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  • Every Little Secret about the Minions and the Minion Movies

    Every Little Secret about the Minions and the Minion Movies

    minion movie

    The Minions were first presented in 2010s ‘Despicable Me’ where they won the hearts of millions. This movie was a big treat both for children and adults alike. The gibberish speaking klutzes were a huge success and helped the first sequel earn about $543.113.985 all over.

    Universal Pictures and Illumination Entertainment’s Minions is having a worldwide release on July 10th 2015. Minions have evolved over the ages, having made an initial start as single celled yellow organisms. The storyline goes like this-The Minions fall into deep depression and find themselves without someone to serve. Until Kevin, one of the Minions hatches a plan along with the rebel Stuart and cute little Bob. They seek out on an adventure to seek for the new wicked boss for his fellow members to follow.

    The voiceover of the Minions was given by stars like Sandra Bullock, Jon Hamm, Michael Keaton, Allison Janney, Steven Coogan and Steve Carell. Here are some secrets about the minions and the movie sequel that many people would want to know.

    The Minion Characters are not getting any Younger

    Did you know minions exist even before the existence of dinosaurs? Ever since these lovable little creatures came into existence, they served only one purpose and that is to seek the most evil of all masters. As the trailer proceeds, retaining their boss becomes their new tough mission.

    The Egyptian Quest

    Through their entire quest, the minions got the opportunity to serve the mightiest masters all the way through history together with the ancient Egyptians. The trailer shows that the minions contributed to the making of the pyramids even though they were not the best architects one can think of.

    Make War not Peace

    It will be an understatement to say that the minions were present to help the world conquerors. To say that they were present in the war itself said a lot of things about them.

    To err is Evil

    The minions have a history of slaying a lookalike vampire of Dracula and sadly this is not counted as a munificent deed at all or a sacrifice they did for mankind. Like any other day, they thought of a surprise for the vamp as it was his birthday. Everything was set perfectly and off they went excitedly with the birthday cake. Blame it on their rotten luck but fortunately or unfortunately, they shook him awoke greeted with a room full of sunlight. That marked the end of the vampire.

    Depressed Minions

    Wait a second. Did someone say depressed minions? Yes, you heard that right. Apparently the minions fell into deep depression and became quite aimless. This happened after quite a number of their masters’ step down and left them over the years. Overcome by all these incidents, the minions retreated to a glacial environment and stayed on waiting for something to come by.

    Kudos to the Brave Heroes

    The three protagonists in the movie Kevin, Bob and Stuart decide to take things on their own hands seeing their clan in deep depression. They thought that enough is enough and decide to go embark on a journey to seek for a new master. This journey took them off far away from mankind.

    Behind the Stories

    The movie is set for a summer release this 2015 and like we mentioned earlier, it will star the three unsung heroes as they go on a quest on the Manhattan streets looking for an evil master. The adventure begins in New York City.

    Go Bananas over Bananas

    Minions are crazy over bananas. No pun intended.

    Hope you enjoyed reading up on these little secrets about minions and the minion movies. If you did, share it with the rest too!

     

  • Things about Dawn and Rise of the Planet of the Apes that Left Our Jaws Dropped

    Things about Dawn and Rise of the Planet of the Apes that Left Our Jaws Dropped

    Dawn of the Apes

    Have you noticed this about these two instalments of the chimpanzee Caesar’s story—Rise of the Planet of the Apes and Dawn of the Planet of the Apes? Why does dawn come after the rise? Isn’t it usually the other way around? Anyways! That is not what we are here to talk about. We are here to discuss some lesser-known facts about the Dawn of the Apes. Curious yet?

    Apes Firing Machine Guns, like really?

    1

     

    This lasting impact or like we say the climax of the movie is always the last scene of the movie. Eeerr! Well this was supposedly meant to be a terrifying scene but we cannot help but ignore the amusement here. So the scene goes like this, the ape in question advances towards two armed men. Much to their delight, the ape starts entertaining them acting drunk. They were so caught up in the act that they forgot all about their armour- the big mean machine guns. The next thing we know is the ape is with the machine. And not forgetting to mention, those apes can operate those machine guns as if they were born for it. It’s reminiscent of the intense scenes in Dawn of the Planet of the Apes, where the apes’ intelligence and strategic prowess are fully displayed.

    Wait Can those Apes Talk….and Read too?

