dsMax.

Rihanna- Where Have You Been

Rihanna’s video Where Have You Been showcases more than 120 visual effects shot in just ten days. Baked FX Founder George Loucas mentions, “It required immense planning and foresight for us even to have a chance.” The desert matte painting shots is one of the most prominent shots in the video. It was created in Nuke and rest heavily on a number of individual camera projections.

Into the Storm

Into the Storm is directed by Steven Quale. He has directed Final Destination 5 and he is also the second unit director of Avatar. The cyclone presented on the screen in courtesy of various visual effects put together like Cinesite, Digital Domain, Hydraulx, Method Studios, MPC and Scanline VFX. Another scene is the Hydraulx visual effects presenting an airport being devastated by the mile-wide tornado which lands down during one of the climax scenes of the movie. The farmhouse destruction scene is another aspect of the visual effects.

Alice in Wonderland

The movie transports us to the magical fantasy world. The man behind this magical treat is four time Oscar Winner Ken Ralston. He states, “The whole movie is based on the fact that we’ve got to make you believe this world of insanity.” For the tea-party sequence, Ken Ralston made use of a number of assortments such as puppet, green screen, stilts, CGI and animation to create more drama to the meeting of Alice played by Mia Wasikowska’s and Johnny Depp’s Mad Hatter. One of its character effects are presented in the form of Helena Bonham Carter’s as the swellheaded Red Queen.

Gone Girl

Gone Girl Reel from artemplehollywood on Vimeo.

David Fincher has extensively made use of VFX in most of his movies and the same was extended in his latest hit movie Gone Girl. In this movie, the audience was treated with a newer version of integrated after effects used into their editing system. The whole visual effects used are quite subtle and a great attempt to pull the audience away from the old version of after effects.

These are some of the marvelous works which seamlessly incorporated the use of visual effects.

May 22, 2015
Game of Thrones VFX: Behind the Scenes of an Emmy Winner

A studio that had the honour to join the team of Game of Thrones wasthe Montreal-based visual effects production studio—Rodeo FX. With over 150 visual effects shots created for the fourth season of the much-celebrated TV series, they added yet another credit to their impressive portfolio. Telecast by HBO, the 10-episode series concluded with an epic finale, showcasing the studio’s mastery in VFX concepts and execution. Rodeo FX’s contribution to Game of Thrones was so remarkable that they won an Emmy for creating some of the most captivating visual effects ever seen on screen.

The Rodeo team earned it to win, and it took them six months to earn their stupendous statuette. All thanks go to their team for bringing up such a brilliant concept and winning the most prestigious Emmy at the end of it all not forgetting to mention the hundreds of artists, project managers, and technicians who joined hands to build this great stature. They won the prestigious Emmy Awards, equally a big win as the American Academy Awards for films. It was an event to remember for the Rodeo Team at the Nokia Theatre in Los Angeles. Such a glorious occasion to commemorate their well-deserved success in visual effects production.

So elated with his team’s performance, VFX Supervisor Matthew Rouleau had this to say about his team, “There was such a contagious desire to perform and deliver beyond-stunning visual effects. The artists really put all their talent and their heart into the work. This is why we now have this amazing statuette decorating our office.”

The President of Sebastien Moreau was tremendously proud of the partnership they formed with Game of Thrones. He exclaimed, ‘We could not ask for a better show for our first experience in TV series. We really have the feeling that we entered the high end TV series in a big way. The visual universe that was established during the three seasons is spectacular, with a level of quality that is just exceptional. We knew what the expectations were.”

Story Behind the Game of Thrones VFX

The most memorable scene was when the colossal army attacks the beautiful city of Meereen, the greatest of the cities of Slaver’s Bay. Rodeo animation and visual effects production by Rodeo FX were in charge of creating the whole scene in CG. They went on to create a host of extraordinary matte painting, a zombie horse, adding physical superficial changes to the characters, replicating atmospheric effects, and enhancing several wolves’ sequences, including many others.

Another striking scene that is worth commenting is the White Walker sequence. This memorable scene presents a White Walker riding along with an undead horse, and discovers a baby that is supposedly the last son of Craster. The White Walker takes the baby to the altar and transforms him into a White Walker too.