    2

    We went holly molly when Caesar finally spoke to James Franco’s character in Rise of the Planet of the Apes. After watching Dawn of the Planet of the Apes, we feel that apes are evolving unimaginably. In one scene, we notice an ape reading a book with a human child. And by reading out, we do not mean ‘trying his hand at reading’. The ape is at peace, reading out and discussing the book’s main plot. In another scene, where the humans and the apes meet in a pivotal scene, Caesar clearly says that his comrades do not want to fight, but they mean war if it comes to defending their land- the forest.

    The Visuals that Makes us go WHOA!

    3

    We don’t muddle our heads when we know what goes on behind the scenes. But it is impressive when we take a moment to unravel things like this. In movies like Dawn of the Planet of the Apes, the ape civilisation’s visual transformation must be fully credited. It combines ape-like solid performances and the brilliant use of visual effects. We cannot help but use the word ‘but’ here. The actual images or visuals can tickle your funny bone. The actors are seen using arm’s stretchers to emulate the ape’s walk, and it is just too hilarious for words. We can see them transform into apes right before our eyes.

    The Giant Army of Apes

    When you notice the large number of apes presented in the movie, it will make you say that the sky is truly the limit. The scene where a human opens the door and, much to his astonishment, notices an army of apes assembled for a conference. Hold on! Flashback! Did we just mention ‘army of apes?’ The sight is reminiscent of Dawn of the Planet of the Apes, where apes form an organised society with an imposing presence. The fleet looks even more significant than the living beings gathered at Noah’s Ark. The ape count is appalling and blinding.

    Behind the Scenes madness!

    We all know that the movie contains serious content, but that did not stop the crew from having their share of fun. Here are some goof-ups on the Dawn of the Planet of the Apes sets. This is a funny tale behind the scenes of the apes shown riding their horses. The horses would freak out every time Andy would scream ‘APES’. They would tread over the side, so one actor was scared to work with the horses. So, in the end, they had to shoot that scene with all their eight characters on step ladders from Home Depot. Seeing the finest actors saying out their lines standing in step ladders was a silly affair. These are some of the fantastic moments of the movie.

     

    Do you have anything to add to this? Leave us a comment!

     

  • Best VFX Blogs to keep You Upto Date

    Best VFX Blogs to keep You Upto Date

    Best VFX blogs

    Knowledge is power. Being a part of the latest is the first and foremost thing that you need to do if you want to stay in the game. That is why you need know about these best VFX blogs and what they have been talking about!

    Best VFX Blogs out there today!

    Motionographer

    http://motionographer.com/

    Motionographer has done amazing work till date. Learn more about upcoming events through their tutorial listings. All this time, they have inspired several filmmakers, designers and animators alike. They have extended their exceptional work to several freelancers, students and studios alike. To give the readers a clear perspective of their work, they do share some feature stories. They have shared explanations to bring about speculations to appeal to most of their loyal contributors. What sets Motionographer apart is the fact that they are not into motion design alone. They strongly believe that you don’t need to be part of a big foundation to get inspired and are rather open to learning from everywhere. They are dedicated and work towards providing you with the most exciting of material.

    Video Copilot

    http://www.videocopilot.net/

    At Video Copilot, their sole aim is to present all the possible latest information on VFX and how one can make use of the effects technique. Their collective source for training purpose, artists and design tools is what they stand out for. They make every effort to build unique and modern tools to better their production quality and speed together with free will and flexibility. As a reader and hope nothing more than the most interesting of things in the VFX today, you have all the latest news updates by Andrew Kramer right here. But if you are a VFX artist also, then stay tuned for his useful tips.

    VFX Soldier

    https://vfxsoldier.wordpress.com/

    VFX Soldier covers open and frank discussions of the VFX industry and the kind of issues it is facing. Their anonymous writer talks candidly about what works for the industry as well as the problems faced internally in the visual effects industry. Their goal is to help solve the issues faced by the common people and they firmly believe that the VFX standards need to rise to the occasion. Also, they need to make sure that the Hollywood projects they take on lead to a certain level of profits. Their blog focus on more such issues that people they work for face and for people they work with.

    Cinefex

    Since its inception in 1980, Cinefex have been continually publishing quarterly magazines for all ardent lovers of motion picture visual effects. A host of professionals and enthusiasts have been following their blog religiously. Some of their popular posts includes The Future of Practical Creature Effects, Lucasfilm & ILM Launch, Game of Thrones & Hobbit and Into the Storm- Visual Effects to name a few.

    Gnomon

    https://www.gnomon.edu/

    Gnomon is named as ‘the MIT OF visual effects’ by Fast Company Magazine and that says a lot about them. They have been on a global mission to educate the world’s top digital artists for more than 15 years now. They provide a lot of educational options so that students are able to make it through the ambitious entertainment industry. They offer two or three years of full time programs, specialized courses and more than 100 individual courses. Gnomon was conceptualized by special effects artists to meet up the growing demands of specialized creative talent heads in the world of digital entertainment. Their blog holds up to the same purpose and the same high standards as the school itself.

    The VFX Tipping Point

    http://vfxtippingpoint.blogspot.in/

    The VFX Tipping Point is a blog covering up on the industry’s peak points as regards to the visual effects and full media coverage on its after effects and future.

    DotMogo

    http://dotmogo.com/about-page/

    DotMogo is UK’s Hub for motion graphics. They update you with the latest of designer and director happenings, experimentalists, and animators working for TV channel branding, broadcasting graphics, animation commercials to name a few.

    Computer Graphics World

    http://www.cgw.com/

    The Computer Graphics World provides some practical tips and techniques coming from some of the best known experts in the computer graphics scenario.

    VFX Success

    The VFX Success has successfully managed to offer some extremely useful tips on visual effects to help young aspiring artists reach out to the top.

    This is a short list of some of the best VFX blogs that keep you informed and updated of all the latest news and trends. Any one of them stands out to you in particular? Tell us in the comments below.

     

  • Jurassic World: VFX and what everyone is talking about

    Jurassic World: VFX and what everyone is talking about

    Jurassic World released worldwide on June 12th and just in a week’s time it has made over $181M and $200M. After the stupendous success of Jurassic Park, the new movie had a lot of expectations to live up to. It was a huge leap since Jurassic Park was recognized of creating the milestone over the computer realm. Jurassic Park was huge and the film marked the introduction of the history of visual effects.

    Creative Heads behind the Scenes

    For Jurassic World, Director Colin Trevorrow returned to ILM together with VFX assisted by Alexander. Colin Trevorrow brought together the original key cast member to function as consultants. In his list were Muren, Phil Tippett, Rick Carter and Gary Rydstrom. Alexander added saying, “ A lot of that came from Colin; he wanted to honor the original while still making something new and it was fantastic to have Murren, Tippet and other original key members to offer advice on the VFX. Alexander recalled a day when they were planning a scene during which “we had miniatures and toy dinosaurs and Phil was jumping up on a table.”

    Another noteworthy artist is Muren of course, having won an incredible nine Oscars for VFX for mega success movies like The Empire Strikes Back, E.T: The Extra Terrestrial, The Abyss, Terminator 2: Judgment Day and Jurassic Park. He introduced the screen to the most visually enticing dinosaurs; a memory that is etched in the mind of every audience.  It was brought together using animatronics and fully computer generated creatures. Muren remembered that while working on Jurassic Park at Lucas Industrial Light & Magic VFX house, ‘George came by, and I said I was hoping that we could do something like 2001: A Space Odyssey. George said ‘you don’t know it, but you’re working on it.’

    That very year, Tim Alexander embarked on his first job at Disney’s former Buena Vista Visual Effects. He and his team went to watch Jurassic Park, Tim exclaimed “We were blown away; we weren’t doing anything remotely like what ILM was doing.” Never did Tim expect 20 years later that he would be recognized as the VFX Supervisor for Jurassic World. Even before this, he had already won a BAFTA Award for the best VFX for The Perfect Storm and nominated for the Oscars for The Lone Ranger.

    Use of VFX

    The whole substance of the film has always been the use of dinosaurs. The team knew they had to do something spectacular to live up to that glory. The dinosaurs used in Jurassic World’s are mostly CG along with a fewer number of animatronics creatures. According to Alexander, the biggest chance with this film was the way they made use of motion capture to present the raptors’ performances. “They were a good size- human size. We had tryouts and we cast people from ILM as each dinosaur. We gave them a tail and motion capture.” For the movie, the team made use of an advanced muscle firing system to fire and squeeze the muscles at the focal points.