The whole image of the undead horse was partially created in 3D, and its neck and muzzle were computer-generated. The texture artists and modelers of Rodeo FX achieved this look by physically disfiguring the animal and drilling holes and cavities inside its mouth and neck, showcasing their expertise in VFX concepts.

One more brilliant use of visual effects production was the scene where the sky was filled with aurora borealis in the icy regions.

One well acclaimed scene is the epic battle fought between thousands of horse riders. It was visually enticing and created in full CG environment. According to VFX Supervisor, Matthew Rouleau, the Stannis attack sequence will remain one of the most memorable moments of Season Four, not only for the viewers but for the team as well.

Although there can only be one name on the trophy, this prize is the result of an incredible team effort and a lot of people deserve to have their name on the award,” Moreau said. “Matthew did an amazing job leading the team, and he was surrounded by a great squad: Producer Isabelle Langlois, Executive Producer Jordan Soles, project manager Annie Cliche and compositing supervisor Patrick David. These guys did an incredible job, and so did the entire Rodeo FX team.

Given all these beautiful visual impacts and effects, Rodeo FX deserves all the kudos to their name. They can claim their award and victory, exalting it to the highest, thanks to their mastery of rodeo animation and VFX concepts.

May 20, 2015
Latest updates on Star Wars Episode VII

After a ten-year hiatus, the teaser for the first Star Wars movie has finally been released online and on iTunes. The much-awaited Episode VII of the Star Wars Saga, Star Wars: The Force Awakens, will open for release in a theater near you on December 18, 2015. The Star Wars Episode 7 news: The Force Awakens last week raised quite a stir. This is a perfect time to announce the latest Star Wars Episode 7 news on different social networking platforms too.

“We’re very excited to share the official 2015 release date for Star Wars: Episode VII, where it will not only anchor the popular holiday film going season but also ensure our extraordinary filmmaking team has the time needed to deliver a sensational picture,” said Alan Horn, Chairman of the Walt Disney Studios.

The Star Wars Episode 7 will be directed by J.J. Abrams, the man behind big movies like Super 8, Mission Impossible III, and Star Trek. It is being scripted by Abrams and Lawrence Kasdan, whose earlier works such as Raiders of the Lost Ark, The Empire Strikes Back, and Return of the Jedi. Lucasfilm President Kathleen Kennedy, J.J. Abrams, and Bryan Burk are producing, with Tommy Harper, known for work on Mission Impossible – Ghost Protocol, Jack Ryan, and Star Trek Into Darkness, and Jason McGatlin, who has worked on Tintin and War of the Worlds, serving as Executive Producers. John Williams is returning as the composer for Episode 7 Star Wars.

Director J.J Abrams says, “We are so excited to finally share the cast of Star Wars: Episode VII. It is both thrilling and surreal to watch the beloved original cast and these brilliant new performers come together to bring this world to life, once again. We start shooting in a couple of weeks, and everyone is doing their best to make the fans proud.”

The official cast for Star Wars Episode 7 has released.

Actors John Boyega, Daisy Ridley, Adam Driver, Oscar Issac, Andy Serkis, Domhnall Gleeson and Max von Sydow will join the original stars of the saga, Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew and Kenny Baker in the new film.

The return of Star Wars Episode 7 will see two new fresh faces. Late last year, Lucasfilm and Disney announced their hunt for young aspiring actors for roles in J.J. Abrams’ Star Wars Episode 7. It was an open casting call and the audition covered 11 cities across the US and the UK. Over 37,000 promising people auditioned, while there were huge online applicants of about 30,000. The filmmakers are pleased to announce the two actors selected from the auditions. Stay tuned for the latest Star Wars Episode 7 news to find out more about these exciting new additions to the episode 7 Star Wars saga.

Take a look at the two new actors joining the rest of the crew.

Crystal Clarke studies in Glasgow, UK, and is an American actress. With experience both on stage and on screen, Crystal will soon be seen in her first feature, The Moon and the Sun, releasing in 2015. Fans of Star Wars Episode 7 might recognize her name as she is anticipated to make waves in this highly awaited film.