     

    In the film, they have introduced another new dinosaur, Indominus Rex which is hybrid created with the use of the DNA of multiple species. Its nickname at ILM was D-rex before its name came into formation. The creature was nearly 50 feet long, weighs few tons, run about 35 runs an hour, have long arms and tail armored with spikes. The artists at ILM referred animals like rhinos, hippos, elephants and ostriches to achieve the overall look, behavior and movement of the animal.

    Muren recollects how he advised the VFX team to keep it earthy to make it look realistic. “They are not monsters, but animals. So we have to get the right weight and gravity. Also there were little things we did on the first film to make them scarier, such as adding a little light in the mouth so you can really see their teeth.” He further says to his team, “I thought the guys did a great job,” he said “They look amazingly big and have an incredible sense of power and weight. The motion is more animalistic than anything before.”

    As far as the story line of the Jurassic films was concerned, Muren remarked that the previous tales might seem more relevant to people today. “This could be going on right now with genetic engineering,” he said. “I don’t see that not happening. There are people doing things they probably shouldn’t.”

    Audiences’ Reviews

    Jurassic World was one of the most searched movies of the year and it blew all expectations. Millions of fans are engaging in endless congratulatory social posts. On the other side, many viewers are fuming over a line made in the movie, which goes like this, “The Pachys are out of containment. Phonetically these words sounded like a racist slur to many.

    Here are some of the tweets of some of the fans:

    -And they put “the pakis are out of containment” in the script and at no point anyone said hold on

    -Fam how you gonna be saying “the pakis are out of containment” in one of the biggest movies ever

    -Boycott Jurassic World!: https://t.co/cZyetXQYaZThe BNP/UKIP/Racist Dave voted this movie five stars in the first five minutes man!

    Nevertheless, the movie is riding high on success. In just one week, it has broken all box office records. For those that didn’t watch the movie, must we say? It is a one hell of a movie.

     

  • 5 Brands that Gave Video Marketing Campaign Success a New Meaning

    5 Brands that Gave Video Marketing Campaign Success a New Meaning

    video marketing campaign

    Video marketing is taking the digital marketing world by a storm. Brands are now beginning to see the advantage and are rushing to get this moving. But who spotted the value first and made great use of it? Here we look at some of the big brands that have broken all shackles to contribute to their success.

    These brands succeeded not because of their huge investment but because they were well aware of the market fundamentality’s of social media users. Let us start by looking at their successful video marketing strategies one at a time.

    How these Big Brands made their Video Marketing Campaign a Success

    Old Spice’s- The Man Your Man could smell like

    It’s 2015 but this ad is still fresh in every mind and we bet if someone asks you impromptu, ‘I’m on a horse,’ your mind is surely going to transport you straight to the ad. This 33 seconds video presents a shirtless man talking about a woman as the whole scene makes a transition from the shower, to the boat and beach. The actor represents the hackneyed idea people have of the ideal man, but the ad has a humorous overtone to it rather than being obnoxious. This ad is often cited as one of the best video marketing campaigns of all time, showcasing how a successful video marketing campaign can create a lasting impact.

    The rest, they say, was history. On the first day itself it got over 6 million views and till date; it has a record viewing of about 50 million on YouTube. The Old Spice’s YouTube Channel has been part of the best video marketing campaigns ever executed, making it one of the most successful video marketing campaigns to date.

    What worked for this successful video marketing campaign was how they bent the conventional ways of marketing strategies. Their targeted audience was females, even though, ironically the ad was specifically meant for males. Secondly, their area of concentration was the illusionary world rather than the real-life scenario. The ad had a lot of moving parts, so this ensured that a lot of the audience put it on repeat mode to watch it quite a few times. The catchphrase ‘I’m on a horse’ catapulted their brand to newer heights, making it one of the best video marketing campaigns in recent memory.

    The best video marketing campaigns often set trends that others eagerly follow. For instance, after their brand’s latest ad aired, other brands quickly started emulating their approach. Their next step was the icing on the cake. They formed the response campaign to give their audience a better experience. This transformed them into the most shareable social media campaign, marking a successful video marketing campaign.

    Dollar Shave Club’s- Our Blades are F***ing Great

    This campaign idea seeded in the mind of Michael Dubin when he proposed a company that sold cheap razors and shipped the same to people’s doorsteps. He truly had a big agenda in his mind and that’s the whole reason he went ahead and did a YouTube video. The video, titled “Our Blades are F*** Great,” became one of the best video marketing campaigns ever executed. Within a record of 48 hours, around 12,000 people signed up for the service, demonstrating the success of this successful video marketing campaign.

    The most simple and important thing the brand was sure of was their target audience. They ignored all high creation value and special effects. They did not believe in gimmicks to make an impression on their audience.

    Their whole campaign idea was not to target only men who have attained their shaving age but younger men. They knew the younger audience had a better chance of buying the razors online. The catchphrase “Young Men” is seen throughout the video. They threw in the best humour and used many swear words that appealed to the younger masses. The video ends with a party. The message is simple cut and straight, which makes it one of the best video marketing campaigns. Hence, the video became a huge hit.

    They narrowed to the factors that differentiated their products from every identical product starting from their pricing and delivery deals.

    K-Mart- Ship My Pants

    Before K-Mart was only known as the store that sold groceries. Well, that was quite some time back. Things have radically changed ever since the company launched one of the best video marketing campaigns with its ‘Ship My Pants’ initiative. This YouTube video campaign presents various people speaking of shipping their pants. So what if they used toilet humour for their promotion? It worked so well. They even took care to share the hashtag #ShipMyPants. Within one week, the video had 13 million YouTube viewers and over 400,000 Facebook comments and 890,000 likes, proving to be a successful video marketing campaign.

    Like Old Spice, K-Mart concentrated on bringing their best video marketing campaigns to life. The humour completely caught people off guard and, in turn, made it so shareable. People started leaving their comments on Facebook, and that type of engagement was what the brand needed.

    It was a huge risk for them to undertake since making use of childish jokes and swear words is quite displeasing at some odd hours. But they went ahead with their campaign plan and what a success their story made. They ditch the so called norms of playing it safe and it paid them off so well. The result is for you to see.

    West Jet’s Real Time Giving

    West Jet’s Real Time Giving saw Santa Claus enquiring with people what they wished for as a Christmas gift before their flight departure. Upon their arrival, their presents were all dropped down to the baggage claim area much to their surprise. The video touched every heart that watched it and earned them over 200,000 YouTube likes and over 20,000 comments.

    The major selling point of this campaign was that it struck a chord in people’s minds. It captured people’s expression right there and that’s the whole point of their successful video marketing campaign. This campaign is often highlighted as one of the best video marketing campaigns for its ability to create a memorable and emotional connection with viewers.

    ALS Ice Bucket Challenge

    This video campaign worked because it called for a plan of action. It was a successful video marketing campaign as people from all walks of life latched on to it. It made the people think they are standing for a cause and making their presence felt. Most importantly, it supported a noble cause and the idea appealed to the audience a lot.

    If you are looking for the best video marketing campaigns to help you create waves, reach out to us at Toolbox Studio!

  • Star Wars: The Force Awakens. Whats New?

    Star Wars: The Force Awakens. Whats New?

    Star wars the force awakens

    Here is a quick preview of those that missed the last updates of Star Wars: The Force Awakens. The movie is releasing on December 18, 2015 after ten long years. The original cast is joined by some brilliant new characters to bring the magic back to the screen. Check this out for more information on what has been going on so far.

    Movie Revelation by the Stuntman Himself

    The movie has been kept under wraps for long and the producers of the movie are making sure that no news gets leaked out. But quite recently, Toth Gyuala who is playing the role of Kylo Ren in The Force Awakens made quite a startling revelation. He revealed that Director J J Abram’s made sure that the Pinewood studios remained shut throughout. Further, he stated that he was not permitted to go through the whole script even though he filmed several of the Driver lightsaber battles.

    Apparently all the cast members were each given a unique magnetic pass. They were tracked by an escort to keep a watch on them just in case they wander off to the secret rooms. Security was quite vigilant and the whole set was kept under high protection and observation to keep away from peeping eyes. All the cast were made to sign on a 20 page confidentiality contract clause to be part of The Force Awakens. That was not all. There was a secret alarm and around 50 security guards would appear before them who put them in black hoods and sheets. Toth confesses that even after working for six months for the movie, he didn’t know the details of what happened in the film.

    In an inclusive interview with Index magazine in Hungary he states, “The entire story of the film is still a black hole for me for example. I will only put together all the pieces in the cinema on full screen; I still have a lot of white spots. The characters appeared through code names not to be able to identify ahead of time by accident.

    Of course, there were so vicious fans that flew drones in the studio courtyard to film the outside scenery. There was also a separate alarm code in such cases: which released 50 security guards on the set, everyone was put in black hoods and sheets and led them to the tents that the drone cannot take pictures of them.