Pip Anderson, a British actor and accomplished parkour practitioner, has showcased his extraordinary skills in a Spider-Man advertisement for Sony. His unique talents in movement, inspired by military course training, have captured the attention of many. Star Wars Episode 7 fans might find his involvement in the film industry particularly interesting.

Stay tuned for more updates as the episode 7 Star Wars saga unfolds!

“The Star Wars universe has always been about discovering and nurturing young talent and in casting Episode VII we wanted to remain absolutely faithful to this tradition. We are delighted that so many travelled to see us at the open casting calls and that we have been able to make Crystal and Pip a part of the film, “said producer and Lucasfilm President Kathleen Kennedy.

When the Star Wars Episode 7 trailer was released, fans were in a frenzy of excitement. A series of posts and tweets followed. Many fans expressed enthusiasm over the trailer. Several of the posts were extremely creative and funny. Take a look at what the fans had to say.

We will keep you informed on more Star Wars Episode 7 news as we count the days for its release on 18 December.

“I have been Home from SWCA for two days, and uh, my suitcase and costumes are still not yet unpacked. I’m not the only one right?

“The New Star Wars trailer… wow! It made the 7 year old geek out. I’ve watched it 5 times. I’m as excited as I was in 1977! Can’t wait.

We will keep you informed on more news to come on Star Wars as we count the days for its release on 18 December.

May 4, 2015
Hidden Messages in Animated Movies!

April 30, 2015
Rotoscopy – Then and Now

Breathing life into inanimate objects is not easy. But when it is done, the results are marvelous and captivating. Rotoscopy is one such trick that leaves you captivated. Let’s take a walk through time with an eye on what rotoscopy started as and where it has come to!

Out of the Inkwell

The first time the world saw the miracle of rotoscopy was when Max Fleischer brought forward Out of the Inkwell in 1915 in the making of the main character Koko the clown. This technique was later used in many of his other cartoons like Betty Boob and Gulliver’s travels.

Snow White and the Seven Dwarfs

But the very first time, we saw the extensive use of rotoscopy was way back in the 1930’s in Snow White and the Seven Dwarfs with most of the scenes involving Snow White, Prince Charming and the Evil Queen. The Evil Queen’s sequence was initially shot in live action and then converted in animation using rotoscopy. It highlighted realistic gesticulation, expressions, costumes and hair movements. The downside of it is that it fails to bring up a photo-realistic animation effect. A few scenes may have left us hoping for better but the movie was the first step to an all new trend in movie making! Many followed later.

It wasn’t just animated movies that saw the use of rotoscopy though. Even music videos started using the technique to create more captivating videos and a few even won awards for them!

A-Ha‘s- Take on Me

A-Ha Take on Me exclusive video with rotoscoping effect earned them six MTV Video Music Awards in 1986. The whole video runs on live action scenes with pencil sketched animation. It took about 3,000 frames of live action video and more than 16 weeks to wrap up the whole video. The entire motion picture ran on special effects throughout.

Dire Straits- Money for Nothing

This music video was awarded the Video of the Year in 1986. It showcased traditional computer animation. We get to see a live feed of the rotoscoped animation clad in neon colors and light emanating from the front singer’s head and an invisible man with the guitar.

INXS- What You Need

What you Need video by INXS had a visually enticing rotoscoped concept and also earned them the Best Video Award at Australia’s ‘Countdown Music and Video Awards. It was used for adding animation and color effects.

This back in the 1900’s though. Here is a peak at the first few steps taken in 2000’s! Two cases of the rotoscope effect in modern times are Walking Life in 2001 and A Scanner Darkly in 2005. Both these films depict the rotoscope effect clearly and not to forget the amazing use of rotoscopy.

Waking Life

The movie does not fit into the stereotypical genre and is rather unusual. Most of the scenes are pretty disjointed. It presents a man travelling through a fantasy like world. The unearthly scenes in the movie are further enhanced with the rotoscopic effect and add more meaning to the movie.

A Scanner Darkly

This sci-fi movie is quite strange and unusual. It presents a dystopic future. The whole alien-esque feel of the movie is enhanced by the rotoscopic effect. The detailing work is highly appreciable as even the edges between frames are done with finesse and help the film to attain remarkable stylistic heights.