    Coming up in San Diego Comic Icon 2015

    star wars the force awakens

    Apart from everything else, there is an event going to take place on July 9th _ 12th at the San Diego Convention Center and the Star Wars panel is scheduled to come together on July 10th Friday to attend the premiering of their new novels based on their original movies. Director J.J Abram’s, Lucas film President and Producer Kathleen Kennedy, writer Lawrence Kasdan and some guest are giving a preview at Star Wars: The Force Awakens.

    The panel would include the bestselling authors like Alexandra Bracken (The Darkest Mind series), Adam Gidwitz (A Tale Dark and Grim series), Tom Angleberger (The Origami Yoda series) and Tony Diterlizzi (The Spiderwick Chronicles) conversing with Lucasfilm’s Mike Siglain about the new Star Wars and having a reading session for their young fans. The authors will present the old hit series of Star Wars like A New Hope, The Empire Strikes Back and Return of the Jedi through picture books and novels. This will give the readers a new perspective of understanding their beloved characters more and their whole transformation of becoming legends for their fans.

    In another session, a group of authors will come together and talk of their future projects. Del Ray Authors will come together with Lucasfil’s Mike Siglain along with some other publishers will meet for a discussion session in regard with discussion of writing new stories for the upcoming Star Wars Universe series.

    Again Hasbro Members and Lucasfilms Teams would meet to discuss on the hit Hasbro Star Wars line. People who are attending will get a detailed look of Hasbro’s newest action figures.

    Meet Star Wars Music Composer- John Williams

    star wars the force awakens

    Also in the news is that John Williams is at work composing for the new score of Star Wars: The Force Awakens. Recordings will take place at Los Angeles and he will work under the same team of freelance orchestra who have recorded with him through composing a series of film scores all through the years. Music score will be composed for several months together teaming with the film’s editorial and special effects West Coast team.

    I’ve had the privilege of working with the very best musicians in both the U.K and the U.S.,” says Williams. “The London Symphony Orchestra has consistently performed with great artistry on all six of the prior films in the Star Wars Saga, and I will be forever grateful for their commitment and dedication. Equally, it has been my honor to have worked with my brilliant colleagues in Los Angeles, and always appreciate the invaluable contribution they’ve made to my scores and to those of other composers.

    Arrival of Star Wars Products

    star wars the force awakens

    Next you can find new Star Wars collectibles, apparel and books on Starwars.com on the September 4, 2015. The Executive Vice President, Global Licensing, Disney Consumer Products Josh Silverman stated “Every lights, every action figure, every LEGO set tells a story for generations of Star Wars fans and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment.”

    To know more about details of Star Wars, then read here to know more.

  • 11 Proven tips to Make Your Video Marketing Campaign a Success

    11 Proven tips to Make Your Video Marketing Campaign a Success

    video marketing campaign

    If you haven’t seen a rise in engagement or conversions after a video marketing campaign, then you have done it WRONG!

    There was a reason TV become such a big hit back in the days. People love the video format of content. When this format spread into the digital world (let’s thank all those technology whiz kids for that), it brought the element of engagement and that made it an even greater success in the digital world. If you haven’t been succeeding with your video campaigns so far, then this article might be just what you need.

    Creating the Right Campaign Idea

    The first thing is to let people look up and take notice of your work and to think beyond the usual lines. Create a video that is rich in content making sure you publish them on regular intervals. Doing this will maintain the identity of the brand and generate better traffic towards your content.

    Interaction with the Audience

    Remember to ask your audience to subscribe to any of your newsletter or visit and subscribe to your blog. One simple feature you can make use of is adding a text box to your video. You can add your website address or URL to your video. This is the best way to gain exposure.

    Never Make a Sales Pitch

    There are lots of sales cluttered in the web already and you need not follow the same trend. True that you need to pitch and promote your products better but there is a different way of doing it too. Use your video to identify a problem, come up with solutions and lend support.

    Short Version Videos

    It is hard to capture the audience attention and easier to distract their focus. You can deliver your message loud and clear in a ten second video too. The message should resonate with the audience and entertain them at all cost.

    Know Your Audience Better

    You need to know the working demographic of your main targeted audiences. YouTube have over 60 million of viewership per month and language optimization to dabble between 18 different languages. So be sure of who you are targeting and why.

    Choose a Catchy Title

    Remember that your video title will be able to pull the audience attention better than you think. It pulls heavy traffic towards your site. Next make sure that you use a suitable keyword that pops out most on all search engines.

    Content Rules Supreme

    Try to produce a short video together along with great content. Take out time to answer questions on what audience are seeking for. Tutorial videos works best as it brings about greater viewership.

    Think Beyond YouTube

    There are many people who do not think beyond posting their videos on YouTube. In order to bring about more traffic to your site, you can upload or post videos on your own website. You can embed the video so that people will spend maximum time in your site.

    Tutorials and DIY projects are Ruling

    Present results for the audience and success will follow you in no time. Posting DIY projects and tutorials on your site would be an excellent way of generating great traffic. Uploading such tutorials provide you with great campaign potential. Be sure to complete your tutorial inclusive of great content.

    User Generated Content

    A company based content holds lesser response compared to customer generated content. When you are hosting your video campaign, you can make use of user generated content. It is a great way to drive audiences back to your site or promoting your brand. You can also host a great number of contests and award your audiences with prizes for things like best video displayed consumers.

    Enlarge your Social Circle

    You need to keep expanding your social circle and add on more friends. Keep your communication open with each one of them. Ask them to spread word about your website to their own friends. This will make sure that your social circle will grow with time and in strength.

    The most important thing however, is to create the right digital video. It needs to present your content in a manner that your audience can’t help but watch it again and again and then talk about it! If you need help creating such a video, then talk to us. That is what we do at Toolbox Studio!

  • The Visual Effects in Mad Max that Made it Possible

    The Visual Effects in Mad Max that Made it Possible

    visual effects in mad max

    The trailer to Mad Max led us all to believe that it was going to be one hell of a movie. Expectations were set high. People were looking for some insane action most of which was supported by the use of unbelievable Mad Max visual effects. Is that what they got? Hell yeah! The Mad Max visual effects is mind-boggling and relies heavily on a full spread desert shot and real vehicles. It was said that the visual effects used in the movie will be the best ever this year. So far, yes it is!

    For those of you who need a little context to the movie, the fourth instalment of Mad Max: Fury Road takes us back to the dystopian revenge plot of Max Rockatansky, an ex-cop who takes it upon himself to take care of the wrong doings in the lawless highway of Australia Outback, where humanity is totally broken. The movie showcased some amazing vehicular stunts, appalling characters, use of dark themes and top class weapons.

    Here is a brief overview of the Mad Max visual effect that you should watch out for.

    Divergent Mad Max Special Effects

    Visual effects in mad max

    The use of open, flat wasteland settings and super-charged, over-the-top vehicles is a captivating sight. All the post-apocalyptic cars, trucks and motorcycles are complex machines conjoined together and remodelled into fine work of art.

    Some of the outstanding Mad Max Visual effects  worth lauding upon are the desert setting, where the empty stillness works like a sharp contrast to the complexity of the explosions, jumps and crashes. Fans are in for a treat as their attention is focused more on the action and characters. The stark emptiness of the background through short focal lengths is commendable.

    Use of Colour Coding

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    Another spectacular highlight of the movie is the use of colour grading. Unlike earlier movies, the use of filtering and bluish tones is used less here. The images presented are clear and crisp with blue skies, brown earth tones and skin complexions projected realistically. They have given more emphasis on keeping a more realistic look to the action shots. The magical effect of presenting turmoil against the cloudless cobalt blue skies create a divergent mixture designed from equal shares of beauty and horror.

    One commendable cinematic achievement of the movie is the projection of explosions and fire used.

    Use of Practical Effects

    visual effects in mad max

    Miller says:  “Your brain knows. We are very, very skilled at watching, no matter how good [VFX] is. And this is a film that does not defy the laws of gravity – there are no flying humans or spacecraft – so it really had to be old school…It was real vehicles, real people and real desert.” The production made use of over 150 vehicles and nearly half of it were completely smashed and destroyed.

    Practical effects were used to shoot a great deal of the action sequences that you see in the movie. What most are accustomed to assuming is CGI, are in for a surprise in this movie. Where you think is CGI, is most likely a stunt performer actually pulling off those crazy action sequences. For instance, that scene when you see Tom Hardy hanging in between two vehicles and Charlize Theron hanging on to him, that was Tom Hardy hanging in between two vehicles and Charlize Theron hanging on to him!

    If you haven’t, be sure to catch the flick. This is a movie you won’t want to miss