Rotoscoping have evolved further over the years. Now it can be referred to generate a matte for better visualization on live action footage, and to composite it on a different backdrop to make use of in a movie. You never know if a movie was actually shot on location or on a green screen anymore!

April 27, 2015
6 Animated Movies with Messages that Deliver Life Lessons

Cartoons aren’t just a source of entertainment. There are plenty of things to learn from them as well.

Kelly Loosli, director of BYU’s animation program, advocates the use of animation in education. Generations of children have learnt life lessons about believing in oneself, the meaning of friendship and love from animated movies. “When you engage a child in animation, you can convey messages strongly,” Loosli said. “Animation allows kids to drop their guard and go into an imaginary world. The messages come through even more vivid.”

We have been witnessing this for a while now in our movies and some of the messages presented are just what kids today need to learn. Here are our top picks of animated movies with messages that will warm your heart and teach you lessons about life best learnt from an animated character.

LET’S CREATE AN ANIMATED FILM THAT WOWS THE VIEWERS & TEACHES THEM A THING OR TWO!

Cartoon Movies with Moral Lessons that are Worth Remembering:

1. Toy Story

Child psychologist David Elkind says that most children have a feeling of being the center of attention that can lead to a sense of invulnerability. Though through life situations, they eventually learn that they are just a part of the bigger picture, animations are a good way to subtly but effectively introduce them to this reality earlier on. One movie that did a great job of presenting this lesson was Toy Story when Andy is suddenly replaced by the new and shiny Buzz LightYear toy.

2. Finding Nemo

Yes, it is an adorable story of young fish looking to see the world and a loving by paranoid father fish refusing to allow it. The story of the young fishes capture and his father’s heroics to save him is a lesson in family love that cannot be forgotten. But there is another message in the very adorable movie that is a little more subtle and comes from the ever-comic Dory, just keep fishing! A brilliant way to tell kids that no matter what the challenge or disability, you never give up.

3. Up

In today’s world where the wheels never stop turning, it is easy to lose sight of what matters and the ones you love. And that is the message that the beautiful animation in UP holds for the young and adult audience alike. Don’t wait to lose someone to realize how much you loved him or her, take the time to spend with them now. A lesson that the world will always need to be reminded.

4. Kung Fu Panda

The biggest lesson every kid needs is to understand the importance of confidence and belief in oneself. And when the message is delivered by a really adorable and large Panda, there is no way anyone is going to miss it.

5. Ice Age

NYU Child Study Centre published in an article that, “Research shows that children with friends have a greater sense of well-being, better self-esteem and fewer social problems as adults than individuals without friends,”

The ice age is all about 3 unlikely animals getting together and forming a friendship that beats even the odds of death and danger to get a child across the ice cap to his father. Maybe breaking the boundaries of a playground won’t seem so scary to our young ones after this cartoon movie with a moral lesson.

6. Wall E

The tale of two robots that fought all the odds and fell in love is just too cute to ignore but this tale also came with a more subtle but scary message. It very clearly said that if we humans went about polluting the planet the way we are, soon we will need to head off to space just to survive! Maybe growing up messages of this nature will make our next generation more sensible when it comes to being green. One can always hope.

7. Over the Hedge

Deforestation is really not something we worry about much but when these animals wake to find their forest cut down and a whole bunch of houses there instead, it seems a lot more real.

Maybe we need a few more such English animated movies animated movies with messages coming out and soon. And these are just some of the ones that you have seen the big screen. Animation services play a big role in education industry today teaching kids not just life lessons but also lessons they need to acquire skills needed professionally.

Here were some of our favourite English cartoon movies. They are not only fun to watch but they also have a message to give out to the society.

Do you want to create some of the best cartoon movies with moral lessons?

What are you even waiting for? Get in touch with our experts at Toolbox today!

BROWSE THROUGH OUR BOUQUET OF ANIMATION SERVICES NOW!

April 21, 2015
6 Brands that Nailed the Secret to Video Marketing

Some brands know how to do things right, which extends to the best marketing campaigns. Not only did they spot the avenue early on in the game, but they also created videos that people still talk about! Here are five videos that were made to stay and be spoken about.

Dove Real Women Real Rewards

Dove nailed this campaign in 2012, which is still one of the best-known campaigns to date! This promotional yet socially-centred video by Dove focused on women and their self-perception. Bringing in Gil Zamora, an FBI-trained forensic artist, Dove revealed powerful video marketing secrets by asking women to sit behind a curtain and describe themselves and then asking an absolute stranger to describe the same woman. When defined by strangers, the images of the same woman were a lot more flattering and accurate than when they expressed themselves. The results were not astonishing, but they forced women to open their eyes. According to the data, 54% of women confessed they were their worst critics.

What did they achieve with the video?

Generated record-breaking online interest with 114 million views in the very first month. This success came from video marketing secrets Dove leveraged by producing the video in 25 languages and distributing it across 33 official channels. The video struck a chord with the audience, leading to over 3.8 million shares within a month and 15,000 new followers on their YouTube channel in just two months.

Dove and their agency Ogilvy and Mather took home the Titanium Grand Prix in June 2013 for this campaign that set the standards for those that followed.

Lays – Crowdsourced Crunch

Lays outsourced the creativity and created a frenzy on social media when it did the “Do us a Flavour contest”. It created a frenzy among all the chips junkies telling them that their opinions matter and will be heard, along with giving them a say in product development. This campaign remains one of the best marketing campaigns, showcasing how involving consumers in creative processes can boost brand engagement and loyalty.

What did they achieve with the video?

It created close to 4 million flavours, boosted their online fan base to thrice the initial, and boosted their sales by 12% around the United States of America.

Poo-Purri-Toilet Humour

Are you looking to move to the mainstream from the novelty product segment? That is exactly what this video campaign “Girls Don’t Poop” did for Poo-Purri. The video features an elegant young woman who takes toilet humour to a different level and presents the product in such a shiny light that you want to buy it by the end of the video! This campaign is considered one of the best marketing campaigns, as it successfully shifted the brand’s image and captured widespread attention with its unique and humorous approach.

What did they achieve with the video?

Within the week, the video has 6 million views and over 278,000 shares. It was spotted on sites like the Huffington Post and mentioned by Ryan Seacrest on national radio. Ultimately, it increased their Facebook fan base by 354%.

Now let’s look at some of the latest video marketing campaigns that have been shaking the box!

Budweiser Lost Dog

Budweiser has done it again this Super bowl! Their ad was adorable and moving but their follow up video featured above certainly got social media going with constant updates!

What did they achieve with the video?

It ranked first as one of the best campaigns this March and gave Budweiser a true reach of 44,699,311.

T-Mobile – #KimDataStash

The power of selfies met its full potential when T-Mobile got together with Kim and came up with this campaign!

What did they achieve with the video?

Ranking second on the list, this video gained them a true reach of 14,770,579.

Bud Light – #UpforWhatever

Real life meets Pacman and only because of Bud Light. Who would have thought it would be this AWESOME!

What did they achieve with the video?

This video has got them a true reach of 10,610,316 with the making their stand as a brand as clear as possible. It was ranked third on the list in March this year.

In all these brand marketing campaigns, what stood out was the videos’ effect on the viewers, and that is what you need, too. Contact us to find out how you can make it happen for you!

April 6, 2015
Increase Brand Awareness and Conversions with Digital/Web Explainer Videos

Videos have been making the ranks as the most preferred medium to deliver messages. If you aren’t already one of the brands leverage this medium, here is why you should get around to it immediately.

The influence it has on a decision maker

At the end of the day, it is the word of the decision maker that counts. A videos influence on the decision maker as compared to other forms of content is profound.

60% people prefer video content to written content

The numbers speak for themselves here, especially if you are in a B2C business model. If your customers prefer this form of content when making a decision, isn’t it what you should be delivering?

50% people are more likely to remember video content over text

Staying in the minds of prospective buyers makes all the difference. Increased conversions are tough to achieve without brand recall. With overwhelming statistics that point to the fact that videos are remember better, web explainer videos have the potential to skyrocket your brand recall in no time.

Just in February 2015, Nike took its 4 million following on twitter to 12 million with a video on Instagram!

A third of all online activity is spent watching video

The reason why people are watching videos online are many. Some want information while some are their simply for the information. Either ways, your video has potential to be both entertaining and informative. It is like killing two birds with one stone.

From the perspective of Google and other search engines

YouTube is the number two search engine in the world

People go on Google first and then on YouTube when they are looking for any kind of information. A little work on digital marketing and the chances of getting your video to rank rises exponentially. If you want to rank on Google as it can affect your conversions, doesn’t it make sense to do the same on YouTube.

Videos rank higher on search than text content

Even on Google, a video with the same content will rank higher than a blog. A 2000 or more worded blog can be replaced by a video in no time. There is the added advantage that a smart phone user is more likely to watch a video for a few minutes than read an unbelievably long blog on their phones. And that is where the power is shifting to today, smart phone users will soon dominate the statistics of internet users if you are debating the fact of whether they already do.

Videos get 267% more links than normal posts

Links count and everyone knows it now. The numbers speak for themselves here.

Videos can keep costumers on your site for 2 minutes longer and reduce bounce rates

Bounce rates are a concern for everyone. If a potential costumer isn’t sticking around, he is not going to make a buy or reach out to you. Videos have proven to drop bounce rates considerably!

B2B conversions

Companies with videos on their site saw almost twice the conversion rates compared to the ones that didn’t in 2013

Need we say more? And this was the case in 2013!

Videos increase people’s understanding of your product or service by 74%

In a world, filled with innovative solutions, getting people to understand what you are offering in itself can be a challenge. With a web explainer video, you are walking into a conversion that is half done already. Can you really ask for more with the competition or barriers that you face in the market today?

50% of users watch business related videos on YouTube once a week

This only goes to further prove our point above.

75% of users visit the marketer’s website after viewing a video

Another statistic that proves that, explainer videos are a sure shot way to boost conversions

Using videos on landing pages can increase conversions by 76%

If your landing page isn’t doing all that well, then it might be time to take a hint from this statistic!

Why are they cost effective?

One of the factors that holds a lot off from making a video is the cost that goes into it. The truth is that making a video is more expensive than writing a blog about your product, solution or service, but there are advantages to it that are far outweigh the cost. You can reuse a video as and when you want, how many ever times you want. Not something you can do with a blog, once it is published somewhere you run the risk of posting copied content by reusing it elsewhere. It can go on your site, on a landing page, on any of your social media platforms as many times as needed. A web explainer video is a onetime cost that makes money for you over an extended period. Plus, if you weigh your options well, then it really doesn’t have to cost you so much either. Contact us to find out how we could make a video that delivers you money within your budget!

Videos make a difference. And the bigger guns haven’t yet entered the playing field. Before this turns into a war that you cannot afford, we recommend you take advantage of it now!

April 6, 2015
What Makes a Good Visual Effects and Animation Studio Stand Out?

April 2, 2015
Behind the Scenes with Toolbox: Changing the Face of Pune 52

DNA’s verdict on Nikhil Mahajan’s debut into the world of feature films, Pune 52 was” Watch to see a Marathi Noir film, but remember this ain’t massy fare!” Many did watch and many spoke about it but we speak about it from our peak into all the behind the scenes action! We’ll get into it but let’s talk about the movie a little first.

The trailer certainly did the job of catching the public eye and making it stand out from what we are used to seeing the Marathi movie industry. As the very first neo noir ever made in Marathi, the movie revolves around the life of a private detective who makes a living by spying on cheating spouses, his wife, and a client who hires him to catch his cheating husband. The movie is set with the touch of a thriller but it is also quite connected with the drama angle. Set in the year 1992 in Pune’s Karve Nagar neighbourhood in a middle class home that has definitely seen better days, the movie shows the struggles of a middle class detective with a wife who wants more from him and his yearning to do more for a sexy and suave client who is looking to him for help. This movie marks a bold move for the Marathi movie industry entering a whole new genre.

What did we do for Pune 52

Setting the environment of the period

With the movie focused in 1992, a year after India was linked to the global capital, we needed to recreate some of the landmarks of the time.

We recreated the Deccan Theatre that was a marked landmark of the time but is no longer a part of the city’s layout.

Transformation of the home

A large portion of film depends on the tone that home inhabited by the couple.

And that is what it looked like in the end!

We were extremely proud to be a part of a game changer in the Marathi movie industry. Tell what you think of the visual effects in the movie!

March 27, 2015